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HomeMy WebLinkAbout01-26-2010 RDAMINUTES REDEVELOPMENT AGENCY MEETING CITY OF LAKE ELSINORE 183 NORTH MAIN STREET LAKE ELSINORE, CA 92530 TUESDAY, JANUARY 26, 2010 ROLL CALL PRESENT: Chair Magee, Vice Chair Buckley, Agency Member Bhutta, Agency Member Hickman, Agency Member Melendez. ABSENT: None. Also present: Agency Counsel Leibold, Executive Director Brady, and Agency Secretary Thomsen. REDEVELOPMENT AGENCY CLOSED SESSION (1a) CONFERENCE WITH LEGAL COUNSEL--ANTICIPATED LITIGATION Significant exposure to litigation pursuant to subdivision (b) of Gov't Code Section 54956.9: 1 potential case (1 b) CONFERENCE WITH LEGAL COUNSEL --ANTICIPATED LITIGATION Initiation of litigation pursuant to subdivision (c) of Gov't Code Section 54956.9: 1 potential case Agency Counsel Leibold announced that the Agency met in closed session to discuss the following items and there was no reportable action as to each item. PRESENTATIONS / CEREMONIALS None PUBLIC COMMENTS - NON-AGENDIZED ITEMS - 1 MINUTE None PUBLIC COMMENTS - AGENDIZED ITEMS - 3 MINUTES None Lake Elsinore Redevelopment Agency Regular Meeting Minutes of January 26, 2010 Page 2 of 5 CONSENT CALENDAR (All matters on the Consent Calendar are approved on one motion, unless a Board member or any member of the public requests separate action on a specific item) (2) Approval of Redevelopment Agency Minutes Recommendation: Approve the following minutes: (a) City Council / Redevelopment Agency / Public Finance Authority Joint Study Session Meeting Minutes December 8, 2009 (b) City Council/ Redevelopment Agency Joint Study Session Meeting Minutes January 12, 2010 (c) Redevelopment Agency Meeting Minutes January 12, 2010 (3) Warrant List Dated January 14, 2010 Recommendation: Authorize payment of Warrant List dated January 14, 2010. (4) Investment Report - December 2009 Recommendation: Receive and file. It was moved by Agency Member Hickman and seconded by Vice Chair Buckley to approve the Consent Calendar consisting of Items 2 through 4. The motion unanimously carried by the following vote: Ayes: Bhutta, Hickman, Melendez, Vice Chair Buckley, and Chair Magee. Noes: None PUBLIC HEARING(S) None. BUSINESS ITEM(S) (5) Promotional Services Proposal - Ronnie Kovach's Outdoor Enterprises Lake Elsinore Redevelopment Agency Regular Meeting Minutes of January 26, 2010 Recommendation: Page 3 of 5 a) Direct Agency staff to continue to pursue and assist the Chairman in pursuing potential financial participation in the proposed media programs. b) Provide Agency staff with direction and comments regarding prioritization of Agency projects. Chair Magee indicated he had the pleasure of meeting with Mr. Kovach on December 14, 2009 due to the cost of the program he felt to have a discussion with the entire City Council and Redevelopment Agency was necessary. He requested the reading of the staff report. Executive Director Brady provided an overview of the item. Kim Cousins, Lake Elsinore Chamber of Commerce indicated that in order for the City to move forward with any economical development, projects need to be created. He indicated this show would to showcase the City and what is referred to as Dream Extreme radio. He believes this would be necessary as a catalyst event for the City and encouraged the Council to consider. Ronnie Kovach, with Outdoor Enterprise stated that he is honored to be on the cover of the City's Outlook Magazine. He stated he has been fishing in the City's Lake since 1960 and represents over 5 million fishermen. He has a huge audience and would be bringing his audience to listen to Dream Extreme Radio. Chair Magee stated the product that Mr. Kovach produced last spring was exceptional and the City received many compliments. Tonight, given the current budget constraints, he could not recommend the full approval for this proposal. Agency Member Bhutta agreed with Mr. Cousin's that the word needs to get out on how this is a great City but agrees with the financial constraints, stating and stated there are ways to find money and she would like to support this. Agency Member Buckley asked if the show carried any other advertisements or opportunities. Ronnie Kovach replied by saying he has the ability to underwrite or partner in with other entities such as services, products and he would be open to negotiation. Agency Member Melendez asked Mr. Cousin's if he has had an opportunity to speak with any other businesses in the area to see if they would be interested in sponsoring the City. Lake Elsinore Redevelopment Agency Page 4 of 5 Regular Meeting Minutes of January 26, 2010 Kim Cousin replied by saying he has had some brief discussions with some of the businesses and most of their efforts are looking towards the Dream Extreme T.V. show as this would give them more coverage. Agency Member Bhutta asked if the Angels organization would be willing to have some of their advertising added to the program. Ronnie Kovach replied by saying these types of shows have an inventory sharing program and he owns the majority of the commercials. Agency Member Melendez indicated Mr. Kovach could go to any City in Southern California and make this proposal. She stated Mr. Kovach sees a huge potential in this City and she agrees. She suggested having the Chamber of Commerce reach out to the City's businesses and see if they can get some sponsorship. Ronnie Kovach recommended the Council consider the radio program as it is a dynamic live meeting, and he could not guarantee the availability of space too much longer. Chair Magee suggested keeping both radio and t.v. options open to the greatest extent possible, and direct the Chamber of Commerce and Mr. Kovach to continue to pursue corporate sponsors and government agencies. Agency Member Hickman stated he is sorry this came in at the last minute as it should have been enforced in December. He stated he is worried about budget constraints and indicated the City would need sponsors. It was moved by Agency Member Melendez and seconded by Chair Magee to keep both radio and t.v. options open to the greatest extent possible, direct the Chamber of Commerce and Mr. Kovach to continue to pursue corporate sponsors and government agencies. The motion unanimously carried by the following vote: Ayes: Agency Members: Bhutta, Hickman, Melendez, Vice Chair Buckley and Chair Magee. Noes: None. PUBLIC COMMENTS - NOWAGENDIZED ITEMS - 3 MINUTES None EXECUTIVE DIRECTOR COMMENTS None LEGAL COUNSEL COMMENTS None Lake Elsinore Redevelopment Agency Page 5 of 5 Regular Meeting Minutes of January 26, 2010 BOARDMEMBER(S) COMMENTS None ADJOURNMENT There being no further business to come before the Agency Board, the meeting adjourned at 8:44 p.m. to a regular meeting to be held on Tuesday, February 9, 2010, at 7:00 p.m. in the Cultural Center located at 183 N. Main Street, Lake Elsinore, CA 92530. REDEVELOPMEN17 ENCY CITY OF LAKE EL INORE A DEBORA THO EN, CITN CITY OF LAKE ELSINORE