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Home My WebLink AboutFW_ Branding Presentation 2From:Gina Gonzalez To:kim@lakeelsinorechamber.com Subject:FW: Branding Presentation Date:Wednesday, July 31, 2024 8:31:00 AM Attachments:image001.png image002.png FYI.. can we chat about the edc branding? From: Connie Stopher <cstopher@edcswca.com> Sent: Wednesday, July 31, 2024 8:30 AM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Hi Gina, They wanted to interview a different group than the first round to get a different perspective. That original list with chamber, council etc were already reached out to and interviewed to develop this first round of work. Now they want a different group to review this to get additional perspectives. I think the only person they were having a hard time getting a hold of was Kim Cousins…I’m not sure if they ever got something scheduled with him, but I can double check. Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Gina Gonzalez <ggonzalez@lake-elsinore.org> Sent: Wednesday, July 31, 2024 8:25 AM To: Connie Stopher <cstopher@edcswca.com>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation So was this the list that has our chamber, and manos and Jason on it too? Is it because they were interviewed that they aren’t on it? Just clarifying …. From: Connie Stopher <cstopher@edcswca.com> Sent: Wednesday, July 31, 2024 8:23 AM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation I shared the list with the group on the call, so everyone else has that information already. Apologies for this not being available for you earlier. Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Gina Gonzalez <ggonzalez@lake-elsinore.org> Sent: Wednesday, July 31, 2024 8:21 AM To: Connie Stopher <cstopher@edcswca.com>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Oh that is this list… ok.. I would send it out asap to the group- I can already hear how this is temecula centric from LE, Menifee, Wildomar and I want to avoid that…. From: Connie Stopher <cstopher@edcswca.com> Sent: Wednesday, July 31, 2024 8:20 AM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Hi Gina, I sent a request on 6/18 for each city to send me a list of people to participate, but I didn’t receive much input. I’m happy to try and get a few more people added so that it is more representative. They are already scheduling calls so I would need a list fairly soon if possible. Thanks, Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Gina Gonzalez <ggonzalez@lake-elsinore.org> Sent: Wednesday, July 31, 2024 8:13 AM To: Connie Stopher <cstopher@edcswca.com>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: Re: Branding Presentation Yes we may need to run this list to all the cities… i can See this being a problem being Temecula heavy. I need to call you… Get Outlook for iOS From: Connie Stopher <cstopher@edcswca.com> Sent: Tuesday, July 30, 2024 3:32:57 PM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Hi Gina, Below is a list of the ones that they’ve already reached out to. I think they can add 1 or 2 more to this list if there’s anyone you’d like to add. Bill Wilson-Owner Wilson Creek Winery John Keliher-Owner Grapeline Wine Tours Adam Eventov-SoCal Gas, EDC Board President Diane Strand-Owner JDS Studios, EDC Executive Committee Heather Holmes-Pechanga Development, EDC Member Jim McLaughlin, TEDxTemecula EDC Member Brooke Nunn, Temecula Chamber of Commerce Valerie Backus-Murrieta School District Janice Mrkonjic, MSJC, EDC Executive Committee Jackie Steed-Local Realtor Nathasha Johnson-Lake Elsinore Don Schjeldahl-Site Selector Chris Lloyd-Site Selector Thanks! Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Gina Gonzalez <ggonzalez@lake-elsinore.org> Sent: Tuesday, July 30, 2024 3:18 PM To: Connie Stopher <cstopher@edcswca.com>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Is there a list of who the community stakeholders are being suggested as? That will be the next question…. From: Connie Stopher <cstopher@edcswca.com> Sent: Tuesday, July 30, 2024 3:14 PM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Hi Gina, No worries at all, I hope you had a great vacation! Most of the directions are more about general feeling about the region, some have some undertones about the approachability of the region for bringing your businesses or family, but I wouldn’t say any of them are overtly about job creation. But, with that said, the Aerial team will be presenting this to community stakeholders. If there is someone from your ad-hoc committee that you’d like to be included, please let me know and I can add them. None of these are final and all will be changing to a certain degree with the feedback that they received from our meeting and from the stakeholder meetings they’ll be having. Let me know if you have any other questions. Thanks! Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Gina Gonzalez <ggonzalez@lake-elsinore.org> Sent: Tuesday, July 30, 2024 2:57 PM To: Connie Stopher <cstopher@edcswca.com>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Thank you- so sorry I was on vacation last week and was viewing it from my tiny phone in my car lol…. I would like to take this to our ad-hoc for the city to provide input… At first stroke all directions are the same tone related to space, room, map, location… is there another direction related to job creation? Or? From: Connie Stopher <cstopher@edcswca.com> Sent: Tuesday, July 30, 2024 11:34 AM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: RE: Branding Presentation Hi Gina and Kimberly, I hope you both are having a great week. I wanted to see if you had any feedback or critique of any of the visual branding ideas that were presented. Feel free to send me any when you have time. Thanks! Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours. From: Connie Stopher Sent: Tuesday, July 23, 2024 9:37 AM To: Gina Gonzalez <ggonzalez@lake-elsinore.org>; 'Wright, Kimberly' <KiWright@Rivco.org>; 'Kimberly Davidson' <kdavidson@cityofwildomar.org> Cc: Deana Cacus <deanac@edcswca.com> Subject: Branding Presentation Hi Gina, Kimberly, and Kimberly, I wanted to send along the slide deck from the branding presentation yesterday. Below are the instructions for how to access it. When you get to the slide that says “Direction 1” that is when you’ll want to scroll down. Scroll back to the top then arrow over to see the following directions. As the deck describes, these are not final and are just concepts for how the branding could go. The Aerial team is looking for your feedback on what you like, what you like and dislike from the feeling, logo, tagline, colors, type, etc. Please feel free to send me your thoughts when you have a chance to review the deck Use the arrow keys to move between slides • Scroll down on each of the directions to see the entire design direction. • These pages are graphics heavy. If something looks incorrect, please wait a minute or two for all of the graphics to load. https://www.figma.com/proto/QHVEZsT7c8sPrMESUWujfx/Untitled?page-id=0%3A1&node- id=1-2&viewport=618%2C190%2C0.03&t=JngsNIsWRlpyZaKF-1&scaling=scale-down- width&content-scaling=fixed Please let me know if you have any questions. Thank you! Connie Connie Stopher, CEcDEconomic Development Coalition, Executive DirectorP-951-557-8040 PO Box 1388Temecula, CA 92590http://edcswca.com My working hours may not coincide with yours. Please do not feel obliged to respond outside of your normal working hours.