HomeMy WebLinkAboutItem No. 2CITY OF
LADE
TO:
FROM:
DATE:
LSINOKE
DREAM EXTREIvMEn
REPORT TO THE PLANNING COMMISSION
HONORABLE CHAIRMAN
AND MEMBERS OF THE PLANNING COMMISSION
ROBERT A. BRADY,
CITY MANAGER
MAY 17, 2011
SUBJECT: PUBLIC CONVENIENCE AND NECESSITY (PCN)
NOTIFICATION TO STATE DEPARTMENT OF ALCOHOLIC
BEVERAGE CONTROL BOARD FOR WALGREENS AT 18296
COLLIER AVENUE
APPLICANT: WALGREEN CO. C/O LUCE FORWARD HAMILTON &
SCRIPPS, 600 BROADWAY, SUITE 2600, SAN DIEGO, CA
92101
OWNER: RSM PROPERTIES INC., C/O PETER MILLER, 1949 AUTO
CENTRE DRIVE, GLENDORA, CA 91740
Background and Discussion
In July, 2004, the City Council approved Commercial Design Review No. 2003 -12 and
Conditional Use Permit No. 2004 -23 for a portion of the Lake Elsinore Square Shopping
Center (Home Depot). The establishment of a drug store use with a drive through
( Walgreens) within the commercial center was included as part of the approval.
The State of California Business and Professions Code mandates that off - premise
alcohol sales establishments that are located within a census tract that is over
concentrated with similar alcohol related uses obtain a public Convenience and
Necessity (PCN) finding from the local jurisdiction. Walgreens is currently located in a
census tract which contains seventeen (17) off - premise alcohol establishment licenses.
State Department of Alcoholic Beverage Control guidelines only allows for three (3) off -
premise alcohol establishments within this census tract.
Typically, the PCN findings are reflected within an approved resolution. However, since
this type of alcohol related use (drug store) does not require a Conditional Use Permit or
PC May 17, 2011 Item No. 2
Page 1 of 9
Planning Commission Staff Report
PCN for Walgreens at 18296 Collier Avenue
May 17, 2011
other type of entitlement, a resolution containing a finding of Public Convenience and
Necessity was never generated. In turn, in order for Walgreens to sell general alcohol,
a letter indicating that the local jurisdiction has no objections based on the finding of
public convenience and necessity is warranted.
Upon concurrence of the Planning Commission and signature of the Chairman, the PCN
letter (attached) will be forwarded to ABC for processing.
Recommendation
Approve and sign letter of Public Convenience and Necessity.
PREPARED BY:
REVIEWED BY:
APPROVED BY
Attachments
Kirt A. Coury,9
Project Planner
Justin Carlson, G
Redevelopment nalyst
Robert A. Brady
City Manager
1. Vicinity Map
2. PCN letter addressed to ABC
3. Letter from Walgreens Requesting PCN notification to ABC
4. Letter from Lake Elsinore Police Department dated April 20, 2011
5. Walgreens Operational Statement
PC May 17, 2011 Item No. 2
Page 2 of 9
VICINITY MAP
PUBLIC CONVENIENCE AND NECESSITY (PCN)
FOR WALGREENS AT 18296 COLLIER AVENUE
MAY 17, 2011
PC May 17, 2011 Item No. 2
Page 3 of 9
PLANNING COMMISSION
CITY OF ,nom
LADE 9 LSIf10KE
- DREA REME
May 17, 2011
California Department of Alcoholic Beverage Control
Attn: Licensing Department
3737 Main Street Suite 900
Riverside, CA 92501
SUBJECT: Public Convenience and Necessity Letter for Walgreens, 18296 Collier
Avenue, Lake Elsinore CA
Dear ABC Official:
This letter is in reference to a Type 20 off - premise alcohol license being proposed for
Walgreens at the location listed above. Pursuant to Section 23958.4 of the Business and
Professions Code, prior to the issuance of an alcoholic beverage license, the City is
required to make a determination as to whether the establishment is seeking the license
serves the public convenience and necessity (PCN).
The Riverside County Sheriff Department has been notified of this application and does not
object to the issuance of this license. Therefore, the City is recommending approval of the
off - premise license for alcoholic beverages based on the finding of public convenience and
necessity.
If you need further information about this action or related issues, please contact Kirt
Coury, Planning Consultant at (951) 674 -3124.
Sincerely,
John Gonzales
Chairperson, City of Lake Elsinore Planning Commission
Robert A. Brady
City Manager
951.674.3124
130 S. MAIN STREET
LAKE ELSINORE, CA 92530
W W W.LAKE -ELS INORE.ORG
PC May 17, 2011 Item No. 2
Page 4 of 9
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Department of Alcohol Beverdge Control
Attn: Kim
Riverside District Office
3737 Main Street, Suite 900
Riverside, CA 92501
Re: PCN 12equirement for 1 Collier Avenue, Lake Elsinore C +
Dear Kim:
As I mentioned on the phone earlier today, we are preparing conditional use permit applications
for beer and wine sales on behalf of walgreens. The City of Lake Els tore well only require a
conditional use permit for the Walgrecas located at 18296 Collier Avenue,
and wine sales require a w ould LakeElsinore if beer
at this store, please? 1 would Can you tell me whether a PC will be required for alcohol stiles
appreciate receiving your response by fax (619) 699 -2537 or email
(iehavez)3uoe coml at your earliest possible convenience.
Thanks for your assistance with this matter, Please don't hesitate to contact me if you need any
additional information to support this request.
Sincerely,
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Jennifer L pond Chavez f
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,P 17, 2011 Item No. 2
Page 5 of 9
CITY OF /i/`cQ
LADE LSINORE
POLICE
DEPARTMENT
Date: 04/20/11
Department of Alcohol Beverage Control
Riverside District Office
3737 Main Street, Suite 900
Riverside, CA 92501
Attention: Barbara Heatley, ABC, Licensing Representative II
We have reviewed the application for an ABC license for "Walgreens." The business is
located at 18296 Collier Avenue Lake Elsinore, CA. The owner(s) are requesting an
ABC "type 20 series license." The provision allows owner(s) to sell beer wine for off
premises consumption.
This request was submitted to the Lake Elsinore Police Department for review and
comment. Since there are no negative comments and/or concerns with regard to the sale
of alcoholic beverages from the proposed establishment, and after reviewing all pertinent
information, we hereby make said finding that the license will meet the "public
convenience and necessity" standards for this community.
The Lake Elsinore Police Department suggests that the Alcohol Beverage Control
consider this request. If you have any question or comments regarding this request,
please contact Deputy David Schell at (951) 245 -3013.
Sincerely,
David Fontneau, Ckipec If Police
LAKE ELSINORE POLICE &
SHERIFFS STATION
333 LIMITED AVENUE
LAKE ELSINORE, CA 92530
W W W.RI VERSIDF.SH ERIFEORG
951.245.3330
PC May 17, 2011 Item No. 2
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Store No. 9486
OPERATIONAL STATEMENT
Application for Public Convenience & Necessity Findings
Walgreens at 18296 Collier Avenue
Walgreens currently operates a 14,820 square foot store at 18296 Collier Avenue in the City of Lake
Elsinore. Walgreens is seeking a Type 20 License from the California Department of Alcoholic
Beverage Control ( "ABC ") authorizing it to sell beer and wine at this store. The store is in census
tract 0430.06, which has an undue concentration of liquor licenses, thus the ABC will not approve
issuance of a Type 20 License for this store unless the City makes a finding of public convenience or
necessity.
This Walgreens store is operated by:
Walgreen Co.
Attn: Michael Redstone
104 Wilmont Road, 2 " Floor
Deerfield, IL 60015
Phone: (847) 315 -4530
Fax: (847) 315 -4825
The underlying fee title owner of the Property is:
RSM Properties Inc.
Attn: Pete Miller
1949 Auto Centre Drive
Glendora, CA 91740
The public convenience or necessity would be served by permitting beer and wine sales for off -site
consumption at the 18296 Collier Avenue Walgreens store. Walgreens is a national chain of retail
drugstores selling prescription and over - the - counter medicines as well as a variety of general
merchandise, sundries and grocery items to the public. The impetus for the sale of beer and wine is
demand from existing Walgreens customers. By adding beer and wine to the other retail items
already offered in the store, Walgreens can better serve its customers living and working in the
surrounding community as well as those traveling along the nearby I -15 and visiting the Lake
Elsinore State Recreation Park with the convenience of "one-stop" shopping. Walgreens intends to
use at least 2% of floor area for beer and wine sales, but beer and wine sales will not be a major
staple at Walgreens and, unlike some other nearby retailers, Walgreens' inventory will only target
the casual consumer of beer and wine. Indeed, beer and wine sales are expected to account for only
a small percentage of overall sales. Walgreens will continue to operate between the hours of 7:00
a.m. and 10:00 p.m. and employ approximately 21 persons.
Because it is part of a larger retail operation and Walgreens' standard business practices, the sale of
beer and wine also will not contribute to or aggravate any potential issues raised by the number of
existing alcohol sales establishments. Walgreens is an experienced and trusted retailer of regulated
products, including pharmaceutical and tobacco products that will bring that experience to its
proposed alcohol sales program. Along those lines, so as to ensure compatibility with surrounding
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PC May 17, 2011 Item No. 2
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Store No. 9486
neighborhoods, Walgreens has taken measures to assure that any alcoholic beverage will be sold in a
highly responsible and conscientious manner. Detailed, corporate policies and procedures are
already in place and will be strictly enforced. The policies and procedures may include requirements
such as:
• Employees at each store must undergo training prior to beer and wine being made
available for sale at the store;
• Each cash register clerk must submit a policy acknowledgement as part of the daily
log -in and log -out process;
• Each cash register clerk must request identification and proof of age for any
customer attempting to purchase beer or wine who appears to be under the age of 40.
Pre - programmed cash register "prompts" will remind the clerks to request this proof;
• Any under -aged employees will be required to involve the manager or assistant
manager for the sale of beer or wine.
Training will be accomplished in part through a Walgreens internal alcohol sales training program,
which is required for all cashiers and managers. The training program focuses on recognizing and
preventing sales of alcohol that may be detrimental to the public welfare (i.e., the sale of alcohol to
minors and intoxicated persons). Implementation of this program will help ensure that the sale of
alcohol at the store will not be detrimental to residents, shoppers, or other business in the vicinity of
this store. Walgreens also uses a variety of security strategies to ensure the safety of their employees
and customers as well as the security of its merchandise. For example, cameras and public view
monitors have been installed in all Walgreens stores to deter criminal activity and promote security.
The digital images captured from these devices are stored for a period of time on a Digital Video
Recorder. Beer and wine displays will also be positioned on the opposite side of the store from
where the entrance is located. To prevent abuses, Walgreens will also only sell beer in 6 packs, 12
packs, 18 packs and cases. Walgreens will not sell beer by the individual can or bottle.
Based on 2000 population counts, the PCN is required if more than 3 off -sale licenses exist in
Census Tract 0430.06 and 17 licenses currently are existing. The number of existing ABC licenses
is not surprising given the extremely large size of the census tract, the amount of commercially
zoned property within the same, the fact that it includes areas in close proximity to the Lake Elsinore
State Recreation Area, and that it incorporates busy commercial corridors such as Central Avenue,
Collier Avenue and I -15. Further, national retailers such as Walgreens serve many people living and
working in the areas beyond the immediate boundaries of a particular census tract. It should also be
noted that the Walgreens store is not located in close proximity to any schools, churches, residences
or other sensitive land uses. The store is within a shopping center and is therefore surrounded by
similarly scaled commercial retail uses to the north and east, which include a Home Depot and a
several fast food restaurants. Wachovia Bank is located to the south of the Property and the parcel
immediately to the west is vacant. Walgreens' sale of beer and wine will serve the public
convenience or necessity and will also compliment the surrounding land uses.
The foregoing demonstrates that public convenience and necessity would be served and even
enhanced by the sale of beer and wine at this Walgreens store. Such sales would facilitate
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PC May 17, 2011 Item No. 2
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Store No. 9486
convenient, "one- stop" shopping for Walgreens' many customers in the City of Lake Elsinore. Sales
would be conducted in a way that maximizes public safety, minimizes public nuisance and at a
location that is very well suited for beer and wine sales due to the absence of sensitive land uses in
close proximity. Additionally, the beer and wine sales will allow Walgreens to remain competitive
with other retailers in the vicinity such as CVS and Rite Aid and thereby help to maintain the up to
21 full time and part time jobs generated by Walgreens. For all of these reasons, the City should
make a finding of public convenience or necessity for the proposed sale of beer and wine at
Walgreens' 18296 Collier Avenue in the City of Lake Elsinore store.
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PC May 17, 2011 Item No. 2
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