HomeMy WebLinkAboutItem No. 2 - Traffic Management PlanTraffic Management Plan and Site
Summary
Property Management Team
CA5803 - Lake Elsinore
SEC Central Ave & Cambern Ave
WEST
Operator: TBD
Coach: TBD
Construction Manager: John Caglia
CRED Coordinator: Christina Bennett
Regional Activation Coach: TBD
Timing Standards
45 seconds per car (at window). Speed timings conducted weekly in addition to
a quarterly company wide evaluation.
Speed, Quality, Service
Escape Lane
An escape lane permits customers to leave the line as soon as their
drinks are delivered by a drink runner.
Peak Hours
DB will staff an additional traffic controller
during peak hours as needed.
Off-Site Operations
DB always evaluates the need of off-duty police officer support
during our grand opening period.
Off duty police officers provide off-site support during business
hours as determined necessary by DB leadership. Their job is to
safely direct customer vehicles to and from a location. Prevent
vehicles from blocking critical drives or otherwise restricting
traffic flow (off-site).
Staffing Model
Schedules are written a minimum of 1-2 weeks in advance
(in accordance with state and local guidelines) based on
gross sales, trends, local events, and weather.
Speed, Quality, Service
Speed, Quality, Service
Line Buster (LB)
Job Duty: Increase speed of the customers experience
by taking orders while ensuring 2’ gap between cars. Ensuring
when the line pulls forward the customers moves forward.
Drink Runner (DR)
Job Duty: Deliver completed drinks to the customer in
line before reaching the window. Ensuring escape lane is
used to minimize service time.
Outside Traffic Management
Dutch Bros Traffic Controller (DBTC)
Job Duty: Direct traffic in and out of location. Ensuring vehicles
from blocking critical drives or otherwise restricting traffic flow (on-site).
Training and FAQ’s
Full Shop Meetings:
●Monthly meetings in which all shop personnel are required to
attend. Discuss traffic plans and new commitments in detail.
Pre-Shift Huddles:
●Before each shift (morning, noon, night) the crew goes over
updates, important communication, issues, and ensures
strategy is set for the shift
Promotional Days / Major Holidays / Sticker Days:
●Dutch will determine if needed and hire a Third-Party Traffic
Control Company to come in when the Stacking could possibly
be an issue.
Evolving Traffic Plan:
●The Grand Opening plan will be utilized whenever necessary
to mitigate traffic congestion that may occur from our new
shop opening. We reserve the right to adjust the plan as
conditions dictate, and expect that after the initial community
response, our traffic patterns will settle to a predictable level
within the first 90 days of operation.
Directional Signage Examples
Grand Opening Staffing Plan
Standard Operations Staffing Plan
Grand Opening Signage Plan
Standard Operations Signage Plan