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HomeMy WebLinkAboutCity Council Agenda Item No. 11~ REPQRT TO CITY CQUNCiL TQ: H©NQRABLE MAYCIR AND COUNCiLMEMBERS FROM: PAT KIi.ROY, INTERIM CITY MANAGER DATE: APRIL 10, 2012 SUBJECT: RENAMING AND REBRANDING of LERA CAMPGROUND _B„a,ckground City Staff is preparing specifications for two entryway monuments at the Lake Elsinore Recreation .Area ~LERA) and Campground. The wording for the monuments will literally be written in stone. Given the eight-million dollar investment in the new Boat Launch Facility, now would be the appropriate time to consider rebranding the LERA Campground by renaming this facility to reflect the City's aspirations. City Council Policy 400-10 set forth certain parameters regarding the naming of public facilities: Parks and Public Facilities A. Suggestions for naming new or existing parks or public facilities shall be reviewed by the Community Services [Lake, Park, and Recreation] Department with a recommendation being transmitted to the City Council for approval. B. New or existing park or public facilities names can be chosen from, but not limited to, the following categories: 1. Streets or schools bordering park 2. Topography 3. Theme 4. Common names already in place for the area 5. Persons of distinction who have contributed to or positively influenced the City and who, in the Council's determination, are deserving of such recognition. AGENDA ITEM NO.11 Pale 1 of 4 Renaming LERA Campground April 10, ~0~2 Page 2 Discussion The City generally inherited the name of this facility from the State of California after the transfer of ownership in the early 199os. The State owned the facility for over 35 years and named it the "Lake Elsinore State Recreation Area {SRA}". Attached is a photo of the Seaport Boat Launch Facility's monument. The LERA Campground monument would be similar to Seaport and is based upon the City Identity Standards Guide Type I•B monument. Suggested new names for the facility include: 1. Northpoint Resort & Boat Launch 2. Northpoint Marina & Resort 3. Rancho Laguna Marina & Resort 4. Rancho Laguna Resort & Boat Launch The City Council may also wish to seek input from the community on the name. Potential avenues include utilizing the City's website to allow postings of suggested names or establishing a committee composed of the Chamber of Commerce, Historical Society, Community Development Director and Interim City Manager. Fiscal Impact The City would incur minor costs to alter existing signs around the Lake. Next year, City brochures would be changed to reflect the renaming, but this would not be an added expense. The expenditure for the monuments has already been budgeted. Recommendations Approve renaming of the LERA Campground and provide direction to City Staff on the selected name or, alternatively, direct City Staff on a name selection process. Prepared by: Pat Kilroy, Director Lake, Parks, and Recreation Department 4k Approved by: Pat Kilroy, Interim City Manager ~ :r Attachments: • Photo of Seaport Boat Launch monument • City Identity Standards Guide -Monuments page 34 Page ~ of 4 z ~ ~ _ ~;s -~r ~ ~ . r M II iii ~ ~ ~M'^' wti ~ . ~Y- i ~ ~ u. 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The four versions of Monument Type I-B. or precast concrete signs are: Far use in lake- , , t z ~ ~ E.. f: _ ~ oriented sites Dual sided sign (I-A and I-B may eitlEer use ~~f.~.f.~ ~,1,'~f~~,~~ ~`,1~,,~,-~~- ~ ~~f-~ the `E` motif or the `Nave' motif an bath sides. .,~~~~.,i S.' ..fro 5. ~.~4~i ~/H Type I-A. Twa-sided E sign is used for City / r ,y / „ ~ iz ~ ~:t ~ Parks that are not adjacent to tl~e lake ~e.g., lincoln Street Park).. Type II. Type III, Type 1-B. Twc7sided `wave' designs are used w far City Parks that are near ar associated y~ , t fn~~ 9 t. .u ~ ~ with the ~.ake (e.., Sea ort Boat laur7ch s, b t. ~ ~ t I . ~ i ~ . j ~ ~ 1 ...~....w.. EIm Grove Beach). Type I) and Type IIl are single-sided signs. n case of raffiti and/or vanda ism lease g tp follow the color specifications listed on page 5 far re-paint. Quick Crete Products Corp. For use in inner-city For use in lake-oriented sites may be contacted for professional services at 8~0.23~.13~7. SiT~ i~~TCTic ~.,~,~~u~ _ , w. ~ Directiar7al signage will always use. a solid # ~ c©lor logo on a light color,. reflective r} ~ ~ 1 n,~~~;~7M, ~ ~ r background. The logo must be used with ~ ~ ~i ~ i the City slogan "Dream extreme". The sign ~r~~ inf r ti o ma on must use the font Tralan Pra ` Bold. The width of the information an the sign .~.;N"~. should never exceed the width of the City toga. s example: Post mounted sign on aluminum ar suitable material. x { 3. 4. l ' Y^ ~ ~ n Page 4 of 4