HomeMy WebLinkAbout08-12-2008 RDA
MINUTES
REDEVELOPMENT AGENCY MEETING
CITY OF LAKE ELSINORE
183 NORTH MAIN STREET
LAKE ELSINORE, CALIFORNIA
TUESDAY, AUGUST 12, 2008
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CALL TO ORDER - 7:00 P.M.
Chairman Buckley called the Redevelopment Agency meeting to order at 7:50 p.m.
ROLL CALL
PRESENT:
CHAIRMAN BUCKLEY
VICE-CHAIR SCHIFFNER
MEMBER HICKMAN
MEMBER KELLEY
MEMBER MAGEE
ABSENT:
NONE
Also present were Executive Director Brady, Agency Counsel Leibold, Administrative
Services Director Pressey, Captain Fetherolf, Fire Chief Hendershot,
Information/Communications Manager Dennis, Director of Public Works/City Engineer
Seumalo, Director of Community Development Preisendanz, Director of Parks &
Recreation Gonzales, City Treasurer Weber, Planning Manager Weiner, Building
Division Manager Chipman and Agency Secretary Munson.
PUBLIC COMMENTS - NON-AGENDIZED ITEMS - 1 MINUTE
There were no public comments.
PUBLIC COMMENTS - AGENDIZED ITEMS - 3 MINUTES
There were no public comments.
AGENCY APPROVES CONSENT CALENDAR NO.2 THROUGH 4
The following items were listed on the Consent Calendar for Agency approval:
(1) Approval of Redevelopment Aqency Minutes
Recommendation: Approve the following minutes:
a) Regular Meeting - July 22,2008.
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(2) Warrant List Dated Julv 31. 2008
Recommendation: Authorize payment of Warrant List dated March 13, 2008.
(3) Commercial Desiqn Review No. 2008-02; a Proposed Commercial Retail Center
Located at 31800 Mission Trail
Recommendation: Concur with City Council action.
It was moved by Member Kelley and seconded by Member Hickman to approve
Consent Calendar Item Nos. 1 through 3.
The following vote resulted:
AYES: CHAIRMAN BUCKLEY
VICE-CHAIR SCHIFFNER
MEMBER HICKMAN
MEMBER KELLEY
MEMBER MAGEE
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
PUBLIC HEARING(S)
There were no public hearings.
BUSINESS ITEM(S)
(4) AGENCY APPROVES PROFESSIONAL SERVICES AGREEMENT WITH
BUXTON AND A BUDGET ADJUSTMENT INCREASE OF $50,000 DIVIDED
BETWEEN THE PROJECT AREAS I. II, AND III EQUALLY AND TO INCLUDE
AMENDMENTS BY THE CITY ATTORNEY
Administrative Services Director Pressey indicated the City has a need to have
an aggressively strong economic development program that pursues retail
establishments and maintains the current ones that are in the City. He indicated
the services will provide an innovative tool that the City and the RDA can use in
their attraction efforts. He indicated Buxton will perform data collection,
evaluation of Lake Elsinore's retail potential, match retailers and restaurant
profiles to Lake Elsinore's market potential and deliver marketing packages in
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hard copy and online. He introduced Lisa Hill from the Buxton Company to
provide the presentation.
Lisa Hill, Buxton Co. provided a PowerPoint presentation to demonstrate how
Buxton works with different communities across the nation in order to identify and
recruit different retail and restaurant concepts that are a unique fit to the
customer base community.
Member Kelley indicated she had some reservations approving this agreement
due to the timing.
Member Kelley inquired what the three key areas of focus were going to be.
Lisa Hill, Buxton Co. responded they will establish a reference point to establish
the drive time methodology. She indicated they would take a reference point or
mid-way point in the community and determine what the drive time methodology
is and what sustainable customer base is in that area and provide an overall list
of your retail opportunities. She indicated the City will have a list of every concept
that is a good fit, and will be allowed to choose ten, and then they will build
specific marketing packages geared toward that concept.
Councilman Magee noted there are a couple of organizations in town that could
help Buxton such as the City's Chamber of Commerce, the City's Water Districts
Officials and the School District and noted need to be part of the equation.
City Attorney Leibold indicated the professional services agreement mistakenly
identifies the City so modifications will need to be made if this contract is
approved. She noted the contact between the Agency is to include the scope of
services and the proposal needs to be recast for the Agency and clearly the
focus has to be the Redevelopment Project areas.
It was moved by Vice-Chair Schiffner, and seconded by Member Magee to
approve professional services agreement with Buxton and a budget adjustment
increase of $50,000 divided between the project areas I, II, and III equally and to
include amendments by the City Attorney.
The following vote resulted:
AYES:
VICE-CHAIR SCHIFFNER
MEMBER HICKMAN
MEMBER KELLEY
MEMBER MAGEE
NOES:
CHAIRMAN BUCKLEY
ABSENT:
NONE
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ABSTAIN: NONE
PUBLIC COMMENTS - NON-AGENDIZED ITEMS - 3 MINUTES
There were no public comments.
EXECUTIVE DIRECTOR COMMENTS
No comments.
LEGAL COUNSEL COMMENTS
No comments.
MEMBER COMMENTS
No comments.
ADJOURNMENT
It was the consensus of the Redevelopment Agency to adjourn to a regular meeting on
August 26, 2008, at 5:00 p.m. at the Cultural Center located at 183 N. Main Street, Lake
Elsinore, CA, 92530.
The following vote resulted:
AYES: CHAIRMAN BUCKLEY
VICE-CHAIR SCHIFFNER
MEMBER HICKMAN
MEMBER KELLEY
MEMBER MAGEE
NOES: NONE
ABSENT: NONE
ABSTAIN: NONE
Chairman Buckley adjourned the meeting at 8:29 p.m.
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K ,CHAIRMAN
ENT AGENCY
ATTEST:
L L L____
VIVIAN M. MUNSON
AGENCY SECRETARY
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