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Home My WebLink About2009-11-10 Email CorrespondencePage 1 of 2 Debora Thomsen From: Susan Reid Sent: Wednesday, October 14, 2009 1:42 PM To: Debora Thomsen Cc: Bob Brady; Jessica Guzman Subject: Department Head Tentative Agendas for 10 -27 -09 and 11 -10 -09 Meetings Attachments: Dept Head Tentative Agenda 10- 27- 09.xls; Dept Head Tentative Agenda 11- 10- 09.xis Hi Debi, Attached are the Tentative Agendas for the October 27th and the November 10th Council meetings. Please note that the Chamber update has been moved to the November 10th meeting. Also, below is information from an e-mail sent to the Mayor which he would like placed on the November 10th meeting regarding the National Diabetes Awareness Month presentation: From: Yvette Lama [ jdrfinlandempirechapter @yahoo.com] Sent: Thursday, October 08, 2009 10:58 PM To: JDRF Inland Empire Chapter Subject: Request for City Proclamation October 8, 2009 Dear Honorable Mayor: On behalf of the International Diabetes Federation, the National Juvenile Diabetes Research Foundation (JDRF), the JDRF Inland Empire Chapter (serving San Bernardino and Riverside counties), and diabetes organizations worldwide, we are writing to request a proclamation from your City in support of November as National Diabetes Awareness Month and November 14th as "World Diabetes Day." National Diabetes Awareness Month was officially proclaimed by President Ronald Reagan in 1987 and November 14th is an officially observed United Nations (UN) day to be observed every year since 2007. Presidential Proclamation No. 3699 and UN Resolution No. 61/225 calls on local, national and international agencies to fight the diabetes epidemic through public awareness and the development of policies for the prevention, treatment and care of the disease. Currently, it is estimated that 246 million people worldwide have diabetes. In the United States, 24 million Americans have diabetes and 54 million have pre- diabetes. Nearly 180,000 people in the Inland Empire Region (San Bernardino and Riverside counties) have been diagnosed with diabetes. According to the most recent studies, the diabetes epidemic is taking a large and growing toll as debilitating complications, and hospitalization costs soar. If current trends continue, one in three Americans - and one in two minorities - born in 2000 will develop diabetes in their lifetime. However, in both developed and developing countries - including the United States - many individuals with diabetes don't have access to the medication, supplies and training necessary to manage diabetes and prevent its serious and fatal complications. The Presidential Proclamation and UN Resolution recognizes the urgent need to pursue multilateral efforts to promote and improve human health, and provide access to treatment and healthcare education. We believe that access to diabetes care and education is a right for those with and at risk of diabetes. All people with diabetes - or at risk of diabetes - should have the best quality of education and care that their country can provide. 10/14/2009 Page 2 of 2 Throughout the month of November and on November 14th, JDRF is planning a series of activities to celebrate National Diabetes Awareness Month and the United Nations observance of World Diabetes Day, including our program "Bringing Diabetes to Light" by lighting various buildings, landmarks, and monuments in blue on November 14 and /or for the entire month of November. We would like to extend an invitation to you, representatives from your City, and the citizens to join us in celebrating National Diabetes Awareness Month /World Diabetes Day and present the proclamation from your City in support of said Presidential Proclamation and UN Resolution regarding diabetes. We have attached suggested language for a proclamation; Presidential Proclamation No. 5699; United Nations Resolution No. 61/225; Lighting Request Letter; and Lighting Program Guidelines. In addition, if time permits, the JDRF Inland Empire Chapter staff, volunteers, Youth ambassadors, and families living with diabetes would be thrilled to have the opportunity to make a brief presentation on diabetes at a City Council or other appropriate meeting in November. Should you have any questions, please feel free to contact me. The Juvenile Diabetes Research Foundation Inland Empire Chapter looks forward to your response and hope we can work with you to highlight this important day! Sincerely, Yvette M. Lama Yvette M. Lama, President Elect Juvenile Diabetes Research Foundation Inland Empire Chapter Q 2023 Chicago Avenue Suite B -13 Riverside, CA 92507 Office: (951)'784 -4156 I Mobile: (909)709 -2139 Email: jdrfinlandempirechapter@ yahoo. com< http : / /us.mclll9.mail.yahoo.com /mc /compose? to= jdrfinlandempirechapter @yahoo.com> Sudan ,Reid Executiae IZ natant ed&t of .ea& ffiuw�w (951) 674 -3124, ext. 204 Sax (951) 674 -2392 oaecd@ea&- egoUwwxV 10/14/2009 NATIONAL DIABETES AAWAftENESS MONTH SAMPLE PROCLAMATION PROCLAMATION WHEREAS, 0 nearly 24 million American children and adults — including nearly 180,000 people living in the Inland Empire Region — have diabetes, a serious disease that has no cure; and WHEREAS, 4 the total annual economic cost of diabetes in the United States is estimated to be $174 billion, with one out of every five health care dollars spent caring for someone diagnosed with diabetes; and WHEREAS, another 54 million Americans have pre- diabetes, a condition that puts them at the highest risk for developing type 2 diabetes; and WHEREAS, a diabetes is the fifth - leading cause of death by disease in the United States; and WHEREAS, more than one third of the people with diabetes (6.2 million Americans) don't know that they have the disease; and WHEREAS, ! millions of Americans lack access to the care, treatment, and education needed to manage the disease and prevent its serious and costly complications, including heart disease, stroke, kidney failure, blindness, and lower -limb amputation; and WHEREAS, q2 an increase in community awareness of risk factors and symptoms related to diabetes can improve the likelihood that people with diabetes will get the attention they need before developing the disease and its devastating complications; and WHEREAS, in 1987, President Ronald Reagan proclaimed the month of November as National Diabetes Awareness Month via Presidential Proclamation 5699; and WHEREAS, The United Nations General Assembly via Resolution No. 61/225 has designated World Diabetes Day on November 14, as a United Nations Day, to be observed every year beginning in 2007; and WHEREAS, The United Nations invites governmental and non - governmental organizations to observe World Diabetes Day in order to raise public awareness of diabetes and its related complications; and WHEREAS, ® The United Nations encourages supporters of the UN Resolution on Diabetes to fight the worldwide epidemic by helping to ensure that individuals with diabetes have access to care, treatment, and education; let it therefore be RESOLVED,* that I, [insert name of official and city]; do hereby proclaim November as Diabetes Awareness Month in support of Presidential Proclamation No. 5699 and November 14th as World Diabetes Day in support of the UN Resolution No. 61/225. 1 encourage all [loca[ residents .(i.e., Chicagoans)] to help fight this disease and its life- threatening complications by increasing awareness of the risk factors for diabetes, making healthy lifestyle choices, and by providing care and treatment to those suffering from diabetes. In witness whereof I have hereunto set my hand and this [date] caused this seal to be affixed. RoNA .I _REAGA v XI. Awident of the Un €tel Static: 1981 - 1_989 Proclamation 5699 - National Diabetes Month, 1987 September 8, 1987 By the President of the United States of America A Proclamation Diabetes affects the health of perhaps 11 million Americans. It can strike suddenly or it can do subtle long -term damage to major organs. Fully half the people with diabetes do not know they have the disease. During the last decade, our knowledge of diabetes has increased in the research laboratory. We now have a better understanding of this disease and its burdensome complications, but there is still much to learn. In addition, we still face the major challenge of transforming research advances into practical benefits for diabetes patients. Diabetes is a public health problem that affects both sexes and all ages and races. Given the disability, the emotional toll, and the economic loss from diabetes — estimated at $14 billion per year in the United States —our priorities should continue to be research on this disease, how best to treat it, and how best to communicate this knowledge to those who need it most. Through the continued commitment and cooperation of private citizens and organizations, the scientific community, and Federal, State, and local government in the fight against diabetes, we will come closer to a cure and to better health for millions of Americans. To increase public awareness of diabetes and to emphasize the need for continued research and educational efforts aimed at controlling and curing this disease, the Congress, by Senate Joint Resolution 44, has designated the month of November 1987 as "National Diabetes Month" and authorized and requested the President to issue a proclamation in observance of this month. Now, Therefore, I, Ronald Reagan, President of the United States of America, do hereby proclaim the month of November 1987 as National Diabetes Month. I call upon all government agencies and the people of the United States to observe this month with appropriate programs and activities. In Witness Whereof, I have hereunto set my hand this eighth day of September, in the year of our Lord nineteen hundred and eighty- seven, and of the Independence of the United States of America the two hundred and twelfth. RONALD REAGAN [Filed with the Office of the Federal Register, 2:59 p.m., September 8, 1987] United Nations A/RES /61/225 �� General Assembl Distr.: General ��v� Y 18 January 2007 Sixty-first session Agenda item 113 Resolution adopted by the General Assembly [without reference to a Main Committee (A /611L.39/Rev.I and Add. 1)] 61/225. World Diabetes Day The General Assembly, Recalling the 2005 World Summit Outcome I and the United Nations Millennium Declaration,2 as well as the outcomes of the major United Nations conferences and summits in the economic, social and related fields, in particular the health - related development goals set out therein, and its resolutions 58/3 of 27 October 2003, 60/35 of 30 November 2005 and 60/265 of 30 June 2006, Recognizing that strengthening public - health and health -care delivery systems is critical to achieving internationally agreed development goals, including the Millennium Development Goals, Recognizing also that diabetes is a chronic, debilitating and costly disease associated with severe complications, which poses severe risks for families, Member States and the entire world and serious challenges to the achievement of internationally agreed development goals, including the Millennium Development Goals, Recalling World Health Assembly resolutions WHA42.36 of 19 May 1989 on the prevention and control of diabetes mellitus and WHA57.17 of 22 May 2004 on a global strategy on diet, physical activity and health,4 Welcoming the fact that the International Diabetes Federation has been observing 14 November as World Diabetes Day at a global level since 1991, with co- sponsorship of the World Health Organization, Recognizing the urgent need to pursue multilateral efforts to promote and improve human health, and provide access to treatment and health -care education, 1. Decides to designate 14 November, the current World Diabetes Day, as a United Nations Day, to be observed every year beginning in 2007; t See resolution 60/1. Z See resolution 55/2. 3 See World Health Organization, Forty- second World Health Assembly, Geneva, 8 -19 May 1989, Resolutions and Decisions, Annexes (WHA42 /1989/REC /1). 4 Ibid., Fifty- seventh World Health Assembly, Geneva, 17 -22 May 2004, Resolutions and Decisions, Annexes (WHA57 /2004/REC /1). 06 -50787 A/RES /61/225 2. Invites all Member States, relevant organizations of the United Nations system and other international organizations, as well as civil society, including non - governmental organizations and the private sector, to observe World Diabetes Day in an appropriate manner, in order to raise public awareness of diabetes and related complications, as well as its prevention and care, including through education and the mass media; 3. Encourages Member States to develop national policies for the prevention, treatment and care of diabetes in line with the sustainable development of their health -care systems, taking into account the internationally agreed development goals, including the Millennium Development Goals; 4. Requests the Secretary- General to bring the present resolution to the attention of all Member States and organizations of the United Nations system. 83rd plenary meeting 20 December 2006 October 8, 2009 Dear Honorable Mayor: Juventie Diabetes Research ....jnR _ Foundation dedicated to finding a cure The Inland Empire Chapter of the Juvenile Diabetes Research Foundation is requesting your support and authorization to light up your City Hall or another significant landmark in blue on November 14. 2009 World Diabetes Day. World Diabetes Day is a global event that brings together millions of people in over 160 countries to raise awareness of diabetes. Numerous local and national events will be organized by the member associations of the International Diabetes Federation, the Juvenile Diabetes Research Foundation and other associations and organizations to unite the global diabetes community and produce a powerful voice for diabetes awareness. World Diabetes Day was introduced by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in 1991, in response to concern over the escalating incidence of diabetes around the world. On December 20, 2006, United Nations Resolution 61/225 designated World Diabetes Day as a United Nations day, to be observed every year on November 14 beginning in 2007. A blue circle has been established as the global symbol of diabetes. The blue diabetes circle stands for unity in diabetes. The blue color of the circle is the same color as the flag of the United Nations and reflects the color of the sky under which we all stand. Last year, the campaign to light iconic landmarks and buildings to mark World Diabetes Day around the world resulted in over 1,100 monuments lit in blue. The full list of participating monuments is attached. This year we hope to encourage your participation in lighting City Hall or another significant landmark as one of the participating monuments. We hope you will join the campaign and look forward to your reply. Sincerely, Y,IM M. " Yvette M. Lama, President Elect Juvenile Diabetes Research Foundation Inland Empire Chapter 2023 Chicago Avenue Suite B -13 Riverside, CA 92507 Office: (951)784 -4156 Mobile: (909)709 -2139 Email: jdrfinlandempirechapter @yahoo.com r _ c r `• ' e t. ;a42rf�0 for € r aia bet" �� as .. aQae� rna iona'; idS : et "' w �' a' Dear Colleagues and friends This document has been developed to provide guidance and resources to help you plan and communicate activities surrounding the lighting of iconic monuments to mark World Diabetes Day 2009. Last year saw the first 'Monumental Challenge'. The response was truly amazing, exceeding all expectations. A total of 1107 iconic sites and buildings lit the World Diabetes Day skyline. The participating icons were joined by many more lightings of office buildings and individual homes. We would like to thank everyone involved for their hard work in making last year's World Diabetes Day 2008 such a tremendous success. This document provides core materials and step -by -step recommendations to help you with the planning, execution and promotion of your landmark illumination. We hope that a coordinated approach will facilitate a unified global campaign across all regions. We hope that this document provides you with all the necessary materials to ensure a successful event in your country. If you have any questions, please do not hesitate to contact World Diabetes Day team members Dominique Robert - Dominique.Robert@idf.org ( +32 -2- 5431630) (English and French) or Merry Rivas - MerrY.Rivas@idf.org (Spanish). Over recent years the global diabetes community has made remarkable steps towards increasing awareness of diabetes, but we still have a long way to go if we are to attract the attention and funding that the communicable diseases receive. Together, we persuaded the United Nations to recognize World Diabetes Day as an official UN health day and pass a World Diabetes Day Resolution (61/225). We now have a global platform and the credibility to make further advances in the treatment, prevention and care of diabetes. We wish you the best of luck in your efforts to make 2009 the most successful World Diabetes Day campaign to date. With kind regards World Diabetes Day team International Diabetes Federation 2 , 2;,' WOrl Diabetes Day - terr,,3a Uonal j OVERVIEW In order to commemorate World Diabetes Day on 14 November, iconic buildings and sites throughout the world will once again light in the colour of the blue circle symbol for diabetes - the central component of the World Diabetes Day campaign logo. We expect to exceed the number of iconic buildings and monuments that participated in last year's campaign. The landmark illuminations are testimony to the power of our combined efforts to alter the diabetes landscape. They also provide, of course, a strong visual element to attract attention to the diabetes cause. The generation and use of images to attract media attention will be essential to drive local and global coverage of this years' World Diabetes Day campaign. It will be important to ensure that the media are aware of all events in advance and provided with the appropriate materials and resources to encourage them to cover the story. To facilitate this process, we have developed materials that we hope can be adapted at local level to help promote your event /s to media and ensure consistent messaging at local, national and global levels. The information contained within this document covers the following key areas: Section 1: Bring Diabetes to Light (How to Light in Blue) Section 2: Media Advisory Section 3: Photocall Notice Section 4: Photography and Filming Section 5: Appendix - Materials 10V r d Ogia bete Da,' k w.. )y24.e8 9`ta_a�� SECTION 1 Bring diabetes to light! This World Diabetes Day, join the fun and help raise global awareness of diabetes. There are many ways to join in: • Get a local monument to participate in the World Diabetes Day monument challenge. • Organize an event with local politicians to mark World Diabetes Day and draw attention to the theme. • Organize or participate in a community activity such as a walk, cycle ride, a human circle event, or a school -based activity. • Participate as an individual and lend your support to the global campaign. However you decide to participate, we have the tools and information to help you. Visit www.worlddiabetesday.org... How will you bring diabetes to light? The monument challenge Last year, the global diabetes community rallied behind the second call to light iconic landmarks and buildings in blue to mark World Diabetes Day. A total of 1107 iconic monuments were lit in 2008 as beacons of hope for the millions of people worldwide living with diabetes. A full list can be found on the World Diabetes Day website. This year, with your help, we aim to illuminate more monuments. Visit www.worlddiabetesday.orci for more information and support material to help you light a monument near you. Engaging local politicians Last year many individuals and organizations showed their support by seeking local, national and regional proclamations in support of World Diabetes Day. Political representatives around the world responded by issuing official statements in support of World Diabetes Day. Why not approach your local governmental representative for an official message of support? An official signing provides an ideal opportunity to support the official lighting of a local monument and other awareness- raising activities in your area. . 2'4 World Miabetes -Day Community action Each year, diabetes representative organizations, industry partners and committed individuals organize activities on or around World Diabetes Day. Typical activities include walks, cycle rides, educational rallies and exhibitions. These activities can be linked to an official lighting and /or an official signing. Last year saw a number of human blue circles organized. It was a simple idea that had great visual impact. Share ideas and register your event through the World Diabetes Day website. Individual action Can't find an event near you but want to join in? Why not illuminate your home in blue or light a blue candle for World Diabetes Day? Are you involved in an activity or project that you would like to receive an official World Diabetes Day seal of approval? You could become one of the official Friends of World Diabetes Day. Individuals have shown their support by aligning their interests and activities to support the campaign. For example, there is a World Diabetes Day VW Beetle that races to raise awareness of diabetes; there is a motorcycle enthusiast who crosses the desert on the World Diabetes Day bike and a group of sports enthusiasts who will climb a mountain to mark the day. Why not suggest an activity for official World Diabetes Day endorsement? However you choose to join the campaign, register your activity on the World Diabetes Day website so that we can count the global total of people who take part. Help bring diabetes to light! S 2 How to light in blue Different buildings and monuments present different challenges for lighting. Below you will find easy steps to assist you in requesting a lighting. Step 1: Identify the iconic building or monument that you would like to light in blue. Step 2: Identify the person who can grant permission to light the building or monument and the person who is technically responsible for lightings. Step 3: Tailor the draft letter provided here to suit your situation [see Appendix 1.1]. Step 4: Provide the reasons why the building should light in blue to mark World Diabetes Day [see Appendix 1.2, 1.3, 1.4, 1.5]. Also add the list of buildings lighting confirmed for this year - http: / /www.worlddiabetesday.orci/events /monument- challenge Step 5: Send your lighting request to your chosen location and, if possible, follow up with a phone call. Step 6: If your request is approved, ask for the technical specifications. Step 7: Decide on the best way to light the monument - some buildings may already participate in lightings while for others this may be the first time. To make the colour blue may require changing bulbs or filters. If neither is possible, you can project the World Diabetes Day logo and key messages onto the monument. See photos of buildings from 2008 - htto: / /www.flickr.com/ photos /idf/sets/72157603772275638/ (check link). Step 8: Identify any costs - Often monuments are able to light in blue for free. Sometimes, however, charges may be incurred. Regretfully, the World Diabetes Day campaign does not have the resources to support your lighting financially. Step 8: Capture print quality photos or video of your lighting. We need to share the images of your lighting immediately with the global media and the public. See Section 4. Worid, 'D'iabetes Dal, SECTION 2 Media advisory To help raise awareness and drive coverage of the World Diabetes Day 'Bring Diabetes to Light' campaign, a media advisory has been developed [please see Appendix 1.6] for distribution to key local media prior to World Diabetes Day. The advisory highlights essential information regarding the campaign from a global perspective and will be used to garner further media interest of World Diabetes Day and diabetes in children. To maximize media interest and generate coverage of your local building illumination, we would recommend distributing a media advisory locally to key target media within your country or region. The template media advisory provided in this kit will need adaptation to include: plans for your local building illumination, date, times etc, local statistics (if available) along with perspectives and quotations from a local spokesperson. It will also be helpful for you to identify any additional local news angles that may be of interest to your local market. For example if a local celebrity /spokesperson of importance is attending your illumination, including potential opportunities for interviews /photo opportunities etc. Please note: A week prior to the distribution of a press release, we would recommend circulating an alert to your local media. This will act as a pre- announcement, a 'teaser' to inform journalists of your building illumination and alert them to the opportunity to cover the story. The template media alert has helpful 'hints and tips' SECTION 3 Photocall notice In order to ensure maximum media exposure of your building illumination, we would recommend distributing a photocall notice to coincide with the press release. Different to a press release, the photocall notice should be sent directly to the picture desks of local publications to ensure that any media who wish to obtain their own images /footage of the monuments will be able to attend events to coincide with the landmarks being lit. A template photocall notice with best practice hints and tips' can be found in Appendix 1.7. Distribution It is recommended that the photocall notice be distributed at the same time as the media alert to allow the journalist and picture desk enough time to digest both documents and liaise on event attendance. It is important to include an embargo time on the photocall notice and ensure that this matches the press release - once again this will hold the media's interest up until the day the embargo is lifted and ensure a unified campaign across all IDF regions. SECTION 4 Photography The monument illuminations provide such a strong visual element to World Diabetes Day that we are keen to collect and share images from as many of the illumination events around the world as possible. The take up of these by the media will be essential to drive coverage of the overall campaign. Please arrange (if you haven't already) for an experienced professional photographer to attend your building illumination and capture a print - quality shot. Please consider that taking images in low light conditions at dusk or night can be very challenging. Weather conditions can also affect the quality of your photos. We will all benefit from sharing high quality and interesting images. To facilitate the sharing of images among the global diabetes community, we have created a facility on the WDD website that will enable you to easily upload and share your photographs ( http : / /www.worlddiabetesday.orc /). In addition, we will use Flickr (http: / /www.flickr.com) to collect all images of events related to World Diabetes Day. For examples of last year's campaign visit http: / /www.flickr.com /croups /wdd We welcome all photographic material. The photographs will be used on the World Diabetes Day site, in web banners and the high - quality ones will be used in print. Please make sure you own the copyrights for any material published. By uploading and linking the photos, you allow IDF to use the material for the World Diabetes Day awareness z 2 ,:a campaigns and make them freely available for IDF member associations and aligned groups to use in non - commercial material. If you have a Flickr account (free to register), upload your pictures in high resolution to your own account and add the pictures to the public group "World Diabetes Day" (for more information, see http://www..flickr.comlhelp/grou ps /) If you do not have a Flickr account, you will still be able to upload your images through the World Diabetes Day website (http://www.worlddiabetesday.org/photos). Images uploaded through the site will be published on the IDF Flickr account (httl2://www.flickr.com/i)hotos/`idf/). Filming In addition to sharing still photography with the media, we are keen to collect video footage (10 min. maximum per video) of the top illuminations around the globe, to help raise awareness and publicize World Diabetes Day on 14 November and throughout 2010. As host to one of the top illuminations, we would like to invite you to share the success of your event with key media, IDF member associations and the broader global diabetes community by filming the illumination of your building in real time, as it takes place on 14 November. Video Material We will be able to feature videos uploaded through YouTube (http:/ /www.youtube.com). You will need a (free) YouTube account. Please make sure you own the copyrights for any material published. By uploading and linking videos, you allow IDF to use the material for the World Diabetes Day awareness campaigns. To have your videos listed on the World Diabetes Day site: - upload your video on YouTube - go to http://www.worlddiabetesday.org/videos and submit the "Embed" URL that links to your video Uploading footage 9 24- Your video will be included in the World Diabetes Day YouTubeplaylistand will be featured on the World Diabetes Day site. In order to fulfill broadcast media requests (television, online TV) we will need high quality footage. If you are in a position to make short dips of the activities (maximum 6O sec/ prefer 3O sec dips), please contact mediaOicif.org prior to November 14. Wc�rid Cliabet"'.— D0--V -111 In tern, aciiormi F"I :2 :2 �e 1.1 Draft Letter to Monuments and Buildings Dear < <address form and :name ?of official>> World diabetes day 34 November I am writing to you on behalf of << Organization Name>> to request your support and authorization to light up the City Hall and /or other civic buildings <<as well as + name of well known local landmark /s or monument /s>> in blue to mark World Diabetes Day on November 14. Diabetes is a leading global cause of blindness, kidney failure, heart attack, stroke and amputation. The number of people living with diabetes has increased considerably over the past 30 years. In 1985, an estimated 30 million people worldwide had diabetes. A little over a decade later, the figure had risen to over 150 million. Today, according to the International Diabetes Federation and World Health Organization, the figure exceeds 250 million. Unless action is taken to implement effective prevention and control programmes, it is predicted that the total number of people with diabetes will reach 380 million by 2025. <<Insert a paragraph about the national or, local impact of diabetes. You can find data from the IDF Atlas online. Go to Vww.eatlas.idf.ora and click the ilink to the maps. >> World Diabetes Day is celebrated every year on November 14. It was created in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to growing concerns about the escalating threat of diabetes worldwide. In 2007, World Diabetes Day became an official United Nations Day as a result of UN Resolution 61/225. The Resolution invites all member states to participate in World Diabetes Day and draw attention to the need for education and awareness to tackle the growing diabetes epidemic. World Diabetes Day is a global event that unites millions of people in over 160 countries to raise awareness of diabetes. Numerous local and national events are organized by organizations and individuals with an interest in diabetes. Last year, the global diabetes community worked together with local champions to light iconic landmarks and buildings in blue to mark World Diabetes Day around the world. A staggering total of 1107 monuments were lit in blue. The full list of participating monuments is attached. This year we hope to encourage more iconic buildings and monuments to light up and would like to include your t <Name of City Hall and /or another significant landmark in your town /city >> as one of the participating monuments. e 2", ",7° Day .., We hope you will join the campaign and look forward to your reply. Respectfully [INSERT YOUR NAME & TITLE] wor!d Diabetes Day - Welcoming the fact that the International Diabetes Federation has been observing 14 November as World Diabetes Day at a global level since 1991, with co- sponsorship of the World Health Organization, Recognizing the urgent need to pursue multilateral efforts to promote and improve human health, and provide access to treatment and health- care education, 1. Decides to designate 14 November, the current World Diabetes Day, as a United Nations Day, to be observed every year beginning in 2007; 2. Invites all Member States, relevant organizations of the United Nations system and other international organizations, as well as civil society, including non - governmental organizations and the private sector, to observe World Diabetes Day in an appropriate manner, in order to raise public awareness of diabetes and related complications, as well as its prevention and care, including through education and the mass media; 3. Encourages Member States to develop national policies for the prevention, treatment and care of diabetes in line with the sustainable development of their health -care systems, taking into account the internationally agreed development goals, including the Millennium Development Goals; 4. Requests the Secretary - General to bring the present resolution to the attention of all Member States and organizations of the United Nations system. 83rd plenary meeting 20 December 2006 ;gym; vb, r tll 1'14" trl %.:tcs Dav "'1. International Diabetes Federation 1.3 2008 Monuments in Blue CONFIRMED MONUMENTS World Diabetes Day 2008 Blue Monuments Photo Gallery and a PowerPoint Presentation that can help you show the global impact and context of the lightings are available from: http:// www. worlddiabetesday .orcl /bluemonumentsmap � � < ^o'� } \ Wori :)iab tes vay 1.5 About World Diabetes Day 0 world diabetes day World Diabetes Day World Diabetes Day is an official United Nation's World Health Day. It is celebrated every year on November 14. The date was chosen because it marks the birthday of Frederick Banting, who, along with Charles Best, is credited with the discovery of insulin in 1921. World Diabetes Day is represented by a blue circle logo. The blue circle is the global symbol of diabetes and signifies the unity of the global diabetes community in response to the diabetes pandemic. World Diabetes Day was created by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in 1991, in response to concern over the escalating incidence of diabetes around the world. The International Diabetes Federation leads the World Diabetes Day campaign - produces the annual and biannual themes, runs the global website, creates all the materials and drives the global outreach. Diabetes education and prevention is the World Diabetes Day theme for the period 2009- 2013. The campaign calls on all those responsible for diabetes care to understand diabetes and take control. For people with diabetes, this is a message about empowerment through education. For governments, it is a call to implement effective strategies and policies for the prevention and management of diabetes to safeguard the health of their citizens with and at risk of diabetes. For healthcare professionals, it is a call to improve knowledge so that evidence -based recommendations are put into practice. For the general public, it is a call to understand the serious impact of diabetes and know, where possible, how to avoid or delay diabetes and its complications. Through its Unite for Diabetes campaign, IDF led the push for a UN Resolution on diabetes. On December 20, 2006, that goal was realized when the United Nations General Assembly unanimously passed Resolution 61/225, which designates the existing World Diabetes Day as a United Nations world day, to be observed every year beginning in 2007. World Diabetes Day is a global event. It brings together millions of people in over 160 countries to raise awareness of diabetes, including children and adults affected by diabetes, healthcare professionals, healthcare decision- makers and the media. Numerous local and national events are organized by the member associations of the International Diabetes Federation and by other associations and organizations, healthcare professionals, healthcare authorities, and individuals with an interest in A 5 1 4 World Day diabetes. World Diabetes Day unites the global diabetes community to produce a powerful voice for diabetes awareness. Diabetes organizations and individuals worldwide establish a range of activities tailored to a variety of target audiences. Activities organized every year include such things as: lighting of global monuments, buildings and individual homes in blue on November 14, formation of blue circles around the world, global diabetes walks and rides, a WDD car in the Baja 1000 race, WDD motorcycle, press conferences, in- school activities, sports activities, frisbee events, free screenings for diabetes and its complications, workshops and exhibitions, and geocaching with World Diabetes Day commemorative coins. Find out more at www.worlddiabetesday.org. 1.6 Media Alert 0 world diabetes day !4 November * *MEDIA ADVISORY ** [INSERT TITLE] For example: Eiffel Tower Lights Up for World Diabetes Day WHAT: For example: 4G ILLUMINATION THAT The International Diabetes Federation (IDF) has launched a global campaign to light iconic monuments and sites in blue to mark World Diabetes Day - 14 November 2009. In [Place], IDF has partnered with [Name of organization] and the [Name of landmark] to help Bring Diabetes to Light. A ceremony hosted by [Name] and [Name] will be held at the [Location]. WHY: [INSERT DETAILS ON WHY THE EVENT IS TAKING PLACE] For example: World Diabetes Day marks a call to action to raise awareness around the world about diabetes, to urge governments to implement national policies for the care and treatment of diabetes, and to encourage individuals to get involved. The theme for World Diabetes Day 2009 - 2013 is Diabetes Education and Prevention. The campaign calls on all those responsible for diabetes care to understand diabetes and take control. For people with diabetes, this is a message about empowerment through education. For governments, it is a call to implement effective strategies and policies for the prevention and management of diabetes to safeguard the health of their citizens with and at risk of diabetes. For healthcare professionals, it is a call to improve knowledge so that evidence -based recommendations are put into practice. For the general public, it is a call to understand the serious impact of diabetes and know, where possible, how to avoid or delay diabetes and its complications [Insert local, prevalence data if available, highlighting the current unmet needs in diabetes care and stress 2 a.= World Diabetes Day — Internationial WHEN: [INSERT DATE AND TIME,'OF EVENT] For example: November 14, 2009 @ 6:00 P.M. WHERE: ] WHO: [INSERT NAMES OF ATTENDEES OF NOTE] [Name of celebrity or key spokesperson] [List brief biographical data] [Name of Member Association leader] President of [Name ofAsaociation/Organization] For media inquiries, please contact: [INSERT NAME AND TITLE] at on E-- �~^ E-MAIL ADDRESS] 1.4. Media Photocall MEDIA PHOTOCALL - MEDIA PHOTOCALL - MEDIA PHOTOCALL When: [INSERT DATE AND TIME'OF EVENT] Where: [INSERT LOCATION] For example: British Airways London Eye, Riverside Building County Hall Westminster Bridge Road London SE1 7PB Who: [INSERT NAMES OF ATTENDEES; OF NOTE] [INSERT DATE / EMBARGO] [INSERT TITLE] For example: London Eye Lights Up for World Diabetes Day You are invited to [INSERT TWO/THREE', PARAGRAPHS EXPLAINING WHAT THE PHOTOCALL IS FOR] For example: You are invited to attend a photocall at the London Eye, one of England's most famous and iconic landmarks, which will today be illuminated in blue, the colour of the global diabetes symbol ( a blue circle), to commemorate World Diabetes Day. The theme for World Diabetes Day in 2009 -2013 is Diabetes Education and Prevention. r'eil Diabetes Dad The campaign calls on all those responsible for diabetes care to understand diabetes and take control. For people with diabetes, this is a message about empowerment through education. For governments, it is a call to implement effective strategies and policies for the prevention and management of diabetes to safeguard the health of their citizens with and at risk of diabetes. For healthcare professionals, it is a call to improve knowledge so that evidence -based recommendations are put into practice. For the general public, it is a call to understand the serious impact of diabetes and know, where possible, how to avoid or delay diabetes and its complications. To mark World Diabetes Day landmark buildings of national and local significance across the globe will be illuminated in blue including the Jet d'Eau, Gateshead Millenium Bridge, Manneken -Pis and Vienna Hofburg. Diabetes is a deadly disease. Each year, almost 4 million people die from diabetes - related causes.. "Diabetes is a common yet misunderstood and often overlooked disease." Said [NAME OF SPOKESPERSON AND CREDENTIALS]. "Delayed diagnosis of diabetes can prove deadly. If we can make the general public aware of the warning signs of diabetes, we can save lives. It's that simple. It is hoped that the participation of [MONUMENT NAME] in World Diabetes Day will help will help bring diabetes to light for the people of this city." - ENDS - For further information, please contact: [INSERT NAME AND TITLE] at [O;RGANIZATION] on [TELEPHIONE NUMBER AND E -MAIL ADDRESS] Wot"Lc' U)iabetes 0.,'iy Timing Action: Week of 26th Liaise with local production company to obtain quotes for filming October of your monument illumination Week of 26th Arrange briefing meeting with production company to outline October scope and aims of project Week of 2nd Make contact with Kerrita McClaughlyn, IDF Media Office, November media(d)idf.ora confirm protocol for uploading footage and address any last minute queries Filming and upload of the footage onto You Tube and add to the 14th November World Diabetes Day account - www.woriddiabetesday.org /videos pe' 2