Loading...
HomeMy WebLinkAboutWebsite Redesign for City of Lake Elsinore__NTC and 10x digitalN E U M E R I C + 1 0 X D I G I T A L P a g e | 1 Proposal Website Redesign for the City of Lake Elsinore Submitted By Neumeric Technologies Corporation and 10x Digital Questions? Please contact: Marc Fields VP – Business Development 590 Enterprise Drive, Lewis Center OH 43035 marc@ntc-us.com (614) 612-1510 N E U M E R I C + 1 0 X D I G I T A L P a g e | 2 Table Of Content 01 02 03 04 05 06 07 08 09 10 TITLE PAGE EXECUTIVE SUMMARY REQUIRED FEATURES AND FUNCTIONALITIES LETTER OF INTENT COMPANY OVERVIEW PROJECT DELIVERABLES & SCHEDULE REFERENCES WORK SAMPLES COST OF SERVICES N E U M E R I C + 1 0 X D I G I T A L P a g e | 3 Letter Of Intent April 12, 2022 City of Lake Elsinore 130 South Main Street Lake Elsinore, California 92530 To: The Review Committee of the City of Lake Elsinore, On behalf of Neumeric Technologies and 10x digital, I am pleased to present the City of Lake Elsinore with our response to your Website Redesign RFP. Having worked with many similar clients, we recognize your need for a modern-looking, easy-to- navigate website that provides exceptional customer service to your site’s visitors while authentically representing the City of Lake Elsinore’s unique spirit. To make this a reality, our team will design, develop, and deploy a state-of-the-art website that tells your story, streamlines your site, and quickly provides site users with access to the information, resources, and services provided by the City. Our designs and improved site layout will empower the City to more effectively serve the needs of Lake Elsinore’s residents. Paired with our collaborative approach, our solution will produce an engaging design that is modern, mobile responsive, and easy to manage. This new site will digitally showcase the best of Lake Elsinore so you can continue to provide your community with excellent recreation opportunities and an overall exceptional quality of life. As your primary contact for our response, please feel free to reach out for any additional information. Thank you, and we’re looking forward to beginning an exciting partnership with the City of Lake Elsinore team. Marc Fields Vice President Neumeric Technologies Corporation P: (614) 612-1510, E-mail: marc@ntc-us.com 590 Enterprise Drive, Lewis Center OH 43035 N E U M E R I C + 1 0 X D I G I T A L P a g e | 4 Executive Summary Neumeric Technologies and 10x digital are pleased to submit our website proposal to your review committee. Our proposal is comprehensive and will provide the City with a modern, interactive, and intuitive website that features all your requested functions including multi-language translation services, an SMS and email notification system, and integration with the City’s ERP, Finance Systems, and all other 3rd party applications. To create a site that acts as your primary digital marketing and communication platform, our team will artfully tie together a distinctive design and user-friendly navigation. This balanced combination of design and functionality will allow your team to improve your communication with your residents and business stakeholders, enhance the City’s image, and promote a strong sense of community within Lake Elsinore. Because our design centers around your specific needs, our proposal includes a thorough Discovery process in which we will audit your existing content, restructure your information architecture, and efficiently migrate your optimized content to the new site ⎯ all with the focus on clearly communicating the City of Lake Elsinore’s purpose and effectively meeting your users’ needs. In our proposal, we’ll introduce you to our team, outline our proposed project phases, and define the overall approach we’ll take to build your unique website. Our project management style includes you and your team as major contributing players in the creation of your new website⎯because no one knows your organization’s internal and external needs like you. We’re experts in what we do, and we’ll utilize the experience gained on similar projects such as yours, including the City of Greenville, Laurens County Economic Development, Lancaster County, Lancaster SC Economic Development, Greenville County, Travis County, the Montana Department of Public Health & Human Services, the Utah Department of Veterans & Military Affairs, the State of Washington’s Retirement Services, EPOCH Student Living, Vineyard and others. IN A FEW WORDS 5 | N E U M E R I C + 1 0 X D I G I T I A L Company Overview In today’s digital marketplace, most firms specialize in either the creative or the technological side of the project. Seldom does one firm have all the required creative and technical bandwidth to take on a complex project like yours. Creating a modern, intuitive, and user-friendly website that effectively meets both your current and future needs truly takes a village. That’s what our team provides: a group of diverse, multi- disciplinary experts all working in tandem . Together we’ll craft your new website in a way that prioritizes both form and function into an experience that is engaging, informative, and easy-to- use. 10x digital 10x Group was formed in 2002, with traditional and digital marketing roots. In 2015, the company adapted and evolved in response to the ever-changing digital marketing environment and became 10x digital. Thus, 10x digital became a well-rounded, comprehensive, digital marketing agency serving national and international clients across diverse industries. While there are hundreds of digital marketing agencies, there are only a handful who a re as comprehensive and responsive as 10x, offering full scope digital and traditional marketing services, catering to your needs and your timeline. They offer the sweet spot i ntersection of search marketing, public relations, and strategic marketing that gives you real results in our ever- evolving digital marketing environment. 10x digital starts their process by analyzing your goals and establishing a relationship where th ey truly become your partner for success. This process, combined with proven ind ustry experience, enables you to concentrate on your business and leave the digital marketing business to 10x. Ranges of Services − Brand/marketing strategy − Web design/ development − SEO, local listing − Content/ blogs/ video slideshow − Paid advertising/ PPC − Social media − PR (Digital PR or link building) − Retargeting − Marketing/research surveys − Email marketing/ drip/ lead generation Relevant Non-profit/Government Experience 10x President, Holly Rollins, has more than 15 years’ experience in economic development marketing, and industry recruitment with these organizations: 6 | N E U M E R I C + 1 0 X D I G I T I A L − Upstate SC Alliance − Greenville Chamber of Commerce − Innovate Anderson (previously Anderson Partnership) 10x digital conducted marketing campaigns for: − City of Greenville: first commercial and retail recruitment piece − Laurens County Economic Development: consulting and collateral − Lancaster County: economic and workforce development primary marketing research study analyzing industry and workforce preparedness and availability − Lancaster SC Economic Development marketing collateral Using the information gathered from your team , the creatives and designers at 10x digital will define the design direction and architecture of your new website and present your new designs and page layouts to your team in a series of desktop and mobile wireframes. Next, your approved designs and layouts will be handed over to the Neumeric team who will digitally bring those visions to life. Neumeric Technologies Corporation Established in 1999, Neumeric Technologies Corporation continues to be one of the nation’s leading providers of design, development, hosting, security, maintenance and support services for web, mobile, and enterprise applications. Incorporated in the state of Ohio with three global development/data centers, Neumeric’s team of over 370 full-time technology experts specialize in solving complex digital problems. Platform agnostic, our service portfolio includes work in all recent and current CMS platforms, databases, and operating environments. Our design, development, deployment, and managed support teams use today’s best industry practices combined with cutting-edge technologies. Our technology experts update, customize, and modernize websites, mobile, and custom enterprise applications, in addition to integrating 3rd party applications, updating and managing large databases, handling large content migrations, and integrating ADA tools into a wide array of web and mobile applications. As an Oracle, Microsoft, IBM, AWS and Azure partner, our team works with today’s most cutting-edge platforms and systems and knows how to best fit them into a project such as yours. Our team has and continues to provide web, mobile and custom application development to a wide range of municipalities and government agencies including:  Local Government:   − The City of Decatur − Battery Park City Authority 7 | N E U M E R I C + 1 0 X D I G I T I A L − The City of Miami Beach − The City of Milwaukee − The City of Del Ray − The City of Minneapolis − The City of Phoenix − Palmdale Water District − Cincinnati Public Schools − Cincinnati Metro Housing authority − Utah Housing Authority − Greenville SC County − LA County State Government:   − Central Health Systems of Travis County − Ohio Department of Information Services − The Montana Department of Public Health and Human Services (DPHHS) − The Utah Department of Veterans & Military Affairs − The State of Washington’s Department of Retirement Systems − The Utah’s Department of Commerce − The University of Oklahoma Taking the creative designs and layouts from the 10x digital team, the team at Neumeric will bring your digital vision to life. Neumeric will manage and spearhead the overall project management, all backend development, testing, migration, deployment, training, warranty, hosting, and post-warranty support services. Your Assigned Project Team Building a senior project leadership team is critical to the success of your project. Having worked closely together on multiple projects (10X Digital and Neumeric), our leadership and management process is focused and committed to exceeding your goals and expectations. As you read through the bios, we hope we’ve shown how this leadership team has been chosen specifically for your project and knows how to work hand in hand. Key Team Members Bob Peters Technical Project Manager For the past 13 years, Bob has managed multiple website projects with content migration, custom module development, theme customization, and 3rd party integrations for clients just like you. Leading the back-end technology teams, Bob ensures that our best 8 | N E U M E R I C + 1 0 X D I G I T I A L personnel are assigned to each project. Working with his team of delivery managers, Bob has continued to deliver successful projects on time and on budget. A few of Bob’s related projects inc lude the State of Washington’s Department of Retirement System, Palmdale Water District, the State of Montana’s Department of Health & Human Services, Central Health Systems of Travis County, and the State of Utah’s Department of Military & Veterans Affairs. Bob has worked closely on multiple projects with the 10XDigital team. Skills/Certifications: Microsoft Certified Professional, Project Management, Planning & Forecasting. Marc Fields Client Satisfaction Manager For the past 3 years, Marc has lead the Neumeric client advocate team, a team responsible for merging the non-technical and the technical aspects of Neumeric’s' projects. Simply put, Marc and his team’s function is to facilitate the communication between your team and ours, making sure that your wants and needs are communicated internally and executed in the final result. Marc will be your main point of contact throughout the project. Similar web projects that Marc has worked on include the State of Washington’s Department of Retirement System, the State of Utah Department of Veterans & Military Affairs, Palmdale Water District, the University of Oklahoma, Utah Housing Authority, and the ReCovd project for Cincinnati Public Schools. Marc and the 10X Digital team have been closely working together on multiple project including the Montana Department of Health & Human Services. Skills/Certifications: Six Sigma – Black Belt, Market & Product Development, Sales Channel Development, Marketing Strategy & Execution Paul Jefferson Web Dev Team Lead For over 5 years, Paul has led a dedicated group of over 120 web platform agnostic developers on multiple website development projects. His highly adaptable team works in WordPress, Drupal, Joomla, Umbraco, DNN. Shopify, Magento, Cascade and other platforms. His specific responsibilities include creating the general blueprints for the collection of technologies that will support the chosen web site framework and creating the server side of your website. Using the digital designs and wireframes provided by 10X 9 | N E U M E R I C + 1 0 X D I G I T I A L digital, Paul’s team will build, migrate, and test your various pages as they integrate all functionalities and 3rd party integrations. Kennedy King UX/UI Team Lead For over 7 years, Kennedy has been leading a team of insightful UX/UI designers who collaborate with the development teams in waterfall and agile environments. Kennedy will be leading the implementation process of 10X digital’s creative designs and prototypes to coordinate the front-end requirements of the page builds. Steven Vetts Senior QA Team Lead Steven is a long term NTC team member and experienced QA team manager with a solid set of testing credentials and protocols in his QA toolbox. Steven’s leads a team of 4 QAs and testing developers who will review each page for compliance, functionality, working links, 3rd party integrations, adherence to the approved design and style guidelines, architecture, and overall user flow. Steven and his team will be running a number of QA reviews throughout your project, beginning in the design phase (for compliance) through the development and final delivery phases. We understand the importance of having a solid QA plan and team in pl ace for every project, and Steven and his team provide exceptional results each and every time. Holly Rollins Subject Matter Expert (SEO, Content, and Research) Holly has more than 20 years’ experience in marketing, public relations, and nonprofit management. She has created successful digital marketing/PR campaigns for diverse sectors – from national nonprofits to global. Holly has worked closely on a number of projects with Neumeric including the Montana Department of Health & Human Services. Caroline Liller Senior Creative Director Caroline has more than five years’ experience in digital marketing and specializes in agency operations, project and design management, user experience, data analytics, and content marketing. She has a BA in Journalism from the University of SC. Caroline has worked closely on a number of projects with Neumeric including the Montana Department of Health & Human Services. John Blair Jon has more than 20 years’ experience in Fortune 500 corporate and large nonprofit digital, print and ad design and marketing. He has 10 | N E U M E R I C + 1 0 X D I G I T I A L Lead UX/UI Designer worked with 10x for more than seven years. Jon has a BS in design from Bob Jones University. Project Organization Chart Based on the resource requirements of your project we’ve estimated a team of 17 resources. MARC FIELDS VP / Client Satisfaction Manager BOB PETERS Senior Project Manager PAUL JEFFERSON KENNEDY KING STEVEN VETTS CITY OF LAKE ELSINORE TEAM CAROLINE LILLER HOLLY ROLLINS JOHN BLAIR 11 | N E U M E R I C + 1 0 X D I G I T I A L Required Features and Functionalities SITE INFRASTRUCTURE − Recommendation for content management system. After reviewing your current website and the RFP, we are recommending WordPress as your CMS platform. For the past two decades, WordPress has proven itself to be reliable, secure, stable, and has a large base of over 50,000 customizable plugins to choose from. Its user-friendly interface allows your editors to manage your website’s back end without any coding skills. As your needs change over time, WordPress’s breadth of customizable plugins will easily allow your team to scale up your site’s features. Additional features of the newest version of WordPress include built-in ADA compliance monitoring, a robust search capability, and an updated WYSIWYG editor with drag and drop functionality. As you review other proposals, if your team believes that a different open-source platform better suits your needs (Drupal for example), we will build your new website on that platform at the same cost. As a platform agnostic firm, we work with most current and recent CMS platforms, and we always base our suggestions on what platform best suits your needs – not what platform is easiest for us. Regardless of the CMS platform you think best suits your needs, we’ll review it with your team and let you make the fin al decision. − Conforms to all modern web standards and security requirements (including being secured via SSL/HTTPS). Our proposal includes building your site meeting the industry security best practices. We have included an SSL/TLS certificate on the hosted environment which only allows the transfer of data through secured channels. Additionally, we will implement the built-in WordPress CMS security features and add the premium version of the WordPress Word Fence plugin, a security and malware application designed specifically for WordPress websites. Additional security tools that will be integrated into your website include WordPress Firewall, WordPress Security Scanner, and Login Security. − Uses a mobile-friendly and responsive platform that is accessible and usable. WordPress is highly mobile responsive and mobile friendly. Our design team will use fluid design and regressive and graceful degradation development techniques so that your website resizes and functions across device types and works across older browser versions. The technology stack the WordPress encompasses is a Bootstrapped Theme, 12 | N E U M E R I C + 1 0 X D I G I T I A L HTML5, Web Aria controls, CSS3 and browser compatible JavaScript libraries that ensure a responsive site across all desktop browsers, notebooks, tablets, mobile devices. − A simplified navigation system that better tells the story of our City than our current site. During the Discovery phase of your project, our team of analysis and subject matter experts will research how your users navig ate your current site and how they should be navigating your updated website. We will build out your updated site architecture, site map, and navigation to display the information that is most important to your users so they can quickly find the information sought in the least number of clicks. Our team will also use the WordPress Mega Menu plugin to automatically create your menu and breadcrumbs when adding or updating or updating a page. This feature will also remove information when you delete pages. − A flexible and simplified homepage that helps send visitors to the right place and provides greater flexibility for modifications. Your new site will be designed based on our assessment, research, and your team’s feedback. Gaining insight and feedback from your team along with our team researching your current site, defining your targeted audiences, and mapping your user journeys throughout your website will provide our design team with the information and insight to redesign and simplify your new homepage, build in flexibility as your needs change over time, and target the new design and layouts so that your visitors quickly get to the information they want. − Aligns with Web Content Accessibility Guidelines (WCAG 2.0 A, AA), the Federal Access Board under section 508 subsection 1194.22 of the Rehabilitation Act and Americans with Disabilities Act (ADA) best practices. Your new website will be designed, tested, and deployed meeting the current WCAG 2.1 AA standards and section 508 standards at the time of launch. Throughout the 45 -day warranty and maintenance & support periods, we will continue to monitor and fix minor ADA/WCAG compliance issues and inform your team on the updates and challenges. While our proposal does not include a user compliance interface or the Site Improve software package, we strongly recommend reviewing these options. − Allows seamless integration with mobile devices, apps, blogs, social media tools, and video. Our proposal includes Web APIs for seamless integration with mobile devices, apps, blogs, social media, and videos. We will use the following plugins to support this integration: o WP Blogs: This will enable online community discussions and form a Visitor Engagement forum on the site that encourages visitors to put forth their ideas, get involved in engaging discussions for the betterment of new blogs/stories , and 13 | N E U M E R I C + 1 0 X D I G I T I A L discuss different news topics. These blogs can be moderated based on the needs of the City. o Smash Balloon: This plugin will integrate social media feeds onto the site. o WYSIWYG HTML: This will enable editors to add content, images, and videos (uploaded using the included media library). Uploaded media files will have limitations on individual file upload sizes to ensure storage space is used thoughtfully; these limits can be determined in collaboration with your team. Users will be able to upload multiple pictures and documents at one time into the media library for easy access. o YouTube: This plugin will allow Admin users to upload videos on any official YouTube channels and embed the link into the HTML editor. We will include YouTube plugins to upload videos on those channels and embed the posts directly through the plugin added. − Functionality for multiple languages represented. (Minimum English & Spanish) Our proposal includes integrating the Google Translate plugin that provides instant language translation to over 150 languages for your community to choose from. − Version control system or similar solution to satisfy state record retention requirements. All WordPress content editors and WYSIWYG html editors come with version tracking that allow content publishers to track content history and, if necessary, rollback to a previous version of content. In addition to the backup and snapshots included in our suggested AWS Lightsail hosting package, our managed services team will back up the source code and the application’s data every month and after every new update. We maintain a GitHub repository to maintain strong version control. Any changes to the code will be maintained on a versioning tool that is approved by the city. − Provides smooth and dependable interplay with internal and external websites and portals. We’re quite familiar with this requirement and we have taken into account the need for smooth, seamless integration between any internal and external websites and portals. All internal and external links, applications, and sites will be fully integrated to your specifications. − Utilization and alignment with web analysis tool. The City currently uses Google Analytics. Our proposal includes integrating your current Google Analytics plugin along with Google Tag Manager, Yoast SEO, and Monster Insights. This is a very comprehensive analytics 14 | N E U M E R I C + 1 0 X D I G I T I A L package and, along with Monster Insights, our team will tailor your analytics dashboard so staff can easily gain key visitor and performance information. − Incorporate group SMS and email notification system to enable staff to send out bulk messages when content is added/changed based on preferences set by site visitors. Example: being notified when a news item is posted, event added to the calendar, or a specific web page is updated. Our proposal includes group SMS and email notifications so you can notify specific individuals when content is added or edited. We’ll define your specific notification needs, create the forms and methods to send, review, and track your subscriber list, merge alerts and notifications, and integrate the feature with your current marketing/email application (Constant Contact, MailChimp, etc.) Everything that you’re looking for will be available t o your team via an easy-to-use interface. DESIGN LOOK & FEEL − Calendar tool that is intuitive and loads quickly, viewable by list, week, or month and integrates with social media. Our proposal includes a customized main calendar feature. We’ll use a t ailored WP Event Calendar plugin to enable City staff to update and publish calendars for multiple different departments and tie it into the City’s main calendar. In addition to integrating the calendar with social media, we will also integrate the calendars with Microsoft iCal, Apple Calendar, and Google Calendar so that visitors can download events to their personal calendars. The calendar will be easy to use and viewable by list, week, or month. − Incorporate existing site branding as theme throughout all pages. During the Discovery phase of your project, we will request and review your existing site branding and style guidelines and incorporate those elements into your updated design and layouts across the website. Your new website will be cohesive, brand-compliant, and enhance the city brand image. − Provides a smart search engine that is user-friendly, scalable, and functional. We expect to place a user-friendly site wide search bar within your home and internal pages. In addition to updating WordPress’s default search functionality, our proposal includes the WP Advanced Search & Yoast SEO plugins that will provide a robust and flexible search engine throughout your website and database. These tools will index your database so that queries are quickly retrieved based on the combination of words typed in the search bar. We intend to index the search feature based on the tags, keywords, meta titles, meta descriptions, fuzzy logic and taking into account the most frequently searched keywords obtained from Google Analytics, Site Improve, or Yoast SEO. 15 | N E U M E R I C + 1 0 X D I G I T I A L Unpublished pages will not show up in search results . Based on your specific requirements we can also exclude specific content areas, sections, and pages from the search results. − Incorporate community announcement section/capability. Our proposal includes a community announcement section using the WordPress Sitewide Alerts plugin. This plugin has the option to tailor and display news, updates, announcements, emergencies, new promotions, and CTAs. − Includes quality translation tools. Our proposal includes integrating the Google Translate plugin that provides instant language translation to over 150 languages for your community to choose from. − Optimized for mobile/touch device interaction. Our proposal includes a design using a mobile-first approach. This approach ensures that the UI/UX and the content is optimized for each view and takes into account user touch interactions. CONTENT MANAGEMENT − Ability to organize and manage uploaded documents and images. WordPress has a very strong yet easy to use media and document library system which we will enhance the Document Library Pro plugin. This plugin quickly organizes all your documents in an easy-to-find format. Staff will be able to manage any document library, share resources, search within published and unpublished documents, and upload or download multiple files up to 1GB (we can adjust this to your specifications). − Ability to archive outdated documents and images. WordPress has a built-in feature to auto-archive outdated content. We’ve included the Simple Yearly Archive plugin so that outdated content can be arranged, retrieved, and displayed if needed. − Ability to optimize uploaded videos, pictures, and graphic files for quickest page loading. We suggest standardizing your video, picture, and graphic file sizes to maintain consistent page performance at high levels. We’ll work with your team during the design and development phases to lock in and set these values. Our proposal includes the WP Cache plugin, and combined with other caching techniques, staff will be able to optimize videos, pictures, and graphic files so that effected pages load quickly. 16 | N E U M E R I C + 1 0 X D I G I T I A L − Interactive media galleries to publish and display media content. Also allows for members of the public to download specific media content. We will meet this requirement through a combination of the Event Gallery, Media Library, YouTube, and Vimeo plugins and by using the WYSIWYG editors and creating page key templates for staff to create, update, and modify page content. Staff will be able to embed the media files into the pages and the public to download specific media content through the event galleries. − Document galleries to organize and publish documents according to subject matter. Our proposal uses the Document Library Pro plugin to categorize and organize documents according to subject matter. − List module for creation and organization of logically related items into lists that can be shared on multiple pages but managed within single list. Example list content: staff directory, contacts, and links. Our proposal includes the required WP plugins to create and view the list items as required. A detailed page and list page template will be consistently used to allow a dynamic creation of lists for the admin users. − Ability to specify a publishing schedule for specific content. This feature is included within our proposal through the Content Scheduler plugin that allows users to time publishing, removing, and archiving site content. − Versioning and indexing of content to meet State of California Records Retention and Retrieval requirements. All WordPress content editors and WYSIWYG html editors come with version tracking and will allow content publishers to track history and, if necessary, rollback to previous versions of content. Having similar experience in setting this feature up for the Palmdale Water District in California, we understand this requirement and will setup the versioning and indexing of content across all of the site pages to ensure that the retention of data is maintained across the site per the needs of the State of California Record Retention and Retrieval requirements. − Flexible page/content designer. Drag and drop page design and placement of content modules (aka “widgets”). Our proposal includes the creation of the key page templates and a flexible page template based on the design direction of the home page template. These templates will be customized and have flexible WYSIWYG drag and drop editors and widgets that can be dragged and dropped. 17 | N E U M E R I C + 1 0 X D I G I T I A L CONTENT EDITOR − WYSIWYG rich text editor. Our proposal includes the WP Bakery Page Builder and Advanced ACF Pro plugins to create an easy-to-use WYSIWYG editor. − Spell checker Our proposal uses the WP ProofReader plugin to spell check content before it is published on the site. − Ability to limit certain features of WYSIWYG editor to maintain common look and feel throughout the website. We will configure all page templates using the approved brand and style guidelines so that the website and all new pages have a common look & feel across the site. During the Design phase of the project, we’ll define with the City what styling limitations should be setup within all of the page templates and limit those features which should not be changed. − Content publisher control of associated meta data. Our proposal includes the Yoast SEO plugin that provides content editors with the “live as you add” control of meta data associated with the content pages. NAVIGATION − Versatile menu and navigation options. During the Discovery phase of our project, we’ll update the website’s navigation and menu through a new sitemap and more efficient user journey. When a page is added, moved, or deleted, the WP Mega Menu plugin will automatically update the site menu. − Breadcrumb navigation. Our proposal includes the Breadcrumb NavXT plugin to create breadcrumbs when creating or updating a page. − Secondary level navigation within specific content subject matter areas. 18 | N E U M E R I C + 1 0 X D I G I T I A L During the Discovery and Design phases of the project, all the various main and child pages will be mapped out and the updated sub menu structure will be finalized. The WP Mega Menu plugin will extend to and add control features to the secondary level navigation. − Friendly URL’s. Our proposal will use the Permalink Manager plugin to create friendly URLs. − Addition of external pages to navigation. Our proposal uses the WP Links plugin to create links to external pages. − Ability to reorganize content to different sections of the website without manually changing content links Our design and development strategy uses the COPE (Create Once Publish Everywhere) strategy to create content on multiple pages and allow the content to be changed from one common location instead of manually changing the links and content on all pages. MASTER CALENDAR FUNCTIONALITY Our proposal includes a tailored WP Event Calendar plugin that will allow City staff to update and publish calendars for multiple different departments and tie it into the City’s main calend ar. We will integrate the calendars so that visitors can download a calendar event to their personal Microsoft iCal, Apple Calendar, Google Calendar, or social media. The calendar will be easy to use and viewable by list, week, or month. The calendar will be able to accomplish all the following functionalities: − Share events, meetings, holidays, etc. that can be managed in a main calendar and shared across the website by content/subject matter category. − Generate links (i.e. iCal) for users to add events to mobile and desktop calendar programs. − Allow the public to register for City events. City staff will be able to set attendance limits and waitlists. SECURITY/AUTHORIZATION Our proposal uses role-based access control in the WP Admin site to create permission -based access to edit and manage content at different levels on the site. Role-based access control will allow you to perform all the required security/authorization functions mentioned: − Centrally add and manage users and specify access rights. − Create groups with different access rights. 19 | N E U M E R I C + 1 0 X D I G I T I A L − Limit certain group members from specific content and content management functionality. − Manage logged in users. Publishing Workflow with ability to customize by security group and user. Our proposal uses the Oasis Workflow plugin to allow admin users to create a pre-defined approval workflow for accurate & consistent updates. Each staff member c an be assigned different user groups with appropriate permissions to approve content before publishing it on the website. ADDITIONAL FUNCTIONALITY − RSS consumption and display of external resources on frequently updated content such as news releases and calendar events. Our proposal includes RSS aggregator tools that will combine RSS feeds from within the site and from multiple external sources. We do this by entering the full URL into separate input labels with the generated feeds saved in the database as widgets. The feeds will include registrations done by department or category. The website will allow users to subscribe to the RSS feed to receive regular updates from the website on frequently updating content areas like the news releases, emergency alerts, photo gallery and calendar events. We will also implement an RSS web feed by allowing users to subscribe to the RSS feed to receive regular updates from the City’s website. − “Share This” social networking site links for site visitors to share content on Facebook, Twitter, etc. Our proposal will use the Smash Balloon plugin to display multiple social media feeds on your website. We will create and display responsive social feeds for different social media sites. With the Load More button and the Auto Load More Posts option, we can create a page that chronologically displays feeds from different social media sites. − Site templates must be ADA / 508 standards compliant. Your new website will be designed, tested, and deployed meeting the current WCAG 2.1 AA standards and section 508 standards at the time of launch. Throughout the 45 -day warranty period, we will continue to monitor and fix any ADA/WCAG compliance issues and inform your team on those updates. While our proposal does not include a user compliance interface or the Site Improve software package, we strongly recommend reviewing these options. − CSS template features for viewing text only, printing, and mobile access versions of the site. 20 | N E U M E R I C + 1 0 X D I G I T I A L All the above features within our proposal will include the WP Print plugin to create text- only, printer-friendly pages. − Software Development Kit (SDK) - Ability for the City to create custom pages and content within the site’s templates to facilitate integration of other e-Gov services software such as GIS, permitting, online bill payment, constant contact, See Click Fix etc. Our proposal uses Web APIs to create different SDKs for integration with all e-Gov services software such as GIS, permitting, online bill pay, constant contact, etc . We will then create custom plugins to extend the functionalities into the site. − Search engine that can be directed to index both internally and externally hosted website resources. Our proposal uses the Advanced Search and Yoast SEO plugin to address the needs of indexing both internally and externally hosted website resources. − Centrally managed “News Feed” (aka blog) that can be browsed via its own dedicated page and appears within “headline” info boxes/widgets on other appropriate pages within the site. Our proposal includes creating multiple page templates based on the different content types. This will make it easy for site administrators to create newsletter s, news items, featured list items, hot topics, events, agendas, public hearings, etc. We will also add appropriate WordPress plugins to display the information from the MySQL database. − Ability to implement a temporary landing page that is displayed when a user browses to the site’s root in order to convey critical information such as during an emergency. We will create a temporary home page to be used in case of a major event. With the content scheduler plugin, the page can later be reverted to the original home page once the event is completed. − Integration with GIS data sources. Our proposal uses iFrames to integrate the GIS Data sources and embed the external GIS Site into the new City website. − Ability to post classes/community events and allow for members of the public to register for them. Our proposal includes tying in your various department and community partners’ activities into your main calendar and events pages so that your team can create and display notices and information on various classes, display online class schedules, register class 21 | N E U M E R I C + 1 0 X D I G I T I A L participants online, and allow the system to automatically limit the number of persons that can sign for a class, and send an email to the department, community partner and registrant that they’ve registered for a class. We’ll create a custom feature tailored to your unique needs and integrate this feature into your email marketing application (Constant Contact or MailChimp). − Ability for members of the public to comment/provide feedback on published web pages/content. Our proposal uses the Gravity Forms plugin to create feedback forms, surveys , and polls. − Ability to publish web forms for collecting and classifying information from members of the public. Our proposal uses the Gravity Forms plugin to create multiple lead generation and Contact Us forms for collecting and classifying information from members of the public. − Ability to publish internal “webpages” for special projects/community campaigns. We will create a custom plugin to accommodate special projects and community campaigns. This custom plugin will allow staff to create detailed internal project pages and campaign pages along with the list pages. − Customer Relation Management (CRM) functionality. We will create a custom plugin in WordPress CMS and use Web APIs to integrate with any CRM solution the city is currently using. − Virtual assistant/chat bot to help direct visitors to popular and relevant content. Our proposal includes the WP Bot by Quantum Cloud plugin to create a bot interface to direct visitors to relevant content. During the Discovery phase, we will work with the city to identify FAQs and use that data to program the WP Chatbot by adding automated questions and answers based on multiple decision trees. − Data driven site design – optimized for each user. We will use Role Based Access Control to allow authenticated users to view data driven site designs that are accessible to their particular roles. TECHNICAL REQUIREMENTS − Hosted by the Consultant or third-party hosting service. 22 | N E U M E R I C + 1 0 X D I G I T I A L Our recommended hosting solution for the City of Lake Elsinore is to use the reliability and power of Amazons’ Light Sail as your production and staging environments and Neumeric’s Columbus datacenter as the development environment for your website. AWS provides flexible computing, storage, and database services priced by the capacity and modules used, making it an ideal platform to run your CMS workloads. While our proposal includes monitoring and working closely with the hosting provider through the 45-day warranty period – we DO NOT add any fees to your hosting and staging environment charges. Your hosting and staging fees are based on the services and modules required, your bandwidth, storage, and security requirements. In addition to being backed up by Amazon’s State and Federal Agency security certifications (PCI- DSS, HIPAA/HITECH, FedRAMP, GDPR (General Data Protection Regulation), FIPS 140 -2, and NIST 800-171), their 24/7 managed service support team, instantaneous backups, and recovery services – you will have complete control your computing resources. Combined with a guaranteed +99.99% uptime by Amazon, you’ll also have the on-call support services provided by the AWS team and the 24/7 managed services support from the team at Neumeric. Based on our initial review of your website, we suggest the following Light Sail package: − Linux/Unix LightSail (8GB Memory, 2 Core Processor, 160GB SSD Disk and 5TB Transfer) − CDN Distributions (High Availability) 500GB Transfer − Load Balancer − Block Storage for Snapshot (32GB Storage) − Instance & Disk Snapshot (Manual & Automatic) - 2 GB While we have provided an estimated cost for the AWS staging and live instances based on our preliminary review of your current site, your hosting and staging fees are based on the services, modules, bandwidth, storage, and security requirements. If your storage, bandwidth, and capacity needs exceed or are less than our initial thoughts, your hosting cost will change up or down based on your specific requirements and those of your site. − Ability to have separate development and production environments. Our proposal includes both a staging/development and live production environment. − Consultants will have the ability and will allow City staff to perform a hands-on demo/test of the software during the website CMS selection process. Any demos will be as close to current production environment as possible. We understand this requirement and, if chosen to present our proposal, will setup a WordPress sandbox that will be ready for your team to access a working platform and work within a limited number of RFP features. The demo will not have all the functionalities listed within the RFP nor represent a finalized design direction. 23 | N E U M E R I C + 1 0 X D I G I T I A L − Documentation of additional functionality and performance differences from demo will be provided. We understand this requirement and will provide the documentation. SITE LOOK AND FEEL − Site must display correctly in all versions for major browsers, e.g., Microsoft Edge, Firefox, Google Chrome, Safari, etc. Your site will work across all current and recent browser versions (3 versions back). − Site themes and/or style sheets that maintain common look and feel throughout website. Please review the prior information discussing this requirement. − Ability to apply customized look and feel within different departments/services while maintaining global navigation and website common look and feel. Our proposal includes creating a unique home page and 5 additional internal department templates. Each of these department page templates will allow each department to customize (based on the overall home page design and style /brand guidelines) the page designs and layouts to their needs. The templates will allow authorized users to modify and update while still staying within the design direction and City brand/style guidelines so that your website has design consistency throughout the website. A general flexible page template will also be provided to catch additional page and department needs. − Ability to run custom scripts to support more advanced web features. WordPress CMS supports running custom scripts to support advanced web features and enable the functionality to add scripts to make the site changes. − Possibility of installing “plug-ins” that allows for the installation of additional modules that extend the out of box functionality of the CMS and allows for a more complex and customized presentation of specific types of content. Example, picture galleries, image sliders, embedded multimedia/third party content, etc. WordPress offers over 50,000 secure customizable out of the box plugin options covering every imaginable need. That said, most plugins on all platforms require a certain amount of customization to get them to exactly where you want them to go. Our team will continue to consult and integrate new features and plugins for the city through the maintenance and support period. 24 | N E U M E R I C + 1 0 X D I G I T I A L Project Deliverables & Schedule Development Process We start every project using precisely the same process: Discovery, Design, Develop, & Delivery. Each phase informs our decisions and focuses our insight on the ultimate, optimal solution. This process has served us well as we’ve navigated projects like yours, and we expect it to provide the same benefits as we work with you. Discovery Our Discovery phase includes research that focuses on IU/UX and SEO. This research will do the following: − Benchmark relevant sites − Better understand the user journey and where it needs to be for the best experience − Learn what metrics aid the journey, such as speed, content, terms, and instructions/paths to information. − Ensure design is ADA compliant. − Combine quantitative data with qualitative such as: o Why users will visit the site initially (motivation). o What tasks or outcomes will they be looking to accomplish (intent) o Ensure users will be successful in completing their tasks (task completion). − Create a sitemap and plan content based on the information above. Design In this phase we will: − Create wireframes based on approved design scope − Work with development to outline achievable and efficient milestones Deliverables: − 2 home page design direction options − Up to 5 internal section designs and 1 flexible page template − 3 rounds of edits DISCOVER DESIGN DEVELOP DELIVER 25 | N E U M E R I C + 1 0 X D I G I T I A L Develop With the new design and layouts approved, our development team will get to work on the website’s coding, programming, populating content, implementing CMS features, integrating functionality, and testing. We’ll finalize the technical architecture and start working toward the different development milestones. As we build out the content management system, our analytics team will install a Google Analytics package, which will offer your team the monitoring and measurement capa bilities you’ll need to accurately track your new website’s performance to your KPI’s. And throughout the development process, our QA team will execute multiple levels of testing and review, including browser and device testing in development, staging and live environments, so there are no surprises. When finished, we’ll review all materials with you and make any last-minute changes. Activities − Build out all the web pages − Integrate all features and functionality − Integrate all 3rd party applications − Migrate all content, digital assets, and files from the old website − Internal testing − User testing with the City of Lake Elsinore team Deliver By this point, your site has been through a battery of tests and any bugs have been resolved. It’s time to move your new website from our development and staging environment and deploy the website and database to its final hosting environment. Prior to deploying the site from the staging environment, we’ll perform an additional round of testing along with a series of tes ting on your final production environment after deployment. No stone will be left unturned so that you can be confident that your new website will be up and running seamlessly. Activities − Complete the (5) days of training with your staff (pre-launch) − Final rounds of pre-deployment testing –any updates and fixes − Set up the push from staging to live − Review the hosting security, capacity, and bandwidth 26 | N E U M E R I C + 1 0 X D I G I T I A L − Set up and test the new website on your hosting server − Kick off the 45-day warranty period At the completion of the Delivery of your new website, all custom HTML/CSS/JavaScript, visual design elements, text, images, infographics, training materials & user manuals, analytics data, will be provided to the City of Lake Elsinore team and remain the property of the City of Lake Elsinore. This includes all the data files, including user & admin access details, any software licenses & keys, IPR, database & backup files. Training Our pre-deployment training programs are designed to be comprehensive, ongoing throughout our relationship, and capable of making your user groups confident in using your new WordPress website regardless of their prior familiarity with the WordPress platform. We’ve scheduled (5) full days of training and unlimited “as needed – when needed live” training throughout the 45-day warranty period and the 12-month maintenance & support periods. We provide 24/7 email support, live emergency support, complete user manuals and how-to videos. Prior to your new website being launched, your team will be able to: − Understand their personal dashboard and where the information and tools are located − Create, edit, and publish content − Create, integrate, manage web forms, and form data, export reports − Manage documents, images, and multi-media files. − Configure various functionality and manage FAQs, header, and footer contents − Create and manage calendar & events − Create a new page − Modify existing pages and content − Understand the available templates & design elements − Add new digital assets − Understand Google Analytics, Yoast SEO, Google Tag Manager, WordFence, and Monster Insights − Manage roles, users, access permission, and workflow. Project Communication As a group of customer-centric individuals, we recognize the benefits of open, collaborative communication with our clients. Regular communication is a critical requirement to having a successful project – that’s why we’ll set up dedicated communication channels with your team (Slack and MS Teams) and hold weekly (if not more) group standup meetings. What makes us different? Unlike other firms, we don’t have Account Managers – but rather a Client Satisfaction Manager. Because you’re more than just a line item on the P&L, your Client 27 | N E U M E R I C + 1 0 X D I G I T I A L Satisfaction Manager acts as your advocate throughout the project, listening and communicating your goals and feedback to our internal teams. During the weekly standup meetings, your Client Satisfaction Manager will provide updates on each phase and sprint, gather feedback from your team, and show how th e prior week’s feedback has been incorporated in the current sprint cycle. During the Discovery phase of your project, your CSM will provide a detailed work breakdown schedule to your team that will outline each of the project’s phases, sprints, milestones, and deliverables. Your 45-day Warranty Our proposal includes our 100% satisfaction warranty against bugs and performance issues throughout the first 45 days following the website’s “go- live” date. We’ll fix any and all bugs, update the CMS and plugins, provide regular maintenance and backups of the database and CMS platform, monitor the website analytics and continue to assist through training and updates upon request. Your satisfaction is guaranteed. Ongoing Maintenance and Support Our comprehensive Maintenance and Support program includes all our warranty services plus the following: ✓ Option 1 – live call center support Monday through Friday during normal business hours and 24/7 emergency support. A dedicated Technical Support Manager and Client Satisfaction Manager assigned to your project and available on call for emergency support. ✓ Option 2 - 24/7 technical support via email and 24/7 live emergency support. A dedicated Technical Support Manager and Client Satisfaction Manager assigned to your project and available on call for emergency support. Both options include the following services: ✓ Weekly status meetings with our support team and yours ✓ Mirroring the production environment with daily backup services ✓ Monitoring the hosting environment, working with the hosting provider on all issues, patches, and fixes. ✓ Following the industry best practices in scheduling, implementing, and testing all updates and fixes from staging to the hosting environments ✓ 24/7/365 email support ✓ Access to a tailored issue reporting & tracking software for your team ✓ Online training for your staff as needed ✓ Assistance in making content modifications, deletions, and the creations of new pages 28 | N E U M E R I C + 1 0 X D I G I T I A L ✓ Reviewing and optimizing performance ✓ Site traffic analysis & site monitoring ✓ ADA compliance monitoring, minor fixes, and reporting Project Timeline Being honest is a critical component to every project and pointing out potential project impacts is a must. While our initial estimated project timeline for your project is 150 days, we do have the on-hand resources to speed up your project’s delivery.   Areas that we don’t rush through are the Discover and Design phases of your project. These are the key areas where your goals and expectations are defined, and your new design concepts and layouts are finalized incorporating your feedback and our facts-based research. Where we are comfortable in making improvements is in the Development phase. By being proactive in setting up the development and staging environments, working in corresponding sprint cycles (instead of a waterfall process), adding additional resources (which we have), and extending our hours (which we will – all on our tab) we can reduce the project’s timeline to launch.  Factors that are outside of our control include the time to finalize of all contractual agreements (our CSM will handle this process as quickly as possible), the actual kick -off date, information gathered during kick-off meetings, and your team’s continued participation throughout the project. Scope creep and scope changes may also affect the project’s timeline.   May June July August September October November December Tasks 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 Discovery Design Develop Deliver 29 | N E U M E R I C + 1 0 X D I G I T I A L References Neumeric 10x digital Montana Department of Public Health and Human Services Tyler Weingartner Supervisor, Office of APPL 406.439.9990 tyler.weingartner@hotmail.com State of Washington Department of Retirement Services Jessica Hamilton Communications Consultant 360.664.7269 jessica.hamilton@drs.wa.gov Central Health Systems of Travis County Palmdale Water District Mike McKinnon Senior Communications Manager mike.mckinnon@centralhealth.net Office: 512.978.9167 Cell: 512.963.0267 Palmdale Water District James Stanton IT Manager 661.947.4111 ext. 1050 jstanton@palmdalewater.org Skillsgap Tina Zwolinski CEO tina@betalkable.com Valeo Americas Amanda Fischer VP asf@valeoamericas.com ServPro Mike Stahl CMO mstahl@servpronet.com 30 | N E U M E R I C + 1 0 X D I G I T I A L Work Samples Sample Design Concepts Staunton, VA Glenview, IL 31 | N E U M E R I C + 1 0 X D I G I T I A L Vineyard Project Goals: 10x helped launch the national senior housing brand Vineyard with targeted branding and messaging. They worked with them for a holistic marketing strategy including web design and development, landing pages, content, pay -per-clicks campaigns, social media, local PR, and national link building.   Results (1 year) • Conversions increased 341% • Click-through rate increased 42% • The first property is fully leased, despite pandemic https://www.vineyardjohnscreek.com/ 32 | N E U M E R I C + 1 0 X D I G I T I A L EPOCH Student Living Project Goals: EPOCH Clemson, Clemson SC, one of several national student housing communities, was seeing high bounce rates and low conversion rates from the initial launch of their website. The majority of their website visitors came from mobile. They employed these tactics: • New mobile home page design using UI/UX best practices • CTA placements on mobile improved • Removed slow loading animations • Content adjustments and placement • Added a chat widget.   Results (90 Days) • Increased mobile conversion rate by 65% • Decreased mobile bounce rate by 47% https://www.epochclemson.com/ 33 | N E U M E R I C + 1 0 X D I G I T I A L Palmdale Water District The Challenge: The original Palmdale Water District’s website was outdated in its design, difficult to navigate, update and maintain, missing key customer features, and used an outdated CMS. Understanding the current website’s limitations in providing information and services to their community, Palmdale sought out a design and development team with the ability to update and modernize their website so they can strengthen their brand and message to their regional residential, business, and farming customers. A key decision factor for PWD was that they didn’t want their new site to look like every other Water District. Palmdale strongly believes that PWD and their community are unique ¾ their new website be too.    Our Solution: Our team provided Palmdale with a series of research-based design concepts that lead to a redesign of their home page, events, calendar, news, department, and service pages. We provided them with a new, modern, unique feel to their website while incorporat ing their current branding and style guidelines. In addition to updating the look and optimizing their new website, our team updated and added new functionalities including a bill estimator, an interactive chat bot, departmental calendars and events, an ADA compliance user interface, an interactive FAQ, widget, and an advanced search function across the website and database. The new website was launched in early 2022 on the AWS Light Sail platform and we continue to maintain the application and support the PWD team https://www.palmdalewater.org/ 34 | N E U M E R I C + 1 0 X D I G I T I A L The State of Montana Department of Public Health and Human Services DPHHS is the single largest department in the State of Montana, serving a wide range of communities, healthcare providers, and businesses. Working with this diverse range of groups, DPHHS strives to enhance and improve the quality of life for all residents by providing access to the information and healthcare services available throughout the state. The Challenge: Replacing the current DNN Evoq website with a modern design and navigation structure on the Cascade CMS platform, auditing, mapping, and migrating over 5,000 files and 1650 pages of content. DPHHS is the largest department within the State of Montana with the most visited state website. Our Solution: After reviewing the current DNN site, gathering intelligence and competitive peer reviews, and implementing the feedback gathered from the DPHHS team, Neumeric provided a series of new mobile & desktop design concepts : an updated home page & sitemap, a series of key page redesigns and templates, new functionalities, and a reorganized database. With this, site visitors can access the DHPPS departments and services simply and quickly using the 2 click rule. The project had a very narrow timeline to update, move the website from an open-source CMS to a new Cascade CMS platform, and train the various DPHHS departments staff. Our team redesigned the website, updated the style guides, migrated all content, rebuilt the database, and trained +120 content editors, publishers, and admins on the new CMS platform ⎯on time and to budget. https://dphhs.mt.gov/ 35 | N E U M E R I C + 1 0 X D I G I T I A L The State of Washington State Department of Retirement System DRS administers one of the most complex public retirement systems in the country, comprising 15 plans across eight individual retirement systems. The DRA Mission is to provide information, tools, expertise and services that ensure their members receive the retirement benefits they earn while in public service. The Challenge: Providing an easy to maintain website for the DRS team while modernizing the site’s design, access, sitemap, navigation, and overall flow of information. Improving the site’s overall performance to the State’s +337,000 State employee members, +215,000 active retirees, and over 321,000 inactive members waiting for retirement benefits via an updated mobile responsive and compliant website. Our Solution: After reviewing the current site’s available analytics, running peer reviews and stakeholder interviews, and gathering any additional information, the Neumeric team redesigned & updated the home page & key page desktop and mobile designs, revamped the site ’s user flow and navigation, added new functionalities (Tableau and updated online forms), an d reorganized their archival system and database. Our design updates improved the user experience for both employee and employer users, made the site more engaging and searchable, updated the accessibility compliance to the WCAG 2.1AA standards, updated t he technology stack, and provided users with quick access to the Department’s 13 plans. Security and support conscious, the updated website was built using the most current version of WordPress with a custom theme and a minimum use of customized plugins.