HomeMy WebLinkAboutItem No. 03 Staff Report
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REPORT TO PLANNING COMMISSION
To: Honorable Chair and Members of the Planning Commission
From: Damaris Abraham, Community Development Director
Prepared by: Sophia Tatlyan, Contract Senior Planner
Date: December 2, 2025
Subject: Planning Application No. 2024-04 (Walmart Gasoline Station) –
Commercial Design Review and Conditional Use Permit to Establish a
New Walmart Gasoline Station and Convenience Store on an
Approximately 1.10-Acre Project Site Within the Existing Walmart
Supercenter Retail Center Located at 29260 Central Avenue
Applicant: Ryan Alvarez, Kimley Horn & Associates
Recommendation
Provide staff with direction to prepare resolution(s) based on the Planning Commission’s action(s)
on Conditional Use Permit No. 2024-04 and Commercial Design Review No. 2024-02 and bring
back the draft resolution(s) at the next available Planning Commission meeting as a Consent
Calendar item of the agenda for adoption.
Planning Commission Actions
On October 21, 2025, the Planning Commission (Commission) held a duly noticed public hearing
to consider Commercial Design Review (CDR No. 2024‑02) and Conditional Use Permit (CUP
No. 2024‑04). At the public hearing, the Commission heard the staff presentation on the item,
took public comments, asked staff and the applicant questions, and deliberated on the proposed
project.
During deliberations, the Commission expressed the following concerns about the proposed
Walmart brand gasoline station with a convenience store:
• Traffic: The potential to exacerbate existing traffic congestion at major intersections along
Central Avenue which currently are impacted e.g. Central Avenue/Cambern Avenue,
Central Avenue/Interstate 15 Ramps, Central Avenue/Collier Avenue, and Central
Avenue/Dexter Avenue.
• Land Use: The oversaturation of gasoline stations along this major commercial corridor.
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• Parking: The potential parking impacts to the Walmart parking lot, given that the proposed
gasoline station would be located within a portion of the existing parking lot.
To allow the applicant time to address these issues, the Commission continued the item to the
December 2, 2025, Planning Commission meeting with a 5-0 vote.
Discussion
During the initial submittal and review of the proposed project, City staff from the Planning Division
and Engineering Department expressed concerns with the gasoline station’s design and layout.
Staff discussed the proposed layout’s access points and how it may have adverse impacts on the
existing internal circulation within the shopping center, in addition to potential impacts to existing
traffic along Central Avenue. The applicant understood and heard City staff’s circulation concerns
and modified their site layout to create a more “self-contained” gasoline station. The Design
Review plans presented to the Planning Commission at the October 21, 2025, public hearing
reflected that modification.
While the Planning Commission discussed their concerns with the current traffic conditions along
Central Avenue, it should be noted that a typical TIA must also consider the current traffic
conditions without the project, traffic conditions with the project, and traffic conditions with the
project and future buildout. Future buildout would also include any planned roadway and/or
freeway interchange improvements. It is anticipated that the traffic conditions with the project and
future buildout would improve over time as roadway and freeway improvements are constructed
and implemented. In the interim, the project would be required to improve traffic signal timings to
address their potential immediate traffic impacts.
Planning Division staff also discussed with the applicant the potential parking impacts to the
Walmart parking lot. Staff highlighted to the applicant that Walmart is one of the only few major
general merchandise retail stores currently in Lake Elsinore that serves the community, and as
such, Walmart’s parking lot can get impacted during peak demand times throughout the week,
including weekends. Although the proposed gasoline station would remove parking spaces, the
applicant was able to relocate these spaces throughout the existing parking lot to ensure the
center would still meet its minimum parking requirements. As proposed, the Walmart center would
exceed its parking requirements by one space.
Planning Division staff also made the applicant aware of the community’s concern with the lack
of diverse retail/commercial uses, given the proliferation of gasoline stations in the City’s
commercial areas. There are currently three (3) existing gasoline stations with convenience stores
along an approximately 0.25-mile stretch on Central Avenue between Dexter Avenue and
Cambern Avenue. In addition, a fourth gasoline station with a convenience store is currently under
construction at the Evergreen Development adjacent to the Walmart Supercenter retail center.
The intent of proposing a Walmart brand gasoline station is to offer customers a convenient and
lower-cost gasoline option, especially for the Walmart+ Members.
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Applicant’s Supplemental Information
To address the Commission’s traffic and parking concerns, the applicant prepared a Trip
Generation Memorandum (dated November 14, 2025) to further clarify the project’s anticipated
traffic impacts as analyzed in the Traffic Impact Analysis (TIA), which was reviewed and approved
by the Engineering Department. In addition, the applicant conducted a site survey of the existing
Walmart parking lot and included their observations in a photo report. Both the Trip Generation
Memorandum and photo report are included as Attachment 6.
The Trip Generation Memorandum noted that the characteristics of the proposed project site and
the surrounding area may further reduce the number of vehicle trips due to “internal capture.”
Since the gasoline station is proposed to be located within the Walmart parking lot alongside other
retail, restaurant, and service uses, many vehicle trips are expected to remain internal to the site.
Meaning these “internal capture” trips would not add new or more traffic to the existing conditions.
Furthermore, the presence of multiple nearby gasoline stations would disperse demand, reducing
overall traffic impacts at each location. In summary, while the approved TIA provides a
conservative estimate, actual traffic impacts from the Walmart gasoline station are expected to
be lower due to internal trip capture and local market conditions.
The photo report provides a visual parking survey during peak traffic time(s). Weekday
photographs were taken on Friday, November 14, 2025, and weekend photographs on Saturday,
November 22, 2025, at multiple locations throughout the Walmart parking lot. According to the
applicant, these timeframes were selected based on Walmart’s highest transaction volumes for
the Lake Elsinore store. Based on the applicant’s parking survey, there appear to be, on average,
three (3) to four (4) spaces available for every 10 spaces on a weekday and one (1) space for
every 10 spaces available on the weekend during peak periods.
The project location, project description, background, and analysis from the October 21, 2025,
Planning Commission staff report are included in this report in the sections below.
Project Location
The project site is located within an existing retail center with a Walmart Supercenter located at
29620 Central Avenue which is bound by Cambern Avenue to the northeast, Third Street to the
southwest, and Central Avenue to the northwest. Other retail businesses within the center include
Taco Bell, Raising Cane’s, 7-Eleven, and AutoZone. The entire retail center is 17.66-acres in size;
however, the proposed gasoline station and convenience store buildings are located on an
approximately 1.10-acre area near the southern portion of the larger retail center which includes
Assessor Parcel Numbers (APNs) 377-090-053 and 377-090-052. The property is currently zoned
as General Commercial (C-2).
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Environmental Setting
EXISTING
LAND USE
GENERAL PLAN ZONING
Project
Site
Commercial General Commercial (GC) /
Commercial Mixed Use (CMU)
General Commercial (C-2) /
Commercial Mixed Use (CMU)
North Vacant General Commercial (GC) General Commercial (C-2)
South Vacant Commercial Mixed Use (CMU) Commercial Mixed Use (CMU)
East Residential Medium Density Residential (MDR) Medium Density Residential (R-2)
West Commercial General Commercial (GC) General Commercial (C-2)
Table 1: Environmental Setting
Background
On December 1, 2015, the City Council approved a 17.66-acre commercial retail center which
included a 154,487 square-foot Walmart Supercenter and 16,000 square feet of retail/restaurant
space for the three outlot pads along Central Avenue. More specifically, the City Council approved
the following entitlements:
• Commercial Design Review (CDR) No. 2013-09 for the design of the retail center’s new
commercial/retail buildings;
• Conditional Use Permit (CUP) No. 2013-06 to allow the Walmart Outdoor Garden Center
and Outdoor/Seasonal Display; and
• CUP Nos. 2013-08 and 2013-09 to allow fast-food restaurants with drive-throughs in the
outlot pads.
The original entitlements also included an additional CUP (CUP No. 2013-07) for a Walmart brand
gasoline station, 3,100 square-foot convenience store, and drive-through carwash that was
proposed to be located at the outlot pad along the corner of Central Avenue and Cambern
Avenue. However, the City Council denied CUP No. 2013-07 which the Planning Commission
had also recommended denial at their meeting on November 3, 2015. The Planning Commission
denied said CUP based on their concern as well as the community input during public comments
that there is a potential oversaturation of gasoline stations in the City especially along the major
commercial corridor on Central Avenue – which the City Council also concurred.
The Walmart Supercenter has been fully developed and in operation in the City since March 2021.
In addition, the retail center includes two drive-through restaurants that are approximately 5,900
square feet and one retail building approximately 7,500 square feet. The total existing outlot
development is approximately 13,400 square feet which leaves about 2,600 square feet of retail
uses remaining from the originally entitled 16,000 square feet.
Project Description
Planning Application No. 2024-08 is a request for a Commercial Design Review (CDR No. 2024-
02) and Conditional Use Permit Review (CUP No. 2024-04) to allow and construct a new Walmart
brand gasoline station with a convenience store within the southern portion of the existing
Walmart Supercenter parking lot. The proposed project does not include a drive-through carwash,
car repair, or other car maintenance related services.
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The proposed gasoline station features an approximately 5,400 square-foot overhead fueling
canopy, including eight multi-product gasoline pump islands with two dispensers per pump island
(16 dispensers total). The project proposes utilizing the remaining 2,600 square feet of retail to
construct a new 1,618 square-foot convenience store in conjunction with the gasoline station. The
convenience store is not proposing to sell offsite alcohol at this time, but a separate review
process would be required to request that which may be subject to a future public hearing.
The proposed project would also involve minor exterior site improvements such as new trash
enclosure, landscaping, and modifications to the on-site circulation and parking to accommodate
the new gasoline station and convenience store. The parking lot modifications include removing
61 standard parking spaces, reallocating parking spaces throughout the retail center, re-striping
148 standard spaces to create 172 compact parking spaces, adding 21 new compact parking
spaces, and providing additional parking spaces, including accessible spaces near the proposed
convenience store entrance.
Analysis
The analysis below provides a discussion of the proposed project’s consistency with the General
Plan and the Lake Elsinore Municipal Code (LEMC) including the nonresidential development
standards and requirements. In addition, the Design Review Committee, including staff from
Planning, Building and Safety, Fire, and Engineering Departments and the Elsinore Valley
Municipal Water District, has reviewed the project and have included recommended conditions of
approval to ensure compliance with adopted plans, policies, and regulations.
General Plan Consistency
The subject site has General Plan Land Use designations of General Commercial (GC) and is
in the Business District. The GC designation provides for retail, services, restaurants,
professional and administrative offices, hotels, and motels, mixed-use projects, public and quasi-
public uses, and similar and compatible uses with a maximum 0.40 floor area ratio (FAR). This
designation aligns with the proposed gasoline station with convenience store in that it provides
a service compatible with the surrounding retail and commercial uses. The proposed project
involves the construction of a gasoline station and convenience store within the existing Walmart
Supercenter parking lot, resulting in a project FAR of 0.21. Therefore, the project is consistent
with the General Plan Land Use designations.
Municipal Code Consistency
The current zoning designations of the subject site are C-2 and CMU. The proposed gasoline
station and convenience store uses are located entirely within the portion of the property that is
within the C-2 zone. Pursuant to LEMC Section 17.124.030 of the C-2 zone, uses subject to a
CUP in the C-1 zone also require a CUP in the C-2 zone. Gasoline stations in the C-1 zone are
subject to a CUP as indicated in LEMC Section 170.120.030 of the C-1 zone. Pursuant to Section
17.112.090.D, a convenience store in conjunction with a gasoline station is also subject to a
CUP. As such, a CUP is required for both the gasoline station and convenience store uses.
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The proposed uses have been analyzed for consistency and compliance with the C-2
development standards. Staff reviewed the project plans and have determined that the proposed
uses would conform to the C-2 development standards and requirements including parking.
Although the proposed project would remove parking spaces, the project would continue to
comply with the minimum parking requirements for both the Walmart Supercenter and proposed
uses. Furthermore, the proposed gasoline station has been designed to comply with the
Gasoline Dispensing Establishment standards contained in LEMC Section 17.112.090 including
the minimum site size, setbacks for the pump islands and canopy, walls, landscaping, and
signage.
Refer to Table 2 below for a comparison of the required development standards and proposed
project.
Development Standard Required Proposed
Setbacks
Front Yard 20 feet Greater than 30 feet
Gasoline Pump Island 30 feet from any property
line
Greater than 30 feet
Fueling Canopy 20 feet from any property
line
Greater than 30 feet
Maximum Building Height
Fueling Canopy 45 feet 17 feet 8 inches
Convenience Store 45 feet 17 feet 6 inches
Parking1
Gasoline Station/Convenience Store One (1) space per 250 SF
= 7 parking spaces
626 parking spaces Existing Walmart Supercenter One (1) space per 250 SF
= 618 parking spaces
Total Required 625 parking spaces
1Parking calculations shown are only for Walmart and proposed uses. Parking requirements for the outlot uses are
calculated and provided separately from Walmart.
Table 2: Development Standards
Architecture and Site Design
The architectural design of the proposed gasoline station and convenience store complies with
the Nonresidential Development Standards (Chapter 17.112) of the LEMC. The proposed
convenience store building elevations feature a contemporary architectural style that
complements the existing Walmart Supercenter. The building elevations incorporate horizontal
and vertical lines, articulated through a combination of materials, colors, and signage. The
exterior façade utilizes both smooth face and split face concrete masonry units, with stucco
finishes in cool-toned palettes—primarily grey with blue accents—mirroring the established
Walmart color scheme.
The fueling canopy is designed to integrate with the convenience store and surrounding
development, employing clean lines and consistent branding elements. Lighting fixtures,
signage, and architectural detailing are coordinated to ensure visual harmony across the site.
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Furthermore, the proposed landscaping plan includes drought-tolerant plantings, including trees,
shrubs, and ground cover, are strategically placed to soften building edges, provide shade, and
break up expanses of pavement. The landscape design supports water-efficient practices and
contributes to the overall compatibility of the project with adjacent commercial uses.
Traffic Impact Analysis
A Traffic Impact Analysis (TIA) was prepared by Kimley-Horn and Associates for the project
(Attachment 6) since one was required by the Engineering Division. The purpose of the analysis
is to assess the project’s potential traffic impacts, if any, to the surrounding road network including
existing intersections and roadway segments.
Most intersections are expected to function well, but the following three key locations are
projected to experience congestion under future traffic conditions:
• Cambern Avenue at Central Avenue
• I-15 Northbound Ramps at Central Avenue
• I-15 Southbound Ramps at Central Avenue
These deficiencies are primarily due to regional growth and impacts from cumulative development
projects within the surrounding vicinity. To address the deficiency at the Cambern Avenue and
Central Avenue intersection, the project is conditioned and required to adjust traffic signal timing
to improve traffic flows and alleviate delays. In terms of the improvements for the freeway ramp
intersections, the project is not required to make direct improvements since the planned I-15/State
Route 74 Interchange Improvement Project is expected to alleviate congestion at freeway ramp
intersections.
The TIA also analyzed on-site circulation specifically at the driveway entrances to ensure that any
vehicle queuing would not impede on-site circulation flow as well as spill off-site onto the public
streets. Driveway queuing analysis indicated that Driveway 4 at Dexter Avenue may experience
excessive queuing during peak hours, potentially impacting internal circulation. To address this,
the project would also be conditioned and required to adjust traffic signal timing at Dexter Avenue
and Central Avenue if the interchange improvements are delayed. In addition, the project has also
been conditioned to provide a queuing management plan prior to occupying the building. Should
the use result in concerns related to parking and traffic, a condition of approval has been included
to refer the CUP back to Planning Commission for a subsequent review at a public hearing.
Environmental Determination
Pursuant to CEQA Guidelines Section 15162, staff has determined that the proposed project
would not have a significant effect on the environment and no new environmental documentation
is necessary because all potentially significant effects have been adequately analyzed in an
earlier certified Environmental Impact Report (EIR; SCH No. 2014051093). All potentially
significant impacts have been avoided or mitigated pursuant to the earlier certified EIR and none
of the conditions described in Section 15162 exist. EIR (SCH No. 2014051093) was adopted by
the City Council on December 1, 2015. No substantial changes which require major revisions to
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the certified EIR exist and no new information of substantial importance which requires revisions
to the earlier certified EIR exist. Therefore, no further additional environmental documentation is
necessary.
MSHCP Consistency
The Project is consistent with the Western Riverside County Multiple Species Habitat
Conservation Plan (MSHCP). The proposed project site is not located in a Criteria Cell and was
not required to be processed through the Lake Elsinore Acquisition Process (LEAP) and Joint
Project Review (JPR) processes. The project complies with all other applicable requirements of
the MSHCP.
Public Notice
Notice of the public hearing has been published in the Press-Enterprise newspaper and mailed
to property owners within 500 feet of the subject properties. As of the writing of this report, no
written comments concerning these applications have been received by staff.
Attachments
Attachment 1 – Conditions of Approval
Attachment 2 – GIS Exhibits
Attachment 3 – Design Review Package
Attachment 4 – Traffic Impact Analysis
Attachment 5 – CEQA Consistency Analysis
Attachment 6 – Applicant Supplemental Info
Attachment 7 – Public Notice Package