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HomeMy WebLinkAboutCity Council Agenda Item No. 5� ZVULOI ZA 0 0 1 TO: HONORABLE MAYOR AND COUNCILMEMBERS FROM: TOM EVANS, INTERIM CITY MANAG DATE: MAY 22, 2012 SUBJECT: PROMOTIONAL SERVICES AGREEMENT — RONNIE KOVACH'S OUTDOOR ENTERPRISES, INC. Recommendations The Cit investment in the 52-week Promotional Packa b Ronnie Kovach's Outdoor Enterprises is consistent with the Cit objective to advertise the openin of the new ($8-million) Boat Launch Facilit and public information efforts to rebrand the Cit camp facilit to "La La Resort & Boat Launch". An increase in the sale of Dail Lake Use Passes b 1,100 (5%), would cover the cost of the investment. 1) Approve fundin appropriation in the amount of $16,000 from unallocated g eneral fund revenues for recreation & tourism promotion; 2 Authorize the Cit Mana to execute a professional services a with Ronnie Kovach's Outdoor Enterprises, Inc., sub to minor modifications b the Cit Attorne 0 • . 1 • This item is to consider an a for professional services for a 52-week marketin and promotion pro throu a combination of cable television pro radio commercials and "live" interview spots, plus inclusion on the Fishin Exped itions.com Website. The promoter/producer is Ronnie Kovach's Outdoor Enterprises, Inc., an internationall reco freshwater and saltwater fishin expert and multi-media brand. The Cit Council continued this item off calendar from the April 24, 2012 meetin sub to review b the new Interim Cit Mana Marketin the Lake as a recreational destination is an economic development g oal shared b the Cit of Lake Elsinore and the Lake Elsinore Valle Chamber of AGENDA ITEM NO. 5 Pa 1 Promo A Services — Ronnie Kovach Ma 22, 2012 Pa 2 Commerce. The LEVCC has been workin with Ronnie Kovach's Outdoor Enterprises, Inc. to develop a marketin packa featurin Lake Elsinore, the new Boat Launch Facilit and recent stockin of Lar Bass. Ronnie Kovach is a multi-media producer, motivational speaker and author. Mr. Kovach's production credentials include: • Fishin Ventures television pro on FOX Cable Networks' FOX Sports West, which reaches 175,000 households throu southern California, southern Nevada and Hawaii; "Radio Fishin Universit on air for its 19th y ear, Saturda mornin on KLAA AM 830 (the fourth stron si in California • www.Fishin the Internet home of Ronnie Kovach's Fishin Expeditions, an international multi-media resource. The 52-week media packa described in the attached service a combines all three of the above media outlets to increase exposure of Lake Elsinore's fishin and tourism attractions. The centerpiece of this a is the production of a 30-minute film featurin a fishin adventure on Lake Elsinore with Cit content and advertorial. The film will air on FOX Sports West for six airin over a 52-week promotional period. The shows will also be televised nationall on DISH Network and Direct TV. Fiscal Impact Approval of this promotional packa will result in an expenditure of $15,000, includin expenses up to $1,000. The source of fundin will be appropriated from the Cit Unallocated General Fund Revenues. Prepared b Pat Kilro Director Lake, Parks, and Recreation Department Approved b Tom Evans, Interim Cit Mana Attachments: • Professional Services A , • Reference Materials — Ronnie Kovach' s Outdoor Enterprises Pa 2 2012 Professional Services Ag-reement Cit of Lake Elsinore Cit • Lake Elsinore will receive the followin promotional services via TV, Radio, and Intern- -s _ Production of one ( 1 ) new 30-minute film featurin a fishin adventure on Lake Elsinore with stron Cit of Lake Elsinore content and advertorial. The film will air a minimum of three separate weeks on FOX Sports West into a potential 10 million homes over the 52-week promotional period. The film will air on Sunda at 9:30 AM and Tuesda at 2:30 PM, for a total of six ( 6 ) airin FOX Sports West is the home of the Los An Lakers, Los An Clippers, Dod Baseball, An Baseball, Anaheim Ducks and Los An Kin Hocke UCLA Bruins, US C Trojans, and Galax Soccer. This 14-time Tell Award winnin show is also televised nationall on DISH Network and Direct TV. The Cit of Lake Elsinore receives the ri to video stream this film, produced b Ronnie Kovach Outdoor Enterprises, Inc., onto the Cit of Lake Elsinore web site and for use at trade and consumer shows. • One (1) 60-second commercial per week on the powerhouse 50,000 waft KLAA AM 830 radio station on the award winnin "Radio Outdoor Expeditions" (1 9th y ear on the air) pro for a 52-week promotional period. • Four (4) 2-hour live "in studio radio specials co-hosted b Cit of Lake Elsinore personnel. • One (1) 3 to 5 minute weekl ` call -in" to the "Radio Fishin Universit pro with the purpose to provide updates from Lake Elsinore. • Inclusion on the www.Fishin website with the opportunit to create an entire Cit of Lake Elsinore promotional pa on the site. • "Radio Outdoor Expeditions" ma also be able to do a "live" remote Saturda (June 30th mornin broadcast at the lake to celebrate the new boat launch facilit *(Note, ample advanced notice combined with lo support will be necessar to make this happen)* Ronnie Kovach will also co-host either a fishin derb and/or bi prize g iveawa y s for an in attendance. Ronnie Kovach's Outdoor Enterprises, INC PO Box 3118 -- Huntin Beach, CA 92605 www.fi�������� -- ( 562) 343-5414 - ( 562) 343-5417 tax Pa 3 MUMMA � � F�shu�n�E;lp i 111111111 q liq i • Promotional fee of $15,000 (four q uarterl y pa of $3,750) includin expenses. • Initial pa will be due at the commencement of promotional services, June 10, 2012 and at the be of each q uarter thereafter ( September 10, 2012, December 10, 20123 March 10, 2013 Cit Mana Cit of Lake Elsinore Ronnie Kovach President/CEO Ronnie Kovach Outdoor Enterprises, Inc. Ronn*le Kovach's Outdoor Enterprises, INC PO Box 3118 - Huntin Beach,. CA 92605 www.fis hj09gAqggjfignL! � LM - ( 562 ) 343-5414 -- ( 562) 343-5417 fax Page,� radio Fishin Universit I Fishin Radio Show I KLAA AM 8301830 AM KLAA Los An An A Watch Fish k Ventures TV Ronnie Kovach's Radio Fishin Universit - AM 830 KLAA E!Qlhm RQnnia Koxach Qn Ronnie Kovach can be heard ever Saturda mornin on Radio Fishin Un iversit y ni rsit from 5-7 AM PST on KLAA AM 830 Los An KLAA is the fla for the Los An An of Anaheim Baseball Club and Stanle Cup Victors, Anaheim Ducks. EQII= ROLQ Qudwr 1-1 Ronnie's show is the hi rated show in its time slot and one of the " hi rated outdoor shows in the nation. Each week, Ronnie has a Game. Feast 4 Fr variet of g uests who discuss topics ran from bass and trout to all t of saltwater fishin Author, lecturer and photo journalist, Steve Carson is also on each show to offer his advice and expertise as well as Join Ronnie Kovach for a spectacular it to answer specific q uestions from the listeners. beneff dinner part hosted b Gourmet Chef Gabe Gordon at Beachwood Expect to hear re updates from sportfishin Captains includin Rick Listen to Ronnie Kovach's Brewin in Downtown Lon Beach on Oeffin with Marine Del Re Sportfishin and Dave Locker Mana Radio Fishin Lftivervit Monda April 23rd at 5:30 PM. and Freelance Skipper, Captain Norris Tapp. Also weekl reports on all Ever SaWrda mornin local fresh and saltwater destinations. 5. 7 -00 AN - :00 on KLAA AM 830 Home of the Los An An A portion of the proceeds will g o to pro beneffin our wounded US troops! Cligh hme & moe iI2 Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the XiftQ !Q this amazin trip. "fishin TV Shows I Fox Sports West I Fishing Videos I Fishin Ventures I Fishin TV Shows I Fishin Video Tutorials 0 P 3 A This Week on Fishin Wntures: "Wva Las WHas" This week Alaska Airlines has flown Ronnie Kovach and the Fishin Ventures crew to Los Cabos, Mexico. Ronnie is joined b Rob Rios with Villas De Mexico, destined to chan the face of forei real estate ownership in Mexico. A private whole ownership opportunit with the uni options to sta and live at an one of 22 locations throu Mexico, all with amenities and service akin to those found at 5 star resorts. Experience the tran and pristine beaut of Cabo San Lucas as well as outstandin sportfishin aboard the luxurious sportfisher, MARIANA, www.lapazfishin in this week's episode, "Viva Las Villas." Prbduced b Tell Award winnin video John Senften. FOX Sports West Television, DishNetwork, DirectTV Sunda April 15 - 9:30 A.M. Tuesda April 17 - 3:30 P.M ; Now in its tenth y ear of production, Ronnie Kovach's "Fishin Ventures" brin y ou the ver best salt and freshwater fishin action. Ronnie Kovach and the "Fishin Ventures" crew take their cameras all over the g lobe in search of the ver best "bent rod action." Eleven time "Tell Award' winnin "Fishin Ventures," is not only entertainin but also informative and educational. Unlike most sportfishin pro hosts, Ronnie Kovach is a leadin educator, author and lecturer within the sportfishin industr Viewers of "Fishin Ventures also learn the "where to and how to" information necessar to g et into the "10 %© of the an who catch 90% of the fish, Tell Award winnin video Dann Jackson, is the producer and director of Ronnie Kovach's "Fishin Ventures." With more than two decades experience in sportfishin video Dann Jackson's shootin st and post production editin techni assure viewers NORT H of EXPECTED CA� ANEF- W= # . • MT . T � ir A I Join Ronnie Kovach for a spectacular benefit dinner part hosted b Gourmet Chef Gabe Gordon at Beachwood Brewin In Downtown Lon Beach on Monda April 23rd at 5:30 PM. A portion of the proceeds will g o to pro beneffin our wounded US troops! Cligh berg f.Qr am inWrimako Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the Aft JQ�Lof this amazin trip, Watch Fishin Ventures TV ever Sunda at 9:30 AM and Tuesda at 3:30 Pfif skiin Schools Southern California I Oran County Fishin Charters I An Education I Fishin Seminars VV*ch Ftst* Venttrft W iir"ilp T: I Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the yid= k this amazin trip. WMAJ, About Fishin Expeditions Welcome to EMingEnedilgai.=, the Internet home of R =ig KgaQjf s Fishin Expeditions — America's multi-media fishin information resource. A Fishin Expeditions was founded b Borlig KQ%(&%, an internationall reco U11m Mia QAdwr rti I freshwater and saltwater fishin expert and best-sellin author. The Fishin I Expeditions radio shows, FVTV and live-seminar series have tau hundreds of thousands of an the secrets successful fishin Whether the listenin to the &dio Eishing Un ShM o n AM 8N, KLAA 9"& catchin the latest 4! episode of Eishing Mum Qn Ea nal, or attendin a Fishin Expeditions Join Ronnie Kovach for a spectacular seminar, an ever are learnin bps, techni and how -to s from the ' benefit dinner part hosted b Gourmet pros Tune in or stop b a Fishin Expeditions event and y ou'll team about what's Chef Gabe Gordon at Beachwood bitin how to find 'em, how to land 'em, what g ear to use and other valuable Brewin In Downtown Lon Beach on information chances mation to help y ou improve y our an skills and y our chans for success. Monda April 23rd at 5:30 PM. Here at EiAhing9xwdWoj2a.=, y ou'll also g et the latest fishin information; weather, water-level and tide reports; news flashes and links to fishin clubs and or Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the yid= k this amazin trip. WMAJ,