HomeMy WebLinkAboutItem No. 15 - Amend No. 1 Marketing and Web Support Svs Launch PointeCity Council Agenda Report
City of Lake Elsinore 130 South Main Street
Lake Elsinore, CA 92530
www.lake-elsinore.org
File Number: ID# 22-118
Agenda Date: 3/22/2022 Status: Approval FinalVersion: 1
File Type: Council Consent
Calendar
In Control: City Council / Successor Agency
Agenda Number: 15)
Amendment No. 1 for marketing and web support services for Launch Pointe
Approve and authorize the City Manager to execute a Amendment No. 1 with Hit Print, Inc. for marketing
and web support services for Launch Pointe RV Resort in an amount not to exceed $50,000 plus a 10%
contingency for unforeseen marketing needs, subsequent extensions and in such final form as
approved by the City Attorney.
Page 1 City of Lake Elsinore Printed on 3/17/2022
REPORT TO CITY COUNCIL
To: Honorable Mayor and Members of the City Council
From: Jason Simpson, City Manager
Prepared by: Beau Davis, Assistant Community Services Director
Date: March 22, 2022
Subject: Amendment No. 1 to the Short Form Purchase Contract with Hit Print,
Inc. for marketing and web support services for Launch Pointe
Recommendation
Authorize the City Manager to execute Amendment No. 1 of the Short Form Purchase Contract
for Hit Print, Inc. in an amount not to exceed $50,000 plus a 10% contingency for additional
marketing needs during the agreement and subsequent extensions and in such final form as
approved by the City Attorney.
Background
Hit Print, Inc. provides high-quality marketing, web support services, and review management
support to enhance Launch Pointe’s online presence. Hit Print, Inc. began an email marketing
campaign, provided resort enhancement ideas, developed and distributed marketing
materials for lodging and took overall review management across three platforms and
improved our Search Engine listing. The following are some results from the initial seven
months of work from Hit Print, Inc:
Direct Search- Before less than 300 average per day; after between 2,000 and 6,000
average per day
Discovery Search (using keywords like “camping near me”)- Before around 600 per
day average; after 6,000 peak and around 4,000 average per day
Listing Distribution (how many times the business is listed on the internet)- Before 25
citations; after 213 citations.
Review Management- Before a total of 393 reviews with low/ delayed response time;
after 844 reviews (industry standard is 633) and a response time of 2 days.
Email Deployment- Before there were none; After 10,000 email sends with an open
rate of 45% and a click-through rate of 4%. Industry standards are an 18% open rate
and 3% click-through.
Amendment No. 1 – Hit Print, Inc.
March 22, 2022
Advertisements- Before were limited to some print, radio, and social media; After
social media alone had nearly 1million impressions, 42,000 clicks, and 8,475
conversions at a cost per click of $.13.
Discussion
Hit Print, Inc. provides quality service and support tailored to the Launch Pointe’s precise
needs to enhance Launch Pointe’s online presence, manages review responses, utilizes
keyword processes to improve search listing, and supports the management team with industry
marketing advice recommendations.
As a result of the initial success of utilizing Hit Print, staff recomments that the City utilize the
services of Hit Print, Inc. for the remainder of the current fiscal year for marketing support.
Fiscal Impact
The Funding for the services is included in Launch Pointe’s annual operating budget as an
administrative cost.
Exhibits
A – Amendment No. 1
B – Updated Services Proposal (Estimate)
C – Short Form Purchase Contract, July 1, 2021
AMENDMENT NO. 1
TO SHORT FORM PURCHASE OF GOODS AND/OR SERVICE CONTRACT
Hit Print, Inc.
Web Based Services
This Amendment No. 1 to Short Form Purchase of Goods and/or Service Contract is
made and entered into as of 3/22/2022, by and between the City of Lake Elsinore, a municipal
corporation (“City), and Hit Print, Inc., a corporation (“Contractor”).
RECITALS
A. The City and Contractor have entered into that certain Short Form Purchase of
Goods and/or Service Contract dated as of 7/1/2021 (the “Original Contract”). Except as
otherwise defined herein, all capitalized terms used herein shall have the meanings set forth
for such terms in the Original Contract.
B. The Original Contract provided for compensation to Contractor in an amount of
$30,000.
C. The Original Contract had a term of seven (7) months, commencing on 7/1/2021
and ending on 1/31/2022.
D. The parties now desire to amend the scope of services, term and increase the
payment for such services as set forth in this Amendment No 1.
NOW, THEREFORE, in consideration of the mutual covenants and conditions set forth
herein, City and Contractor agree as follows:
1. Section 2, Term, of the Original Contract is hereby amended to read in its
entirety as follows:
2. Term: The effective date of this contract is 7/1/2021 and it terminates
6/30/2022 unless sooner terminated as provided herein.
2. Section 3(a), Contractor’s Obligation, of the Original Contract is hereby
amended to add the following:
For the period commencing on 2/1/2022 to 6/30/2022, Contractor shall
provide the monthly services as set forth in the Estimate dated
2/18/2022, and incorporated herein, provided, however, that City may
elect to decline individual services as listed in the aforementioned
estimate.
3. Section 5, Compensation, of the Original Contract is hereby amended to read in
its entirety as follows:
5. Compensation: Contractor’s total compensation for the goods and/or
services performed under this Contract is $50,000, to be paid: (1) for the
period of 7/1/2021 through 1/31/2022 in a lump sum not to exceed
$30,000; and (2) for the period of 2/1/2022 through 6/30/2022 in monthly
installments not to exceed an aggregate of $20,000. Notwithstanding
the foregoing, the City’s City Manager may authorize additional
payments for contingencies in an amount not to exceed 10% of the total
authorized compensation.
4. Except for the changes specifically set forth herein, all other terms and
conditions of the Original Contract shall remain in full force and effect.
IN WITNESS WHEREOF, the parties have caused this Amendment No. 1 to be
executed on the respective dates set forth below.
“CITY”
CITY OF LAKE ELSINORE, a municipal
corporation
“CONTRACTOR”
Hit Print, Inc.
City Manager
Date:
Jason Devor
Date: __
ATTEST:
City Clerk
APPROVED AS TO FORM:
City Attorney
Director of Administrative Services
Attachments: Exhibit A-1 – Contractor’s Proposal (Estimate dated 2/18/2022)
EXHIBIT A-1
CONTRACTOR’S PROPOSAL
[ATTACHED]
hitpr00int
SHORT FORM PURCHASE OF *22'6$1'25SERVICE CONTRACT
The parties to this Short Form Purchase of Goods
and/or Services Contract (Contract) do mutually
agree and promise as follows:
1. Parties:The parties to this Contract are the
CITY OF LAKE ELSINORE, a municipal
corporation (City) and the following named
Contractor:
Name:
Street Address:
City/State/Zip:
Telephone: Fax:
Email: _________________________________
Taxpayer ID #:__________________________
City Business License #:_________________
2. Term:The effective date of this contract is
__________and it terminates ____________
unless sooner terminated as provided herein.
3. Contractor’s Obligations:
(a) To the satisfaction of the City’s Project
Manager, Contractor shall provide the
following goods and/or services: (Attach
extra sheet/s if necessary)
(b) Contractor shall perform the above-
referenced services or delivery the required
goods at or to the following specified
location/s: (Attach extra sheet/s if
necessary)
___________________________________
4. Supplemental Conditions:This Contract is
subject to the Supplemental Conditions attached
hereto, which are incorporated herein by reference.
5. Compensation: Contractor’s total compensation
for the goods and/or services performed under
this Contract is $ , to be paid as (check
one): (1) lump sum upon completion of all
Contractor’s Obligations; (2) lump sum per-task
in the amounts indicated below, payable upon
completion of each task; (3) lump sum per-task in
the amounts indicated below, payable in monthly
installments not to exceed the percentage
completion of each task; (4) per attached written
quote, up to a guaranteed not-to-exceed amount of
$ .
Task Amount
1.
2.
3.
4.
6. Signatures:7KHSHUVRQH[HFXWLQJWKLV
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agreement hereto:
CONTRACTOR:
_______________________________________
By:____________________________________
CITY OF LAKE ELSINORE:
By: ___________________________________
City Manager
$WWHVWHGEy:____________________________
City Clerk
Approved as to content/Insurance:
By: ___________________________________
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Short Form *RRGVRUServiceV Contract 1
1DPHDQG7LWOH
Hit Print,Inc.
28497 CA - 74 Suite 113
Lake Elsinore,CA 92532
949-600-0776
info@ihitprint.com
86-2426833
026024
7/1/2021
30,000.00
✔
FY 21/22 Marketing
30,000
1/31/2022
Provide Review Management, Marketing
Support, SEO Management, & Listing
Management Jason Devor, Owner
Off site at Company Location
Hit Print, Inc.
7/1/2021
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
SUPPLEMENTAL CONDITIONS
1. Independent Contractor. It is expressly agreed that Contractor is to perform or
deliver the goods and/or services described herein as an independent contractor
pursuant to California Labor Code Section 3353, under the control of the City as
to the result of &RQWUDFWRU
V work only but not as to the means by which such
result isaccomplished. Nothing contained herein shall in any way be
construed to makeContractor or any of its agents or employees, an agent,
employee or representativeof the City. Contractor shall be entirely responsible
for the compensation of anyassistants, employees, and subcontractors used
by Contractor in providing saidgoods and/or services.
2.7HUPLQation. Either the City or Contractor may WHUPLQDWH this Contract ZLWK RU
ZLWKRXW FDXVHat any timeupon giving the other party five (5) calendar
days' written notice of such WHUPLQation. In the event of WHUPLQation, the City
shall be liable only to pay to theContractor compensation for JRRGVGHOLYHUHGRU
services rendered up to the date of the Contract's WHUPLQDtion. Under no
circumstances shall City be responsible for payment of lostprofits, or damages
beyond the total amount of compensation set in this Contract.
3. Assignment. Contractor shall not assign this Contract, or any part thereof, or any
right of the Contractor hereunder without the prior written consent of the City.
4.Indemnity. Contractor shall indemnify, defend and hold the City harmless from and
against all claims, demands and causes of action for injury, death or damage to
any person or property that may arise or result from Contractor's performance of
this Contract or from acts or omissions of any person(s) employed by
Contractor.7KLVLQGHPQLW\VKDOOVXUYLYHH[SLUDWLRQRUWHUPLQDWLRQRIWKH3XUFKDVH
2UGHURUILQDOSD\PHQWWKHUHXQGHU
5. Anti-Discrimination. Contractor shall not discriminate against any employee or
applicant for employment because of race, color, religious creed, age, sex, actual
or perceived sexual orientation, national origin, disability as defined by the
American with Disabilities Act (42 U.S.C. § 12010, et seq.) or veteran’s status. To
the extent applicable, Contractor shall comply with all federal, state, and local laws
regarding non-discrimination, equal employment opportunity, affirmative action
and occupational-safety-health concerns, shall comply with all applicable rules and
regulations thereunder, and shall comply with same as each may be amended
from time to time.
6. Legal Responsibilities. &RQWUDFWRUVKDOOFRPSO\ZLWKDOOORFDOVWDWHDQGIHGHUDO
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7.Insurance. During the entire term of this Contract and any extension or modification
thereof, the Contractor shall keep in effect insurance policies meeting the following
insurance requirements:
Short Form *RRGVRUServiceV Contract 2
Hit Print, Inc.
7/1/2021
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
Contractor, at its own cost and expense, shall maintain commercial
general insurance in an amount not less than ONE MILLION
DOLLARS ($1,000,000.00) per occurrence, coverage and
automobile liability insurance in an amount not less than ONE
MILLION DOLLARS($1,000,000.00) per occurrence for the term of this
&RQWUDFW in an amount not less than ONE MILLION DOLLARS
($1,000,000.00) per occurrence, combined single limit coverage for
risks associated with the work contemplated by this &RQWUDFW. If
a Commercial General Liability Insurance or an Automobile Liability
form or other form with a general aggregate limit is used, either the
general aggregate limit shall apply separately to the work to be
performed under this &RQWUDFW or the general aggregate limit shall be at
least twice the required occurrence limit. Such coverage shall include
but shall not be limited to, protection against claims arising from bodily
and personal injury, including death resulting therefore, and damage to
property resulting from activities contemplated under this &RQWUDFW,
including the use of owned and non-owned automobiles. The following
endorsements shall be attached to the policy:
7.1.1 Policy shall cover on an "occurrence basis."
7.1.2 Policy must cover personal injuries as well as bodily injuries.
Exclusion of contractual liability must be eliminated from personal
injury endorsement.
7.1.3 Broad form property damage endorsement must be attached.
7.1.4 Policy must cover contractual liability by amending the definition of
"incidental contract" to include any written contract.
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VKDOOIXUQLVKWKH&LW\ZLWKD&HUWLILFDWHRI3HUPLVVLRQWR6HOI,QVXUHVLJQHG
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7.1 Commercial General and Automobile Liability Insurance.
Short Form *RRGVRUServiceV Contract 3
Hit Print, Inc.
7/1/2021
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
GHDWKLVHQWLWOHGWRFRPSHQVDWLRQIURPWKH&LW\WKH&LW\PD\UHWDLQRXWRI
VXPV GXH WKH &RQWUDFWRU XQGHU WKLV &RQWUDFW DQ DPRXQW VXIILFLHQW WR
FRYHUVXFKFRPSHQVDWLRQDVIL[HGE\VDLG$FWXQWLOVXFKFRPSHQVDWLRQLV
SDLG RU XQWLO LW LV GHWHUPLQHG WKDW QR FRPSHQVDWLRQ LV GXH DQGLI WKH
&LW\ LV FRPSHOOHG WRpay such compensation, it will deduct and retain
from the sums due the Contractor the amount so paid.
7.3 Additional Insurance Provisions.
Said policies shall constitute primary insurance as to the City, and its
officers, agents, and employees, so that other insurance policies held by or
for them or the City’s self-insurance program shall not be required to
contribute to any loss covered under the Contractor's insurance policy or
policies.
7.4 Coverage Verification.
.4.1 Upon notification of receipt by the City of a notice of cancellation,
major change in coverage or expiration, Contractor shall file with the
City a certified copy of the required new or renewal policy.
.4.If, at any time during the life of the Contract or any extension thereof,
Contractor fails to maintain the required insurance in full force and
effect, all work under the Contract shall be discontinued immediately
and all payments due or that become due to the Contractor will be
withheld until notice is received by the City that the required
insurance has been restored to full force and effect and that the
premiums therefore have been paid for a period satisfactory to the
City. Any failure to maintain the required insurance will be sufficient
cause for City to immediately terminate the Contract.
8.3D\PHQWRI3UHYDLOLQJ:DJHV
Contractor is aware of the requirements of California Labor Code Section 1720,
et seq., and 1770, et seq., as well as California Code of Regulations, Title8,
Section 1600, et seq., (“Prevailing Wage Laws”), which require the payment of
prevailing wage rates and the performance of other requirements on “Public
Works” and “Maintenance” projects. If services are being performed as partof an
applicable “Public Works” or “Maintenance” project, as defined by thePrevailing
Wage Laws, and if the total compensation is $1,000 or more, Contractoragrees to
fully comply with such Prevailing Wage Laws. Contractor shalldetermine the
applicable prevailing rates and make copies of the prevailing ratesof per diem
wages for each craft, classification or type of worker needed toexecute the
services available to interested parties upon request, and shallpost copies at the
Contractor’s principal place of business and at the project site.Contractor shall
defend,indemnify and hold the City, its elected officials, officers,employees and
agents free and harmless from any claim or liability arising outof any failure or
alleged failure to comply with the Prevailing Wage Laws. Theprovisions of this
Section may be waived in if inapplicable to the services providedhereunder.
Short Form *RRGVRUServiceV Contract 4
Hit Print, Inc.
7/1/2021
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
.
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WKHYLFLQLW\RIZKHUHWKHVHUYLFHVZLOOEHUHQGHUHGRU&LW\+DOO,IWKH&LW\PDNHVD
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Short Form *RRGVRUServiceV Contract 5
.
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WRWDOE\WKLV&RQWUDFWDQGVKDOOEHRIQRIXUWKHUIRUFHRUHIIHFW
Hit Print, Inc.
7/1/2021
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
28497 HWY74 #113 -Lake Elsinore, CA 92530 | 949-600-0776 | www.iHitPrint.com
Launch Pointe
32040 Riverside Dr, Lake Elsinore, CA 92530
Dear Customer:
Below is a detailed description of products and services to be provided.
Statement of Work
Hit Print Will Provide:
• Listings
o Provide platform for managing listing sources across the internet. See
attached list of syndicated sites
• Reviews
o Provide platform for collection of reviews
o Provide platform for monitoring reviews on review sites and social media
• Reputation Management
o Provide platform for managing reviews, sentiment analysis, review
statistics, mentions, social monitoring
o Help with collecting reviews including physical review station upon request
o Automatically respond to reviews across review sites
• SEO (Search Engine Optimization)
o Provide SEO services including content creation, back linking, linking, and
weekly reporting
o 10 Keywords included, to be chosen in conjunction with strategist
• Social Media Marketing Ads for Facebook and Instagram
o Ad development, copy and artwork creation, Ad Proofing
o Tracking Code Set-Up
o Campaign Audit and Launch
o Pixel Creation and Implementation
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
31991 Dove Canyon Rd #100-C Trabuco Canyon, CA 92679 | 949-600-0776 | www.PressCTRLP.com
Customer Will Provide:
• Listings
o Information regarding business details
o Any changes to business details to be changed by client
• Reviews
o Access to point person for onboarding and training
• Reputation Management
o List of clients/user/visitors on a weekly basis for review requests
o Access to point person to approve negative response reviews
• SEO
o Confirm attached list of keywords to be focused on
• Social Media Marketing Ads for Facebook and Instagram
o Access to point person for ad approval and changes
o Content and images where necessary
Customer: :Launch Pointe CTRL+P
By: By:
Printed Name: Printed Name: Jason Devor
Title: Title: Owner
Date: Date: 11/16/2020
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4
CITY OF LAKE ELSINORE
TO BE POSTED IN A CONSPICUOUS PLACE
Business Name:
Business Location:
Owner Name(s):
BUSINESS LICENSE NO.
Issue Date:
Description:
Expiration Date:
BUSINESS LICENSE
THIS IS YOUR LICENSE • NOT TRANSFERABLE
28497 HIGHWAY 74 STE 113 Business Type:
LAKE ELSINORE, CA 92530
HIT PRINT, INC.
28497 HIGHWAY 74 STE 113
LAKE ELSINORE, CA 92530
This business license is issuedfor revenue purposes only anddoes not grant authorization
to operate a business. This business license is issuedwithout verificationthat the holder is
subject to or exempted from licensing by the state, county, federal government, or any
other governmental agency.
Administrative Services - Licensing
130 South Main Street, Lake Elsinore, CA 92530
PH (951) 674-3124
HIT PRINT, INC.
AMBER DEVOR
JASON DEVOR
SERVICE/GENERAL-MISC.
PRINT AND MARKETING
026024
6/9/2021 6/30/2022
Starting January 1, 2021, Assembly Bill 1607 requires the prevention of gender-based discrimination of business establishments. A full notice is available in English or other
languages by going to: https://www.dca.ca.gov/publications/
DocuSign Envelope ID: A5E96C53-B739-42DB-831C-5DE81F4566A4