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Home My WebLink AboutID# 15-740 Host the 17th Annual Susan G. KomenCITY OF LADE C LSIROIJE DREAM EXI-REMEM REPORT TO CITY COUNCIL TO: Honorable Mayor and Members of the City Council FROM: Grant Yates, City Manager DATE: August 25, 2015 SUBJECT: Request to Host the 171" Annual Susan G. Komen Inland Empire Race for the Cure Recommendation Review and discuss a formal request to the City of Lake Elsinore to host and sponsor the 17th Annual Susan G. Komen Inland Empire Race for the Cure in Lake Elsinore. Background The Susan G. Komen Race for the Cure is one the largest and most successful education and fundraising events for breast cancer. The event raises significant funds and awareness about the breast cancer movement, celebrates breast cancer survivors and honors those who have lost their battle to the disease. 75% of the proceeds from the event are distributed locally to the affiliated communities to help fund local programs related to breast health education and breast cancer screening and treatment. The other 25% supports the national organization's grant program aimed at breast cancer research. The local affiliate, Susan G. Komen Inland Empire, serves more than 4.3 million residents within 27,000 square miles of both Riverside and San Bernardino Counties. Since 1999, Komen Inland Empire has hosted its Annual Inland Empire Race for the Cure in the City of Temecula. The organization has awarded more than $6.2 million in grants to local non- profit organizations throughout the region for programs related to breast health education, diagnostic services and treatment support. Discussion The 17"' Annual Susan G. Komen Race for the Cure is scheduled for October 18, 2015 at the Promenade Mall in Temecula. However, earlier this month, the City of Temecula and Komen Inland Empire were unable to reach a mutually beneficial agreement for the event. Therefore, Komen Inland Empire contacted the City of Lake Elsinore to request the City's support to host the event at the Diamond Stadium and the levee. The event is anticipated to attract approximately 10,000 participants and 100 vendors to the City, of these an estimated 8,500 participate in the races. This year's event will include a 10K timed run, a 5K run /walk, a 1.5 mile run /walk, live entertainment, exhibits, Kids' 17th Annual Inland Empire Race for the Cure Request August 25, 2015 Page 2 Expo, Komen Expo, food vendors, survivor ceremony, Sleep in for the Cure, and Breast Cancer Survivor. Komen Inland Empire is requesting the City's support to offset costs associated with police, fire, and public works services for the event. Unlike the event's current location, the use of the levee and stadium would require little to no road closures limiting the expected costs for these services. In addition, the City would support the event by providing in -kind promotional services such as promotions on our website, two electronic billboard signs, social media sites, and cable channels. Lastly, the City will facilitate all necessary discussions with Storm Baseball to host the event at Diamond Stadium. Based on this level of participation and in -kind support, the City of Lake Elsinore would be considered a Gold level sponsor. This would provide the City the following benefits: a complimentary booth space; three City banners; City logo on Race Shirts, posters, entry forms and other promotional materials; six tickets to the complimentary sponsor appreciation dinner; six race entries and much more as shown in the attached Sponsorship Brochure. Fiscal Impact City staff estimates that up to $7,500 would be provided to Susan G. Komen Inland Empire in in -kind contributions for police, fire and public works services. In addition, the City would assist with promotional support and services valued at approximately $7,500. Funding for these services has been allocated in the Fiscal Year 2015 -16 Community Support Operating Budget for special event support. Prepared by: Nicole Dailey, Senior Management Analyst Approved by: Johnathan Skinner, Director of Community Services Approved by: Grant Yates, City Manager Attachments: Letter from Susan G. Komen Inland Empire to Host 17th Annual Race for the Cure 17th Annual Susan G. Komen Inland Empire Race for the Cure Sponsorship Opportunities Brochure SUSOn G. komen® INLAND EMPIRE August 19, 2015 Mr. Grant Yates The City of Lake Elsinore 130 South Main Street Lake Elsinore, CA 92530 Dear Mr. Yates: On behalf of Susan G. Komen® Inland Empire, I am requesting to be placed on the agenda for the next City of Lake Elsinore City Council meeting on August 25th to present a proposal for relocation of our signature Susan G. Komen Inland Empire Race for the Cure® education and fundraising event traditionally held at the Promenade Mall in Temecula on the third Sunday of October each year. Due to recent significant events, as explained below, which force us to act swiftly, we would like to negotiate a partnership with the City of Lake Elsinore for this event moving forward. As mentioned, the Susan G. Komen Inland Empire Race for the Cure® has been held for the past 16 years in the City of Temecula. During this time, the City of Temecula has been a major sponsor with cash and in -kind services. This year, however, the Temecula City Council, on August 11th, placed conditions on the event that we, Susan G. Komen® Inland Empire cannot meet. Details of these conditions and our response are as follows: Condition 1: "100% of the Race proceeds must remain local to the Komen I.E. affiliate (meaning the 25% cannot be given to National Komen and unaccounted for). Assurance that no proceeds would go toward Planned Parenthood." As per our Affiliation Agreement with The Susan G Komen Breast Cancer Foundation Inc we cannot agree to retain 100 percent of the proceeds from the Race as that is in direct violation of our contract. The Affiliation Agreement stipulates that 25 percent of our net annual revenue be contributed to the organization's national Research and Training Grants Program. As individually incorporated and governed organizations, each Affiliate distributes the remaining 75 percent of net annual revenue through local community granting. Since Planned Parenthood does not conduct breast cancer research they would not be a grant recipient of Komen research dollars You can learn more about what institutions do receive this funding online at http:/ /ww5.komen.org/ResearchWorldMap aspx. Komen Promise: to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. While each Affiliate is independently responsible for the local community granting, of the 111 Affiliates across the United States, 11 of those Affiliates enabled breast cancer screenings and breast health outreach services through small grants to a Planned Parenthood clinic in their community. Neither Susan G. Komen® Inland Empire nor The Susan G Komen Breast Cancer Foundation Inc. has granted to Planned Parenthood. Condition 2: "An amount (from race proceeds) to be guaranteed to help Temecula residents that is the equivalent value of the City's support costs $18,828 (city support), $10,865 (promotion). Total $29,693 would be reinvested into Temecula resident Komen services. Assurance needed." While our Race has typically been conducted in Temecula, Susan G. Komen Inland Empire conducts an annual grant program to serve our entire two county service area. Non - profit organizations that provide breast health /breast cancer programs and services to residents in this region are encouraged to apply. Each year we publish a RFA (Request for Application), which is based on our Community Profile Assessment — an in -depth analysis of our entire service area that identifies local "gaps" in services and serves as the roadmap for the Affiliate to prioritize funding needs and other strategic plans. We follow best practices in the non - profit industry for an ethical and impartial grants making process. This means that no grant funding is guaranteed to any applicant or specific community, and each applicant must re- submit for community grants on a yearly basis. Grant applications are reviewed by an independent volunteer review committee consisting of members from the local communities. The independent volunteer grant committee reviews and evaluates all grant application requests based on the priorities determined in the Community Profile Assessment. The applications are also rated based on an analysis of the grants' impact, feasibility, capacity, collaboration, and sustainability. At the end of this process, the volunteer committee recommends a slate of grants to the local Board of Directors for final approval. As such Susan G. Komen® Inland Empire cannot Guarantee funds or a specific portion of funds, will be invested /granted specifically to serve residents in Temecula. To do so, would be counter to non - profit best practices for a transparent and ethical grants process. That being said, please note: Susan G. Komen® Inland Empire has awarded more than $1.4 million in grants to programs serving Temecula area residents since our inaugural Race in 1999. In reviewing sponsorship dollars from the City of Temecula valued at $800,000 (approximately $50,000 cash and in -kind per year for 16 years) it appears that Susan G. Komen® Inland Empire has invested an additional $604,425 serving Temecula residents above the sponsorship commitment to date. As you can see from the conditions and our position on those conditions, Susan G. Komen® Inland Empire simply cannot meet the requirements set by the City of Temecula City Council. We, therefore, respectfully request that The City of Lake Komen Promise: to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Elsinore consider being the host city for this signature event in Southwest Riverside County. This year's event is scheduled for Sunday, October 18t�'. We would welcome the opportunity to present our case in moving the Race to the City of Lake Elsinore and bringing over 10,000 people to the beautiful lake as they run the levee. I thank you for your time and consideration of this request and look forward to a prosperous long -term relationship with the City of Lake Elsinore. Respectfully, Katie Parker Executive Director Susan G. Komen® Inland Empire 43397 Business Park Drive, D -9 Temecula, CA 92590 951 - 676 -7465 cc: Mayor Jeff Comerchero, City of Temecula Aaron Adams, Temecula City Manager Komen Promise: to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. American Airlines NAtIONAI . 9P ONSORS nevi ba lance Susan G. KomeW' Inland Empire 43397 Business Park Dr., D -9 Temecula, CA 92590 951- 676 -7223 (RACE) Graphic Services Donated by Community Little Book :f� race °cure. a17 WHO WE ARE Over 33 years ago, Nancy Brinker promised her dying sister that she would do everything possible to end breast cancer forever. In 1982, that promise became Susan G. Komen`"' and launched the global breast cancer movement. Today, Komen is the world's largest grassroots network of breast cancer survivors and advocates, as well as the largest source of nonprofit funds dedicated to curing breast cancer. Through events like the Susan G. Komen Race for the Cure we have invested more than $2.5 billion to fulfill that promise and virtually every major advancement in breast cancer research has been touched by a Komen grant. Since our incorporation in 1998, Susan G. Komen' Inland Empire has fought to save lives and help countless breast cancer survivors by: Investing over $2.3 million into the Susan G. Komen' Research and Training Grants Program. (25% of the funds raised) Investing in community grants and mission programs to meet the Komen Inland Empire needs for uninsured /underinsured residents of San Bernardino and Riverside Counties, including the Coachella Valley. (75% of the net funds raised) Seventy -five percent of the net proceeds from the Susan G. Komen Inland Empire Race for the Cure ", and other donations, remain in our service area for mission programs to provide breast health /breast cancer education, screening, patient navigation, diagnostic services and treatment support programs for uninsured /underinsured women and families in Riverside and San Bernardino Counties, while twenty -five percent supports the Susan G. Komena1 Research and Training Grants Program. Our most important recognition however, is the ever- increasing participation from our sponsors and community at large, who by their support ensure that these vital programs and services will continue for years to come. 2014 Race Day Statistics Number of Participants ..........................8579 Breast Cancer Survivors . ............................583 Race Volunteers.,....,. .... ............................600 Participant Entry /Fundraising .,..,.. $485,276.00 Sponsor Cash Donations .............. $187,277.00 Sponsor In -Kind Donations,..,...,... $761,983.00 Total Cash Raised ...................... $672,553.00 2 — WHO WE ARE Wall of Hope H r ace °`CUre. ANNUAL DID YOU KNOW? Worldwide, breast cancer is the most frequently diagnosed cancer in wornen, One woman is diagnosed with breast cancer every two minutes, and one woman will die of breast cancer every 13 minutes in the United States. Each year more than 200,000 new cases of breast cancer will occur, and more than 40,000 individuals are expected to die of breast cancer, In California, it is estimated that more than 25,000 new cases of invasive breast cancer will be diagnosed among women in 2015, and more than 4,000 women will die of the disease, In the Inland Empire, it is estimated that more than 2,000 new cases of breast cancer will occur in 2015. MAKING AN IMPACT IN YOUR COMMUNITY Since our first Race in 1999, Komen ' Inland Empire has awarded nearly $6.2 million in Community Grants throughout San Bernardino and Riverside Counties. In 2013 -2014, Komen "" Inland Empire invested $240,000.00 in local organizations for breast health education and outreach that link women to mobile mammography screenings, diagnostic services, patient navigation, financial assistance and treatment support programs. Direct education and outreach to more than 3,652 Inland Empire residents 1,356 free and low cost screening services, such as mammograms and clinical breast exams 727 diagnostic services, such as diagnostic mammograms, ultrasounds, biopsies, MRLs, and more 28 individuals were diagnosed with breast cancer that may have otherwise gone undetected 393 patient navigation services and resource referrals along the continuum of care , from screening through survivorship More than 378 families received financial assistance during treatment to help cover costs of food, rent, mortgages, car payments, utility bills, groceries and gas. More than 50 women received breast cancer support supplies such as lymphederna garments, wigs, prosthesis, etc. Your Dollars Make a Difference 3 — DID YOU KNOW? YOUR CALL TO ACTION Year after year, support from our local and national sponsors enable the Affiliate to allocate funds to breast cancer research, as well as breast health /breast cancer education, screening, patient navigation, diagnostic services and treatment support programs for uninsured /underinsured wornen and families in Riverside and San Bernardino Counties. These partnerships over the last 17 years have put us many steps closer to finding the cures and helping to save lives in our local communities. The Susan G. Komen Inland Empire Race for the Cure "' is the largest SK Race dedicated to breast cancer in Riverside County, with almost 9,000 participants including 583 survivors and thousands of volunteers, supporters and onlookers. Through the Race, the Affiliate hopes to raise over $1 million this year, to support mission programs and local non -profit organizations, hospitals & clinics who continue to provide critical breast cancer /breast health support and service programs to our uninsured /underinsured families, friends and neighbors. We encourage you to celebrate with us and hope that you continue to partner with us in support of the Susan G. Komen"' Promise and another successful Race! Our community and the people we serve depend on our success and we look forward to your continued participation as a sponsor of the 2015 Komen Inland Empire Race for the Cure. 2014 -15 Grant Recipients Breast Cancer Solutions Desert Cancer Foundation Michelle's Place Quinn Community Outreach Corporation Redlands Community Hospital San Antonio Community Hospital Our Total Community Investment in 2014 -2015 was $260,000.00 Susan G. Komen"' Promise: to save lives and end breast cancer forever by empowering people, ensuring H science to find the 17 341-4% race R Lake Elsinore..... "cure, ANNUAL Hemet ..................236-3% YOUR CALL TO ACTION Year after year, support from our local and national sponsors enable the Affiliate to allocate funds to breast cancer research, as well as breast health /breast cancer education, screening, patient navigation, diagnostic services and treatment support programs for uninsured /underinsured wornen and families in Riverside and San Bernardino Counties. These partnerships over the last 17 years have put us many steps closer to finding the cures and helping to save lives in our local communities. The Susan G. Komen Inland Empire Race for the Cure "' is the largest SK Race dedicated to breast cancer in Riverside County, with almost 9,000 participants including 583 survivors and thousands of volunteers, supporters and onlookers. Through the Race, the Affiliate hopes to raise over $1 million this year, to support mission programs and local non -profit organizations, hospitals & clinics who continue to provide critical breast cancer /breast health support and service programs to our uninsured /underinsured families, friends and neighbors. We encourage you to celebrate with us and hope that you continue to partner with us in support of the Susan G. Komen"' Promise and another successful Race! Our community and the people we serve depend on our success and we look forward to your continued participation as a sponsor of the 2015 Komen Inland Empire Race for the Cure. 2014 -15 Grant Recipients Breast Cancer Solutions Desert Cancer Foundation Michelle's Place Quinn Community Outreach Corporation Redlands Community Hospital San Antonio Community Hospital Our Total Community Investment in 2014 -2015 was $260,000.00 Susan G. Komen"' Promise: to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. 341-4% 2.9% WHO WILL YOU PROMISE? 2014 RACE FOR THE CURE DEMOGRAPHICS Temecula ......... 1951 -23% Is Murrieta ............ 1758-21% R2 Menifee ............... 408-5% 9.8% 5a Riverside ............. 341-4% 2.9% R Lake Elsinore..... 282 - 3% Hemet ..................236-3% Moreno Valley... 233-3% Winchester....... -282-3% ® Corona ................ 200-2% ■ Wildomar........... 249-3% 4 - YOUR CALL TO ACTION PARTICIPATION BY COUNTY Riverside ...................77.2% 0 San Bernardino........ 9.8% ra San Diego ................... 6.5% Los Angeles ............... 2.9% '- Orange County...... race " "' cure. ANNUAL_ 2015 TARGETED MARKETING OPPORTUNITIES Susan G. Komenr" Inland Empire offers targeted marketing opportunities. Organizations have the ability to enjoy sponsorships for pre- Race and Race day events targeted at specific segments of Race partici- pants, Target Sponsorships are limited to one category per sponsor. Race Day participants include over 10,000 runners, survivors, and volunteers. Any in -kind portion of a sponsorship must be neces- sary for the Race and approved by the Affiliate. MAIN STAGE SPONSORSHIP $10,000, minimum $5,000 in cash, Ruby Level Benefits FINISH LINE SPONSORSHIP $10,000, minumum $5,000 in Cash, Ruby Level Benefits MILITARY SPONSORSHIP $10,000, minumum $5,000 in Cash, Ruby Level Benefits TEAMS SPONSORSHIP $10,000, minumum $5,000 in Cash, Ruby Level Benefits TEAM TAILGATE SPONSORSHIP $10,000, minumum $5,000 in Cash, Ruby Level Benefits SURVIVOR TENT SPONSORSHIP $5,000 cash, Silver Level Benefits SURVIVOR BREAKFAST SPONSORSHIP $5,000 cash, Silver Level Benefits SURVIVOR CEREMONY SPONSORSHIP $5,000 cash, Silver Level Benefits SUSAN'S GARDEN SPONSORSHIP $5,000 cash, Silver Level Benefits SLEEP IN FOR THE CURED SPONSORSHIP $5,000, minimum $2,500 in cash, Silver Level Benefits KIDS 4 KOMEN FUN ZONE SPONSORSHIP $5,000, minimum $2,500 in cash, Siliver Level Benefits PRINT /BANNER /SIGNS SPONSORSHIPS (4) AT $2,500 each to underwrite production expenses, Crystal Level Benefits For additional l'argeted Sponsorship benefit information contact Bruce Cripe, bcripe(q)komenie.org. •• •• Susan G. Komen" Inland Empire welcomes items for our survivor gift bags, however this donation will not be considered a Race "sponsorship ", but an In -kind donation form will be provided for your records. 5 — 2015 TARGETED MARKETING OPPORTUNITIES m 12C§5 v,v a,vo rig race CUlC. ANNUAL SPONSOR BENEFITS Local or '.. 1 1 Company Banner on SlarflFir sh Tower ............. Name in Press Releases ................ .........._... (1) Presenting Platinum Diamond Emerald Gold Ruby Silver Crystal Bronze Friends $100,000 $75,000 $50,000 $25,000 $15,000 $10,000 $5,000 $2,500 $1,000 $500 Logos on 10,000 Race Bibs (2)..... __...._.. or '.. 1 1 Company Banner on SlarflFir sh Tower ............. Name in Press Releases ................ .........._... U3 Company Official Start Race Event . ... ZA 9' Company Recognition through PA Logo Logo Announcements ._,...._ __.,,... Sv el Complimentary Booth Spaces at Expo (1 get 0)_...._.... 4 2 1 Company Banners Displayed........ _......,.... 5 4 4 Use of RacelLogo with pre- approval ..__. rA, '.. 1 1 3 3 Name in Press Releases ................ .........._... U3 rss ZA Logo /Name In Ad /Print Material (2) ................... Logo Logo Logo Logo /Name on Race Shirts (Up to 9,000) (2) .,.,..___ Logo Logo Logo LogolName on Race Posters (Up to 500) (2) ...,.,... Logo Logo Logo Logo /Name on Race Entry Form (Up to 10,000) (2) ... Logo Logo Logo Logo/ Name & Link on the Website & Social Media (2). Logo Logo Logo 1 1 1 '.. 1 1 3 3 2 2 1 1 Logo Name Name 0 Logo Logo '., Logo Name Logo Logo Name Name Name Logo Logo Name Name Name Logo Logo '.. Logo '.. Name Name Name Name Team Tailgate Party Booth 1 10x10 (3) ..,,...,,.._ g0 ul, : @ ca 0 0 kA Sponsor Appreciation Banquet.,.,.,, ............. 20 12 10 8 6 6 4 4 2 2 Race Entries and f Shuts _....... .,.,_...._ 20 12 10 6 4 4 2 2 2 2 Commemorative Sponsor Award /Certificate ..... ...... Award Award Award Award Award Award Award Certificate Certificate Certificate Opportunity for SGK educational presentation for man agemenl/employees /learn „ .... .. a€ 4y 4:3 ris Qn a§ cy eG ou (1) In order to have a booth at the Race, the fee is $2500 (Crystal level sponsor), with a minimum of $500 cash donation. In -kind centers of a sponsorship must be necessary for the Race, to be included in the sponsorship level. (2) Deadline for logos /name inclusion on all printed materials and Raw T shirts is 711 212 01 5. (3) Any items distributed at the Race must be approved by Kamen. PINK HONOR ROLL PROGRAM The Pink Honor Roll is a program designed to honor those participants who raise $1,700 or more for the Race. In 2014, 9 individuals made the Pink Honor Roll, Gift cards and other merchandise is sought to support our recognition of their fundraising efforts. A donation of 40 gift cards or other merchandise is a wonderful way to invest in the Race while encouraging individual fundraising, These dollars supports breast health /breast cancer programs and services in our communities. 6 - SPONSOR 13FNEFITS 2014 RACE SPONSORS THE PRESS - ENTERPRISE ,Y ry.: "Std,.,!N w3 Pf`1SiA i,'h" s .J+,r `,aVn rs"§ r1.ts:'.a.`.s � .a �s ry p it a: .,? 1� FaoocESS.� -macys a i r i `,i:� a l i e ��. Z,:w<8, „x a a CC; & Company Entertainers • CR & R Environmental Services • EMD Millipore Corp - - Lake Elsinore Storm Baseball Lazy Dog RT staorants • Milgard Windows & Doors • Mulligan 1 -0mi1y Fun LCr •Premier Marketing, inc. Right ay Site Services • Starbu< Ls Coffee Company - lemocula McDonalds Sea o1 t ts�.t"OHM om. .._.L'.M Aces Comedy Club • Bank of Amenca • Breastliulr at the Breast Care Center of l "emecula Valley • Charley's Galled Subs Creative Edge Project L.LC • Delta Hospice of Inland Valley • Easte n Municipal Water District JDS Video & Media Productions • LoLa Magazine • Massage Envy • Dimino Construction • Painted Earth Papa Murphys lake 'N Bake Pizza • Popeye Linogy • Rancho Californ a W.pter District • Red Robin Rives side Transit Agency • S &R losing •San Diego Dlgil3l Ire -r-1 • ant s Club •senile Generation The Broken Yolk Cafe • I he Valley Business Journal • If k ns & Events • VIP Events • You, Villa Magazine f<,a opoa � "M* \ \s' z 1„ �y Airbus DS Communications • Aerial Pro Photography • American Medical Response • KB Home Monte De Oro Winery and Vinyar'ds • Prestige Golf Car,,, • Pulido rJaan'.ng & Re=storation, Inc. Raceway Ford • Rancho Ford • South Meats West • Sparldetts • Star Way P[Oducticn5 • VSL Engineering Allied Raffia & Equipment Rentals, Inc. • Eagles Mark Amaoh� & Signs Helen Giabosni, Pampered Chef SecuI itos Security Sei vices USA • St? yder Transpoi tatlof) • len.ecaJa V,i II( y l Io',I,ItaI • I hr tlizabeth iiOspICe Race Day Photo /Video'. George Ortiz, Tristan Robledo, Anna Finlay, Andy Abeles, Jann & Bernie Gentry, Tifffany & Tod Omalley, Mllin & Tr unity Ream, Heidi Bailey, Chloe Peterson, Danielle & Firma Bramante, Peter Stoll, Diane Strand 7 - 2014 RACE SPONSORS