HomeMy WebLinkAboutRDA 09-22-09 Item 05CITY OF
LADE r ,LSINORE
DREAM EXTREME.
REPORT TO REDEVELOPMENT AGENCY
TO: HONORABLE CHAIRMAN
AND MEMBERS OF THE REDEVELOPMENT AGENCY
FROM: ROBERT A. BRADY
EXECUTIVE DIRECTOR
DATE: SEPTEMBER 22, 2009
SUBJECT: LAKE ELSINORE STORM REQUEST FOR SPONSORSHIP OF THE
GRAND PRIX EVENT
Discussion
The Lake Elsinore Storm is currently processing a "Special Event Permit" through the
Community Development Department in order to host the 2009 Lake Elsinore Grand
Prix event. This event, which is open to the public, is being proposed to be held on
November 7 and 8, 2009. During these two (2) days, the event will be held from 8:00
am to 5:00 pm and the Storm is proposing to hold a staging area and a portion of the
racing track on their property.
The Lake Elsinore Storm has requested that the Redevelopment Agency (RDA)
become a sponsor of this year's event and has provided a sponsorship package for the
Board's review (see attachment 1). The total cost of the requested sponsorship package
is $25,000, includes RDA and City promotion, vendor booth space, media billboard
broadcasts, and use of the City's suite during the event.
Fiscal Impact
If approved by the RDA Board, the total cost of the 2009 Lake Elsinore Grand Prix
sponsorship package is $25,000.
Recommendation
Direct staff as deemed appropriate.
RDA September 22, 2009 Item No. 5
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Lake Elsinore Storm Request for Sponsorship of the Grand Prix Event
September 22, 2009
Page 2
Prepared by: Justin Carlson `/C
Associate Planner
Reviewed by: Tom Weiner
Acting Director of Community Development
Approved by: Robert A. Brady
Executive Director
Attachments:
1. 2009 Lake Elsinore Grand Prix Sponsorship Proposal.
RDA September 22, 2009 Item No. 5
Page 2 of 3
2009 Lake Elsinore Grand Prix Sponsorship Proposal
The Lake Elsinore RDA will receive the following items:
Title Sponsorship of the 41" annual LE Grand Prix-The RDA will receive prominent logo mention on all related material
promoting the 2009 Grand Prix.
Print Media - Includes all local and national print advertising that will promote this year's Grand Prix. Advertisements will be
placed within Industry magazines such as Pinned. Magazine, San Diego Off Road, and Motion Magazine. The city logo and/or
Dream Extreme slogan will be included in all magazine advertisements. Local print advertisements will also be placed in the
Californian and Press Enterprise as well as local weekly periodicals.
Print Materials -The Dream Extreme or LE logo will appear on all posters, flyers and event T-Shirts of the 2009 Grand Prix.
Billboard -The city or Dream Extreme logo will appear on an 1 15 Billboard promoting the 2009 Lake Elsinore Grand Prix.
Your logo will appear in a prominent location within the billboard copy promoting the race.
Use of the City Suite for the Grand Prix to host clients or potential business partners. The suite will also be available for
Saturday Nights Rockfest Concert to be held inside the Diamond.
Media Broadcast -Mentions as the title sponsor of the LE Grand Prix will be heard on all radio advertising on X103.9 and
KFROG. Also the city will be mentioned as the title sponsor during the live IPOD Broadcast form ICLIPX and WizzardX TV.
Lake Elsinore Grand Prix Website - the Lake Elsinore city logo and Dream Extreme slogan will appear prominently on the
Grand Prix website as the official title sponsor of the Grand Prix.
Banner Display - Banner's displayed throughout the race course and pits will carry the LE logo or slogan.
The RDA will be able to include an informational pamphlet to promote area restaurants, accommodations, and attractions to
all Grand Prix registrants.
Vendor Booth Space- the RDA will have a prime location on vendor row for promotional use.
Awards Ceremony-The RDA will receive recognition and take part in the awards ceremonies recognizing race winners
throughout the Grand Prix. Public Address announcements will be made throughout the event promoting different areas of the
city for race fans to visit
The Lake Elsinore RDA will receive 10 VIP and 10 General Admission tickets to Saturdays Rockfest concert at the Diamond.
The Storm and Lucas Oil are in negotiations for promotion of the race as well as a documentary show of the 2009 Grand Prix
that would also include mention and logos of the city of Lake Elsinore.
The Dream Extreme logo will be included as part of the primary logo of the 2009 Lake Elsinore Grand Prix.
Total Sponsorship Package Price: $25,000
RDA September 22, 2009 Item No. 5
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