HomeMy WebLinkAboutItem No. 23 PSA Dream Extreme 2040Text File
City of Lake Elsinore 130 South Main Street
Lake Elsinore, CA 92530
www.lake-elsinore.org
File Number: ID# 17-576
Agenda Date: 3/13/2018 Status: BusinessVersion: 1
File Type: AgreementIn Control: City Council / Successor Agency
Agenda Number: 23)
Page 1 City of Lake Elsinore Printed on 3/8/2018
REPORT TO CITY COUNCIL
To:Honorable Mayor and Members of the City Council
From:Grant Yates, City Manager
Prepared By: Nicole Dailey, Senior Management Analyst
Date:March 13, 2018
SUBJECT:Agreement for Professional Services for Dream Extreme 2040 Strategic
Plan
Recommendation
Award an Agreement for Professional Services to Gensler to develop a comprehensive long-term
strategic plan and authorize the City Manager to execute the agreement not to exceed $200,000,
subject to minor modifications as approved by the City Attorney.
Background
In February 2016, the City held a visioning session to initiate its efforts to develop a long-term
strategic plan called the Dream Extreme 2040 Plan. The plan is expected to outline future projects
and needs for the City over the next 20 years in pursuit of achieving its vision to become the
ultimate lake destination where all can live, work and play, build futures and fulfill dreams.
As part of the City’s efforts to develop a long-term strategic plan, the City conducted its first
Community Opinion Survey in 2016 to gauge overall community satisfaction with City services
and gather opinions, perceptions and priorities about the City, its services and future and/or
needs. The results from the survey provide critical information to assist the City in making sound,
strategic decisions in a variety of areas including prioritization, planning, performance
measurement, policymaking, community engagement and budgeting. The City plans to conduct
regular surveys every few years to set measurable benchmarks, establish strategic long-term
goals and regularly assess progress toward accomplishing these goals.
The Dream Extreme 2040 Strategic Plan is a first for the City of Lake Elsinore with an expectation
that it will go above and beyond traditional planning documents and look at unique, innovative
ideas and opportunities that will serve as a guide for the future development and build out of the
City. The plan is expected to analyze the needs of the City and identify future projects and
programs over the next 20 years. This includes developing measurable goals, objectives, action
items, timelines, and metrics.
Agreement for Dream Extreme 2040 Strategic Plan
March 13, 2018
Page 2
Discussion
On November 15, 2017 a Request for Qualifications (RFQ) was issued for qualified
professional firms to develop a Dream Extreme 2040 Strategic Plan on behalf of the City. The
deadline for submitting a proposal was December 15, but was extended to December 20,
2017. A total of two (2) complete, qualifying proposals were received.
The RFQ was intentionally kept basic and provided only an outline of the general expectations
of this project to allow firms to use creativity in their proposed approach. Key elements and/or
activities shared for consideration in the development of the Dream Extreme 2040 Strategic
Plan, included, but were not limited to:
Ongoing Staff & Council Subcommittee Coordination
Research & Data Gathering
Public Engagement
Graphical Representations
Final Report & Presentation
All proposals were reviewed by staff and the Dream Extreme 2040 Subcommittee.
Subsequently, each company was given the opportunity to present their proposal to the
Subcommittee and staff in January.
Based upon these interviews and staff’s careful review and evaluation of each proposal, staff
is recommending the selection of Gensler. Gensler has built a proposed team of award-winning
industry leaders in the world of placemaking and project delivery. In addition, the firm is global
and has been in business for over 50 years and has been a pioneer in creating great places
that enhance quality of work and life.
Gensler will provide a brief presentation at the meeting about the organization, its proposed
approach and the overall value a long-term strategic plan will have to ensure Lake Elsinore
succeeds in fulfilling its vision for the future. Gensler offers 29 specialized practice areas
including urban design, planning, architects, and placemaking that deliver specific project
types that meet clients’ needs around the world. Gensler’s talented staff offers a wealth of
uniqueknowledge across a wide breadth of industry sector coverage. They use a collaborative,
integrated approach that blends the diverse knowledge of these specialties to explore new
possibilities and give clients a competitive edge through fresh ideas.
The team will work with staff and the City Council’s Dream Extreme Subcommittee throughout
the development of this strategic plan. Once the plan is complete, it will be presented to the
full City Council. While the original proposal (Exhibit B) specified a higher proposed budget,
Gensler’s plan was designed to be flexible and scalable. Therefore, staff worked with Gensler
to streamline the approach to a more reasonable cost as shown in Exhibit C. The proposed
timeline for this plan is approximately 12 months. The term for the agreement is for one year,
not to exceed $200,000. The Agreement for Professional Services is attached in Exhibit A.
Fiscal Impact
The Agreement for Professional Services with Gensler is for an amount not to exceed $200,000,
which will be paid from the FY2017/2018 and FY2018/2019 Capital Improvement Plan Budget.
Agreement for Dream Extreme 2040 Strategic Plan
March 13, 2018
Page 3
Exhibits
Exhibit A – Agreement for Professional Services – Gensler
Exhibit B – Proposal Submitted by Gensler
Exhibit C – Fee Revision to Proposal
City of Lake Elsinore 2040
December 20, 2017
xDream E treme
1
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500 S. Figueroa Street
Los Angeles CA 90071
USA
Tel 213. 327. 3600
Fax 213. 327. 3601
December 20, 2017
Nicole Dailey
Senior Management Analyst
City of Lake Elsinore
130 S. Main Street
Lake Elsinore, CA 92530
Subject: Response to Request for Qualifications for Dream Extreme 2040 Strategic Plan
Dear Ms. Dailey,
We are thrilled to have the opportunity to submit our qualifications and proposed approach to support
the development of your Dream Extreme 2040 Strategic Vision Plan. The world is changing rapidly as
technology disrupts every facet of live-work-play in our communities. Gensler has taken a strong stance on
understanding these changes and how they impact placemaking and communities.
We believe in leveraging the power of design to create a better world.
A 2040 Strategic Vision Plan demands a careful understanding of place and community identity, requires
a process that brings knowledge and people together, and must be captured by a strategy that maps out
a long range implementation plan. A plan needs to be flexible enough to evolve as context continues to
change. We have taken up your challenge to “Dream Extreme” and are proposing a unique approach to
deliver you the very best thinking toward this critical effort. We have teamed with award-winning industry
leaders in the world of placemaking and project delivery. Thought leaders from each firm will engage
directly with you through a series of engaging multi-day workshop sessions:
Gensler – Project Direction, Master Planning and Design
ARUP – Systems Design and Engineering
HR&A – Innovative Financing and Economics
CityFi – Policy and Technology
Sherwood Design Engineers – Water, Ecological Systems and Infrastructure
Our approach is structured to be scalable to match the effort the City intends to undertake. We have
provided a three-workshop structure to commence the discussion with you, and we’re happy to review and
modify to better match your intent once we learn more about your overall effort.
In addition to our unique approach, this proposal introduces you to our key staff and qualifications that
demonstrate our understanding of the City of Lake Elsinore. Our qualifications support our ability to help
you position for a changing future and amplify the positive attributes already present in your community.
Our proposal set forth herein will be binding for a term of 90 days from today’s date. We look forward to
learning more about your project at a possible interview. Please don’t hesitate to contact me if you have
any questions regarding this submission a (213) 243.8841 or at kevin_rosenstein@gensler.com.
Thank you once again for the opportunity to help you Dream Extreme!
Sincerely,
Kevin Rosenstein
Principal-in-Charge
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OUR PHILOSOPHY
Gensler sees design as strategy in action, focused on results. We help
our clients envision a better future and get there successfully. We help
them leverage the power of design to generate innovative solutions
that effect real transformation. We always seek to understand and
improve the human experience, and to do so sustainably.
TAKING THE PULSE –
TRENDS AND ISSUES FORECASTS
Unique among design firms, Gensler works with a cross-section
of the world’s economy. This access provides us insights into
the issues driving change across markets. To help businesses
navigate the impact of industry trends on the built environment,
our publications and thought leadership explore how design
turns client challenges to competitive advantage.
DESIGN RESEARCH
GENERATES INNOVATION
Every Gensler design practice carries out basic and
applied research, separate from project work, on
issues of direct benefit to our clients. The purpose
always is to create value that maximizes design’s
full potential for higher performance. Here we
highlight our latest findings.
Qualifications
1
City of Lake Elsinore3
CULTIVATING A CULTURE OF DESIGN
Breakthrough ideas emerge from understanding the needs of the
people and communities we serve. Delivering design that is informed,
purposeful, innovative and compelling means we encourage our
people — the industry’s top talent — to explore new solutions to age-
old problems. We reward collaboration and intellectual curiosity —
striving to leverage design’s ability to elevate the everyday.
CREATING SUSTAINABLE FUTURES
Sustainability has always been a core element of
Gensler’s design philosophy. It’s our social and
professional responsibility as designers to preserve our
natural environment to enhance the communities where
people live, work, and play. Our approach is grounded in
performance-driven design principles that consume less
resources and balance performance with resilience in
order to create regenerative solutions.
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FIRM’S LEGAL NAME
M. Arthur Gensler, Jr. & Associates, Inc.
Doing business as (DBA) Gensler
FIRM’S HISTORY / GROWTH / PHILOSOPHY / CULTURE
At Gensler, we believe in the power of design and
its ability to impact our everyday lives. We are on the
forefront of addressing the critical issues and attitudes
shaping our communities.
Gensler is a leading global architecture, design,
and planning firm with 44 Locations and over 5,500
professionals in the Americas, the UK, the Middle East,
Australia, and Asia. The firm partners with companies to
achieve measurable business and organizational goals
through design with 3,500+ active clients in virtually
every industry. For over 50 years, Gensler has been
a pioneer in creating great places that enhance the
quality of work and life.
Fast Company magazine called Gensler “one of America’s
most influential design firms.” Michael J. Stanton, FAIA,
former President of the AIA, said, “Gensler is America’s
foremost collaborative practice. The firm exemplifies how
the creative mix of disciplines, all with ‘place’ as their
focus, adds richness and value to buildings and
their settings.” Gensler supports the development of
innovative places with a philosophy of value-based
design and comprehensive services that allow clients
to collaborate with a continuous, dedicated team from
planning through construction. We have organized and
integrated our services to support clients at every stage
in the real estate and facilities cycle, from initial strategy
and design through implementation and management.
We focus on understanding our clients’ goals and
strategies, and seek to add substantial value to their
enterprises through our work and services.
MUNICIPAL STRATEGIC PLAN DEVELOPMENT EXPERIENCE
Gensler has planned and programmed facilities for public and
private clients in California and throughout the United States. A
partial list of our public sector clients in California include:
LOCAL GOVERNMENT AGENCIES
City of Los Angeles
• Appointed Charter Reform Task Force
• Community College District
• Los Angeles Department of Health and Human Services
• Los Angeles Department of Public Social Services
• Los Angeles Department of Public Works
• Los Angeles Department of Water & Power
• Los Angeles Police Department
• Los Angeles County Metropolitan Transportation Authority
• Los Angeles World Airports
• Port of Los Angeles
City of Anaheim
City of Beverly Hills
City of Long Beach
City of San Clemente
City of San Diego
City of Santa Monica
City of West Hollywood
Los Angeles Unified School District
Metropolitan Water District
Water Replenishment District of Southern California
COUNTY AGENCIES
County of Los Angeles
County of Alameda
County of Marin
County of Monterey
County of Orange
County of San Bernardino
County of San Luis Obispo
County of Santa Clara
County of Sonoma
A little bit about us
City of Lake Elsinore5
NUMBER OF EMPLOYEES5,500+
Firmwide
550+
in Los Angeles
90+
in Newport Beach
in San Diego
100+
SYSTEMS DESIGN & ENGINEERING
Arup takes an innovative approach to every aspect
of city development and improvement. For the City
of Lake Elsinore, Arup will bring together technical
expertise, an understanding of growth management
and its effects on infrastructure development, new
funding methodologies, and policy instruments, backed
by research into the relevant socio-economic trends in
comparable local and global cities.
FINANCING & ECONOMICS
HR&A Advisors, Inc. (HR&A) is an industry-leading
real estate, economic development and resiliency
consulting firm. HR&A’s community planning and
neighborhood revitalization work is rooted in public
engagement, expertise in market analysis, economic
development initiatives, and successful public-private
partnerships. We seek to create environments that
provide a high quality of life for residents, diverse
employment opportunities, and are desirable
POLICY & TECHNOLOGY
CityFi is in the business of urban change management,
with an eye toward facilitating empowering positive,
sustainable impacts and economic returns. We are global
thought leaders in the transportation, technology and
finance sectors. CityFi integrates public policy, urban
design, economic development, capacity building, and
civic innovation.
WATER, ECOLOGICAL SYSTEMS & INFRASTRUCTURE
Sherwood Design Engineers is committed to the
optimal integration of ecology, infrastructure, and
design specializing in water management strategies.
We document site infrastructure as well as master plan
engineering solutions at a campus, neighborhood, and
district scale. Sherwood works to maximize efficiencies
through an integrated and ecological approach that results
in high performance buildings and landscapes recognized
for function and user experience.
xDream E treme 6
29
Practice Areas
Arts & Culture
Convention Centers
Energy
Hospitality
Product Design
Sciences
Consumer Goods
Education
Health & Wellness
Planning & Urban Design
Retail Centers
Aviation & Transportation
Corporate Campuses
Entertainment
Media
Professional Services Firms
Sports
Brand Design
Critical Facilities
Financial Services Firms
Mixed Use
Residential
Tall Buildings
Consulting
Developers
Government & Aerospace
Not-for-Profit
Retail
Technology
Gensler’s practice area network provides specific
expertise when and where clients need it, whether
it’s “just-in-time” or a critical strategic effort.
Many of Gensler’s clients call on the depth of one
practice area that’s most relevant to their business,
while others benefit from the integration of talent
and knowledge in multiple practices.
Businesses that grow and prosper over many
decades have a great capacity for change. For
a design firm, the possibilities are multiplied
when new expertise is added and thousands of
specialists are interconnected around the world.
At Gensler, the parts cross-pollinate to make a
greater whole. There’s a ripple effect, redefining
the meaning of architectural practice and
broadening the profession’s scope. Leadership
in the industry spurs trendsetting work. As a
collaborative firm that speaks many languages
and blends many cultures, we leverage our diverse
practice to create innovation.
Through our 29 specialized practice areas, Gensler delivers
specific building and project types that meet our clients’ myriad
needs around the world. Gensler’s talented staff offers a wealth
of specialized knowledge across a wide breadth of industry sector
coverage. Our collaborative, integrated approach blends the
diverse knowledge of these specialties to explore new possibilities
and give clients a competitive edge through fresh ideas.
Live, Work, Play Extremely
Live
Work Play
City of Lake Elsinore7
The Gensler Team has a tremendous portfolio of successful projects all
over the Inland Empire, California and the world. We routinely prepare
vision plans for our clients to help guide all types of design efforts, even our
smallest projects begin with a visioning session in order to ensure design
decisions align with overall project goals throughout the life of the project.
We are presenting projects from our team’s collection, and
have highlighted great examples of our projects that connect
people to place in California and around the world taking in
consideration the incredible rate of change in urbanization,
demographics, technology and climate. The projects highlight
our depth of resources, our unique approach to placemaking,
and our focus on experiential design and the user experience.
Three projects are highlighted and presented in greater detail
include: Confidential Community Master Plan, Anaheim
Communities Vision Plan, and UPLIFT Strategic Vision Plan,—
each includes a vision plan that has helped guide the design of
these successful projects.
Outreach
We anticipate that there will continue to be a high level of
public interest around this project, and our team will work
closely with you to build a process that incorporate meaningful
feedback from stakeholders, while building support for the
project. Our team has a great deal of experience working
effectively with multiple client and diverse community groups
who have a major stake in the planning of the project. In order
to create a plan of great vision that can achieve public support,
the critical trade-off issues must be tackled early on.
Our experience has shown it essential to create alternatives
that challenge and inspire greater ambition rather than
merely reflect stakeholder wishes. Such an approach demands
the strength of conviction to openly review all ideas, and
the willingness to actively listen and make changes and
compromises. It is also best completed in intensive open-door
sessions, and we have crafted a scope of work that allows
potential incorporation of this strategy. The future of Lake
Elsinore requires a shared vision.
xDream E treme 8
Confidential Community Master Plan
CLIENT: Confidential ClienT, Irvine, CA
PAGE 10 OF 189 HIGH-SPEED RAIL VISION PLAN FOR STATIONS SOQ
On five thousand acres in southern Orange County,
Gensler is creating a new kind of community. The
neighborhood, being built around California’s largest
new urban park, will are designed to be dynamic places
connecting people and places, the past and the
present, nature and the city.
Connecting People and Places
The community presents a new version of the California
Dream, creating a place that is walkable, bike-friendly
and connected by transit to the larger region. Gensler
is currently creating a vision and a master plan for the
urban core of the development. This new Downtown will
be easily accessible from a redesigned Metrolink Station,
with a broad promenade leading from the tracks into the
business district and on into the Cultural Terrace and
residential areas.
Connecting Past, Present and Future
From its earliest settlers and agrarian past, to its
half century as a marine base, the project site has a
remarkable history. Our design for the community seeks
to acknowledge this history and allow it to influence the
future. By preserving and reusing historic structures,
adapting and restoring historic landscapes, and
documenting the physical and social history of the site,
the project connects California’s past and present.
Connecting Nature and the City
From the restored arroyos and wildlife corridors,
linking the project’s Downtown with the Santa Ana
mountains, to the development’s green buildings and
sustainable strategies, the project connects nature and
the city. At the heart of the project is the park, which
when completed will be larger than New York’s Central
Park. The community will be a network of communities
that surround the park and interact with it. The
neighborhoods will each have their own flavor and their
own signature park that are part of the larger ecosystem.
Relevant projects
5,000+
acres
City of Lake Elsinore9
5,000+
acres
THESTORY
This book is an anthology of the ideas, concepts
and sketches that our team has developed for
The Great Park Neighborhoods from 2007 to
2015. It is just a snapshot, a moment in time in
the thousands of man (and woman) hours that
will go into creating this unique Orange County
community.
The process we are undertaking is unprece-
dented. Inspired by the community movement
to create and protect the Great Park, we are
striving to meet—and exceed—expectations
of the kind of places that can grow up around
such a tremendous resource. At the heart of ev-
erything is the Great Park, but we have sought
to break down its boundaries, with elements
and ideas from the parkscape threaded through
every neighborhood and brought to every front
door. Our goal is nothing short of inventing a
new way to live: places that are sustainable, in-
novative, and nurturing of the health, learning
and creativity of humans.
“Design always starts
with the land.”
4.9 mILLION
6.2 mILLION
72 mILES
SqUARE FEET OFASPHALT ROADWAY
SqUARE FEET OFLANDSCAPING
OF
SEWER, WATER, +RECYCLED PIPE INFRASTRUCTURE
SqUARE FEET OFSIDEWALKS + TRAILS
(AFTER DISTRICT 1 COmPLETION)PLANTED
OF
STORm DRAININFRASTRUCTURE
APPROxImATE COST OFROADWAY NETWORK
APPROxImATE COST OFPARKS + LANDSCAPING
APPROxImATE COST OF
EARTH mOVING
CUBIC TONS OF EARTH
$49 mILLION
$85 mILLION
$27 mILLION
9.2 mILLION
1.2 mILLION
14,000 TREES
24 mILES
$410+ MILLION
OF ON+OFF-SITE IMPROVEMENTSALREADY COMMITTED
“What is BELOW the ground is just as important to us
as what is ABOVE the ground.”
TO BUILD AT THE SCALE OF THE GREAT PARK NEIGHBORHOODS requires
a simply massive infrastructure undertaking. Far less
glamorous, perhaps, that what’s built above ground,
these UNDERGROUND NETWORKS still must be planned and
built with creativity, care, and imagination, as they are
what will make our communities function seamlessly
and allow for limitless future possibilities. The LATEST
SUSTAINABLE STRATEGIES are being employed to plan for ef-
ficient water use and treatment, to reuse former base
materials for roads, sidewalks, and other infrastruc-
ture, and to deliver electricity, gas and TECHNOLOGICAL CON-
NECTIVITY to every space within the neighborhoods. In
our work to engineer, bid, and build this infrastructure
we are devoted to making possible—and dramatically
enhancing—the dynamic life of the streets, blocks
and parks above.
58 59THE GREAT PARK THE GREAT PARK
BUILDING ABOVE + BELOW
INFRASTRUCTURE
A GUIDING PRINCIPLE IN THE DESIGN of the Great Park Neigh-
borhoods is to MAINTAIN A CONNECTION TO HISTORY while
simultaneously making new spaces that feel con-
temporary and exciting. From its earliest settlers to
its agrarian past and its half century as a vital marine
air base, the El Toro site has a remarkable history.
Our design seeks to acknowledge this history and
allow it to influence the future, CREATINg SPACES THAT
RESONATE WITH dEPTH ANd RICHNESS.
Adaptive reuse is the practice of finding new uses
for historic structures, and it is A HALLMARK OF SUSTAIN-
ABLE, RESOURCE-MINdEd URBAN dESIgN. Its principles
are applied throughout the project in countless ways:
most clearly perhaps in sites like the Warehouse,
which transforms a former marine base structure
into a new, vibrant space to serve the new commu-
nity. But the ETHOS OF COMBININg OLd ANd NEW comes
through in many more subtle ways as well. Neighbor-
hood streets are lined with a combination of tradi-
tional heritage home styles and more contemporary
designs. Feature buildings CONTRAST NEW MATERIALS
WITH SALVAgEd PIECES that show the patina of age.
Heritage trees create a link to the past, while new
plantings provide a glimpse of the future. Materials
saved from the demolition of old base structures are
recycled into new roads, sidewalks, picnic tables, dé-
cor, and more—at Pavilion Park alone, nearly 75%
of the 600,000 tons of demolished materials were
repurposed.
OLD mEETS NEW:
ADAPTIVE REUSE
48 49THE GREAT PARK THE GREAT PARK
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Anaheim Communities Vision Plan
CLIENT: City of Anaheim
Working for the City of Anaheim, Gensler’s urban
design team is developing a Vision Plan, that includes
an energetic mixed-use vision for the area around
Angel Stadium and adjacent to the new ARTIC Amtrak/
Metrolink Station. This project utilizes high quality
graphics and renderings to lead a series of focused
stakeholder engagement sessions.
Angel Stadium of Anaheim is positioned adjacent to
ARTIC and between three of Orange County’s major
freeways, including the I-5 Freeway to Los Angeles,
providing a unique opportunity to draw a fan base for
many generations to come. The location has a number
of excellent qualities for greater development, including
high visibility, regional connectivity, and the draw of the
Disneyland Resort. The City of Anaheim hired Gensler to
look at the feasibility of developing more densely around
the stadium to take advantage of the significant market
demand in the area.
Gensler performed a deep assessment of the
opportunities and constraints of the site and delivered a
vision for the area’s future that included a potential for:
The TOD vision plan showed the potential for a vibrant,
walkable neighborhood developing in an area mostly
known for motels and diners. enhance the Angel Stadium
experience rather than detract from it, and to better
integrate the City of Anaheim’s urban fabric into the
tourist-oriented community.
Relevant projects
5,000+
Residential Units
3million sq ft+
Office Space
3million sq ft+
Retail
City of Lake Elsinore11
Sports + Recreation
HANZHENG/DRAGON TEMPLE BALCONY
AERIAL VIEW
3. 汉正、龙王庙阳台
鸟瞰图
63
Ballpark Village, Fremont, CA
Los Angeles Football Club Banc of California Stadium, Los Angeles, CA
Beijing winter olympics 2022 Oval Concept, Beijing, China
Wuhan Waterfront District, Wuhan, China
Wuhan Waterfront District, Wuhan, China
Nickelodeon resort by Marriott International, San Diego, CA
Lew Wolff Training Complex
Anaheim Sports Town
La Rinconada Baseball Stadium, Caracas, Venezuela
xDream E treme 12
UPlift Strategic Vision Plan
CLIENT: Resilient by Design Bay Area Challenge
PROJECT VIDEO
http://www.resilientbayarea.org/team-uplift/
11.2.2017 TEAM UPLIFT RESILIENT BY DESIGN MIDTERM REVIEW 20
WEST OAKLAND
COMMUNITY EQUITY ECOLOGY DEVELOPMENTSLR + SEISMIC MOBILITY
1000 2000 40000
NEW TYPOLOGY FOR
ECOLOGICAL SLR
PROTECTION
RETHINK THE HIGHWAY CORRIDOR
TO CREATE VALVE FOR THE ADJACENT
NEIGHBORHOODS
CONNECT TO THE BAY TO
CREATE A RELEASE VALVE
CONSTRAINTS OPPORTUNITIES
NEW TYPOLOGY FOR SLR
PROTECTION
INTERVENTION TO CLEAN AIR AND
WATER
AIR RIGHTS DEVELOPMENT OVER
INDUSTRIAL RAIL YARDS FOR
DEVELOPMENT AND OPEN SPACE
REORGANIZE LOGISTIC + MOBILITY
TDR COULD PREVENT
DISPLACEMENT IN THE
WEST OAKLAND
COMMUNITY
NEW BART
STATION
CONNECTIONS FROM
WEST OAKLAND TO
WATERFRONT
LAKE
MERRITT
ALAMEDA
EMERYVILLE
WEST
OAKLAND
BAY
BRIDGE
SLR FLOOD IMPACTS
NO CONNECTION FROM
WEST OAKLAND
LIMITED ACCESS TO
WATERFRONT
880 IS A BARRIER
HIGHWAYS
BECOME
BARRIER
CONTAMINATION +
VEHICULAR POLLUTION TRUCKS FROM PORT
UTILIZE LOCAL
RESIDENTIAL STREETS
UNDERUTILIZED RAIL
PROPERTIES
UNAGGREGATED PARCELS
IN WEST OAKLAND
SLR FLOOD IMPACT
LAKE
MERRITT
ALAMEDA
EMERYVILLE
WEST
OAKLAND
BAY
BRIDGE
INTEGRATE WASTEWATER
TREATMENT GATEWAY
PARK
MINIMIZE POTENTIAL
DISPLACEMENT + GENTRIFICATION
CAUSED BY DEVELOPMENT IN WEST
OAKLAND
Resilient by Design is a collaborative research and design
initiative that connects design leaders to community
members and local and national experts. In this challenge,
ten teams of architects, engineers, designers, and other
experts will work alongside community members and
local government to identify critical areas along the San
Francisco Bayfront, and propose exciting new solutions
that will strengthen our region’s resilience to sea level
rise, severe storms, flooding and earthquakes.
Gensler partnered with Arup, Margie Ruddick Landscape,
Stamen, HR&A, University of California Los Angeles and
Stanford University (Team UPLIFT) to strategize three
concepts around the focused on the following goals:
• Develop a local solution with positive
regional impact
• Promote an equitable solution that rises up
from the community
• Form a solution that combines environmental
innovation + economic development
• Shape a robust, scalable design solution for common
challenges to resiliency
City of Lake Elsinore13
Community Outreach + Engagement
MLK Jr. Medical Center Campus Plan +
Willowbrook Wellness Community
In order to engage the community
throughout this process, Gensler designed
and conducted three community open house
events. Participants walked through a series
of information stations to learn first-hand
about the campus planning process and past
planning efforts at MLK. Feedback received
from the community provided valued and
insightful direction in creating the final draft
of the master plan.
AltaSea Innovation Campus
AltaSea will be a net-positive innovation
campus where future generations will
be inspired by the ocean to pursue
a balanced, sustainable relationship
between civilization and nature.
Pershing Squarenew, Town Square Initiative
A press conference held at Pershing Square,
as Councilmember Huizar, The Department
of Recreation and Parks and other Downtown
leaders announce Pershing SquaRenew to the
local community.
Project # 05.9460.000
06.12.2015 ALTASEA | DESIGN CONCEPTS
View from School Entrance Plaza to Engagement Center and Discovery Center
Educating Students, the Community
and Global Visitors
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Project Team
Gensler Core Team
2
DYLAN JONES
Project Manager
MARTY BORKO
Urban Designer
BRIAN GLODNEY
Design Director
Gensler Internal Subject Matter Experts
ROGER SHERMAN
Urban Design
Expert
CLAUDIA CAROL
Planning
Expert
RON TURNER
Sports + Recreation
Expert
JILL WITTNEBEL
Brand Design Expert
ELIZABETH BRINK
Community Outreach
KEVIN ROSENSTEIN
Principal in Charge
KATHERINE PEREZ-ESTOLANO
Systems Design and
Engineering
Teaming Strategy
Key to this approach is the
engagement of a core group of project
participants that can lead meaningful
study and discussion around an
evolving city with a lot to offer
the current residents, surrounding
communities and visitors. We have
drawn from Gensler’s network and
are excited to be supported by
internal subject matter experts and
a subconsultant team of thought
leaders.
Our team is accustomed to working
with complex client groups and will
structure the planning process to give
decision-makers a clear understanding
of the costs, benefits, and trade-offs
associated with various alternatives
and approaches.
Various options will be studied
to help decision makers. At each
milestone in the process, we will make
presentations that clearly outline
the facts and trade-offs associated
with key decisions, creating the
environment for consensus building
and a plan that truly represents the
aspirations and objectives of the
community.
We have selected a team of
professionals for this project with
significant experience in strategic
vision planning and community
outreach and engagement. Resumes
for each of the team members follow.
AMBITABH BARTAKAR
Financing and
Economics
JOSIAH CAIN
Water, Ecological
Systems and
Infrastructure
ASHLEY HAND
Policy and
Technology
Subconsultant Team
City of Lake Elsinore15
20+ years experience
Joined Gensler 2004
Select Project Experience
Los Angeles County Department of Public Social Services Facility Master
Plan, Los Angeles, CA
County of Alameda Social Services Agency, Facilities Strategy, Oakland, CA
County of Santa Clara, Strategic Facilities Plan, San Jose, CA
County of Sonoma, Santa Rosa, CA
County Comprehensive Facilities Plan
Department of Health Services Facilities Plan
City of Long Beach Schroeder Hall Redevelopment Plan, Long Beach, CA
Adidas MyArena Workplace Program Development,
Herzogenaurach, Germany
Amazon Global Change Management, Seattle, WA
Kevin’s expertise is focused on helping clients plan and implement
organizational transformations. He believes that transformations
are achieved through the integration and understanding of
organizational culture, business practices, technology and facilities.
Kevin brings 20 years of extensive and varied experience in
organizational development, leadership and management training,
marketing research, and brand management to his work.
His coupling of expertise in the last 20 years has sparked a
unique perspective on the role that space, facilities, and the built
environment can play in supporting or creating transformation
for the City of Lake Elsinore.
Dylan is a globally licensed architect and urban planner with nearly
20 years of experience in planning and design for both private and
public sector clients.
As a leader of Gensler’s Urban Design & Planning group, Dylan
works at the intersection of private development and public
infrastructure, believing mobility is a core building block of the
21st-century, sustainable city. Dylan’s work efforts have been
concentrated on master-planning efforts that seamlessly knit
together the incentives of private developers with the needs of
local communities and constituents.
KEVIN ROSENSTEIN
Principal in Charge
DYLAN JONES
Project Manager
18+ Years of Experience
Joined Gensler 2014
Select Project Experience
Long Beach Waterfront Master Plan, Long Beach, CA
Great Park Master Plan, Irvine CA
Irvine 2020 Vision
City of Anaheim
Anaheim Communities Vision Plan, Anaheim, CA
City of Santa Ana South Main Street Vision Plan, Santa Ana, CA
Los Angeles County Metropolitan Authority, Los Angeles, CA
Crenshaw LAX Northern Extension Urban Design Concept
Gold Line TOD Analysis Corridor Plan, Los Angeles, CA*
Rail Corridor Coordination District Plan Study, Los Angeles, CA*
Union Station 2050 Vision, Los Angeles, CA*
Gensler Leadership
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30+ Years of Experience
Joined Gensler 1991
Select Project Experience
Great Park Master Plan, Irvine, CA
City of Anaheim
Anaheim Communities Vision Plan, Anaheim, CA
Ballpark Village, Fremont, CA
Martin Luther King, Jr. Medical Center Campus Plan & Willowbrook
Wellness Community, Los Angeles, CA
Daytona International Speedway Master Plan, Daytona, FL
Eagle Lodge Ski Resort, Mammoth Mountain, CA
Navy Pier, Chicago, IL
Seaport Village, San Diego, CA
Eko Atlantic Marina District, Lagos, Nigeria
11+ Years of Experience
Joined Gensler 2007
Select Project Experience
City of Los Angeles
Urban Design Guidelines, Los Angeles, CA
Walkability Checklist, Los Angeles, CA
Designing for a Healthy LA, Los Angeles, CA
Quiksilver Master Plan, Tustin, CA
Rancho Los Amigos Campus Planning, Downey, CA
Martin Luther King, Jr. Medical Center Campus Plan & Willowbrook
Wellness Community, Los Angeles, CA
Pershing Square Renew, Los Angeles, CA
Ballpark Village, Fremont, CA
Eko Atlantic Marina District, Lagos, Nigeria
The Loop Civic Open Space at Pine and Ocean, Long Beach, CA
During his more than 30 years of professional experience, Marty
has developed a unique expertise in urban planning and large-scale
design through projects that have called for analysis, conceptual
design, consensus building, study, and design. His focus is in
providing leadership to the multi-disciplinary teams necessary to
solve complex contemporary design problems in today’s urban
context. Marty directs Gensler’s Entertainment Task Force, which
draws talent and knowledge from across the firm. He is an active
member of the Entertainment Council of the Urban Land Institute,
and is a frequent speaker on the subject of urban planning and the
principles of placemaking.
Brian’s passion rests in creating sustainable and vibrant
places. Deeply driven by the belief that healthy lifestyles are
fundamental to developing resilient communities, Brian utilizes
research combined with aspirational, yet implementable designs
to craft communities of health and wellness.
Brian has an innate ability to conceptualize a project,
integrate stakeholder aspirations, and build lasting bonds and
partnerships between disparate organizations and communities
with the ultimate mission of securing a prosperous, healthy,
and sustainable future. He was recently recognized as ENR
California’s Top 20 under 40.
MARTY BORKO
Urban Designer
BRIAN GLODNEY
Design Director
Gensler Core Team
City of Lake Elsinore17
19+ Years of Experience
Joined Gensler 2004
Select Project Experience
adidas MyArena, Portland, OR
Change Management
User Research
Alameda County, Real Estate Master Plan, Alameda, CA
AltaSea, Brand Strategy, San Pedro, CA
Camp Emerald Bay, Strategic Planning, Catalina Island, CA
City of San Clemente, Civic Center Needs Assessment, San Clemente, CA
City of San Diego CCDC Civic Center, Feasibility Study, San Diego, CA
City of Santa Monica, Space Needs Assessment, Santa Monica, CA
Orange County, Strategic Facilities Plan, Orange, CA
Port of Los Angeles, Real Estate Strategy, San Pedro, CA
Red Bull Media House, Workplace Strategy, Santa Monica, CA
Walt Disney Imagineering, Campus Master Plan, Glendale, CA
Elizabeth’s professional background combines more than a
decade of communications and business strategy experience
with architecture, planning, and urban design expertise. Her
broad skill set, multi-disciplinary perspective, and rigorous
analytical process, allow her to bring clarity and insight to
complex client engagements.
Elizabeth focuses on developing real estate and workplace
strategies that support businesses and communities, as well as
on creating communications programs that effectively deliver
project vision and messaging.
ELIZABETH BRINK
Community Outreach Lead
CAMP Emerald Bay, Catalina Island, CA
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RON TURNER
Sports + Recreation Expert
JILL WITTNEBEL
Brand Design Expert
Ron Turner, FAIA, is the Director of Gensler Sports, leading sports
design efforts for the firm worldwide. Recognized as one of the
profession’s leaders in sports facility design, Ron began his career
in the 1970s as a design consultant to the New York Yankees
on the renovation of Yankee Stadium. Since then, he has been
dedicated to emblematic design, stressing revenue generation
and innovative technologies. Ron is currently working on Golden
State Warriors Chase Center, The Banc of California Stadium for
the Los Angeles Football Club and recently completed The Star
at Frisco for the Dallas Cowboys and The Hohokam Stadium and
Lew Wolff Training Complex in Mesa, AZ.
Jill has over 20 years of experience in strategic branding
and execution including visual identity design, marketing
collateral, packaging, environmental graphic design, and digital
experiences. Jill possesses a unique blend of expertise gained
from leading branding initiatives for hospitality, retail, financial
and professional services, education, real estate, and cultural
institutions. Through excellent client relationships, Jill has
worked with internal and external teams to create unique,
memorable brand programs for signature clients including
Starwood Hotels & Resorts, Caesars Entertainment, and
Coca-Cola.
Roger’s innovative, award-winning urban planning work includes
visioning studies for four transit corridors in Long Beach, CA;
RePark, an end-use plan for FreshKills Landfill (Staten Island,
NY); UP THE BLOC, the repurposing of downtown LA parking
structure; HYPO-PARK, a high density public recreation space
for a public private investment consortium in L.A.’s Koreatown;
and the design of a new “min-frastructure” town, Providencia, in
the Ecuadorian Amazon. Most recently, Roger has been involved
with Team UPLIFT as part of the Resilient by Design: Bay Area
Challenge. Sherman is also former Co-Director of cityLAB,
an urban design thinktank at UCLA, where he is an
Adjunct Professor.
ROGER SHERMAN
Urban Design Expert
CLAUDIA CAROL
Planning Expert
Claudia is the Planning and Urban Design Team Leader in the
Los Angeles Office, providing thought leadership and project
management for Gensler LA’s diverse portfolio of work.
As a licensed Architect with many years in a Landscape
Architecture and Planning practice, Claudia has an exceptional
perspective on the interface of the natural and built environment.
Her wide range of experience - from theme parks and resorts to
city centers and college campuses - gives Claudia a unique insight
in addressing complex issues. Claudia’s passion is using urban
design strategies for social good, particularly as it relates to health
and wellness, accessibility and mobility.
Gensler Internal Subject Matter Experts
City of Lake Elsinore19
AMITABH BARTHAKAR
Financing and Economics
20+ Years of Experience
Joined HR&A in 2013
Select Project Experience
Economic Development Strategy for the City of Lake Elsinore
Citywide Economic Development Strategy for the City of Los Angeles
University of California Riverside Economic Impact Analysis and
Attraction Strategy
Omnitrans West Valley Connector
Omnitrans Holt Boulevard Bus Rapid Transit Analysis, Ontario, CA
Metrolink ARRIVE Corridor Market and Implementation Strategy
Grapevine 185 Mixed-Use Entertainment and Hospitality Vision Plan, Texas
Wine Country Resort Market Feasibility Study, Paso Robles, CA
West Covina General Plan Update and Downtown Revitalization Strategy
South Pasadena General Plan and Downtown Specific Plan Update
Pasadena Commercial Corridors Opportunities Analysis
San Antonio River North District Master Plan
Amitabh joined HR&A in 2013 as a Partner in the Los Angeles
office and brings over two decades of international experience
in real estate and economic development. Amitabh brings
a combination of wide international experience with a deep
understanding of planning, policy, and market issues pertaining
to the Western US and California. He has led a wide range
of studies in the area of land use economics, real estate
development, economic development strategy, industrial
development and tourism development for numerous public and
private sector clients. His relevant project experience includes:
KATHERINE PEREZ-ESTOLANO
Systems Design & Engineering
20+ Years of Experience
Joined ARUP in 2017
Select Project Experience size
Executive Director, Urban Land Institute, Los Angeles District Council, Los
Angeles, CA* (Katherine was responsible for management, operations,
and development of new initiatives. She introduced six new initiatives:
Transit Oriented Development Summit, the FutureBuild Conference,
Infrastructure Summit, High Speed Rail Marketplace, 1000 Homes, and
SB375 Impact Report analysis. Under her leadership, ULI completed eight
transit oriented development technical assistance panels which assisted
local cities in LA County in repositioning TOD sites for development.)
Deputy Mayor, City of Pasadena, Office of Mayor William Bogaard,
Pasadena, CA*
Executive Director, Transportation & Land Use Collaborative (TLUC),
Los Angeles, CA*
* Experience prior to ARUP
Katherine Perez-Estolano is an expert in urban planning,
transportation, and stakeholder engagement. In the planning
and land use field, she is highly regarded for developing complex
public participation strategies that require collaboration
among multi-cultural communities. With her background in
community development, private real estate development,
transportation policy and urban planning, she is recognized as
a leader in the planning and development fields and speaks at
conferences throughout the country. Katherine has managed
numerous transportation planning, development, and community
engagement projects for public agencies and private businesses.
Subconsultant Team
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JOSIAH CAIN
Water, Ecological Systems &
Infrastructure
29+ Years of Experience
Joined Sherwood in 2012
Select Project Experience
Fulton Corridor Specific Plan, Fresno, CA, In anticipation of the new
California High-Speed Rail line planned for downtown Fresno, Sherwood
is working closely with the City of Fresno and an interdisciplinary
design team to identify a feasible solution for the revitalization of this
important urban corridor. Additionally, Sherwood has advanced Low
Impact Development stormwater management through the creation of a
Best Management Practices (BMP) toolkit and promotion of infiltration
strategies and aquifer recharge.
Paso Robles Specific Plan, Paso Robles, CA, Sherwood Design Engineers
worked with the City of El Paso de Robles to develop a specific plan to
improve transportation systems and to make the town more sustainable
by reducing carbon emissions and water use.
Davis Innovation District, Davis, CA, Sherwood Design Engineers created
a sustainability framework for a 90 acre mixed use development district
Josiah Cain’s deep sustainable design experience and multi-
disciplinary approach provide insight and opportunities for
optimization of site and structure. His inherent drive for
enhanced systems performance and integration has led to first
of a kind permits in over a dozen jurisdictions; his work has
provided advancement in the areas of rain harvesting, graywater,
blackwater reuse, living roofs and walls, native plants,
sustainable stormwater management, food systems, and
sustainable materials.
ASHLEY HAND
Policy & Technology
20+ Years of Experience
Co-Founder of CityFi
Select Project Experience size
KC Digital Roadmap, Kansas City, MO — Developed the first technology
strategic plan for by convening a diverse innovation team to set
measurable goals and implementation strategies for digital inclusion,
open government, civic engagement, local entrepreneurship, and smart
city infrastructure
KC Smart City, Kansas City, MO — Initiated an unprecedented public policy
framework, including open data and privacy principles, and public-private
partnership with Cisco Systems and Sprint Corporation to create the most
comprehensive smart city network in North America around a streetcar
Innovation Partnership Platform, Kansas City, MO — Launched a citywide
program to enhance Kansas City’s approach to procurement by creating a
pathway for entrepreneurs to test proof of concept with local government.
Ashley Z. Hand, AIA, LEED AP BD+C recently served as the
Transportation Technology Strategist for the City of Los Angeles
Department of Transportation. As a fellow, she developed and is
now implementing public policy, an action plan and pilot program
recommendations for transportation happiness, shared mobility,
automated vehicles and other technologies.
Prior to her role with the City of Los Angeles, Ashley served as
the first Chief Innovation Officer for the City of Kansas City,
Missouri where she created the nation’s most comprehensive
smart city.
City of Lake Elsinore21
References
3
We are very proud of the quality of our work, and our clients recognize the
added value that our design has made to their business. We encourage you to
call the following clients and talk to them about working with Gensler, the
value that we were able to add to the process, and the quality of design.
City of Long Beach
Mr. Sergio Ramirez
Deputy Director of Economic and
Property Development
sergio.ramirez@longbeach.gov
(562) 570.6129
City of Anaheim
Mr. John Woodhead
Director of Community and
Economic Development
jwoodward@anaheim.net
(714) 765.5139
County of Los Angeles
Mr. Daniel Rosenfeld
Deputy for Supervisor Mark Ridley Thomas
danrosenfeld.la@gmail.com
(213) 456.6279
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4
Our planning and design
research tasks create the
content that frames meaningful
workshop sessions, and in turn,
the workshops direct further
investigations by highlighting key
questions, areas of interest and
project challenges. This approach
leverages the experience and
value of the practice area experts
we’ve assembled as part of the
Gensler-led team.
Each workshop is proposed
as a 2-3 day session, inclusive
of site walks & observations,
stakeholder meetings, briefings
& presentations and interactive
visioning exercises. The main
topical themes of the three
workshops are proposed as:
Our project approach will implement directed
planning and design research exercises woven
around a series of structured workshops.
Workshop facilitation is a Gensler strength, is
used effectively with many of our larger clients
on complicated projects, and has proven the
most effective way to generate and communicate
best thinking amongst multi-disciplinary teams.
Critical to the success of this project is the
ability of this approach to focus efforts and avoid
extensive or costly technical studies prior to
generating a clear vision and direction.
WORKSHOP #1
IDENTITY, HISTORY AND CONTEXT
WORKSHOP #2
TRENDS AND THE FUTURE OF PLACE
WORKSHOP #3
LAKE ELSINORE 2040 VISION –
DREAM EXTREME
Scope of Services & TImeline
City of Lake Elsinore23
WORKSHOP #1
IDENTITY, HISTORY AND CONTEXT
WORKSHOP #2
TRENDS AND THE FUTURE OF PLACE
WORKSHOP #3
LAKE ELSINORE 2040 VISION –
DREAM EXTREME
WORKSHOP #1 WORKSHOP #2 WORKSHOP #3
Project
Start-Up
Research &
Analysis
Document
Findings
Interactive
Workshop
3 Months
Research &
Analysis
Document
Findings
Interactive
Workshop
3 Months
Research &
Analysis
Document
Findings
Interactive
Workshop
3 Months
Consolidate
Workshop
Outcomes
Deliver Final
Vision
2 Months 1 Month
IDENTITY, HISTORY AND CONTEXT
The Gensler Team seeks to understand
the identity, character, history and
physical attributes of Lake Elsinore.
Focus on the people, the land, and
the surrounding region of which Lake
Elsinore is a part. Principles of Place, as
they relate to the community of Lake
Elsinore are identified. Directed place-
making studies will be identified.
TRENDS AND THE FUTURE OF PLACE
Gensler Team thought leaders lead
high-level discussions on macro
trends shaping the way communities
live work and play in a rapidly
changing world. Topics of resiliency,
demographics, lifestyle, economics,
mobility, governance, health, safety and
technology will be reviewed against the
backdrop of Lake Elsinore and specific
place-making studies.
LAKE ELSINORE 2040 VISION –
DREAM EXTREME
A draft 2040 Vision Plan will be shared
and presented. The Vision Plan will
visually present a strategic framework
for positive change, in the context of a
future that will always remain in flux.
The Plan will capture the culture and
characteristics that make Lake Elsinore
unique, and leverage that identity into
a Vision Plan. A Plan informed by best
practices, thought leadership, design
research and engagement..
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Scope of Services
Project Understanding
Lake Elsinore is the mecca for extreme sports and recreation
aficionados. The city has carved out a regional reputation for
giving motorcycle riders, water skiers, hang-gliders and bike
racers a place they can compete and enjoy their sport to its
fullest. It is also known for its majestic natural landscapes and
beautiful lake views. Lake Elsinore is also located in a context of
rapid population change and sprawling development as are its
neighboring cities throughout the Inland Empire. Lake Elsinore
is a young city in the cross-hairs of transition. Technology
and changing attitudes about lifestyle are rapidly changing
the immediate and global context and are changing the way
communities must think about strategic placemaking and
identity.
This project seeks to understand the place attributes of Lake
Elsinore and the trends shaping the evolving context within
which the city resides, in interests of leveraging a strategy that
positions the city for the future. The 2016 Community Opinion
Survey provides a glimpse into the desires of Lake Elsinore
residents, and reflects a willingness to embrace the future. The
Lake Elsinore of tomorrow is going to be informed by rapidly
evolving drivers in the regional economy and a young population
seeking more amenities, and a fully integrated live-work-play
environment. The Dream Extreme 2040 Strategic Vision Plan will
provide the framework for achieving that resilient and sustainable
place as the future unfolds.
Approach & Scope of Services
Our project approach will implement directed planning and
design research exercises woven around a series of structured
workshops:
Workshop #1 – Identity, History and Context
The Gensler Team seeks to understand the identity, character,
history and physical attributes of Lake Elsinore. Focus on the
people, the land, and the surrounding region of which Lake
Elsinore is a part. Principles of Place, as they relate to the
community of Lake Elsinore are identified. Directed place-making
studies are identified in preparation of Workshop #2.
Workshop #2 – Trends and the Future of Place
Gensler Team thought leaders lead high-level discussions on
macro trends shaping the way communities live work and play
in an rapidly changing world. Topics of resiliency, demographics,
lifestyle, economics, mobility health, safety and technology
will be reviewed against the backdrop of Lake Elsinore and
the specific place-making studies previously identified. Global
best practices will be shared and a refinement of previously
documented Principles of Place will be considered against a 2040
future-context.
Workshop #3 – Lake Elsinore 2040 Vision – Dream Extreme
A draft Dream Extreme 2040 Vision Plan will be shared and
presented. The Vision Plan will visually present a strategic
framework for positive change, in the context of a future
that will remain in flux. The Plan will capture the culture and
characteristics that make Lake Elsinore unique (identity), and
leverage that identity into a Vision Plan. A Plan informed by best
practices, thought leadership, design research and engagement.
Each workshop is proposed as a 2-3 day session, inclusive of site
walks, stakeholder meetings, briefings and interactive visioning
exercises focused on the key themes identified in the RFQ. To
maximize the value of these workshops Gensler has assembled a
team of the very best practitioners in the practice of placemaking
across a broad range of disciplines. Our experts will bundle topics
of study that aim to link Lake Elsinore with the macro-trends
affecting the city’s future. These bundled themes include:
• Experience
• Governance
• Technology
• Resiliency
• Infrastructure
Workshop facilitation is a Gensler strength, is used effectively
with many of our larger clients on complicated projects, and has
proven the most effective way to generate and communicate
best thinking amongst multi-disciplinary teams. This proposed
approach captures best in class current thinking across a wide
range of relevant planning, design and engineering disciplines,
and avoids extensive technical studies prior to generating a clear
vision and direction.
City of Lake Elsinore25
The value we offer is to provide you the very best thinkers
actively engaged in the process of placemaking, across a broad
spectrum of place-making themes. Our approach is flexible and
scalable, and can easily be modified to match your schedule and
budgetary framework.
Our planning and design research tasks create the content that
frames meaningful workshop sessions, and in turn, the workshops
direct further investigations by highlighting key questions, areas
of interest and project challenges. This approach leverages
the experience and value of the practice area experts we’ve
assembled as part of the Gensler led team. The end deliverable
will be a Vision Plan, that carries Lake Elsinore’s Principles of
Place into a future that dares to Dream Extreme!
We will begin the project with you, refining the agenda for the
Workshops. It is assumed workshops can be hosted at City
facilities. As part of this procurement, we invited our team
partners to discuss some topics relevant to Lake Elsinore,
that could in turn form agenda topics for the workshops, and
ultimately components of the Strategic Plan. Following is
a sampling of those discussion points. We look forward to
exploring these with you, and continuing the conversation at a
possible interview, and throughout the project itself.
Leveraging Design to Build Partnerships
Communities are built on relationships, and design tools can be
used to share ideas, strengthen bonds and make new connections
to new partners and community members. Throughout all topic
points and discussions the Gensler Team will help translate
insights, strategies and findings into legible design graphics that
collectively begin to illustrate the 2040 Strategy. Gensler will
also lead an integrated illustrative visioning effort that translates
placemaking ideas into legible formats – including existing
conditions and context maps for use in the first workshop,
infographics, visual design presentations for the second
workshop, and conceptual planning and design concepts for the
final 2040 Vision & Strategy session.
Visualizing Data – Mapping for Change
Decisions can be informed by data, and data metrics for water,
energy, transportation and broadband usage are now available for
analysis. The current challenge for cities is to organize big data
efficiently, evaluate it effectively and make informed decisions
based on the data inputs. With abundant natural resources, Lake
Elsinore can become a city that not only embraces data inputs,
but it can be a city that is fully integrated with its data resources.
By harvesting and interpreting its data, Lake Elsinore can more
efficiently marshal its resources, protect its sensitive habitats and
be a model for equitable economic growth that is sustainable and
responsible to future generations.
History of Place – Land, Governance, Identity and Economy
The History of Lake Elsinore is defined by the city’s unique
landscape attributes (water, mountains, climate) combined with
its location along an early overland mail route and stop along
an early California Southern Railroad spur to San Diego. An
effort will focus on understanding how the city, its economy, and
General Fund have grown over time relating to internal place-
based attributes (i.e. the lake) and external forces (growth of
surrounding region). We will consider how branding and identity
of place have been impacted by the evolution of the City’s
economy and will collaborate with the City, and other workshop
participants in identifying initial opportunities for future
economic growth and placemaking, utilizing new structures of
public and public private finance.
Leveraging Water
Given the tremendous asset the Lake Elsinore represents, the
Gensler Team will look carefully at how the Lake adds value
to the experience of place that the community enjoys, and at
a more focused level review how water can be best managed
in the interests of sustainability and resiliency. We will look at
Watershed Management. Understanding how urban design
patterns have changed the function and process of the watershed
informs strategy for flood management, as well as dynamics
of groundwater recharge, urban water quality, surface water
reuse, and the health and vitality of the natural systems within
which we recreate, relax, and share with our neighbors. We will
review the concept of Net Positive Water. We will conduct and
share a water infrastructure study to determine the City’s water
demands, according to potable and non-potable water uses. How
can we ensure that high value potable water resources are being
used appropriately, and what alternative water sources can be
captured to meet low quality demands? Can localized and/or
municipal scale treatment and reuse systems provide adequate
water quantity and quality non-potable water to meet
projected demands?
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Eco Districts and Climate Resilience
As originally envisioned, EcoDistricts hold promise to create
low carbon, energy and water efficient, ecologically integrated
districts within the urban fabric that can become nodes of
independent, adaptable, and sustainable infrastructure. These
“nodes” provide a framework for the implementation of energy
microgrids, non-potable water storage, economic vitality, and
social cohesion. As an economic pursuit, we particularly like
the ideas of closed loop and circular economies, in which waste
products are converted into valuable resources, including organic
waste flows.
Roads are for Cars, Streets are for People
As the primary public domain in the modern American city, urban
streets hold potential for defining common user experience
within a community. Combining the functional requirements
of the street into elegant landscapes provides an opportunity
for multi-modal transportation, infrastructure conveyance,
stormwater control, and a curated contextual backdrop for the
buildings in which our lives are conducted. We will review how
streets are being activated in case-study communities – and look
at strategies for leveraging your streets as a key place-making
tool that brings people together (not just cars!).
Mobility – Connecting the Local, to the Global
Transportation is rapidly evolving. With the introduction of micro
transit, autonomous mobility, and active transportation, Lake
Elsinore can position itself as an early adopter of new mobility
concepts that in turn offer tremendous value to residents and
employers. Many of these innovations are happening at the
micro-level – including new forms of electric assisted mobility
devices from electric skateboards for youth to electric mobility
scooters for a population interested in aging-in-place. We will
review these in the context of a macro context that may include
express rail connections to the population and employment
centers of Los Angeles and San Diego through state-wide high
speed rail investments.
Trendspotting –Lifestyle Shifts in a Post-Connected World
Research on cities, placemaking and design form a critical
component of our team’s culture. We conduct research across
a wide variety of practice area disciplines with the explicit
intention of gaining insights into complex place-based systems.
We carefully study the macro trends prompting change in the
way we live, work and play in our communities. For this project
we will share our key findings that have specific relevance to Lake
Elsinore, and help you and your stakeholders understand how
these trends are effecting the experience of place, and in turn
the ability of your community to grow and thrive in a the era of
disruptive technological change.
Financing Change
The Gensler team will explore and report on three key topics to
inform the City’s vision planning process: 1) macro, regional and
subregional economic and real estate trends; 2) destination and
placemaking implementation factors; and 3) General Fund fiscal
sustainability. Integrative thinking on these economic topics,
together with other workshop topics such as resilience, mobility,
health and safety, will illuminate opportunities for Lake Elsinore
to create a well-balanced, growing and fiscally healthy city over
the long-term, and will help articulate a clear and strategic vision
for the City based on innovative and forward-looking
best practices. Team member HR&A will lead this
investigation and will:
• Review high-level macro-economic, regional and subregional
data and trends affecting the City’s economy and real
estate market, including highlighting the future of retail and
entertainment, the changing nature of work and work spaces,
the impact of the sharing economy, evolving transportation
technologies, and the Inland Empire’s position in the
Knowledge, Experience, and Innovation economy;
City of Santa Ana South Main Street Vision Plan, Santa Ana, CA
City of Lake Elsinore27
• Identify high-level success factors for approximately three
precedent lake and/or destination cities and/or economic
strategies, with a focus on branding and identity, connecting
environmental and economic goals, bridging community and
visitor populations, and governance and partnership structures
that can be used to lead implementation;
• Scan the City’s General Fund budget for the current fiscal year
and the past few fiscal years to understand key sources of
revenues and operating expenses, as well as outline potential
implications of land use planning decisions for the City’s fiscal
health and resilience.
Community and Civic Engagement in the Era of
Radical Transparency
Why is it important to cultivate a culture of civic participation in
the 21st century? Increasingly, communities are stretched thin
to address different priorities and demands. Looking outside city
hall is essential to creating sustainable solutions for supporting
a community vision -- we need many partners and players to
participate. Technology introduces a plethora of new channels to
be considered but can also change the paradigm for engagement.
For instance, rather than create a new service or procure a new
software, a city can simply publish its data to be used by third-
party app developers. It is important to explore how Lake Elsinore
will support new channels for engagement. Across the country,
members of our team have successfully designed and developed
new ways to engage entrepreneurs, private and academic sector
partners, nonprofits and foundations in effective problem-solving
and innovation.
Technology and Future-Proofing
The rapid pace of technological innovation puts enormous
pressure on cities to keep up: from on-demand access to services
and information to new business models disrupting the status
quo, it is important for communities to prepare for the change
expected by stakeholders. Our technology-agnostic approach
can help prepare Lake Elsinore by providing insight into how to
lay a solid foundation for the future today through actionable
strategies and best practices. Our work in cities across the
country have successfully demonstrated that a commitment to
data-driven decision-making and incremental adoption of new
approaches to service delivery and planning can help prepare an
organization for the future in a sustainable, resilient, and
efficient way.
What is a Vision Plan?
Throughout the overall project, and the various workshops,
we will continue to ask the question “What is a Vision Plan?”
The collaborative thinking being brought to bear through this
approach is a unique value proposition, the trick will be how to
best capture the thinning into a living and actionable Strategic
Plan. Everything is moving on-line, into “the cloud” and into
people’s palms in real-time. For better and worse. We will work
with you to find the right tools to capture the strategies – and
explore with you the various options you have to leverage
the work into something that can continue to evolve as times
continue to change. One specific technique we propose to
employ throughout, is to capture the meetings and discussions
on video – and use videography and motion graphics as a
storytelling medium that can reach far beyond the immediate
project participants.
Civic Innovation, Capacity-Building and
Change Management
Our team focuses on preparing cities for the future through
capacity-building and cultivating a culture of innovation
through empowerment and engagement. This includes looking
at opportunities for empowering city staff through education
and training; creating new partnerships and collaborations to
reach key outcomes for communities; bringing new stakeholders
to the table through technology; and fostering a capacity for
experimentation and demonstration to pave the way for the
future. We use an engaging visioning process to establish shared
core values and "North Stars" for our partners and clients. We
consider the planning process an opportunity to effect change
immediately and will work to identify "low-hanging fruit" to allow
for early application of possible strategies for incorporation in the
long-term approach to be adopted by the city.
The transportation technology strategy,
Urban Mobility in a Digital Age, defines
a scalable roadmap for integrating shared
mobility, technology-enabled transportation
experiences, and automated vehicles into
department planning and operations to
maximize the benefits to public safety,
sustainability and roadway efficiency across
the Los Angeles region. Building on the
existing innovative work of the department,
the strategy defines public policy
recommendations ranging from topics such
as data sharing and land use; an action plan
for next steps to transform the department into a 21st Century mobility manager;
and, outlines a series of pilot initiatives to undertake to demonstrate and test
advanced technologies—from smart city sensors to smartphones, from bikeshare
to automated vehicles.
xDream E treme 28
TASKS + DELIVERABLES TOTAL
Category of Function Hourly Billing
Rate
Principals $250 - $350
Senior Designer / Planner / Engineer $175 - $225
Designer / Planner / Engineer $125 - $175
Junior Designer / Planner / Engineer $80 - $125
Administration $50 - $75
Task 1
Project Management
• Management Plan
• Scope & Contract Administration
• Status Calls
• Coordination
• Reporting
• Ongoing Staff and Council Subcommittee
Coordination
• Final Deliverable
Task 2
Identity, History & Context
• Base Mapping
• Research & Data Gathering
• GIS
• Findings and Graphic Representations
• Principles of Place
• Workshop #1 (with Public Engagement)
Task 3
Trends and the Future of Place
• Trend Research
• Findings and Graphic Presentations
• Scenario Testing and Analysis
• Workshop #2 (with Public Engagement)
Task 4
Lake Elsinore 2040 Strategic Vision Plan
• Master Plan Vision
• Systems Strategies
• Governance and Funding
• Implementation Strategy with Metrics,
$20,000 $20,000 $20,000 $20,000 $20,000 $100,000
$20,000 $20,000 $20,000 $20,000 $20,000 $100,000
$40,000 $20,000 $20,000 $20,000 $20,000 $120,000
$150,000 $60,000 $60,000 $60,000 $60,000 $390,000
$70,000 $0 $0 $0 $0 $70,000 This fee presents a budgetary framework to support
a 12 month Visioning effort. A detailed scope and fee
will be prepared upon further negotiations with the
City of Lake Elsinore and prior to contract execution.
Hourly Billing Rates
Following is a table showing a range of hourly billing
rates by functions, for staff proposed on this project.
A detailed listing for staff proposed will be provided
upon review of the scope with client, prior to contract
execution.
Gensler’s hourly billing rates are published and apply
to all of our projects. Our rates are reviewed annually
based upon an assessment of the market value of the
position/function.
Reimbursable Expenses
Standard reimbursable expenses including travel,
printing, and workshop materials not included
and estimated to be 12% of total fee budget.
Reimbursable expenses will be billed at 1.15
times cost.
Consultants
Any additional consultants required for this project
are to be provided by the City of Lake Elsinore.
Gensler will cooperate and coordinate with any of the
City of Lake Elsinore’s consultants, whether retained
by Gensler or not.
For any consultants determined by the City of Lake
Elsinore to be necessary for the completion of the
project, and retained by Gensler on behalf of the
City of Lake Elsinore, Gensler is to be compensated
on the basis of amounts invoiced to Gensler by the
consultants plus a fifteen percent (15%) charge
to cover related indirect costs such as accounting,
insurance, and taxes.
Additional Services
For any services that Gensler may provide outside
of the basic scope of services, Gensler will be
compensated on an hourly billing rate basis.
6 Agreement
We have done a preliminary review of the proposed
agreement. While there are a few revisions that
Gensler would like to discuss, the agreement provides
a very reasonable basis for negotiation.
7 Litigation
Over the past five years, Gensler has been involved in
a few cases as a defendant. None of these cases has
had a material impact on Gensler’s financial standing,
and current pending litigation is being covered by
insurance and will not have a material impact on
Gensler’s financial standing. The particulars of these
cases are confidential.
Insurance
Gensler’s insurance limits typically meet or exceed the
limits requested by our clients.
Acknowledgment
Gensler acknowledges receipt of Addendum Number
1 dated December 11, 2017.
Budget
5
Totals
29 City of Lake Elsinore
500 S. Figueroa Street
Los Angeles CA 90071
USA
Tel 213. 327. 3600
Fax 213. 327. 3601
www.gensler.com
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xDream E treme 30
City of Lake Elsinore 2040
Fee Revision, February 21, 2018
xDream E treme
TASKS TOTAL
$20,000 $20,000 $20,000 $0 $15,000 $75,000
$30,000 $20,000 $20,000 $15,000 $0 $85,000
$90,000 $40,000 $40,000 $15,000 $15,000 $200,000
$40,000 $0 $0 $0 $0 $40,000
Fee Revision 02.21.2018
Totals
Task 1
Project
Management
Task 2 + 3
Identity, History,
Context, Trends and
Future of Place
Task 4
Lake Elsinore 2040
Strategic Vision
Category of Function Hourly Billing
Rate
Principals $250 - $350
Senior Designer / Planner / Engineer $175 - $225
Designer / Planner / Engineer $125 - $175
Junior Designer / Planner / Engineer $80 - $125
Administration $50 - $75
This fee presents a budgetary framework to support a 12 month
Visioning effort. A detailed scope and fee will be prepared upon
further negotiations with the City of Lake Elsinore and prior
to contract execution. The fee has been revised from Gensler’s
original proposal, dated December 20, 2017 and Tasks 2 and 3
have been combined.
Hourly Billing Rates
Following is a table showing a range of hourly billing rates by
functions, for staff proposed on this project. A detailed listing for
staff proposed will be provided upon review of the scope with
client, prior to contract execution.
Gensler’s hourly billing rates are published and apply to all of
our projects. Our rates are reviewed annually based upon an
assessment of the market value of the position/function.
Reimbursable Expenses
Standard reimbursable expenses including travel, printing, and
workshop materials not included and estimated to be 12% of
total fee budget. Reimbursable expenses will be billed at 1.15
times cost.
Consultants
Any additional consultants required for this project
are to be provided by the City of Lake Elsinore. Gensler will
cooperate and coordinate with any of the City of Lake Elsinore’s
consultants, whether retained by Gensler or not.
For any consultants determined by the City of Lake Elsinore to
be necessary for the completion of the project, and retained by
Gensler on behalf of the City of Lake Elsinore, Gensler is to be
compensated on the basis of amounts invoiced to Gensler by the
consultants plus a fifteen percent (15%) charge to cover related
indirect costs such as accounting, insurance, and taxes.
Additional Services
For any services that Gensler may provide outside of the basic
scope of services, Gensler will be compensated on an hourly
billing rate basis.
xDream E treme
Gensler is on the forefront of addressing the critical
issues shaping our communities. We believe in the
power of design and its ability to impact our everyday lives.
Our ultimate goal is to create great places for people.
Kevin Rosenstein
Principal-in-Charge
500 S. Figueroa Street
Los Angeles, CA 90071
kevin_rosenstein@gensler.com
(213) 243-8841 Direct
Dylan Jones, AIA, AIBC
Project Manager
500 S. Figueroa Street
Los Angeles, CA 90071
dylan_jones@gensler.com
(213) 243.8838 Direct
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