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Home My WebLink AboutCity Council Agenda Item No 15I T I F. ra DATE: APRIL 24, 2012 SUBJECT: PROMOTIONAL SERVICES AGREEMENT — RONNIE KOVACH'S OUTDOOR ENTERPRISES, INC. �iiiroiqlkj� This item is to consider an a for professional services for marketin and promotion, throu a combination of cable television pro radio commercials and 44livel) interview spots, plus inclusion on the Fish i n Expeditions.com Website. The promoter/producer is Ronnie Kovach's Outdoor Enterprises, Inc., an internationall reco freshwater and saltwater fishin expert and multi-media brand. Discussion Marketin the Lake as a recreational destination is an economic development g oal shared b the Cit of Lake Elsinore and the Lake Elsinore Valle Chamber of Commerce. The LEVCC has been workin with Ronnie Kovach's Outdoor Enterprises, Inc. to develop a marketin packa featurin Lake Elsinore, the new Boat Launch Facilit and recent stockin of Lar Bass. Ronnie Kovach is a multi-media producer, motivational speaker and author. Mr. Kovach's production credentials include: • Fishin Ventures television pro on FOX Cable Networks' FOX Sports West, which reaches 175,000 households throu southern California, southern Nevada and Hawaii; • "Radio Fishin Universit on air for its 19�' y ear, Saturda mornin on KLAA AM 830 ( the fourth stron si in California www.Fishin the Internet home of Ronnie Kovach's Fishin Expeditions, an international multi-media resource. Promo A Services — Ronnie Kovach April 24, 2012 Pa 2 The 52-week media packa described in the attached service a combines all three of the above media outlets to increase exposure of Lake Elsinore's fishin and tourism attractions. The centerpiece of this a is the production of a 30 minute film featurin a fishin adventure on Lake Elsinore with Cit content and advertorial. The film will air on FOX Sports West for a total of six airin over a 52 week promotional period. The shows will also be televised nationall on DISH Network and Direct TV. Fiscal Im Approval of this promotional packa will result in an expenditure of $15,000, includin expenses up to $1,000. The source of fundin will be appropriated from the Cit Unallocated General Fund Revenues. Recommendations 1 Approve fundin appropriation in the amount • $16,0•• from unallocated g eneral fund revenues for recreation & tourism promotion; 2 Authorize the Cit Mana to execute a professional services a with Ronnie Kovach's Outdoor Enterprises, Inc., sub to minor modifications b the Cit Attorne Prepared b Pat Kilro Director Lake, Parks, and Recreation Department Approved b Pat Kilro Interim Cit Mana Attachments: Pa 2 of 8 li iiiiiiiiii IM M!r=" .71111111491 Cit of Lake Elsinore Cit of Lake Elsinore will receive the followin promotional services via TV, Radio, and Internet media: • Production of one ( 1 ) new 30-minute film featurin a fishin adventure on Lake Elsinore with stron Cit of Lake Elsinore content and advertorial. The film will air a minimum of three separate weeks on FOX Sports West into a potential 10 million homes over the 52-week promotional period. The film will air on Sunda at 9:30 AM and Tuesda at 2:30 PM, for a total of six (6) airin FOX Sports West is the home of the Los An Lakers, Los An Clippers, Dod Baseball, An Baseball, Anaheim Ducks and Los An Kin Hocke UCLA Bruins, USC Trojans, and Galax Soccer. This 14-time Tell Award winnin show is also televised nationall on DISH Network and Direct TV. • The Cit of Lake Elsinore receives the ri to video stream this film, produced b Ronnie Kovach Outdoor Enterprises, Inc., onto the Cit of Lake Elsinore website and for use at trade and consumer shows. • One (1) 60-second commercial on the powerhouse 50,000 watt KLAA AM 830 radio station on the award winnin "Radio Outdoor Expeditions" (19th y ear on the air) pro for a 52- week promotional period. One commercial per week will air in the hour of the Radio Outdoor Expeditions on An Baseball Radio. • Four (4) 2-hour live "in studio" radio specials co-hosted b Cit of Lake Elsinore personnel. • One (1) 3 to 5 minute weekl "call-in" to the "Radio Fishin Universit pro with the purpose to provide updates from Lake Elsinore. This "live" report on the Lake and it's happenin will run in the second hour of the show for 52-weeks. • Inclusion on the www.Fishin website with the opportunit to create an entire Cit of Lake Elsinore promotional pa on the site. • "Radio Outdoor Expeditions" ma also be able to do a "live" remote Saturda mornin broadcast at the lake to celebrate the new boat launch facilit * ample advanced notice combined with lo support will be necessar to make this happen • Ronnie Kovach will also co-host a fishin derb and a bi prize g iveawa y s for an in attendance. The fishin derb will run from 6:00 a.m. to 1:00 p.m. The prize g iveawa y will be between the hours of 2:00 p.m. and 8:00 p.m. Ronnie Kovach's Outdoor Enterprises, INC PO Box, 3118 -- Huntin Beach,. CA 92605 www.fishinge pedffionsxom ,- ( 562 ) 343-5414 -- ( 562 ) 343-5417 fa)Pa 3 of 9 V l P Melt 0 0 0 0 In exchan Ronnie Kovach Outdoor Enterprises, Inc. (RKOE) to receive: • Promotional fee of $15,000 (four q uarterl y pa of $3,750) includin expenses not to exceed $1,000.00. Initial pa will be due at the commencement of promotional services, June 10, 2012 and at the be of each q uarter thereafter (September 10, 2012, December 10, 2012, March 10, 2013). Cit Mana Cit of Lake Elsinore Ronnie Kovach President/CEO Ronnie Kovach Outdoor Enterprises, Inc. Ronnie Kovach's Outdoor EnterpHises., INC PO Box 3118 -- Huntin Beach, CA 92605 1ji0, www.fishincip-1— ions.com - (562) 343-5414 -- (562) 343-5417 fa:xPa 4 of Fishin Schools Southern California I Oran Count Fishin Charters I An Education I Fishin Serninars s. r � oil BONN! IRMA: , B5 Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the video ILof this amazin trip. Amww Pa 5 of 8 http;//w ww. fishin tions. coni/index. cfi-n?p ons[4/16/2012 5:17:40 PM] About Fishin Expeditions --------------------------- -------- --------- - Of 11 Welcome to Ejahin!aExp!editiQna.coin, the Internet home of Ronnie Koyarh's EQIIQw ftnnha Kovach!n FacebQQh j R Fishin Expeditions America's multi-media fishin information resource. I Fishin Expeditions was founded b Bonnie Kovach, an internationall reco Falh2w FWdiQ Quid2or I freshwater and saltwater fishin expert and best-sellin author. The Fishin Expeditions Q p Eaceb Expeditions radio shows, FVTV and live-seminar series have tau hundreds of thousands of an the secrets successful fishin Whether the listenin to the R Q Fiabing Uaiveg�iU ah!QA on AM 83Q KL88 Radio, catchin the latest episode of Fiahin VentuL We e�j Q n F,5, —,at, or attendin a Fishin Expeditions seminar, an ever are learnin tips, techni and how-to's from the y< Join Ronnie Kovach for a spectacular pros. Tune in or stop b a Fishin Expeditions event and y ou'll learn about what's benefit dinner part hosted b Gourmet 11,1;�� g l bitin how to find 'em, how to land 'em, what g ear to use and other valuable Chef Gabe Gordon at Beachwood' Brewin in Downtown Lon Beach on 11�; II information to help y ou improve y our an skills and y our chances for success. Monda April 23rd at 5:30 PM. .................... Here at FistiingExQectitions.cgm, y ou'll also g et the latest fishin information; rK weather, water-level and tide reports; news flashes and links to fishin clubs and or R , B5 Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the video ILof this amazin trip. Amww Pa 5 of 8 http;//w ww. fishin tions. coni/index. cfi-n?p ons[4/16/2012 5:17:40 PM] Fishin TV Shows I Fox Sports West I Fishin Videos I Fishin Ventures I Fishin TV Shows I Fishin Video Tutorials .............. ........ T 3 -------------------------- --- ------- This Week • Fishin Ventures: "Viva Las Villas This week Alaska Airlines has flown Ronnie Kovach and the Fishin Ventures crew to Los Cabos, Mexico. Ronnie is j oined b Rob Rios with Villas De Mexico, destined to chan the face of forei real estate ownership in Mexico. A private whole ownership opportunit with the uni options to sta and live at an one of 22 locations throu Mexico, all with amenities and service akin to those found at 5 star resorts. Experience the tran and pristine beaut of Cabo San Lucas as well as outstandin sportfishin aboard the luxurious sportfisher, MARIANA, www.lapazfishin in this week's episode, "Viva Las Villas." Produced b Tell Award winnin video John Senften. FOX Sports West Television, DishNetwork, DirectTV Sunda April 15 - 9:30 A.M. Tuesda April 17 - 3:30 P.M Fishin Ventures TV on Fox Sports West Now in its tenth y ear of production, Ronnie Kovach's "Fishin Ventures" brin y ou the ver best salt and freshwater fishin action. Ronnie Kovach and the "Fishin Ventures" crew take their cameras all over the g lobe in search of the ver best "bent rod action." Eleven time "Tell Award" winnin "Fishin Ventures," is not onl entertainin but also informative and educational. Unlike most sportfishin pro hosts, Ronnie Kovach is a leadin educator, author and lecturer within the sportfishin industr Viewers of "Fishin Ventures" also learn the "where to and how to" information necessar to g et into the "10% of the an who catch 90% of the fish. Tell Award winnin video Dann Jackson, is the producer and director of Ronnie Kovach's "Fishin Ventures." With more than two decades experience in sportfishin video Dann Jackson's shootin st and post production editin techni assure viewers NORTH of EXPECTED L ---------- ---------------_- ......... .............. 'IL00, � .. ----- FQII Ron K Facebook h Q0 F R QutdQQr Fxp2dilions on Faceb.Qok Join Ronnie Kovach for a spectacular benefit dinner part hosted b Gourmet Chef Gabe Gordon at Beachwood Brewin in Downtown Lon Beach on Monda April 23rd at 5:30 PM. A portion of the proceeds will g o to pro beneftin our wounded US troops! Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the video JQ this amazin trip. :?*IF=- FTIRIIIIGM#TiW�.,W M., de Mexico in Cabo San Lucas f6[ tioiMe gustandi[) exo1ir, g amefisbi[I g . -e rs • Fishin_a-Venjures J!2io Eol2aie fQr �pme g[eat 1xial saltwater fishina-actio Hoo4(&_Fis1W4,,-t _Sc11iDaL_. http://www.fishingexpedidons.com/index.cfi-n?p 5:21:07 PM Pa 6 of 8 Watch Fishin Ventures TV ever Sunda at 9:30 AM and Tuesda at 3:30 PM Radio Fishin Universit I Fishin Radio Show I KLAA AM 830 1830 AM KLAA Los An An N Ronnie Kovach's Radio Fishin Universit - AM 830 KLAA F.QIIQ RQoni!g KQ go Ronnie Kovach can be heard ever Saturda mornin on Radio Fishin Facgbook Universit from 5 -7 AM PST on KLAA AM 830 Los An KLAA is the iMPIROWN "Mon fla for the Los An An of Anaheim Baseball Club and 'S. Stanle Cup Victors, Anaheim Ducks. EQIIQw RadiQ QUtdQQr Ronnie's show is the hi rated show in its time slot and one of the Fxpgd1tlons on Fa!gelaQok hi rated outdoor shows in the nation. Each week, Ronnie has a PIPS!, 1 1111171TIT is variet of g uests who discuss topics ran from bass and trout to all t of saltwater fishin Author, lecturer and photo j ournalist, Steve rf Carson is also on each show to offer his advice and expertise as well as Join Ronnie Kovach for a spectacular 11i to answer specific q uestions from the listeners. benefit dinner part hosted b Gourmet Chef Gabe Gordon at Beachwood Expect to hear re updates from sportfishin Captains includin Rick Listen to Ronnie Kovach's Brewin in Downtown Lon Beach on Oeffin with Marine Del Re Sportfishin and Dave 's Locker Mana Radio Fishin Universit Monda April 23rd at 5:30 PM. and Freelance Skipper, Captain Norris Tapp. Also weekl reports on all Ever Saturda mornin local fresh and saltwater destinations. 5:00 AM - 7:00 AM on KLAA AM 830 Home of the Los An An Olkl Ronnie recentl visited Haiti on a one-man humanitarian mission. Check out the video log-of this amazin trip. N W http://www.fishingexpedifions.coiii/index.cfiii?pg=Tadio-fishin 5:14:37 PM *I 616TIH7513 W-Miliffraiwo iMPIROWN "Mon Pa 7 of 8 AM 830 KLAA An from all over Southern California tune in to hear Ronnie Kovach's "Radio Outdoor Expeditions" live ever Saturda mornin on AM 830. Ronnie's radio and television shows, and his live-seminar series have tau hundreds of thousands of men and women the secrets successful fishin and explorin Pint] 1117747:141 IV M n I M�Wrk", �M A M Pa 8 of 8 11ttp://aiii830.iiet/sliows/roiiiiie—kovach.php[4/16/2012 5:27:36 PM] SATURDAYS 5:00 - 7:00 AM