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HomeMy WebLinkAbout12-03-13 PC Agenda Item No. 8CITY OF LA E LSI110 E DREAM EXTREME. CITY OF LAKE ELSINORE REPORT TO PLANNING COMMISSION TO: HONORABLE CHAIRMAN AND MEMBERS OF THE PLANNING COMMISSION FROM: RICHARD J. MACHOTT, LEED GREEN ASSOCIATE PLANNING MANAGER DATE: DECEMBER 3, 2013 SUBJECT: DESIGN OF CITY OF LAKE ELSINORE SIGN TO BE INSTALLED ON NEW 7- ELEVEN CONVENIENCE STORE'S FREEWAY PYLON SIGN AT 515 N. MAIN STREET Background At its regular meeting on June 18, 2013, the Planning Commission considered Commercial Design Review No. 2013 -02 and Conditional Use Permit No. 2013 - regarding the construction of a new 7- Eleven convenience store at 515 N. Main Street. The proposed 7- Eleven was approved by the City Council on July 9, 2013. As part of the project's signage, the applicant proposed updating the freeway pylon sign by replacing the old round sign with a round sign featuring the 7- Eleven logo. Space was also provided on the pylon sign for a separate "City of Lake Elsinore Historic Downtown" sign. There was much discussion regarding this sign at both the Planning Commission and the City Council. As a result, the City Council adopted Condition of Approval No. 21 which states: 21. No individual signs are approved as part of this approval. The applicant or designee shall submit an application for a sign permit, pay appropriate fees and obtain approval from the Community Development Department for any sign installed at the project site. All signs shall generally conform with the signage shown on the approved floor plans and elevations and shall incorporate the following changes: • The "City of Lake Elsinore Historic Downtown" sign located on the existing freeway pylon sign shall be redesigned by the City with final approval by the Planning Commission. The applicant shall without charge to the City PC December 3, 2013 Item No. 8 Page 1 of 3 PLANNING COMMISSION STAFF REPORT DESIGN OF CITY OF LAKE ELSINORE SIGN DECEMBER 3, 2013 PAGE 2OF3 provide space on the existing freeway pylon sign as depicted by the placeholder "City of Lake Elsinore Downtown Historic District" sign and shall provide electrical conduit to and utilities for such "City of Lake Elsinore Historic Downtown" sign. The rights and responsibilities of the applicant and the City as to the design, fabrication, installation, maintenance, repair and utility costs shall be set forth in a License Agreement to be prepared by the City Attorney and approved by the City Council. The license agreement shall incorporate the following provisions: (a) the "City of Lake Elsinore Historic District" or alternate City identification sign shall be designed and fabricated by the City; (b) 7- Eleven or successor -in- interest shall provide airspace, access, conduits, and electricity for the sign; and (c). 7- Eleven or successor -in- interest shall install and maintain said sign and be responsible for obtaining any required permits. r)icr_iiccinn On November 19, 2013, the City entered into a Professional Services Agreement with The Bloomfield Group, Inc. to develop and refine a final design for a 2 -sided illuminated sign to be mounted beneath the new 7- Eleven sign located at Main Street and Interstate 15. George Bloomfield helped the City develop its City Identity Standards Guide which were implemented in 2008. Last week, City staff meet with Mr. Bloomfield and several stakeholders to share concerns and creative suggestions. The attached draft sign designs were developed using the suggestions discussed at the meeting. They are also consistent with those City's identity standards. Pursuant to Condition of Approval No. 21, the "The `City of Lake Elsinore Historic Downtown' sign located on the existing freeway pylon sign shall be redesigned by the City with final approval by the Planning Commission. The draft sign designs prepared by The Bloomfield Group are being presented to the Planning Commission for the Commission's consideration and approval. License Agreement Condition of Approval No. 21 also requires that a License Agreement is to be prepared by the City Attorney regarding the rights and responsibilities of 7- Eleven and the City regarding the City Sign that will be installed on the freeway pylon sign. The Planning Commission's preferred option will be made an attachment to that agreement. The City Council will consider approval of the agreement on December 10, 2013. PC December 3, 2013 Item No. 8 Page 2 of 3 PLANNING COMMISSION STAFF REPORT DESIGN OF CITY OF LAKE ELSINORE SIGN DECEMBER 3, 2013 PAGE 3 OF 3 Recommendation It is recommended that the Planning Commission review the draft designs for the City of Lake Elsinore sign and select the preferred option. Prepared by: Richard J. MacHott, LEED Green Associate Planning Manager Approved by: Richard J. MacHott, LEED Green Associate'f Planning Manager Attachments: 1. Draft "City of Lake Elsinore" Sign Designs PC December 3, 2013 Item No. 8 Page 3 of 3