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HomeMy WebLinkAboutItem #12CITY OF LADE C LSINORE DREAM EXTREME, REPORT TO CITY COUNCIL TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL FROM: GRANT YATES CITY MANAGER DATE: JULY 9, 2013 SUBJECT: SPECIFIC PLAN AMENDMENT NO. 2013 -01 — THE FOURTH AMENDMENT TO THE LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN WHICH PROPOSES TO DEMOLISH TWO BUILDINGS, ADDRESS ON -SITE CIRCULATION ISSUES, UPDATE AND ADD SIGNAGE AND ADD SITE AMENITIES SUCH AS OUTDOOR LIVING ROOMS, FURNISHINGS, WATER FEATURES AND FIREPLACES. UNIFORM SIGN PROGRAM NO. 2013 -02 - FOR THE LAKE ELSINORE OUTLET CENTER PROPOSING TO AMEND THE SIGNAGE GUIDELINES AND STANDARDS TO INCLUDE THE ADDITION OF A SUPER GRAPHICS WALL ALONG THE FREEWAY SIDE OF THE PROJECT AS WELL AS ADD GRAPHIC PANELS AND BANNERS TO EXISTING BUILDINGS WITHIN THE OUTLET CENTER. THE PROJECT SITE IS GENERALLY LOCATED ON THE EAST SIDE OF COLLIER AVENUE APPROXIMATELY 600 LINEAR FEET SOUTH OF NICHOLS ROAD (APN'S: 389 - 210 -063, 064, & 066). ENVIRONMENTAL CLEARANCE FOR THE PROJECTS IS PROVIDED BY THE FINAL EIR FOR THE LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN, IN CONFORMANCE WITH THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA). Recommendation Waive further reading and introduce by title only: Ordinance No. 2013- 131YAn Ordinance of the City Council of the City of Lake Elsinore Approving Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan, by roll call vote. AGENDA ITEM NO. 12 Page 1 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 2 of 8 2. Adopt Resolution No. 2013 -Q] A Resolution of the City Council of the City of Lake Elsinore Approving Uniform Sign Program No. 2013 -02 for the Lake Elsinore Outlet Center proposing to amend the signage guidelines and standards consistent with the Fourth Amendment to the Lake Elsinore Outlet Center Specific Plan No. 2013 -01 to include the addition of a super graphics wall along the freeway side of the project as well as add graphic panels and banners to existing buildings within the Outlet Center and associated improvements based on the Findings and Exhibits, and subject to the proposed Conditions of Approval. Background At its regular meeting on June 4, 2013, the proposed Specific Plan Amendment and Uniform Sign Program were jointly reviewed by the Planning Commission. The Planning Commission expressed their support for the project and agreed with Staff's recommendation to amend or delete most of the Engineering Department's draft conditions of approval, which were not applicable to the proposed signage. The Planning Commission also agreed with the applicant's request to delete Condition 15 which would have required the proposed 1000 -foot freeway signage to be divided into two 500 -foot sections. The Commission had no concerns with a single 1000 -foot long freeway sign. There was discussion regarding the proposed inclusion of on -site and "off- site" advertising within the Signage Guidelines and Standards of the Specific Plan and "Third Party Advertising" in the accompanying Sign Program. As to freeway oriented signage, it was decided that because any signage installed along the freeway must comply with all applicable State laws and regulations, that any issues related to the possibility that the freeway signage would advertise off -site businesses would be addressed by those laws and regulations. The Commission also acknowledged the opportunity for the City Council to address the "off- site" and "Third Party Advertising" in the various elements of the proposed Sign Program. Overall, the Planning Commission expressed satisfaction with the project and recommended approval (4 -0 vote) of Specific Plan No. 2013 -01 as the fourth amendment to the Lake Elsinore Outlet Center Specific Plan and the companion Uniform Sign Program No. 2013 -02. Page 2 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 3 of 8 Discussion Specific Plan No. 2013 -01 - Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Specific Plan Amendment (SPA) No. 4 proposes to amend those Architectural and Signage Guidelines and Standards contained in the Specific Plan so as to better respond to the Outlet Center's design enhancements and improvements by revising the sign guidelines and standards. The intent is to provide more flexibility in the interpretation, and to ensure that the design, material and signs better compliment the colors and materials found at the Outlet Center. The following describes the proposed changes within the Specific Plan Amendment: Revise the Land Use Development Guidelines of the approved Specific Plan with amendments to Section 4 for: a. The removal of two existing buildings and two partial existing buildings to open up the center at each end for greater visibility into the Pedestrian Concourse and Stores and, with the removal of two partial existing buildings, allowing greater space between two sets of buildings creating two additional areas for on -site dining opportunities and /or site "living rooms" along with greater visibility into the Pedestrian Concourse itself, b. The addition of a new building pad for a retail building in a current open space /parking field to replace some of the retail square footage lost due to the removal of existing buildings and two partial existing buildings and to attract a single retail tenant, c. The relocation of the curb cut on Collier Road for a new entry and egress in close proximity to the new building pad location ( "New Pad Building ") for circulation, d. To revise the curbs and parking fields. The removal and addition of buildings requires parking and curb adjustments to the overall site which will create more interesting parking fields and pedestrian and vehicular circulation. (Revised Section 4.1 and 4.2.) 2. To revise Architectural Design Guidelines Section 5.3. Amendments include revisions for: a. The updating of the look of the center with new style finishes, materials and colors b. The Design Guidelines for the New Pad Building c. The additions of Site Amenities creating site "living rooms" allowing for focal points, rest and shade places, and creating transition points to break up the monotony of the Pedestrian Concourse. Page 3 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 4 of 8 3. To revise the Signage Guidelines and Standards of the approved Specific Plan and its subsequent Amendments 1 through 3 with amended Signage Guidelines and Standards (Revised Section 5.5). The amendments included are as follows: a. Addition of Super Graphics along the Freeway for visibility enhancement b. Addition of Graphic Panels at the Concourse Promenade (the interior walkway of the Center) for advertising visibility and interest c. Addition of Graphic Panels facing Collier Road for advertising visibility and creating a refreshing "facade" d. Addition of Graphic Panels added to the Building Towers for advertising visibility and interest e. Addition of Graphic Banners throughout the Pedestrian Concourse, Parking and Drive Entries for creating seasonal interest, advertising, way finding f. Design Standards and placement criteria are revised to update the signage styles, lighting and placement of signs for both on -site and off -site advertising. Uniform Sign Program No. 2013 -02 As noted above, the Fourth Amendment to the Specific Plan includes revisions to the Signage Guidelines and Standards. In order to implement those changes, the following proposed components are included in the Outlet Center Uniform Sign Program 2013 -02. Entry Pylon Sign The entry pylon signs will be constructed to a total height of twenty four feet (24') from the finish grade. The pylon signs will identify the outlet title and six (6) tenant panels. Two entry pylon signs are proposed along Collier Avenue at the north and south project entries respectively. Freeway Tower Sign The Sign Program will allow for the redesign of the existing freeway tower structure and associated tower mounted signage. The freeway tower structure is located in the central portion of the project site. The freeway tower signage will include tenant name and logo, graphic advertising as well as third party, seasonal and special events. Internal Concourse Graphic Panels and Tenant Banners The Sign Program includes internal graphic panels and tenant banners to identify advertising of a tenant name and logo, products as well as third party, seasonal and special events. The graphic panels will range in size from ten (10), twenty (20) and thirty (30) feet wide up to ten (10), eighteen (18) and possibly twenty (20) feet in height. The panels and banners are proposed internally throughout the mall. Page 4 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 5 of 8 Building Mounted and Pole Mounted Graphic Panels These graphic panels may be mounted against building walls or cantilevered from the walls and existing poles. These panels will face the parking lot and Collier Avenue. The panels will range in size between ten (10) and twelve (12) feet by thirty (30) to thirty six (36) feet. The content will include tenant name and logo, project and product advertisement as well as third party, seasonal and special events. Super Structure Freeway Graphic Panels & Signage The purpose of the stand alone structure with graphics and signs is to give the Outlets a new presence for passing freeway traffic. The content will include tenant name and logo, product advertisement as well as third party, seasonal and special events. The structure will include twenty five (25) graphic panel signs ranging in size with an average of approximately twelve (12) by forty (40) feet. In addition, two (2) "V" shaped billboards approximately twelve (12) by thirty six (36) feet in size spaced 500 feet apart will be used for third party advertising. Proposed in the middle of the structure are illuminated channel letters to read "Outlets at Lake Elsinore ". The letters in the word "Outlet" are proposed to be eight (8) feet in height. Lastly, the structure itself is proposed of metal poles and cables located approximately five (5) feet off of the back (freeway side) of the Outlet Center buildings and will stand approximately sixty five (65) feet in height (from finish grade) and stretch approximately 1000 feet in length. Analysis Specific Plan Amendment No. 2013 -01 - Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Staff has reviewed the Specific Plan Amendment No. 4 document and has no major concerns regarding the proposed building demolition as well as the amendments to the architectural and signage guidelines and standards, if the Conditions of Approval are satisfied. SPA No. 4 will provide the applicant with more flexibility in regards to design and signs while still giving the City final approval of the Sign Program. Signs within the pedestrian concourse do not require City review and approval. All other signs are subject to City review and approval prior to the issuance of a sign and /or building permit. SPA No. 4 will result in a better design and advertising of stores and greater visibility of the Outlet Center itself which will benefit both the Outlet Center and the City. Uniform Sign Program No. 2013 -02 The objective of the proposed Sign Program is to provide standards and specifications regarding quality, composition, size and placement of signage in order to ensure consistency throughout the Outlet Center. Moreover, the Sign Program would be used Page 5 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 6 of 8 by staff when reviewing sign permit applications for the proposed signage in the Lake Elsinore Outlet Center. Finally, the Sign Program will assist the landlord and /or property management group in selection and approval of the proposed signage. The proposed Sign Program is consistent with the goals and objectives of the Outlet Center Specific Plan, as amended by SPA No. 4. Because the Specific Plan controls signage within the Outlet Center project, the criteria of Chapter 17.196 of the Lake Elsinore Municipal Code does not control. The guidelines and standards under the Sign Program and SPA No. 4 recognize the unique character of the project and the opportunity for the use of signs within the Outlet Center by allowing greater flexibility as to signage. The proposed Outlet Center Sign Program will provide for consistent and uniform standards within the Outlet Center project and will avoid the indiscriminant and substandard assembly, location, illumination, coloring and size of signs and will mandate proper maintenance within the Outlet Center. Third Party and Off -Site Advertising The applicant has requested flexibility with respect to signage regulations and has included on -site and off -site advertising within the Signage Guidelines and Standards of the Specific Plan and in the accompanying Sign Program. While the Lake Elsinore Municipal Code generally prohibits off -site advertising, the City Council has the discretion to authorize off -site advertising as part of the Specific Plan and companion Sign Program for the Outlet Center based upon the project's unique signage needs and economic development goals. Advertising for tenants in the Outlet Center, products provided in the Outlet Center, and services provided within the Outlet Center all fall within the definition of on -site advertising. Commercial advertising of businesses, products and services not located within the Outlet Center are considered "off- site ". Non - commercial speech, such as public service announcements, is generally not included within City -based sign regulation and such signage is controlled by the property owner. Consequently, the applicant could allow signage for City sponsored special events, public service announcements, City promotional advertising and other non - commercial displays. Based upon discussions with the applicant following the Planning Commission hearing, the applicant proposes to include advertising for tenants within the Outlet Center, products and services provided on -site (i.e. Coca -Cola, Monster Drinks, Wrangler Jeans, etc.) special events at the Center, and City sponsored special events. In addition, the applicant intends to pursue State permits for limited off -site advertising pursuant to the requirements of the Outdoor Advertising Act and applicable state regulations governing freeway oriented signage. Although the distinction between on -site and off -site advertising is permissible, City sign regulations must otherwise focus on content neutral regulation such as sign types, size, Page 6 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 7of8 location and color. For example, differentiating between an out of town business and City business within the category of off -site signage would not be permissible. In evaluating the application, the City Council could allow off -site signage throughout the project or only as to certain areas or components of the Sign Program. For example, off -site businesses and special commercial promotions could be allowed in the promenade /concourse, but not on the building mounted and pole mounted graphic panels. In addition to any applicable City regulation, signage within the purview of the Outdoor Advertising Act, including the Freeway Tower Sign and the Super Structure Freeway Graphic Panels, will be required to obtain Caltrans approval which includes strict provisions for location, sign separation, etc. Environmental Determination Environmental clearance and analysis for the proposed application is provided by Final Environmental Impact Report (FEIR) for Lake Elsinore Outlet Center Specific Plan. Said environmental document was prepared in accordance with the CEQA Guidelines and was certified by the City Council in June 1990. The proposed project is consistent with Lake Elsinore Municipal Code (LEMC) and does not conflict with the findings and discussions contained in the FEIR. No further environmental clearance is necessary. It should also be noted that the Lake Elsinore Outlet Center Specific Plan for which the project is located is an existing outlet retail mall. Since the project is an existing center with existing structures no further action is necessary relating to the Multiple Species Habitat Conservation Plan (MSHCP). Fiscal Impact Ultimately, the proposed project will have a positive fiscal impact to the community and the City. It is estimated that the tenants within the Lake Elsinore Outlet Center Specific Plan will generate sales tax revenues for the City of Lake Elsinore. In addition to the sales tax revenue that will be generated, it is anticipated that the development of the project will provide necessary construction jobs. f Prepared by: Kirt A. Coury I Project Planner Reviewed by: Richard J. MacHott Acting Planning Manager Approved by: Grant Yates City Manager Page 7 of 37 Specific Plan No. 2013 -01 & Uniform Sign Program No. 2013 -02 July 9, 2013 Page 8 of 8 Attachments: 1. Vicinity Map ,��� 2. City Council Ordinance No. 2013 -� and City Council Resolution No. 2013 - 041 . 3. Conditions of Approval 4. Planning Commission Staff Report dated June 18, 2013 5. Specific Plan No. 2013 -01 — Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document 6. Uniform Sign Program No. 2013 -02 Page 8 of 37 VICINITY MAP SPECIFIC PLAN NO. 2013 -011 UNIFORM SIGN PROGRAM NO. 2013 -021 LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN Page 9 of 37 Page 10 of 37 ORDINANCE NO. 2013 -1314 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF LAKE ELSINORE APPROVING SPECIFIC PLAN AMENDMENT NO. 2013 -01, AMENDMENT NO. 4 TO THE LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN WHEREAS, Jeff Lochner, Athena Property Management, has filed an application with the City of Lake Elsinore requesting approval of Specific Plan No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan (the "Project "); and WHEREAS, the Lake Elsinore Outlet Center Specific Plan site is generally located on the east side of Collier Avenue approximately 600 linear -feet south of Nichols Road; and WHEREAS, on June 18, 2013 at a duly noticed public hearing, the Planning Commission considered evidence presented by the Community Development Department and other interested parties with respect to this item and made its recommendation in favor of Specific Plan Amendment No. 2013 -01 by adopting Planning Commission Resolution No. 2013 -61 recommending to the City Council approval of Specific Plan Amendment No. 2013 -01; and WHEREAS, the City Council of the City of Lake Elsinore has been delegated with the responsibility of making decisions for approval of specific plans and specific plan amendments; and WHEREAS, public notice of the Project has been given, and the City Council has considered evidence presented by the Community Development Department and other interested parties at a public hearing held with respect to this item on July 9, 2013. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF LAKE ELSINORE DOES HEREBY ORDAIN, DETERMINE AND ORDER AS FOLLOWS: SECTION 1. Prior to making a decision, the City Council has reviewed and analyzed Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan pursuant to the Planning and Zoning Laws (Cal. Gov. Code §§ 65000 et seq.) and Chapter 17.204 of the Lake Elsinore Municipal Code ( "LEMC "). SECTION 2. That in accordance with State Planning and Zoning Laws and the Lake Elsinore Municipal Code, the Planning Commission makes the following findings for the approval of Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan: 1. The location and design of the proposed development shall be consistent with the goals and policies of the City's General Plan and with any other applicable plan or policies adopted by the City. Page 11 of 37 City Council Ordinance No. 2013 -1314 Page 2 OF 4 Specific Plan No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Amendment meets the City's Specific Plan criteria for content and required implementation of the General Plan established by Section 65450 et se q. of the California Government Code and Section 17.204 of the City of Lake Elsinore Municipal Code. Accordingly, the proposed Specific Plan Amendment No. 4 complies with the objectives of the General Plan and the purpose of the planning district in which the site is located. 2. The proposed location shall allow the development to be well- integrated with or adequately buffered from its surroundings, whichever may be the case. The Project is appropriate to the site and surrounding developments in that implementation of the Project will result in the demolition of two buildings, address on -site circulation issues, update and add signage and add site amenities such as outdoor "living rooms'; furnishings, water features and fire places as well as associated improvements. The amendment will result in a better design and advertising of stores and greater visibility of the Outlet Center itself which benefits both the Outlet Center and the City. 3. All vehicular traffic generated by the development, either in phased increments or at full build -out, is to be accommodated safely and without causing undue congestion upon adjoining streets. The width and type of pavement needed to carry the type and quantity of traffic generated that will result from implementation of Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan has been reviewed and accounted for. The City has conditioned the Project to be served by roads of adequate capacity and design standards to provide reasonable access by car, truck, transit, and bicycle. 4. The Specific Plan Amendment shall identify a methodology(s) to allow land uses to be adequately serviced by existing or proposed public facilities and services. In appropriate circumstances, and as provided elsewhere by the Municipal Code, the City may require that suitable areas be reserved for schools, parks and pedestrian ways; or public open spaces shall be dedicated or reserved by private covenant for the common use of residents, establishments or operations in the development. Page 12 of 37 City Council Ordinance No. 2013 -1314 Page 3 OF 4 Specific Plan No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan identifies methodologies to allow land uses to be adequately serviced by existing or proposed public facilities and services. The Specific Plan Amendment No. 4 identifies necessary streets and circulation to support the proposed land use allocations, as well as all necessary wet and dry utilities for proper and adequate infrastructure services. In addition, the amendment will result in a better design and advertising of stores and greater visibility of the Outlet Center itself which benefits both the Outlet Center and the City. 5. The overall design of Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan will produce an attractive, efficient and stable development. Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan has been designed in consideration of the size and shape of the property, thereby, strengthening and enhancing the immediate areas. The Project will complement the quality of neighboring existing and future uses by creating visually - pleasing development. Specific Plan Amendment No. 2013 -01, Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan will not be detrimental to the health, safety, comfort or general welfare of the persons residing or working near the Project or within the City, nor will it be injurious to property or improvements in the project area or within the City. In addition, staff has substantiated that all applicable City Departments and Agencies have been afforded the opportunity for a thorough review of the Specific Plan Amendment No. 4 and have incorporated all applicable comments and /or conditions related to installation and maintenance of landscaping, street dedications, regulations of points of vehicular ingress and egress and control of potential nuisances, so as to eliminate any negative impacts to the general health, safety, comfort, or general welfare of the surrounding neighborhood or the City. 6. In accordance with the requirements of the California Environmental Quality Act (CEQA), impacts have been reduced to a less than significant level, or in the case where impacts remain, a statement of overriding considerations must be adopted to justify the merits of project implementation. Page 13 of 37 City Council Ordinance No. 2013 -1314 Page 4 OF 4 Environmental clearance and analysis for the proposed application is provided by Final Environmental Impact Report (FEIR) for Lake Elsinore Outlet Center Specific Plan. Said environmental document was prepared in accordance with the CEQA Guidelines and was approved by the City Council in June, 1990. The proposed project is consistent with Lake Elsinore Municipal Code (LEMC), and does not conflict with the findings and discussions contained in the FEIR. No further environmental clearance is necessary. SECTION 3. Based upon all of the evidence presented, the above findings, and the conditions of approval imposed upon the Project, the City Council hereby approves Specific Plan No. 2013 -01, Amendment 4 to the Lake Elsinore Outlet Center Specific Plan. SECTION 4. This Ordinance shall take effect thirty (30) days after the date of its final passage. The City Clerk shall certify as to adoption of this Ordinance and cause this Ordinance to be published and posted in the manner required by law. PASSED, APPROVED AND ADOPTED on this 9th day of July 2013. ROBERT E. MAGEE, MAYOR ATTEST: VIRGINIA J. BLOOM CITY CLERK APPROVED AS TO FORM: BARBARA Z. LEIBOLD CITY ATTORNEY Page 14 of 37 RESOLUTION NO. 2013 -041 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF LAKE ELSINORE, CALIFORNIA, APPROVING UNIFORM SIGN PROGRAM NO. 2013 -02 WHEREAS, Jeff Lochner, Athena Property Management, has filed an application with the City of Lake Elsinore requesting approval of Uniform Sign Program No. 2013- 02 for the commercial retail development known as "The Lake Elsinore Outlet Center Specific Plan ", which is generally located on the east side of Collier Avenue approximately 600 linear -feet south of Nichols Road ( "Project "); and WHEREAS, on June 18, 2013 at a duly noticed public hearing, the Planning Commission considered evidence presented by the Community Development Department and other interested parties with respect to this item and approved Uniform Sign Program No. 2013 -02 by adopting Planning Commission Resolution No. 2013 -62 approving Uniform Sign Program No. 2013 -02; and WHEREAS, on July 9, 2013 at a duly noticed public hearing, the City Council considered evidence presented by the Community Development Department and other interested parties with respect to this item NOW THEREFORE, the City Council of the City of Lake Elsinore, California, does hereby resolve as follows: SECTION 1. The City Council has reviewed and analyzed Uniform Sign Program 2013 -02 according to the standards and guidelines set forth in Lake Elsinore Municipal Code Chapter 17.196 and the proposed Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan. SECTION 2. The City Council finds and determines that this project, as conditioned, is consistent with the Lake Elsinore Municipal Code and the proposed Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan. In addition, environmental clearance and analysis for the proposed application is provided by Final Environmental Impact Report (FEIR) for Lake Elsinore Outlet Center Specific Plan. Said environmental document was prepared in accordance with the CEQA Guidelines and was certified by the City Council in June, 1990, and does not conflict with the findings and discussions contained in the FEIR. No further environmental clearance is necessary. SECTION 3. That in accordance with State Planning and Zoning law and the City of Lake Elsinore Municipal Code, the City Council makes the following findings for the approval of Uniform Sign Program No. 2013 -02: 1. The project, as approved, will comply with the goals and objectives of the General Plan, and the Zoning District in which the project is located. Page 15 of 37 City Council Resolution No. 2013 -041 Page 2 OF 3 The Project complies with the goals and objectives of the General Plan and the Lake Elsinore Outlet Center Specific Plan in that the approval of this Sign Program will assist in achieving the development of a well - balanced and functional mix of residential, commercial, industrial, open space, recreational and institutional land uses, diversifying Lake Elsinore's economic base, in that the proposed signage will enhance the quality of development in the immediate area. 2. The project complies with the design directives contained in Section 17.184.080 and all other applicable provisions of the Municipal Code. The Project is appropriate to the site and surrounding developments. The project has been designed in consideration of the size and shape of the property, thereby creating interest and varying vistas as a person moves along the streets. Further the project as conditioned will complement the quality of existing development and will create a visually pleasing, non - detractive relationship between the proposed and existing projects in that the architectural design, color and material and site designs proposed by the subject sign program evidence a concern for quality and originality, in that the applicant has creatively included designs that will raise the standards within the community for on -site signage. 3. The proposed project will not result in any significant adverse environmental impacts. Environmental clearance and analysis for the proposed application is provided by Final Environmental Impact Report (FEIR) for Lake Elsinore Outlet Center Specific Plan. Said environmental document was prepared in accordance with the CEQA Guidelines and was approved by the City Council in June, 1990. The proposed project is consistent with Lake Elsinore Municipal Code (LEMC), and does not conflict with the findings and discussions contained in the FEIR. No further environmental clearance is necessary. 4. Conditions and safeguards pursuant to Section 17.184.070 of the Municipal Code, including guarantees and evidence of compliance with conditions, have been incorporated into the approval of the subject project to ensure development of the property in accordance with the objectives of Chapter 17.184. The Planning Commission and City Council have considered the Project at duly noticed public meetings and find that, the Project complies with the purposes and objectives of the General Plan, the Lake Elsinore Outlet Center Specific Plan and the Municipal Code. SECTION 4. Based upon all of the evidence presented, the above findings, and the conditions of approval imposed upon the Uniform Sign Program, the City Council hereby approves Uniform Sign Program No. 2013 -02. SECTION 5. This Resolution shall take effect from and after the date of its passage and adoption. Page 16 of 37 City Council Resolution No. 2013 -041 Page 3 OF 3 PASSED, APPROVED AND ADOPTED on this 9th day of July 2013. ROBERT E. MAGEE MAYOR ATTEST: VIRGINIA J. BLOOM CITY CLERK APPROVED AS TO FORM: BARBARA ZEID LEIBOLD CITY ATTORNEY Page 17 of 37 CONDITIONS OF APPROVAL SPECIFIC PLAN NO. 2013 -01 UNIFORM SIGN PROGRAM NO. 2013 -02 LAKE ELSINORE OUTLET CENTER GENERAL Specific Plan No. 2013 -01 is the fourth amendment to the Lake Elsinore Outlet Center Specific Plan which proposes to demolish two buildings, address on -site circulation issues, update and add signage and add site amenities such as outdoor living rooms, furnishings, water features and fire places. Uniform Sign Program No. 2013 -02 for the Lake Elsinore Outlet Center proposes to amend the signage guidelines and standards to include the addition of a super graphics wall along the freeway side of the project as well as add graphic panels and banners to existing buildings within the Outlet center. The project site is generally located on the east side of Collier Avenue approximately 600 linear -feet south of Nichols Road. (APN's: 389 - 210 -063, 064 & 066). 2. The applicant shall defend (with counsel acceptable to the City), indemnify, and hold harmless the City, its Officials, Officers, Employees, and Agents from any claim, action, or proceeding against the City, its Officials, Officers, Employees or Agents to attach, set aside, void, or annul an approval of the City, its advisory agencies, appeal boards, or legislative body concerning the project attached hereto. PLANNING SPECIFIC PLAN 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 3. The Draft Lake Elsinore Outlet Center Specific Plan Amendment No. 4 shall be revised to incorporate any corrections and changes required by the Planning Commission and /or City Council. A Final Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document shall be submitted for review and approval by the Community Development Director or designee within 30 days of approval by the City Council. No permit shall be issued until the Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document and any required revisions are administratively approved by the Community Development Director or designee. The applicant shall provide the Community Development Department — Planning Division with five bound (3 -ring binders) copies and one PDF electronic version of the approved Final Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document within 14 days of the administrative approval of the document. 4. Future development shall comply with those standards and guidelines of the Elements contained in the Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document. 5. The applicable provisions of the Lake Elsinore Municipal Code including but not limited Planning Commission City Council June 18, 2013 July 9, 2013 Page 18 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 2OF13 to Chapter 17 — Zoning shall be utilized to address those issues, standards, guidelines, etc. not addressed in the Lake Elsinore Outlet Center Specific Plan Amendment No. 4. 6. The applicant shall comply with all mitigation measures identified in the Mitigation Monitoring Program for Lake Elsinore Outlet Center Final EIR. 7. At least 30 days prior to seeking a grading permit, the project applicant shall contact the appropriate Native American Tribal Representative (Representative) to notify the Representative of the initiation of the grading, excavation and the monitoring program, and to coordinate with the City of Lake Elsinore and the Representative to develop a Cultural Resources Treatment and Monitoring Agreement. The Agreement shall address the responsibilities and participation of Native American Tribal monitors during grading, excavation and ground disturbing activities; project grading and development scheduling; terms of compensation; and treatment and final disposition of any cultural resources, sacred sites and human remains discovered on the site. *It is anticipated that the Pechanga Tribe will be the "appropriate" Tribe due to prior and extensive coordination with the City in determining potentially significant impacts and appropriate mitigation measures due to its demonstrated cultural affiliation with the project area. 8. No buildings are approved with this project. All future building or buildings will be subject to the City's development and environmental review process. UNIFORM SIGN PROGRAM NO. 2013 -02 9. The decision of the Planning Commission shall be final fifteen (15) days from the date of the decision, unless an appeal has been filed with the City Council pursuant to the applicable provisions of the Lake Elsinore Municipal Code (LEMC). 10. Within 30 days of project approval, the applicant shall sign and complete an "Acknowledgment of Conditions" and shall return the executed original to the Community Development Department for inclusion in the case records. 11. No individual signs are approved as part of this Uniform Sign Program. The applicant or designee shall submit an application for a sign permit, pay appropriate fees and receive approval from the Community Development Department and any state or local _governmental entity or department (including CalTrans) which exercises jurisdiction over the sign, as applicable, for any sign installed at the project site. (As modified by the Planning Commission at the June 18, 2013 meeting). 12. Within 30 days of project approval, the applicant shall submit three (3) bound copies Planning Commission City Council June 18, 2013 July 9, 2013 Page 19 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 3OF13 and one PDF electronic version of a Final Uniform Sign Program to the Community Development Department. 13. The location, size, style, and color for all signs shall comply with the Sign Program (approved herein). 14. No portion of the proposed signs shall be located closer than five feet (5') to any property line, nor located in such a manner as to constitute a hazard to pedestrian or vehicular traffic as determined by the Community Development Department, and all freeway oriented signs shall be subject to applicable state laws and CalTrans regulations. (As modified by the Planning Commission at the June 18, 2013 meeting). ,a ner c4r„n e" along ate 15 shall he limited to two M\ 5 . Tie- ��eewi�sap���t�r�,�,� �fa��T,�..., --g �,,,,,��� --��� approximately 500 fGE)t StFUGWFes with ample sepaFation between eaGh StFLIGtu (As modified by the Planning Commission at the June 18, 2013 meeting). 16.The approval for Uniform Sign Program No 2013 -02 will lapse and be void unless building permits are issued within one (1) year. 17.Any alteration or expansion of this Sign Program approval shall be reviewed according to the provisions of Chapter 17.196 (Signs- Advertising Structures) of the Lake Elsinore Municipal Code. 18.All exterior sign lighting shall be reviewed and approved by the Community Development Director or designee. ENGINEERING GENERAL 19. The project developer is responsible for complying with the Santa Ana Region NPDES Permits as warranted based on the nature of development and /or activity. In aGGGFdanGe with the , (as modified by staff at the Planning Commission meeting on June 18, 2013) 20.The developer shall provide a copy of an encroachment permit or any approval documents from Caltrans for encroaching, grading, or discharging into Caltrans right of Planning Commission City Council June 18, 2013 July 9, 2013 Page 20 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 4 OF 13 Way. Developer shall mitigate to prevent any floe ding and!E)F eeFE)6i9n'rRVwnStFeeaarmrr Gases by development of the site and OF diveFsinn of dFainage. has modified by staff at the Planning Commission meeting on June 18, 2013) The following conditions were deleted by staff at the Planning Commission meeting on June 18, 2013. ... I arm . - •- - - .. Planning Commission City Council June 18, 2013 July 9, 2013 Page 21 of 37 SPECIFIC PLAN NO. 2013 -01 - LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 5 OF 13 "ROW M.11 MR Planning Commission City Council June 18, 2013 July 9, 2013 Page 22 of 37 MIN - -� - - - - - ■_ - ■ - - - "ROW M.11 MR Planning Commission City Council June 18, 2013 July 9, 2013 Page 22 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 6 OF 13 .. ._ ,. -. • ... Planning Commission City Council June 18, 2013 July 9, 2013 Page 23 of 37 SPECIFIC PLAN NO. 2013 -01 - LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 7 OF 13 _ _ _ ST.4l. - rp r ■ TM VMVAT[al 1 1 ■ . 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M 1 1 I ■ . � , 1 ■ . � , 1 ■ l7AT�11�J� l�:rTlft�lil�►:P- �:ilL3�ff:*:�! - ■ ■ , 1 ■ ■ A, i ■ . 1 , ■ ■ Q - - - - - - - 1 mailteRaRBeFegUiferneRt6 fr-rG PS 1d2FFtifF2d�the B v P Exhibit; (2) ii- eRtifFes�+,h,@ BMPs _,and- (3)-ie' es -4he- rimes anism-for-fundingAhe-long term peration and Planning Commission City Council June 18, 2013 July 9, 2013 Page 24 of 37 SPECIFIC PLAN NO. 2013 -01 - LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 8 OF 13 ■ Arms IT��jj 1 1 , IN ■ I him Planning Commission City Council June 18, 2013 July 9, 2013 Page 25 of 37 ■ 1 1 ■ 1 1 1 ■ ■ - ■ 1 1 ■ ■ 1 � 1 1 ■ ■ 1 1 ■ � � 1 1 ■ AAW 1 1 ■ 1 1 ■ lip■ 1 1 1 ■ 1 1 ■ ■ IN ■ I him Planning Commission City Council June 18, 2013 July 9, 2013 Page 25 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 9 OF 13 ■ .. ■ _ • _ • - - • . - id Planning Commission City Council June 18, 2013 July 9, 2013 Page 26 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 10 OF 13 ._ te - i - ... Planning Commission City Council June 18, 2013 July 9, 2013 Page 27 of 37 SPECIFIC PLAN NO. 2013 -01 - LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 11 OF 13 -* - :- kFAMB .etrnrs . 111 MY 1 1 • 1 1 . • . �:ifit�i r�e�� d I- ■ _ r=r • 1 I • 1 1 • Planning Commission City Council June 18, 2013 July 9, 2013 Page 28 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 12 OF 13 ■ _ r ■ MArr�Rr:rT: .,,■ „ MUM A I PIR M.3 'Mmo-MUM ■■ ■ ,.■ 11ijilf I.,- FIRE 77. It is the responsibility of the recipient of these Fire Department conditions to forward them to all interested parties. The permit number (as it is noted above) is required on all correspondence. Questions should be directed to the Lake Elsinore Fire Protection Planning Division at 130 S. Main St., Lake Elsinore, CA 92530. Phone: (951) 671 -3124 Ext. 225, Fax: (951) 471 -1419. 78. The following fire protection measures shall be provided in accordance with the Lake Elsinore Municipal Code and /or recognized fire protection standards: Super Fire Hydrants- Super fire hydrants (6" x 4" x 2 -2 1/2 "), shall be located not less than 25 feet or more than 250 feet from any portion of the building as measured along approved vehicular travel ways. • Hydrant System- A combination of on -site and off -site super fire hydrant (s) (6" x 4" x 2" x 2. ") will be located not less than 25 feet or more than 250 feet from any portion of the building as measured along approved vehicular travel ways. The required fire flow shall be available from any adjacent hydrant (s) in the system Average spacing between hydrants 210' and 350' maximum distance from any point on the street or road frontage to hydrant. • Automatic / Manual Gates- Gate (s) shall be automatic or manual operated, minimum 20 feet width, with a setback of 35 feet from face of curb /flow line. Gate access shall be equipped with a rapid entry system. Plans shall be submitted to the Fire Department for approval prior to installation. Automatic /manual gate pins shall be rated with shear pin force, not to exceed 30 foot pounds. Automatic gates shall be equipped with emergency backup power. Gates activated by the rapid entry system shall remain open until closed by the rapid entry system. Contact the Fire Planning office for current plan check fees. Planning Commission City Council June 18, 2013 July 9, 2013 Page 29 of 37 SPECIFIC PLAN NO. 2013 -01 — LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN AMENDMENT NO. 4 & UNIFORM SIGN PROGRAM NO. 2013 -02 PAGE 13 OF 13 PRIOR TO BUILDING PERMIT ISSUANCE 79. Building plan check fee shall be made payable to The City of Lake Elsinore, and shall be submitted to the Lake Elsinore Fire Protection Planning Division at the time building plans are submitted. 80. Applicant and /or developer shall separately submit 2 sets of water system plans to the Fire Department for review. Plans must be signed by a registered Civil Engineer and /or water purveyor prior to Fire Department review and approval. Mylars will be signed by the Fire Department after review and approval. Two (2) copies of the signed and approved water plans shall be returned to the Fire Department before release of a building permit. PRIOR TO BUILDING FINAL INSPECTION 81. The applicant shall prepare and submit to the Fire Department for approval, a site plan designating required fire lanes with appropriate lane painting and/ or signs. Fire lanes path of travel shall no less than 24 feet in width and provide fire department vehicular access to within 150 feet of all portions of all buildings. Appropriate turn - arounds or circulation shall be approved by the fire department where the length of the fire lane exceeds 150 feet. 82. Display Boards will be as follows: Each complex shall have an illuminated diagrammatic representation of the actual layout which shows name of complex, all streets, building designators, unit members, and fire hydrant locations within dimension and located next to roadway access. 83. Portable fire extinguishers complying with Section 906 of the 2010 California Fire Code with a minimum rating of 2A -10BC and signage shall be installed. Fire Extinguishers located in public areas shall be in recessed cabinets mounted 48" (inches) to center above floor level with maximum 4" projection from the wall. Contact Fire Dept. for proper placement of equipment prior to installation. Planning Commission City Council June 18, 2013 July 9, 2013 Page 30 of 37 C I TY OF rw�,'N LAKE LSIRO E 0 DREAM EXTREME, CITY OF LAKE ELSINORE REPORT TO PLANNING COMMISSION TO: HONORABLE CHAIRPERSON AND MEMBERS OF THE PLANNING COMMISSION FROM: RICHARD J. MACHOTT, ACTING PLANNING MANAGER DATE: JUNE 18, 2013 PROJECT: SPECIFIC PLAN AMENDMENT NO. 2013 -01 — THE FOURTH AMENDMENT TO THE LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN WHICH PROPOSES TO DEMOLISH TWO BUILDINGS, ADDRESS ON -SITE CIRCULATION ISSUES, UPDATE AND ADD SIGNAGE AND ADD SITE AMENITIES SUCH AS OUTDOOR LIVING ROOMS, FURNISHINGS, WATER FEATURES AND FIREPLACES. UNIFORM SIGN PROGRAM NO. 2013 -02 - FOR THE LAKE ELSINORE OUTLET CENTER PROPOSING TO AMEND THE SIGNAGE GUIDELINES AND STANDARDS TO INCLUDE THE ADDITION OF A SUPER GRAPHICS WALL ALONG THE FREEWAY SIDE OF THE PROJECT AS WELL AS ADD GRAPHIC PANELS AND BANNERS TO EXISTING BUILDINGS WITHIN THE OUTLET CENTER. THE PROJECT SITE IS GENERALLY LOCATED ON THE EAST SIDE OF COLLIER AVENUE APPROXIMATELY 600 LINEAR FEET SOUTH OF NICHOLS ROAD (APN'S: 389 - 210.063, 064, & 066). ENVIRONMENTAL CLEARANCE FOR THE PROJECTS IS PROVIDED BY THE FINAL EIR FOR THE LAKE ELSINORE OUTLET CENTER SPECIFIC PLAN, IN CONFORMANCE WITH THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA). APPLICANTh JEFF LOCHNER, MOHR AFFINITY LLC, ATHENA PROPERY OWNER MANAGEMENT, 41 CORPORATE PARK, #260, IRVINE CA 92606 PC June 18, 2013 Item No. 3 Page 1 of 30 Page 31 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013 -02 JUNE 18, 2013 PAGE 2OF2 Project Request/Location The applicant is requesting approval of Amendment #4 to the Outlet Center Specific Plan and a Uniform Sign Program for the Lake Elsinore Outlet Center. The project site is generally located on the east side of Collier Avenue approximately 600 linear -feet south of Nichols Road. (APN's. 389 7210 -063, 064 & 066). Environmental Setting The site is bounded on the north by existing commercial businesses, the 1 -15 Freeway to the east, vacant land to the south, and U.S. Army Corps of Engineers (ACOE) Jurisdictional Waters to the west. Background Lake Elsinore Outlet Center Specific Plan was adopted in June of 1990. There were three subsequent amendments to the plan which were approved and adopted. Amendment No. 1 was approved in June of 1993 allowing an increase of the square footage of Retail to the Center. Amendment No 2 was approved in August of 1994 for Signage amendments. Amendment No. 3 further amended Signage Guidelines and amended Land Use and was approved in September 2001. Project Descriptions Specific Plan No. 2013 -01 - Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Specific Plan Amendment (SPA) No. 4 proposes to amend those Architectural and Signage Guidelines and Standards contained in the Specific Plan so as to better respond to the Outlet Center's design enhancements and improvements by simplifying the sign guidelines and standards. The intent is to provide more flexibility in the interpretation, and to ensure that the design, material and signs better compliment the PC June 18, 2013 Item No. 3 Page 2 of 30 Page 32 of 37 r T1 A f �.V �.•. . uvr'x, f..�'nnC � pC�•z= 3Lai. _.. r-.: ��7-� g..^m"''_r :.�# •• 4� �!'+�: Project Lake Elsinore Outlet Center Specific Plan Specific Plan Site Outlet Center North Commercial Outlet Center Specific Plan Specific Plan Businesses South Vacant Land M -1 Limited Manufacturing) Limited Industrial East 1 -15 Freeway 1 -15 Freeway 1 -15 Freeway West Vacant & ACOE C -2 (General Commercial) & General Commercial & Jurisdictional Floodway Floodway Waters Background Lake Elsinore Outlet Center Specific Plan was adopted in June of 1990. There were three subsequent amendments to the plan which were approved and adopted. Amendment No. 1 was approved in June of 1993 allowing an increase of the square footage of Retail to the Center. Amendment No 2 was approved in August of 1994 for Signage amendments. Amendment No. 3 further amended Signage Guidelines and amended Land Use and was approved in September 2001. Project Descriptions Specific Plan No. 2013 -01 - Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Specific Plan Amendment (SPA) No. 4 proposes to amend those Architectural and Signage Guidelines and Standards contained in the Specific Plan so as to better respond to the Outlet Center's design enhancements and improvements by simplifying the sign guidelines and standards. The intent is to provide more flexibility in the interpretation, and to ensure that the design, material and signs better compliment the PC June 18, 2013 Item No. 3 Page 2 of 30 Page 32 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013 -02 JUNE 18, 2013 PAGE 2 OF 2 colors and materials found at the Outlet. The following describes the proposed changes within the Specific Plan Amendment: Revise the Land Use Development Guidelines of the approved Specific Plan with amendments to Section 4 for: a. The removal of two existing buildings and two partial existing buildings to open up the center at each end for greater visibility into the Pedestrian Concourse and Stores and, with the removal of two partial existing buildings, allowing greater space between two sets of buildings creating two additional areas for on -site dining opportunities and/or site "living rooms" along with greater visibility into the Pedestrian Concourse itself, b. The addition of a new building pad for a retail building in a current open space /parking field to replace some of the retail square footage lost due to the removal of existing buildings and two partial existing buildings and to attract a single retail tenant, c. The relocation of the curb cut on Collier Road for a new entry and egress in close proximity to the new building pad location ( "New Pad Building ") for circulation, d. To revise the curbs and parking fields. The removal and addition of buildings requires parking and curb adjustments to the overall site which will create more interesting parking fields and pedestrian and vehicular circulation. (Revised Section 4.1 and 4.2.) 2. To revise Architectural Design Guidelines Section 5.3. Amendments include revisions for: a. The updating of the look of the center with new style finishes, materials and colors b. The Design Guidelines for the New Pad Building c. The additions of Site Amenities creating site "living rooms" allowing for focal points, rest and shade places, and creating transition points to break up the monotony of the Pedestrian Concourse. 3. To revise the Signage Guidelines and Standards of the approved Specific Plan and its subsequent Amendments 1 through 3 with amended Signage Guidelines and Standards (Revised Section 5.5). The amendments included are as follows: a. Addition of Super Graphics along the Freeway for visibility enhancement b. Addition of Graphic Panels at the Concourse Promenade (the interior walkway of the Center) for advertising visibility and interest c. Addition of Graphic Panels facing Collier Road for advertising visibility and creating a refreshing "fagade" d. Addition of Graphic Panels added to the Building Towers for advertising visibility and interest PC June 18, 2013 Item No. 3 Page 3 of 30 Page 33 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013-02 JUNE 18, 2013 PAGE 2OF2 e. Addition of Graphic Banners throughout the Pedestrian Concourse, Parking and Drive Entries for creating seasonal interest, advertising, way finding f. Design Standards and placement criteria are revised to update the signage styles, lighting and placement of signs. Uniform Sian Program No. 2013 -02 Entry Pylon Sign The entry pylon signs will be constructed to a total height of twenty four feet (24') from the finish grade. The pylon signs will identify the outlet title and six (6) tenant panels. Two entry pylon signs are proposed along Collier Avenue at the north and south project entries respectively. Freeway Tower Sign The Sign Program will allow for the redesign of the existing freeway tower structure and associated tower mounted signage. The freeway tower structure is located in the central portion of the project site. The freeway tower signage will include tenant name and logo, graphic advertising as well as third party, seasonal and special events. Internal Concourse Graphic Panels and Tenant Banners The Sign Program includes internal graphic panels and tenant banners to identify advertising of a tenant name and logo, products as well as third party, seasonal and special events. The graphic panels will range in size from ten (10), twenty (20) and thirty (30) feet wide up to ten (10), eighteen (18) and possibly twenty (20) feet in height. The panels and banners are proposed internally throughout the mall. Building Mounted and Pole Mounted Graphic Panels These graphic panels may be mounted against building walls or cantilevered from the walls and existing poles. These panels will face the parking lot and Collier Avenue. The panels will range in size between ten (10) and twelve (12) feet by thirty (30) to thirty six (36) feet. Super Structure Freeway Graphic Panels & Signage The purpose of the stand alone structure with graphics and signs is to give the Outlets a new presence for passing freeway traffic. The content will include tenant name and logo, product advertisement as well as third party, seasonal and special events. The structure will include twenty five (25) graphic panel signs ranging in size with an average of approximately twelve (12) by forty (40) feet. In addition, two (2) "V" shaped PC June 18, 2013 Item No. 3 Page 4 of 30 Page 34 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013 -02 JUNE 18, 2013 PAGE 2OF2 billboards approximately twelve (12) by thirty six (36) feet in size spaced 500 feet apart will be used for third party advertising. Proposed in the middle of the structure are illuminated channel letters to read "Outlets at Lake Elsinore ". The letters in the word "Outlet" are proposed to be eight (8) feet in height. Lastly, the structure itself is proposed of metal poles and cables located approximately five (5) feet off of the back (freeway side) of the outlet center buildings and will stand approximately sixty five (65) feet in height (from finish grade) and stretch approximately 1000 feet in length. ANALYSIS Specific Plan Amendment No. 2013 -01 - Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Staff has reviewed the SPA No. 4 document and has no major concerns regarding the proposed building demolition as well as the amendments to the architectural and signage guidelines and standards, if the Conditions of Approval are satisfied. SPA No. 4 will provide the applicant with more flexibility in regards to design and signs while still giving the City final approval of all signs. The amendment will result in a better design and advertising of stores and greater visibility of the Outlet Center itself which will benefit both the Outlet Center and the City. . Uniform Sign Program No. 2013 -02 The objective of the proposed sign program is to provide standards and specifications regarding quality, composition, size and placement of signage in order to ensure consistency throughout the Outlet Center. Moreover, the sign program would be used by staff when reviewing sign permit applications for the proposed signage in the Lake Elsinore Outlet Center. Finally, the Sign Program will assist the landlord and /or Property Management Group in selection and approval of the proposed signage. The proposed sign program is consistent with the goals and objectives of Chapter 17.196 of the Lake Elsinore Municipal Code in that it will avoid the indiscriminant and substandard assembly, location, illumination, coloring and -size of signs and will mandate proper maintenance within the Outlet Center. Additionally, the Sign Program complies with Section 17.196.180.D of the Lake Elsinore Municipal Code, which requires that; "Businesses in an integrated development shall comply with a uniform sign program approved by the Planning Commission." Staff is in general support of the proposed sign program with the exception of the length of the proposed "super structure ". Staff feels that the freeway "super structure" proposed at approximately 1,000 feet in length is too long and may create a wall -like effect along Interstate 15. Staff's preference would be that the freeway signage be two 500 -foot structures with ample separation between each structure. Staff is proposing PC June 18, 2013 Item No. 3 Page 5 of 30 Page 35 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013 -02 JUNE 18, 2013 PAGE 2 OF 2 Condition of Approval No. 15 to require the "super structure" freeway sign to consist of two approximately 500 -foot structures. Environmental Determination Amendment No. 4 to the Lake Elsinore Outlet Center Specific Plan Environmental clearance and analysis for the proposed application is provided by Final Environmental Impact Report (FEIR) for Lake Elsinore Outlet Center Specific Plan. Said environmental document was prepared in accordance with the CEQA Guidelines and was certified by the City Council in June 1990. The proposed project is consistent with Lake Elsinore Municipal Code (LEMC) and does not conflict with the findings and discussions contained in the FEIR. No further environmental clearance is necessary. It should also be noted that the Lake Elsinore Outlet Center Specific Plan for which the project is located is an existing outlet retail mall. Since the project is an existing center with existing structures no further action is necessary relating to the Multiple Species Habitat Conservation Plan (MSHCP). Recommendation Staff recommends that the Planning Commission: 1. Adopt Resolution No. 2013- recommending to City Council approval of Specific Plan No. 2013 -01 as the fourth amendment to the Lake Elsinore Specific Plan which proposes to demolish two buildings, address on -site circulation issues, update and add signage and add site amenities such as outdoor living rooms, furnishings, water features and fire places as well as associated improvements based on the Findings and Exhibits, and subject to the proposed Conditions of Approval. 2. Adopt Resolution No. 2013- approving Uniform Sign Program No. 2013 -02 for the Lake Elsinore Outlet Center proposing to amend the signage guidelines and standards to include the addition of a super graphics wall along the freeway side of the project as well as add graphic panels and banners to existing buildings within the Outlet center and associated improvements based on the Findings and Exhibits, and subject to the proposed Conditions of Approval Prepared By: Kirt A. Coury� Project Planner Approved By: Richard J. MacHott, LEED Green Associat Acting Planning Manager I'l PC June 18, 2013 Item No. 3 Page 6 of 30 Page 36 of 37 PLANNING COMMISSION STAFF REPORT SPECIFIC PLAN NO. 2013 -01 & UNIFORM SIGN PROGRAM NO. 2013 -02 JUNE 18, 2013 PAGE 2OF2 Attachments: 1. Vicinity Map 2. Planning Commission Resolutions 3. Conditions of Approval 4. Specific Plan No. 2013 -01 — Lake Elsinore Outlet Center Specific Plan Amendment No. 4 document 5. Uniform Sign Program No. 2013 -02 PC June 18, 2013 Item No. 3 Page 7 of 30 Page 37 of 37