HomeMy WebLinkAbout2009-11-24 CC Item No.5 CITY OF
LADE 9 R-
LSINO E
L
DREAM EXTREME,,
REPORT TO CITY COUNCIL
TO: HONORABLE MAYOR
AND MEMBERS OF THE CITY COUNCIL
FROM: ROBERT A. BRADY
CITY MANAGER
DATE: NOVEMBER 24, 2009
SUBJECT: WINTERFEST CELEBRATION AND STREET CLOSURES
Background
The City of Lake Elsinore will be sponsoring the annual Winterfest and Tree Lighting
Event on Friday, December 4, 2009, from 5:00 p.m. to 9:00 p.m. The Winterfest Event
will feature a variety of craft vendors, free activity booths, entertainment stage, snow
play areas, family amusements and visiting with Santa. Many local downtown
merchants intend to stay open late for this celebration, as we kick off the holiday season
with the lighting of our holiday tree and arrival of Santa.
City Officials will participate in the Tree Lighting Ceremony and a number of volunteers
will be utilized to bring this holiday event to the community.
Discussion
The Sheriffs Department, the Public Works Department, and the Parks and Recreation
Department will coordinate resources to ensure the Winterfest celebration is a
memorable experience. In order to ensure the safety of the participants, Staff is
recommending the following street closures:
• Main Street from Library Avenue to Heald Avenue
• Graham Avenue from Main Street to Spring Street
• Sulphur Street from Main Street to Spring Street
• Limited Avenue from Main Street to Spring Street
Closures will take place on Friday, December 4, 2009 from 1:00 p.m. to 11:00 p.m. to
accommodate setup and breakdown of equipment, stages and materials utilized for the
event. Staff also intends to close the parking lot across from City Hall to accommodate
a larger Santa's visiting area. A detour route will be provided around the event.
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In late October, City Staff distributed flyers and invited all business and property owners
on Main Street to attend a meeting to discuss the City's plans for the Winterfest Event.
Eight business owners attended the meeting. Business owners requested the City
prepare a banner to advertise the event and display the banner on the outside of the
Cultural Center. Business owners also requested a separate banner be created and
placed in front of the Main Street closure at Heald Avenue to inform the public that the
restaurants and shops are open during the event. City Staff has ordered both banners.
Many business owners desire to leverage the City's sponsorship of the event to attract
repeat customers to the downtown area during the holiday season. To date, Staff has
not received any objections to the proposed street closures.
Fiscal Impact
The cost of sponsoring this event is approximately $15,000. Each year the City
receives donations from a number of organizations, such as Cops for Kids, to partially
offset the expense. This year's donations are estimated at $1,000, which is significantly
lower than last year. Funding for this event was budgeted in the Parks & Recreation
Department's budget for the current fiscal year.
Recommendation
Approve temporary street closures for the Winterfest Event on December 4 from 1:00
p.m. to 11:00 p.m. for Main Street, Graham Avenue, Sulphur Street and Limited
Avenue.
Prepared by: Pat Kilroy,
Director
Parks and Recreation Department
Approved by: Robert A. Brady 1411t
City Manager
Attachments:
• Street Closure Map
• Winterfest Banner (5'x16') Graphic
• Restaurant & Shop Open Banner (3'x5') Graphic
CC November 24, 2009 Item No. 5
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Winterfest Event
(To be installed on the Cultural Center)
5' x 16' Vinyl Banner
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CC November 24, 2009 Item No. 5
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Winterfest Event
(To be installed in front of Main Street Closure at Heald Avenue)
3' x 5' Vinyl Banner
RESTAURANTS & SHOPS
OPEN
DURING EVENT
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