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01 introduction
master plan
02 background
historie context
03 design objectives
guiding principles
04 the vision
masterplan
05 streetscapes and landscapes
bringing the plan to life
06 implementation
takrne the plan forward
connecting to the lake 5
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The Redevelopment Agency of Lake Elsinore is sponsoring the
development of this Downtown Master Plan, which will set the vision
for the downtown area in collaboration with the broader Lake Elsinore
community.
MASTER PLAN ORGANIZATION
This Downtown Master Plan is essentially comprised of three parts
the vision master plan, the economic and feasibility analysis and
the downtowncode. This master plan summarizes the vision for the
downtown master plan.
It is important to understand that although the master plan is comprised
of the three different elements, they should be viewed as being fully
integrated. To fully understand the vision for the downtown, all three
documents must be read as a whole.
VISION: A CITY OF ITS' TIME
The Lake Elsinore Downtown Master Plan sought to preserve historic
assets within downtown while evolving a vision and character of a "City
of Its' Time." The Master Plan is not a replication of other places, nor
is it attempt to mimic the past. The plan looks to the assets that are
authentic. Utilizing assets from both, the past and present, the plan
places emphasis on an eye to what the future might be. The focus
of the plan reaches beyond simply a recreation of historic looking
buildings as a character generator and a method to create value and
place. The plan focus has broader economic implications.
The plan instead, looks to assets such as outdoor recreation and a
resort environment centered around a downtown city on a lake, as
a methodology to create place through a quality of life point of view.
If you have things that are authentic to a specific place, existing
buildings, an agricultural heritage, great natural resources, cultural
diversity, and others, the plan should build upon theses as a spirit.
The Lake Elsinore Downtown Plan promotes the reaching to the
cultural spirit of the people of Lake Elsinore as a driver for the physical
manifestation of the development. People are what create place. If
the plan is successful in reaching to this spirit, then people will choose
to invest, live, work, educate, and play in Downtown Lake Elsinore.
connecting to the lake 9
the vision
A QUALITY PUBLIC REALM neighborhoods or districts to be developed. These
The Lake Elsinore Downtown Master Plan places districts will coexist, providing a unique place within
great emphasis on the quality of the public realm each along a diverse corridor. The corridor will be
and its role in creating an integrated fabric. The enhanced both by distinct changes in land use mix
entire public realm culminates at the waterfront with and character. The corridor will become memorable
the development of a world class waterfront park by the way in which civic buildings and public spaces
and pier. This reestablishes the lake as the most are positioned to create a sequence of events and
valuable resource within downtown, both from an experiences both from a vehicular and a pedestrian
environmental perspective and as an economic point of view. The sequence of events critically sets
generator. Essential to the reconnection to the lake the stage for the ultimate termination and celebration
is the realignment of Main Street in order to terminate of the lake at a public park and a pier at the waterfront
on the pier and waterfront park. edge.
EMBRACE ORGANIC GROWTH
,, The plan embraces organic growth. Originally, Main
- + ' Street was zoned for commercial only in the General
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4,, �� .- 7 �;i .I! Plan update. The Downtown Master Plan has built in
° flexibility to allow for organic growth to occur naturally
� 1 I over time. Thus the entire corridor is mixed use Each
: district is focused at a lead land use type, which will
1i drive the character, and create the unique asset that
fits together with the other districts to create pieces
i` i, r `' that strengthen the whole. The plan offers the ability
"I* ` ' l i for the market to drive timing of private development
while the public sector has the ability to seed public
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' _ i:4. i0 "" development such that the entire plan is not subject
to waiting for the market, and the market is not forced
• 4 to under build but to build to the market and beyond
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='"' when conditions are right.
Many plans compromise in favor of building what is
available in the marketplace today, versus allowing for
the plan to evolve so that future quality development
MAIN STREET AS A GREAT STREET sites are protected. As an example, buildings shall
Main Street will become the great street in Downtown be constructed such that the ground floors are
Lake Elsinore, evolving from a mile -long monotonous designed to accommodate quality retail when the retail
corridor to an activated street utilizing a 5- minute environment is right. A commercial /retail strategy has
walk radius area as a defining method for distinct been implemented in the plan to ensure that a road
10 i Hu eI1 )I j downtown master plan draft
the vision
map is adhered to as development occurs. Optimum SUSTAIN DAILY NEEDS
densities are achieved within each development, Downtown must also be a sustainable provider
retail is integrated in optimum locations first (where of daily needs. Many of the vacant lots within
retail currently is strong) to bolster the existing downtown should be either permanently or temporarily
condition, avoid competition that is not optimal to the reactivated as sites for crop production, vegetables,
success of the existing retail, avoid disjointed spotty fruit and nut trees, plant nurseries for materials
commercial /retail development, and create increased that can either be used or harvested for landscape
development values radiating from the quality place improvements. The development of a Garden District
that has been made. The downtown plan calls for will set the standard for public and private realm
public parking districts to be incorporated in a means to be sustainable resources. The development of
to pool parking deck developments. This pooling a potential home owners association is strongly
strategy will provide for sharing of parking spaces by encouraged to govern, manage, plant, harvest, and
the surrounding mixed use developments in an effort market the food production from the gardens both in
to provide a shared cost model of development. The the private yards, as well as in the public streetscapes
goal of this strategy is to attract new high quality and parking lots of the district. All surface parking lots,
development and investments in downtown. The building roofs, etc. should be utilized as opportunities
plan anticipates and encourages a park-once-and- to provide sustainable resources from green roofs, to
walk methodology. geothermal energy, to solar energy capture, etc.
CAPITALIZE ON INVESTMENTS IN A DOWN Each downtown street plays a specific role in water
MARKET quality through the use of "green technologies" from
The current market in 2009 is limited in what can be bioswales, to rain gardens. and the ultimate recapture
developed and financed. The Downtown Master Plan of the concrete channel for the creation of a riparian
looks creatively at how to utilize the current public park corridor as it runs through downtown.
building needs with the development of affordable
housing, and the need for earthquake retrofit to The Lake Elsinore Downtown Master Plan was born
develop an initial development plan that can be of a vision achieved through several public workshops
implemented in the next 5 years. The plan calls for and is the direct result of community consensus. The
public investment in an effort to draw private interest community during the workshop process was asked
in investment in downtown. This area, referred to as to take a walk down Main Street and to envision what
the "key to downtown," has been identified as a first they want their community to be. The Master Plan
phase effort that incorporates an integrated mixed has put to physical form the vision of a community - a
use civic center as a catalyst for quality public private legacy for future generations within the City of Lake
developments. Elsinore. The goal is to achieve a "City of Its' Time."
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main stree
the heart of downtown
Historic Downtown Lake Elsinore, located on Main Street, is
nestled on the eastern edge of Lake Elsinore between the
picturesque Ortega Mountain Range or Cleveland National
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Forest and the 1 -15 corridor. Main Street extends a total '
length of 3/4 mile, along the historic route US 395 connecting
to the 1 -15 freeway. The heart of the historic downtown core, .F.
located at the southern end of the Main Street, combines an .
old- fashioned charm and atmosphere. Main Street offers a
a limited variety of shopping experiences from antique and iim
boutique shopping, to restaurants and cafes. 0
Some existing historic buildings, many dating from the
1920's, still remain on Main Street today. The historic ,
blocks of Main Street were enhanced in the 1980's. New *;
landscaping, streets, sidewalks, curbs and gutters, street
trees, brick planters, public parking lots, period lighting,
sidewalk bollards and sign posts were installed.
One of the objectives of the Redevelopment Agency is the e °" c
/ preservation of the existing historic core of downtown and to
create further opportunities for infill and redevelopment along
the Main Street corridor. The Redevelopment Agency aims f`
to create a safe, vibrant and walkable downtown, centered
along Main Street. ( / (
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background - historical context
HISTORY OF LAKE ELSINORE BOOM TOWN
Extracted from the `History of City of Lake Elsinore' In 1888, the City population has approximately 1,000
web site. http. / /www.lake- elsinore.org/ residents, and boasts a variety of stores, a lumberyard,
daily mail service, brick buildings downtown, and good
The Luiseno Indians, the earliest known inhabitants, water, soil and climate for agriculture.
call the lake Entengvo Wumoma, which freely translates
into `Hot Springs' by the Little Sea. Native American HEALING WATERS
pictographs can be found on rocks on the Ortega As a prominent stop along the Butterfield Stage Route,
Mountains and samples are also on display at the the word of the healing mineral and sulphur water
Historical Society Museum. within the City quickly spreads. From the beginning,
The City's mineral springs have attracted visitors
SETTLEMENT seeking therapeutic treatments from the late 19th
The Spaniards called the lake `Laguna Grande'; later Century. Built in 1887, The Crescent Bath House, also
part of the Mexican land grant, Rancho La Laguna. known as The Chimes, was one of the first buildings
The 12,832 acre California Rancho was acquired to be built in the downwtown. The building still stands
and setttled by Don Agustin Machado in 1858. The today in historic downtown and is a registered national
Machado's adobe house became part of the historic historic site.
Butterfield stage route, as a relay station for mail
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and passengers, and still stands today near Grand - A
Avenue.
FOUNDING FATHERS • -
In 1883, the Machado Rancho was sold to City founder
Franklin Heald for $24,000, realizing a dream that will
endure and evolve as the future City of Lake Elsinore.
City founders included Franklin Heald, Donald Graham,
William Collier and Margaret Collier Graham (brother
to William and wife to Donald). Margaret Collier
Graham picked the name "Elsinore" because she liked INDUSTRIES
the sound, a name taken from Shakespeare's Hamlet. In 1888, the industries that supported the economy
It is the first `brand' name of three that the City adopted included coal and clay mining, gold mining, ranching
later. and agriculture (fruit, nuts). The Good Hope Mine
yields two million dollars worth of gold during its'
CITY INCORPORATION working years and is operated on and off for 90 years
The residents voted to incorporate the City on April 9, before high groundwater ends its run and forced its'
1888. At that time, Elsinore is in San Diego County. closure. The railroad first served the town in 1885. The
In 1893. the City became part of the newly formed Sante Fe train depot still stands today, at the corner
County of Riverside. of Graham Avenue and Spring Street, which serves
as the Lake Elsinore Valley Chamber of Commerce
headquarters.
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background - historical context
HISTORIC BUILT ENVIRONMENT A GOLDEN AGE
There are two historic buildings within the boundary The 1920s Lake Elsinore was established as a
of the historic downtown, the Crescent I3ath House/ playground for the rich and glamorous, from the
Chimes Building and the Grand Army of the Republic Hollywood and LosAngeles. The Valley hosted Olympic
Armory Hall. Both are currently listed in the National teams for training and high speed boat racing on the
Register of Historic Places RHP. The Chimes building, lake.
built in the 1800's was one of the first buildings to
be built within the City of Lake Elsinore. The list of DEVELOPMENTS IN THE CITY
California Points of Historical Interest includes the In 1964, Elsinore elected California's first African -
Grand Army of the Republic Armory Hall and the Lake American Mayor, Thomas R. Yarborough. He was
Elsinore Hot Sulphur Springs. elected to the City Council in 1948. In the 1950s,
the lake completely dried up for the first time in
In the 1980's, the Riverside County Historical recorded history, which lasted for a period of 10
Commission designated Historic Downtown Lake years. In 1964, the lake was artifically filled with water
Elsinore as a local historic district. The historic from the Colorado River, delivered via Metropolitan
downtown is specifically focused on Main Street Heald Water District's Colorado River Aqueduct. The Skylark
Avenue, and Graham Avenue. The majority of the Airport, located in the floodplain at the southern end
buildings within the downtown historic district were of the lake, emerged as a world class sky diving drop
built in the 1920's and 1950's. zone.
The Lake Elsinore Downtown Historic District is The historic Main Street and City Hall were completely
currently listed in the Riverside County General Plan rennovated in 1989. The Lake Elsinore Outlet Center
as a Significant Historical Resource. The list also opened in 1991, boasting over 100 factory outlets.
includes the following buildings: Professional baseball comes to town with the opening
- Masonic Lodge of the Lake Elsinore Diamond Baseball stadium in
- Train Depot 1994, the home of the Lake Elsinore Storm, affiliate
- First Presbyterian Church of the Anaheim Angels and later with the San Diego
- Pioneer Lumber Company on West Graham Avenue Padres.
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connecting to the lake
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22 i fiK �' t � downtown master plan draft
background
IT'S THE NAME: THE CITY OF LAKE EL.SINORE blooms with construction of an earthen levee, project
In 1972, the citizens by popular vote, approved its' wells and a new inlet channel and outlet channel (a
new name: the City of Lake Elsinore. This name separate project). The LEMP project is completed
change was favored as a way to promote the City as a in 1995. In 1997 EVMWD and the City create a
lake- oriented destination area. The State of California landmark Recycled Water Task Force, to explore the
Parks & Recreation Department owned the lake and a acceptability of using recycled water to supplement
campground recreation area until 1993, when the lake the lake in dry years. State voters approve $15 million
assets and water rights are turned over to the City and in bonds to create the Lake Elsinore & San Jacinto
Elsinore Valley Municipal Water District. Watersheds Authority, which develops and constructs
projects to improve water quality and habitat in the lake
and surrounding watershed. Nearly ten years after the
Recycle Water Task Force, Lake Elsinore becomes the
first natural lake in California to win approval from the
state for use of recycled water, which is safe for full
body contact.
NATURE'S WAY
In 1981 and 1983, as a result of El Nino conditions,
Lake Elsinore suffered from the worst flooding in
recorded history; a souvenir flood booklet quickly
sold out. The 6,000 acre lake and back basin fills with
runoff from the San Jacinto River, flooding parts of
Grand Avenue and Corydon Road, which knocked out
power for days; several homes are lost and rebuilding
is banned.
s
In 1984, the Lake Elsinore Management Project is
lobbied for in Washington, D.C. by Elsinore Valley
Municipal Water District and the City, who are
successful in obtaining a US Bureau of Reclamation
Small Projects Act loan and grant of $39.6 million to
build the project. The project is sold to residents as
ending the cycle of flood and drying, fish kills and algal
connecting to the lake 23
background
CIVIC CENTER DESIGN COMPETITION DREAM EXTREME
A Civic Center Design Competition was held in 2007 For the third time since the City's founding, a distinctive
to decide the location and design for a new city hall, brand identity was developed to position the City for
council chambers, post office, public library, business the future: Dream Extreme! The branding slogan,
incubator, and other government offices within the "Dream Extreme," was designed with "deep roots in
downtown. Two sites were identified by the City for the history and culture of Elsinore and continues to
the proposed Civic Center. The first site included 9.54 build on those attributes that make Elsinore a viable
acres on Main Street and Heald Avenue by the Cultural town." The new logo and slogan `Dream Extreme'
Center, and the second site included approximately 17 were adopted in 2006 to catch up the City's image with
acres extending to the lake at the south end of Main robust economic progress during the largest growth
Street. Of the design teams shortlisted for the project, boom in the City's history. Lake Elsinore's population
22 of 24 selected the lakefront property. In July 2007, is nearly 50,000 in 2007. Major "big box" retailers and
three finalists were selected including Brian Healy dozens of new retail and commercial businesses open
Architects of Boston, Hanna Gabriel Wells Architects between 2006 and 2008.
of San Diego, and Koning Eizenberg Architecture of
Santa Monica. However, during a public meeting, C ITY OF
citizens criticized and voted against the proposed •
designs. A consensus for location and design of the
LADE LSINOR,E
new Civic Center was not reached. As a result, the
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City halted plans for the Civic Center and pursued a �i„, DREAM EXTREME
greater downtown master planning effort.
GENERAL PLAN UPDATE CELEBRATE 120 YEARS
The Downtown Lake Elsinore Master Plan was spurred In 2008, the City celebrated its 120th anniversary,
by several events. Firtsly, the City of Lake Elsinore choosing the theme `The Spirit of the Drearn' to honor
has been making revisions to their General Plan. It the founders and those who have forged the City's
is envisioned that the proposed General Plan will be progress to date.
"based on a vibrant vision of Lake Elsinore for the 21st
century" and plans for "a city that has remembered,
retained, and recreated the important qualities of
its rich culture and history." Some specific goals of
the General plan are to be "more than a bedroom
community...a balanced urban community, capitalizing
on the lake as a tourist destination" and "develop a
sustainable City that will be able to meet the needs of
its current residents without compromising the ability of
future residents and visitors of the City to enjoy a quality
of life that meets or exceeds their expectations."
24 L ,KF IN()i downtown master plan draft
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LAKE ELSINORE DOWNTOWN MASTER PLAN PUBLIC OUTREACH
The Lake Elsinore Redevelopment Agency engaged The public outreach process began in October 2008,
the services of the Cooper Carry team to undertake a and has been coordinated by Cooper Carry throughout
comprehensive downtown master plan. The purpose of the master planning process. From the outset, the RDA
the downtown master plan is to identify the goals and and the City of Lake Elsinore have embraced an open
opportunities for future development within Downtown dialogue with the community and required that the
Lake Elsinore. The purpose of the Downtown Master master plan and its implementation respond directly
Planwastosettheguidelinesforthefuturedevelopment to the needs and desires of the public and community
as it relates not only to the City Hall / Civic Center but stakeholders. The community outreach has continued
to the downtown as a whole. throughout the process with stakeholder meetings,
public workshops, small forum group meetings and a
One of the objectives of the Downtown Master Plan study session with City Council members and officials.
was to engage the community and citizens of Lake In addition, the consultant team and City officials have
Elsinore in a consensus - building process. A series engaged in regular working group meetings, to discuss
of public workshops were scheduled to determine the specific details.
goals and objectives within the community of Lake
Elsinore. The goal of the public outreach is to gain input and
support from the community about the future of their
PURPOSE downtown. We recognize that the success of every
The Lake Elsinore Downtown Master Plan provides downtown is all about the people who will use it on a
a vision and strategic framework to guide the future daily basis, whether they live, work, shop, play or eat
development of its' downtown. there.
The purpose of this Master Plan Document: On December 6, 2008, a public workshop was held to
establish the goals and objectives for the downtown
1 - Identify the goals, objectives and desires of the master plan. The workshop was divided into three
community to create a vision and organizational parts, metaphorically based on important components
framework for downtown Lake Elsinore; of a traditional waterfront downtown: the Town Square,
Main Street, and the Pier. The idea was to encourage
2 - Create a master plan that is grounded in reality... a maximum participation throughout. Convening at
plan to build for generations to come. the Town Square to be introduced to the happenings
downtown, participants would then take a stroll down
3 - Develop a phasing strategy for implementation, Main Street to identify what would make downtown
through public and private partnerships; viable and livable. Ending at the Pier, they would
consider ways to make downtown Lake Elsinore a truly
memorable place. The following pages summarize the
findings from the public workshops,
connecting to the lake 27
public workshops
THE MAIN STREET GAME
PUBLIC WORKSHOP SUMMARY CONNECTIVE ARCHITECTURE
The City of Lake Elsinore, the Lake Elsinore
Connective Architecture strives to reengage people to people,
Redevelopment Agency, and Cooper Carry, Inc. people to environment, and people to place .
conducted a consensus - building workshop on
December 6, 2008. The purpose of the workshop
was to identify clear goals for the future of downtown
was defined as capable of working. functioning or de-
Lake Elsinore. The workshop was divided into three veloping adequately having a reasonable chance at succeed -
parts, metaphorically based on important components ing; financially stable; having the ability to grow, expand and
of a traditional waterfront downtown: Town Square, develop
Main Street, and Pier. The idea was to encourage
maximum participation throughout. Convening at
the Town Square to be introduced to the happenings was defined as fit or pleasant to live in suitable for
downtown, participants would then take a stroll down living in habitable; comfortable worth living: endurable.
Main Street to identify what would make downtown
viable and livable. Ending at the Pier, they would
consider ways to make downtown Lake Elsinore a WAS DEFINE AS NOTEWORTHY SIGNIFI-
truly memorable place. CANT, WORTH BEING REMEMBERED OR NOTED: RE-
MARKABLE.
town square The Town Square was the
stage for a public forum. Participants were asked to
respond to the important issues that have arisen from
the General Plan update process and Civic Center 19 ) k
Design Competition. Their comments, listed below, ,.
reemphasized some points already identified and
brought new issues critical to the success of down-
town Lake Elsinore to light.
-OH Ran ' F
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28 i iO& downtown master plan draft
public workshops
DOWNTOWN WORKSHOP COMMENTS
• bike paths and walking paths respectful to property A/Pr -.111/
owners — linear connective spine
• transportation water taxi or ferry across lake, bus
system, trolley bus, etc . j
• large public area at lake direct access to lake
• connection of boat launch and senior center along t° ,1 .-,,,, ,.
Lakeshore ti`
• signage
• flood prevention
• connectivity of downtown
• connective architecture connect 2 sides of lake?
• don't ruin nature /character of lake elsinore unique
• what is memorable about Lake Elsinore? AiI
• safety in downtown no lights, sidewalks, stores open, �� * -+ 1 ,
ccty, more people ;Ili i iii/ 1
• no landscape around lake why isn't it cleaner /safer? IV ; ; 1111' .' 1
• parking on main street (City Hall) IN' hail
• water features, windmills on the hills des. sr 1/
• historic instead of "Old Town" references; there are /1 , y mot`! .'.
:
places that don't have the same historic fabric as Lake '3'1
Elsinore — "Faux" downtowns
• civic center as a part of downtown i I P1
• sidewalks by schools 1
1 1111 L
• stronger stadium connectivity 1 »I
• lake activities sail vs. power boats, fishing, no casino
i wli:
• reuse of old buildings why are they not being reused?
What are the issues, costs? Some buildings are eyesores
and need more City involvement j 0
• add social security office downtown
• civic center new roads, one -way streets, improved }
roads
• city park to stay deeded in perpetuity — water tower
deeded to city
• seniors in downtown - better connection
• hot springs underground well — reuse within downtown
• new business park not on the lake but integrated into
downtown
• boardwalk around lake private ownership issues
— opportunities for connectivity
connecting to the lake 29
jublic workshops _�
main street Leaving the Town Square, there is an opportunity to spread these uses along
Main Street to help catalyze new investment and
the workshop participants took a walk down Main
development around existing historic shops and other
Street. Six shop fronts (with tables behind) were set
uses, while also addressing some of the vacancies
up along the theoretical street, three on either side of
and infrastructure needs in downtown. Traditionally,
the street. Each shop represented a different topic
Civic buildings are the most prominent features of
important to creating a viable, livable, and memorable
a downtown, embodying the spirit the community
downtown. The color -coded quote cards determined
at large. They become the visual representation of
at random the six discussion groups and the shop
where a city has been and where it is going.
at which they would begin. The six topics were:
Architectural Character, Civic, Commercial, Public COMMERCIAL
Realm, Residential and The Waterfront.
Commercial development is integral to establishing
ARCHITECTURAL CHARACTER viability in downtown Lake Elsinore. The Proposed
The influence of existing architecture on the form of General Plan calls for commercial development
future developments in downtown will begin to define along Main Street from Lakeshore Drive to the I
an Architectural Character. Historic buildings in Lake 15 Freeway, a mile long corridor. The feasibility
Elsinore date from the late 19th century and were of attracting viable commercial uses to cover the
built to meet the functional and aesthetic needs of length of Main Street, especially in current market
the City and its people. These needs may not be conditions, is questionable. A more focused hub
the same today, and the architecture must respond of commercial activity may be a wiser strategy that
appropriately. ultimately contributes to a stronger downtown.
CIVIC PUBLIC REALM
The Civic Center Design Competition presented The Public Realm is the inter connective fabric of
the need for a new city hall, council chambers, downtown where people can gather and interact
post office, public library, business incubator, and with other people and the environment. It is this
other government offices in downtown. Instead interaction that begins to create the sense of place,
of concentrating these uses into one Civic Center, shaping its unique character and ultimately making
-ate,.
30 I HU gjt.Stn<� downtown master plan draft
jublic workshops
it memorable. The Public Realm includes sidewalks WATERFRONT
and crosswalks, parks, landscape and hardscape The Waterfront is one of the most important
features, signage, lighting, awnings and shading components of downtown, providing an opportunity
structures, street furniture, piers, boardwalks, and to make a visit to the City a memorable experience.
other components that influence and inspire the Historically, the City developed around the quality of
pedestrian experience. Improvements within the life supported by the lake, the largest of the handful in
public realm can change negative perceptions of southern California that are natural. Today, downtown
downtown, enhance connections along Main Street is disconnected from the lake. The Waterfront
from the 1 -15 Freeway to the lake, and make downtown discussions sought to identify how to re- establish
a more pedestrian - friendly, vibrant, and memorable this important relationship. The Proposed General
place where people want to be. Plan allocates the waterfront area in downtown as
Open Space /Recreation, which allows currently for
RESIDENTIAL open space and passive /active recreation, as well as
Integral to making downtown Lake Elsinore a safer commercial recreation facilities provided they exhibit
and more active environment is creating more exceptional architecture / site design / amenities.
opportunities for people to live downtown. Currently,
downtown consists primarily of commercial uses
and land vacancies. When businesses and shops
close at night, there are no "eyes on the street,"
which can make one feel uncomfortable and unsafe.
Encouraging people to live downtown can help to
deter these negative perceptions. More people living
downtown can make businesses more viable by
creating local demand, extending the hours of shops
and restaurants. Main Street can then become an
inviting place to be from early in the morning until late
in the evening.
111 w , Rt
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connecting to the lake 31
public worksh _ _..,
the pier The workshop culminated with a
visioning session held on The Pier. An oversized board top 5 dollar
game was set up, with empty squares (similar to the
squares on a Monopoly board) forming two
property q p Y ) g investments
rows. Workshop participants were asked to identify
the elements from the Town Square and Main Street pier ($240)
discussions that they believed were most critical to street improvements ($150)
making downtown viable, livable and memorable.
streetlights, landscape,
These elements were then written in to the squares
to fill out the board. Each participant was then given sidewalks
three fake ten - dollar bills. By placing money in the
city/public-purchased land
squares, they indicated where they wanted the City to
invest money. The table opposite lists the elements, ($120)
in order of dollars allocated to them.
boardwalk ($100)
city hall ($80)
$70
lake accessibility
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32 1-.1k1 tsinci downtown master plan draft
public workshops __
additional
dollar investments:
$50
main street to lake connection
waterfront park
$40
canal /channel riverwalk
ferry
$30
library
performing arts center
p.r. / perception and marketing
home rehab grants
$20
green initiatives
geothermal, sustainability
affordable housing
museum
post office
maintenance
Lakeshore drive connection
$10 •
sulphur springs
parking structure
law enforcement
entry archway
workforcetraining
ymca /boys and girls club
earthquake retrofit facades
grants
stoneman road crossing
$0
water tower park
revenue /public boat slips
retrofit of main street public art
code enforcement
trolley
connecting to the lake 33
'5 in 5' guiding principles _
These "5 in 5" Guiding Principles outline the 1
Vision for re- establishing the downtown asthe celebrate the lake
heart of the City. • Celebrate the location of the downtown as the "City
on the Lake" with a new "Waterfront District"
• Physically connect downtown to the lake with the
re- alignment of Main Street, Lakeshore Drive, Library
Street
• Enhance the existing City Park with the re- alignment
livable, viable and memorable of Main Street, with a new civic gathering space with
views of the lake
--2'. ' ' ' ' ' ' ' ' ' ,,.,' '''''. : "I ':: ' ii Now, up
• Provide public access to the water with a new
-4 yy Waterfront Park and pier, at the termination of Main
t c ° w Street 1.
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create a vibrant and sustainable
r i x d downtown
• / k•,„ • Create vibrant livable, viable and sustainable
/ < environment in downtown.
R4 .'$ ~ • Restore historic facades with seismic retrofitting,
where feasible
y " • Encourage the infill of vacant lots with quality
' •`,. '''''''',$ r ' mixed -use development with a variety of residential,
Dutf •
office /commercial, retail, cultural and civic uses
• Encourage quality, mixed - income and affordable
. housing developments for all age groups to activate •
downtown and Main Street
FIAT 11IVOTL 1111.KIVG DISTItI( Ts FIVI-: DISrIACT 1)1s- rill( is
• Enhance and improve the quality and mix of retail
shops on the historic Main Street; outdoor dining
• Develop business incubator on Main Street with
retail ground floor
• Attract quality office development in downtown;
allow Class A office buildings in the Gateway District
Li/
... • Improve public safety and perception of downtown,
through streetscape improvements, lighting and
jig new sidewalks using Crime Prevention Through
. Environmental Design (OPTED) principles
• Provide for a variety of cultural and arts facilities
mow and programs that will draw citizens and visitors to
^ - the downtown, including farmers market, art events
• Convert existing Cultural Center back to a community
playhouse /community center
• Develop programs for the relocation of architecturally
significant homes to vacant lots
EXISTING STRFFT DIAGRA\1 PROPOSED STREET DI .M
• Develop grant and educational programs
to assist with property upgrades and shopfront
enhancements
• Celebrate the waterfront environment with lakefront
34 t Hu ( n(w downtown master plan draft
'5 in 5' guiding pr inciples
and creek improvements, with riparian zones •
3 create a civic identity
• Celebrate Lake Elsinore as the "City on the Lake" with a new
"Waterfront District" anchored by a new pier as an extension of 1
Main Street with new Waterfront Park
• Create memorable public buildings, and new city facilities
as catalysts for infrastructure improvements: City Hall, library,
museum and cultural buildings
• Enhance the existing City Park with the re- alignment of Main
Street, and create a new public square on Main Street with close
proximity to City Hall
• Purchase land for future public - private partnership
developments
• Protect historic building character within the historic downtown
district
•
• Create a public circle or roundabout to reduce the perceived
length of Main Street
• Develop design /art program for gateway portals, district markers
and water features
4 • Encourage community participation in public gardening, street -
improve walkability and connectivity
tree planting, and supplemental maintenance of the public realm • Enhance connectivity from the downtown to the lake
• Develop retail /storefront criteria to enhance pedestrian /retail • Create walkable districts based on 5- minute walking zones to
experience minimize perceived length of Main Street
• Enhance civic identity of downtown to passing traffic on 1 -15 • Create walkable streets with new sidewalks, curbs. streetscaping,
Freeway and quality lighting
• Develop a wayfinding and signage program for downtown • Re -align Main Street to improve connectivity to the lake at
Lakeshore Drive; connect Lakeshore Drive to the downtown with a
new bridge over the creek
• Provide adequate parking with easy access within downtown
• Restore Main Street to its historic cross section with parallel
parking
• Improve pedestrian access by creating a lakefront boardwalk
and enhancing creek edge
• Build pedestrian bridge at Flint and /or Pottery
• Celebrate gateway opportunities
• Implement green strategies in all public right -of -ways as
appropriate, using native trees, waterwise plants, pervious paving,
bio- swalkes and urban agriculture
• Provide alternative transportation options
f 5 develop an urban design framework and
ter guidelines
• Prepare a creative Downtown urban Design Master Plan to guide
the future development within the downtown
• Produce Downtown Urban Design Guidelines to guide futre
development within the downtown
connecting to the lake 35
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Celebrate the Lake
•
36 N �7�'0Y"r downtown master plan draft
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elsinore
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connecting to the lake 37
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42 downtown master plan draft
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48 i H 0 1'411c01Q downtown master plan draft
5 districts - architectural character
atzt I. site area requirements
.., -{ a) Setbacks
A , , b) Permitted Encroachments
• Setbacks
- within Public Right of Ways
II. frontage type standards
Gateway District a) Arcade
b) Forecourt
c) Residential Edge
it d) Gallery
e) Stoop
f) Storefront
} 4 ` g) Exposed Parking Garage
III. architectural design standards
Garden District
a) Building Massing, Height, and Architectural Detail
i. Maximum Length of Building Frontage
ii. Active Ground Floor
erg iii. Building with Base, Middle, Top
iv. Corner Articulation
v. Building Facade
vi. Building Materials
vii. Building Roofs
viii. Building Heights
ix. Building Fenestration - Composition of doors,
Cultural District windows, openings, and their ornaments and
proportions
b) Courtyard Spaces
, c) Pedestrian Access / Paseos
d) Utility Service Areas
e) Green Building Requirements /LEED
t" f / t 1
IV. parking structure, parking
districts, and loading
Historic District
a) Parking Structure
i. Residential Unit Garage
i s ®� ' ii. Freestanding Parking Structure Treatment
b) Parking District
c) Loading
3 a S Ill it i. Non - residential
-
ii. Residential
V. signs and public art
Waterfront District
connecting to the lake 49
the downtown districts
tit
GATEWAY DISTRICT
1
Gateway District
The Gateway District is the part of downtown most '"'r
visible from 1 -15 and the first area through which Y^" " • #S °"
many visitors will pass. This district must make a ° ; *�'" fa
k -ar '" .4. . ' •`
positive impression whether seen from a distance or
up close. Class A office buildings, at 5-6 stories, will a ±' ' ,+
be the tallest in downtown. Their prominence and d
t
architecturalqualitywillmakethemiconicsymbolsof + ',
the rebirth of downtown. At street level, a pedestrian rr - " - � -... f s
aesthetic must be maintained. Buildings fronting
Main Street will feature retail space at ground level 1 �a.
(mostly to serve offices). Parking structures will be %', r
needed to accommodate the high volume of cars
that will accompany these office uses.
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50 1 Nti rncniT downtown master plan draft
the downtown districts
GARDEN DISTRICT i ''
Beyond the Cultural District, the retail focus of Main
Street will fade. A residential neighborhood feel .1-
will be supplemented with small office users along
Main Street. Fronting Main Street will be modified
mansion homes built to accommodate 4 to 8 units
of residential over office uses on the ground floor.
The buildings will be set back 70 ft from the street _
to allow for a strip of public gardens. The gardens, #
maintained by the community, will grow fruit,
vegetables, herbs, etc. and potentially supply local i
markets. Townhouses and row houses will fill the ,.-J i
backside of the Main Street blocks. Development 1 1 .,:0'' .e
between Spring Street and the creek will be for larger .
(office & commercial) uses, and ample land will be
■ ' : 1 Jr
allocated to the restoration of the creek side. It is
strongly recommended and encouraged that the rg
existing hot spring hotel be preserved as a hotel or ,
bed and breakfast (small and boutique in nature),
which is a historic and significant natural resouce
and asset in the Garden District.
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connecting to the lake 51
the downtown districts
CULTURAL DISTRICT Apt
Few cultural buildings currently exist in downtown.
Thereisa needfora concentrated collectionofcultural
attractions and venues to draw people downtown
and celebrate the City. Such a development would
be a perfect complement to the Civic Center and ftitii ,
provide a second hub of public attractions and �,
t.
cultural /civic activity. The Master Plan recommends „-§411014. '- 4 -= = "......wwww..
1 F
diverting Main Street around a circle containing a N o -44 "
new public library and museum, and the historic _ , ,..,” lel.
Armory building. Nearby would be a performing t '
arts center, supplemented by mixed -use retail and - a ?
residential. The entire district would be served by a ; , -
single parking structure. """ "+a
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52 1 „ti iiiORJ downtown master plan draft
the downtown districts
HISTORIC DISTRICT
The existing commercial core of Main Street, running `
roughly between Prospect and Peck, is where the '{ �!
historic character of downtown is most visible. The ,r. .
facades exhibit an architectural character worth
preserving in some fashion, but the structures are in ,, .... �"
need of retrofitting. Any major renovation or retrofit 4! ; y ` "
of existing buildings and shops along Main Street , ; t
e
shall include the development of the air rights above - ,
for up to 2 floors (residential or commercial uses)
as activators on the street. The heights of any new Ilia
buildings developed within the air rights above the , j 9 '
historic section of Main Street shall vary in heights L 4 " `' i 9� ii 0
to prevent a"bowling alley effect" Several buildings :. , 'to! . t ,, c �s.-' '
have been registered on the National Register of _ `� w Ci j,, ¢ ,
Historical Places. To the east of Main Street there are • „' la - A-4 1
historic bungalows which have potential to add to * s `�,�. t '�
thecharacterofthedistrict. Highlighting the historic 17. ! � ` ,.
character of this district will be a priority, and new 11 �.,
development and infrastructure changes should .. ! 4 ` .
respect this goal. o i .• ',
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connecting to the lake 53
the downtown districts
WATERFRONT DISTRICT
it
Lake Elsinore is the City's primary attraction...it is also an economic and
environmental resource. The Waterfront District, celebrates its location on ! .0.4. ; „
lake and will be the centerpiece of a revitalized downtown and lakefront. `, 10 .
A new City Hall will be the cornerstone of the Waterfront District, with new e
government offices and council chambers, a town square, retail space, 1 t!
and shared parking structure. A variety of mixed -use developments, with
*rt
ground floor retail with residential above, will line Main Street. Main Street '14 « # P
will be realigned to connect the downtown to the lake with a new pier.;
77
i
The ier ■ will feature a variet of waterfront uses including a resort hotel ,;, \;', f►
and spa, restaurants, shops and recreational uses with kiosks for use by �' ., ;� "'tk
✓ , .. au , -.4 i 4 , s.
farmers markets and craft stalls. A new waterfront park will feature a variety x.31 M, • j' 4 4
of active and passive uses, including an Environmental Nature Center, an • t 4 * • 44
events lawn /amphitheater, and a boardwalk. Lakeshore Drive will be re- 111 ' t
* . .._ . 111.,.',, i t.
connected to the downtown with a new bridge over the creek. The lake
edge, along with the creek, will be restored to a more natural, riparian state f4 Irltir
with interconnected system of trails and boardwalks. The new Waterfront •' .'
District and Lakefront Park will enhance the public access to the lakefront, , ` _ y , , ' rte .. 4 *
with its water based activities and attractions. r',,,.
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54 I' "KF U �! ""tJ downtown master plan draft
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56 " I«c`Itr downtown master plan draft
streetscpas - street hierarch _
STREET HIERARCHY
x i
""'�* �e The streets within Downtown Lake Elsinore
create the framework that will make downtown
`°"upn r a connective, walkable, lakefront environment.
This framework is composed streets, blocks, and
44 *".4e.z At ittt
districts that been organized to maximize density
a and land use opportunities; to enhance connectivity
to neighborhoods adjacent to downtown and also
'tit° i ttitif I ii v
1 VP. 0 ' i improving mobility within downtown; to establish a
Av 4* character that helps to define the districts; to employ
"'"„«, sustainable practices such as urban agriculture and
bioswales in both streets and alleys; to link - green
�� �„ „ streets" to the Temescal Wash, as riparian, linear
park corridor that connects downtown to the lake; to
'+, provide a memorable and quality sequence through
. downtown from the 1 -15 Freeway to the lake; and
4411i to celebrate the creation of "great streets" within
downtown.
f ,„, wo
1
street hierarchy diagram
LEGEND
4
Great Streets
4
,...,,..„.. ,tif' .-
® Service Streets
Green Streets
Civic Streets
Edge Streets
Neighborhood Streets ' a '` > ii , a ° - :A tip:
Green Corridor/ Temescal Wash i
Alleyways are located at various locations
v
throughout the downtown ' rf i i .- }
green corridors /trails along Temescal Wash
connecting to the lake 57
streetscapes - street types
STREET TYPES Civic Streets include:
Great Streets — These streets serve as major ❑ Franklin Street
access points into downtown from the 1 -15 Freeway, ❑ Limited Avenue
to downtown adjacent neighborhoods, and along the ❑ Library Street
lake. Great Streets have the ability to create the most
memorable experiences within downtown. They set Edge Streets — Edge Streets create the boundary
the standard for the quality of the public realm. edge for downtown and should be articulated to create
❑ Main Street a transition between downtown and the adjacent
❑ Lakeshore Drive (also a Green Street) neighborhoods.
• Graham Avenue (also a Green Street) ❑ Riley Street
❑ Ellis Street
Service Streets — Service Streets serve as a ❑ Chestnut Street
business route that carries heavy traffic for business ❑ Short Street
and commercial activities in downtown and allows for ❑ Ridge Street
Main Street to have the ambience of a Great Street.
❑ Spring Street Neighborhood Streets — These streets are the most
private streets in downtown, and as a result, they carry
Green Streets — These streets operate as less traffic than the other streets and naturally slower
"green" corridors that connect downtown adjacent cars due to their narrow, intimate nature. These are
neighborhoods to downtown, and vice versa. Green the streets where children can safely play or ride their
Streets create a strong link to the Temescal Wash bikes.
utilizing bioswales for stormwater management, shade n Peck Street
from trees for comfortable streets and sidewalks, and 7 Prospect Street
other sustainable practices to improve environmental o, Sulphur Street
quality of life issues. ❑ Olive Street
Flint Street
❑ Pottery Street Alleyways - An alleyway is a narrow lane found
Sumner Avenue within the downtown which usually runs between or
• Heald Avenue behind buildings. Alleyways are designed to provide a
• Graham Avenue vehicular service access at the rear of the properties
Limited Avenue for deliveries, fire access and parking. Some existing
0 Lakeshore Drive alleyways in downtown are very narrow at 20' wide.
The master plan proposes several 28' wide alleyways
Civic Streets — Civic Streets provide access to to provide a rear access to parking and garages. All
important civic open spaces, both City Park and the alleyways within the downtown should be paved to
Circle Park. These streets should be designed to provide a shared pedestrian and vehicular access.
celebrate and accommodate the needs of each of
these major public spaces in downtown. These streets
may have special paving to denote the arrival into
these important spaces.
58 ., V � ry � i _ downtown master plan draft
streetscapes - great streets __
main street (gateway district)
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---* ' downtown master plan draft
streetscapes - great streets
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65
connecting to the lake
streetscapes - civic streets
Franklin Street, Limited Ave. and Library Street
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streetscapes - edge streets
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streetscapes -
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master plan draft
downto 'foss 01,11i(li.j.
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streetscapes - alleyways .
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connecting to the lake 69
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In the early 1900's, agriculture was a major industry in Lake Elsinore. The major
crops included hay, grain, walnuts, pecans, almonds, citrus fruits, grapes, apricots, „}
pears, peaches, watermelons, tomatoes and olives. Over the last century, Lake
Elsinore became more urbanized and through time urban developments have "
s.
gradually taken over the agricultural land. The recent downturn in the economy, : , r :
has left many sites within the downtown vacant. Many of these sites are now left Gateway District
brown and underutlized and generally detract from the character and aesthetic
appeal of the downtown. •
ni-
The `Edible Landscapes' Initiative `°
Through a green and sustainable approach, the `Edible Landscapes' Initiative, aims
to reintroduce agricultural and edible crops into downtown City of Lake Elsinore.
Preference should be given to edible species, wherever possible, throughout Garden District
the downtown. These products can be sold at the local Farmers Markets, local
grocery stores and served in the local restaurants and eateries. The sustainable
landscape will support the local economy and employment within Lake Elsinore.
throughout the downtown.
it
The `Edible Landscapes' Initiative aims to create:
A renaissance of the agricultural history of Lake Elsinore in the 21st
Century Cultural District
Create a culture of environmental responsibility within Southern California
Improve the health and education of the local population through
v co
environmental stewardship
The following pages outline the landscape planting framework that will be •
implemented to create a sustainable and edible landscape for the local population ut
within downtown Lake Elsinore.
All tree species specified on the following pages should be verified for hardiness, Historic District
exact locations and availability with a registered California Landscape Architect.
Care to be taken when planting trees in locations adjacent to sidewalks and
streets.
Waterfront District
connecting to the lake 71
landscapes
master plan
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72 1,-.1„i u i & j downtown master plan draft
landscapes T
gateway district
Purpose:
The Gateway District provides the corporate image of Lake Elsinore's Main Street. It offers the The 20' wide
sidewalks will accommodate casual strolling and sidewalk dining, as gateway to the downtown from the 1 -15
expressway. The character of the street will provide for daytime activity and support retail associated with
office workers and hotel guest. The aim is to create a refined and formal gateway image to the City that can be
integrated with the beauty of the surrounding valley and lake. Gateway District is the 'Welcome' to Downtown
Lake Elsinore.
Landscape Species:
Great Street: Main Street
Canary Island Palm Pheonix canariensis
California Fan Palm Washingtonia filifera
California Sycamore Platanus Acerifolia
Green Streets:
Camphor tree Cinnamonum camphora
Neighborhood Trees
Cashew Anacardium occidentals
Chestnut Castanaea sp.
Citrus Trees Citrus sp.
Hazelnut Cory lus sp.
Ginko Ginko biloba
Olive Olea europaea
Canary Island Palm
Pheonix canariensis
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Tall Palms with canopy trees California Sycamore
for shade Platanus Acerifolia
connecting to the lake 73
landscapes
garden district
Purpose: Hazelnut Corylus sp.
The Garden District is the residential mixed use area Holly Oak Quercus ilex
of the corridor. The corridor will provide for an inviting Ginko Ginko biloba
walking, strolling experience with areas for rest and Olive Olea europaea
relaxation. There will also be places to stop and admire Evergreen Pear Pyrus kawakamii
the beautiful gardens that punctuate one's travel along Pecan Carya illoensis
Main Street. Also, the Garden District will offer the Pistachio Pistachio vera
opportunity for residents to explore and participate in Stone Pine Pinus pinea
urban agriculture through the community horticultural Strawberry Tree Arbutus unedo
gardens and homegrown crops in the yards. It will be Strawberry Guava Psidium cattleianum
the location to garden and yield from the land for one's Pomegranate Punica granatum
own use and contribute to the local economy.
Vegetable crops - Tomatoes, field greens,
Landscape Species: Seasonal Flowers var. - Dahlia, Agapanthus, roses,
Great Street: Main Street bird of pardise
Canary Island Palm Pheonix canariensis
California Fan Palm Washingtonia filifera
Green Streets:
Bigleaf Maple Acer macrophyllum
Californica Buckeye Aesculus sp.
California Sycamore Platanus Acerifolia
Camphor tree Cinnamonum camphora
Strawberry Tree Arbutus unedo
Neighborhood Trees
Almond Prunus dulcis
Apricot
Avocado Persea Americana
Canary Island Palms Pheonix canariensis
Cashew Anacardium occidentale
Chestnut Castanaea sp.
Cherry Prunus
Citrus Trees Citrus sp.
Citrus trees — Sweet Orange (Citrus x aurantium)
Coast Live Oak Quercus agrifolia ] ,1
Cork Oak Quercus suber
Eucalyptus var. 4
a ,
74 t c ti i &E downtown master plan draft
landscapes
garden district
*
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Seasonal flowers, fruits and crops
connecting to the lake 75
landscapes
cultural district
Purpose:
The cultural district will serve to provide for the artful expression of Lake Elsinore's Main Street corridor. The
Cultural district is centered on a new central circle and cultural plaza focused around a new library, museum, and
the historic armory building. Many residents will live around cultural center infusing this portion of the corridor,
both day and nighttime. The central public space is in essence the public cultural plaza for Lake Elsinore. The
architecture and landscape of the Cultural District is an artful expression of the area with the use of traditional
materials in a contemporary way. The streetscape will sophisticated and elegant and represent the cultural heart
of Lake Elsinore. This is the district where there are many cultural opportunities for citizens and tourist to Lake
Elsinore and is clearly identitifiable when viewed from above.
Landscape Species:
Great Street: Main Street
Jacaranda Tree Jacaranda mimosifolia
Mexican Fan Palm Washingtonia robusta
Green Streets:
Bigleaf Maple Acer macrophyllum
Californica Buckeye Aesculus sp. �, !_�
California Sycamore Platanus Acerifolia
Camphor tree Cinnamonum camphora
Jacaranda
Strawberry Tree Arbutus unedo Jacaranda mimosifolia
Neighborhood Trees
Almond Prunus dulicis
Cashew Anacardium occidentale
Chestnut Castanaea sp.
Citrus Trees Citrus sp.
Hazelnut Corylus sp.
Ginko Ginko biloba
Macadamia Nut Tree Macadamia integrifolia
Olive Olea europaea
Pecan Carya illoensis
Pisatachio Pistachio vera
Stone Pine Pinus pinea
Washingtonia Palm
Washingtonia robusta
76 i Ha strioils downtown master plan draft
landscapes
historic district
Purpose:
The historic district is the commercial center of the Main Street corridor. The overall purpose is to enhance the
existing character of the district. This district will provide an exciting shopping experience with restaurants,
cafes, and boutique locally owned shops.
Landscape Species:
Great Street: Main Street
Existing California Sycamore Platanus Acerifolia to be retained.
Selective pruning and thinning where necessary.
Green Streets:
Bigleaf Maple Acer macrophyllum
Californica Buckeye Aesculus sp.
California Sycamore Platanus Acerifolia
Camphor tree Cinnamonum camphora
Strawberry Tree Arbutus unedo
Neighborhood Trees:
Almond Prunus dulicis
Canary Island Palms Pheonix canariensis .1
Cashew Anacardium occidentale
c
Chestnut Castanaea sp. - ' ;n��i
Cherry Prunus California Sycamore
Citrus Trees Citrus sp. Platanus Acerifolia
Coast Live Oak Quercus agrifolia
Cork Oak Quercus suber
Eucalyptus var.
Hazelnut Corylus sp.
Holly Oak Quercus ilex G %` , ; s ' ` ad
Holly , y
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Ginko Ginko biloba „ _ * /�
Olive Olea europaea
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Evergreen Pear Pyrus kawakamii 9f74' = }
Pecan Carya illoensis r,
co
Pistachio Pistachio vera
Stone Pine Pinus pinea
Strawberry Tree Arbutus unedo -- OW -
}
California Sycamore
Platanus Acerifolia
connecting to the lake 77
landscapes
waterfront district
Purpose:
The Waterfront district will celebrate the uniqueness of Main Street and its proximity to Lake Elsinore. This
district will truly create an environment that emphasizes celebrating the lake. There will be festival flare on the
new proposed pier along with a great public amenity in a new city park and city hall. The landscape framework
and planting will unite theses elements to create a fun waterfront park.
Landscape Species:
Great Street: Main Street
Canary Island Palm Pheonix canariensis
California Fan Palm Washingtonia filifera
California Sycamore Platanus Acerifolia
Green Streets:
Camphor Cinnamonum camphora '
Neighborhood Trees
Almond Prunus dulcis
Canary Island Palm Pheonix canariensis
L •
Cashew Anacardium occidentale !�
Chestnut Castanaea sp.
Cherry Prunus.;
Citrus Trees Citrus sp.
Coast Live Oak Quercus agrifolia
Cork Oak Quercus suber
Eucalyptus var.
Hazelnut Corylus sp.
Holly Oak Quercus ilex
Ginko Ginko biloba
Olive 0/ea europaea
Evergreen Pear Pyrus kawakamii
Pecan Carya illoensis
Pistachio Pistachio vera
Stone Pine Pinus pinea
Strawberry Tree Arbutus unedo
78 V nc�i - downtown master plan draft
signage
■•
all districts �
Movement and directional signage of the downtown along
Main Street from the 1 -15 Freeway to the lake is fundamental
to the vistior experience of Lake Elsinore. for an enhanced
and memorable experience of a downtown on a lake. This
visual and sensual experience is centered around breaking
the mile -long Main Street Corridor into five distinct districts.
Signage plays an instrumental role in making sure the
sequence and relationships between each of the districts in
downtown is seemless and clear. The character and style of
the signage used within downtown shall compliment and be
distinct to each district.
Street furniture and street banners on lighting poles will
identify and define the character within each district.
The character of the signage should adopt the following
principles and elements that relate to each district:
Gateway District:
Scale: grand portal scale
Elements: gateway, monumental, corporate
Garden District:
Scale: residential scale
Elements: interpretive, boutique, gardenesque
Cultural District:
Scale: Cultural, institutional scale
Elements: artful, expressive, unique in character
Historic District:
Scale: historic scale
Elements: historic, retail oriented
Waterfront District:
environmental expressive, educational, commercial,
entertainment, civic. gateway, monumental
The Downtown Master Plan recommends the creation of a
Public Realm Master Plan for downtown Master Plan
connecting to the lake 79
public art
Public Art provides interest and variety to the City's - r hlto
streetscapes and public Realm. Well designed public
art creates an enhanced public realm and can connect
the community and visitors to the culture and history 4
of a particular place. Several public art projects
already exist throughout the downtown, including then' " ° ° ,
mural that celebrates City's 120th anniversary and
honors the founding fathers of the City.
•
The adoption of a Percent for Art policy is
recommended that will encourage the creation of
public art for both public and privately funded buildings
and developments within the downtown. In general, A
Percent for Art program can be implemented in a 1 4 *
variety of ways. The City of Lake Elsinore can create
a public art program and fund, which can be funded
through grants, sponsorship and Percent for Art 4.
monies, generally 1 % of the construction costs, that
set aside generally for public artwork. °' `
Public art will be encouraged throughout the
downtown, including both permanent and temporary
artworks, including art exhibitions, galleries and
workshops. Opportunities for Public Art within the
4 *. 4 4 4
/*
downtown downtown include: , *. _ �
fi$ s
❑ Gateway to the downtown ok,
1 -15 Freeway Entrances/ Exits
Water features throughout the downtown , M
Li Identify character within each district �, !
` i ►:
Incorporated into street furniture ! C
City Park
Public Plazas and Open Spaces
Waterfront District
, Gateways and Entrances to buildings
Vacant Shopfront Art Programs
Decorative Banners and Signage
80 Qi sitioRs downtown master plan draft
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' This Framework outlines the Vision for re-establishing
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" • * •, > * � . : � ,• � A • • and new civic projects are the cornerstones of the •
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84 t „ ti n �, � downtown master plan draft
implementation plan
1. Re -align Main Street to Lakeshore Dr. 31. Implement artful district markers
2. Connect old Main Street to Library Street 32. Encourage quality, mixed - income residential development
3. Create new town square /park with and lost from realigned Main Street 33. Attract quality office development
4. Purchase land for new right -of -way 34. Encourage a mixed -use projects
5. Improve quality of retail shops 35. Provide for a variety of quality programming that will draw all citizens
6. Provide space for outdoor dining to downtown
7. Restore historic facades 36. Enhance retail /entertainment offerings; encourage new development
8. Provide earthquake retrofitting that meets current and future retail requirements
9. Infili vacant lots with quality new development 37. Improve reality and perception of public safety; use CPTED principles
10. Allow residential units on historic Main Street 38. Celebrate gateway opportunities
11. Convert cultural center back to community playhouse 39. Provide sidewalks, curbs, streetscaping, and quality lighting in
12. Develop business incubator with retail on ground floor downtown
13. Develop retail /storefront criteria manual to enhance pedestrian /retail 40. Connect Lakeshore Drive via new bridge over creek
experience 41. Provide alternative transportation options
14. Build a pier as an extension of Main Street 42. Provide adequate downtown parking pools with easy access
15. Create a "Waterfront District ", with mixed use developments to create 43. Create a downtown parking district
an active waterfront district 44. Allocate land for strategic public /private parking partnerships
16. Develop a memorable waterfront park featuring public art and 45. Re -align Main Street to create a gateway intersection at Lakeshore
recreational uses (purchase as necessary land) Drive
17. Encourage mixed -use development and Spa Hotel (purchase as 46. Develop a wayfinding and signage program that addresses all access
necessary land) points to downtown
18. Improve pedestrian access by creating a lakefront boardwalk and 47. Create downtown districts based on 5- minute walking zones to
enhancing creek edge minimize perceived length of Main Street
19. Dredge the lake at the pier 48. Build pedestrian bridge at Flint and /or Pottery
20. Program water activities, farmers market, events, etc. at lakefront park 49. Restore Main Street to its historic cross section; parallel parking
21. Enhance downtown identity to passing traffic at 1-15: modify zoning to rather than angled to improve traffic management on Main Street
allow Class A office buildings in the Gateway District 52. Develop system for enhancing water quality with riparian zones
22. Develop new city facilities, City Hall, within close proximity to Lake 53. Encourage community activism and participation in public gardening,
Elsinore street -tree planting. supplemental maintenance of the public realm, etc.
23. Utilize city facilities as catalysts for infrastructure improvements and
the development of multiple districts
24. New Civic Center anchored by City Hall
25. New town square /park
26. Create a New public circle on Main Street, with cultural uses
27. Purchase land for Cultural District development
28. New library and museum as part of Cultural District
29. Celebrate the environment through lake and creek improvements.
Environmental Nature Center
30. Protect historic building character while augmenting it with new
architecture
connecting to the lake 85
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86 ji downtown master i "KF! P
implementation - taking the plan forward
ECONOMIC FEASIBILITY
market analysis findings
• Real estate opportunities are mid- to long -term due to
current recession.
• After y of rapid growth throughout the Inland Empire, •
recent housing bust, credit crunch, and job losses make near -
term prospects weak for the next few years. ,
• National and regional economic recovery is expected over * r • ,, , iR ,
the next several years, and Lake Elsinore is poised to capture
significant growth. "'
411111 ,
• Continued local population growth is the key to most office
development opportunities. office
• Lake Elsinore has ample land supply and is expected to grow
to over 90,000 people by 2035, while also increasing local OFFICE development Downtown will be increasingly viable
jobs by nearly 50 percent. as the population grows.
Additional people and jobs mean moredemand for housing, • LakeElsinoredoesnothadequate transportation and
retail, office, and hotels. but Downtown offers adequate transportation access and
unique amenities that can attract office tenants.
• Unless major transportation improvements occur (high
speed rail?), the City is unlikely to be a regional employment • In addition to public sector jobs, businesses that provide
hub. direct services to local residents (professionals, health care,
etc.) offer strong potential for Downtown.
• Lake Elsinore is a working -class family town, with positive
economic trends. The addition of high speed rail would be a major benefit for
City has high percentage of children and Downtown's office development prospects.
• The C
y g pe g parents, and ..
low percentages of °young adults" and seniors. 7
• The City's income levels and educational attainment are
modest, but getting higher.
• Downtown has some real and perceived issues to address,
but also unique opportunities.
• Concerns about crime, homelessness, and parking deter 1 ! 4. cif ;' g
�
some potential patrons from coming Downtown, and local �i , ,
spending power is modest due to low incomes. i
• Downtown offers authentic historic character and ie
significant amounts of developable land, especially near �,
the waterfront.
retail
• RETAIL in Downtown will gain increased vitality through housin
local population growth and new attractions. \ ,
• More people living within easy walking distance from Main • HOUSING opportunities Downtown include higher �°` �-
Street will increasetheretailsalesvolumesachievablewithin density developments focused on attainable prices with t
Downtown, but it will still need to attract patrons fro m the neighborhood conveniences.
whole City and the larger region. • Multifamily and mixed -use developments are increasingly , h+ r s $i
• Public improvements to cultural attractions, safety, and marketable in Riverside County as the population grows "� ,
parking can bolster Downtown retail, but retailers should As Downtown improves through public investment, ir
• alsoworktogetheron merchandising and hoursofoperation proximity to commercial, cultural, and recreational
to create a vital destination throughout the day and week. opportunities should make Downtown living attractive.
• The Downtown plan should be conservative about where ▪ Affordable housing is in demand, and may be easier to l r r '' f"
retail is allowed or required, so that the existing historic core finance in near -term than market -rate projects.
can reap many of the benefits of sales growth. r _ k-
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• HOTEL development Downtown can take advantage of
ii
unique waterfront opportunities. * S g °+ s . q %
t iF r • ,
Lake Elsinore's hotel market has seen several significant " !s � g{ , M
r + investments in recent years, but at modest price points, a 9k
K
' 0 I mproved integration with the lake and Downtown for
xnp i recreation and culture will bolster opportunities for upsca
it ,,, \ . hotels, which have performed well regionally. ) '+
connecting to the lake 87
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implementation - taking the plan forward
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CELEBRATE THE LAKE EXTEND MAIN STREET TO THE LAKE
• Build a pier as an extension of Main Street 1. Re -align Main Street so that it runs straight to
• Build new City Hall near the lake Lakeshore Drive.
• Create a "Waterfront District" 2. Connect old Main Street to Library Street
• Develop a Waterfront Park (purchase necessary 3. Retain and enhance the majority of the existing
land) City Park
• Encourage mixed -use development and Spa Hotel 4. Create a larger and revitalized City Park with land
(purchase necessary land) lost due to realignment of Main Street on other side
• Improve pedestrian access by creating a lakefront of existing park
boardwalk and enhancing creek edge 5. Purchase land for new right -of -way
• Dredge the lake at the pier
• Program water activities, farmers market, events,
etc. at lakefront park
connecting to the lake 89
implementation - taking the plan forward
03 it
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3 4
RESTORE HISTORIC MAIN STREET CREATE CIVIC IDENTITY
• Improve quality of retail shops • Develop new city facilities, City Hall
• Provide space for outdoor dining • Utilize city facilities as catalysts for infrastructure
• Restore historic facades improvements and the development of multiple
• Provide earthquake retrofitting districts
• Infill vacant lots with quality new development i.) New Civic Center anchored by City Hall
• Allow residential units above the existing retail on ii.) New town square /park
2nd and 3rd floors of the historic Main Street iii.)Purchase land for Cultural District
• Convert cultural center back to community development
playhouse iv.) New library and museum as part of
• Develop business incubator with retail on ground Cultural District
floor v.) Celebrate the environment through lake
and creek improvements, Environmental
Nature Center
vi.) Protect historic building character while
augmenting it with new architecture
vii.) Develop a memorable waterfront park
featuring public art and recreational uses
90 i Hti o downtown master plan draft
implementation - taking the Ilan forward
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5 6
CREATE 18 -24 HOUR ENVIRONMENT IMPROVE CONNECTIVITY
• Encourage quality, mixed- income residential • Provide sidewalks, curbs, streetscaping, and quality
development lighting on all downtown streets
• Attract quality office development • Connect Lakeshore Drive via new bridge over creek
• Encourage a mixed -use projects • Provide alternative transportation options
• Provide for a variety of quality programming that will • Provide adequate downtown parking pools with easy
draw all citizens to downtown access
• Enhance retail /entertainment offerings; encourage • Create a downtown parking district
new development that meets current and future retail • Allocate land for strategic public /private parking
requirements partnerships
• Improve reality and perception of public safety; use • Re -align Main Street to create a gateway intersection
CPTED principles at Lakeshore Drive
• Develop a wayfinding and signage program that
addresses all access points to downtown
• Create downtown districts based on 5- minute walking
zones to minimize perceived length of Main Street
• Build pedestrian bridge at Flint and /or Pottery
• Celebrate gateway opportunities
connecting to the lake 91
implementation - taking th pla fo rward y
__. s
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7 8
DEVELOP PUBLIC REALM MASTER IMPROVE QUALITY OF SURROUNDING
PLAN NEIGHBORHOODS
• Produce a "Great Streets Manual" and a "Public • Develop programs for city assistance in property
Realm Implementation Plan" for the implementation of upgrades and maintenance education
the public realm • Develop programs for relocation of architecturally
• Develop design /art program for gateway portals significant homes to vacant lots
• Design /construct urban design interventions • Identify and purchase vacant lots for the creation of
• Create a public circle on Main Street neighborhood parks / community activity centers in 5-
• Create a public square on Main Street minute walking zones
• Restore Main Street to its historic cross section; • Encourage quality development of affordable housing
parallel parking rather than angled options for all age groups
• Implement artful district markers, ie. water features,
sculpture, etc.
• Encourage community activism and participation in
public gardening, street -tree planting
• Develop retail /storefront criteria manual to enhance
pedestrian /retail experience
• Enhance image of downtown at 1 -15
• Modify zoning to allow Class A office buildings in the
Gateway District
92 t NKr 11c1 downtown master plan draft
implementation - taking the flan forward
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SET STANDARD FOR QUALITY IMPLEMENT GREEN / SUSTAINABLE
DEVELOPMENT PRACTICES THROUGHOUT DOWNTOWN
• Determine acceptable development standards • Public will set standard; require a minimum level of
through writing and updating existing city code LEED Certification for all public buildings
• Initiate a coordinated marketing campaign to attract • Implement green strategies in all public right -of -ways
quality developers as appropriate
• Purchase land in Waterfront and Cultural Districts i. Trees
and create RFPs for developers ii. Native plants
iii. Pervious paving
iv. Water conservation
v. Urban farming
vi. Bio- swales
• Develop system for enhancing water quality with
riparian zones
connecting to the lake 93
The 'Key' to Downtown
_ ___
MAIL STREET - KEY TO IOWNTOWN ti•lIN• noon the center
PUBLIC/PRIVATE PARTNERSHIP as EXISTING RETAIL .±4 NEW RETAIL EMI OFFICE all CIVIC/PUBLIC RESIDENTIAL
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connecting to the lake
95
the 'Key' to Downtown
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96 I "ti irOitr downtown master plan draft
taking the plan forward - market feasibility study
Downtown Master Plan
Market Study
As part of the Downtown Master Plan, the economic r t ;
sub - consultants, Economic & Planning Systems, Inc., \ :7— "*.'s .
completed the "Lake Elsinore Downtown Market "�� —;.
Study" (See attached Study). Via'
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The study examined the market potentialforresidential, 1' � ' — •
retail, office and hotel development within the study
area Table 1 summarizes the potential real estate ' , � I � , ` '' " '''. •
absorption rates within donwtown. � 1 . - . `
' ,4 - k .ter ,�
The economic study also recommended potential ; `' r • *".
funding sources for the implementation of the projects
identified in the Downtown Master Plan. ;, n
aerial of Waterfront District
Residential 120 -200 Units 790 -1,470 Units
Retail 9,000- 13,000 sq ft 63,000- 95,000 sq ft
Office 12,000 sq ft 80,000 sq ft
Hotel 40 -80 Rooms 150 -300 Rooms
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98 i HUF a,,moKt downtown master plan draft
improvement ro'ects - funding mechanisms
Improvement Project Funding Source
1. The Key Plan: Complete a comprehensive SCAG Funding
and in depth study of the "Key Plan"
2. CompleteaPublicRealmPlan :Acomprehensive Livable Communities Grants; SCAG Compass
plan to establish the landscape, streetscape, Blueprint Program; RDA Funding; City General
public realm infrastructure design, district markers/ Fund
water features, and cost estimates for entire
downtown.
3. Purchase/Trade of Land: RDA Funding; City General Fund; Proceeds from
• Re -align Main Street — purchase or trade Disposition of Publicly Owned Lands; Traffic Infra -
land for new right -of -way from Limited Avenue to structure and /or City Hall Impact Fees; Exactions
Lakeshore Drive. from Development of Adjacent Parcels (Assess-
• Reconfiguration of City Park — trade park ment or In -Kind Contribution)
land lost due to realignment of Main Street with
land on other side of existing City Park to create
new town square /park; negotiate the purchase
or trade land from existing landowners west of
existing City Park
❑ Mixed -Use City Hall — purchase vacant
parcels and parcels owned across the street for
the New City Hall Complex.
4. Connect to the Lake: Design and construct RDA Tax Increment; City General Fund; Proceeds
the re- alignment of Main Street so that it is from Disposition of Publicly Owned Lands;
reconnected on axis to Lakeshore Drive, creating Traffic Infrastructure Impact Fee; Exactions from
a visual terminus at the lake Development of Adjacent Parcels (Assessment or
In -Kind Contribution)
5. Connect the Grid: Connect Short Street to RDA Tax Increment; City General Fund; Proceeds
Library Street where old Main Street veered off to from Disposition of Publicly Owned Lands;
connect to Lakeshore Drive (design & construct Traffic Infrastructure Impact Fee; Exactions from
new street section) Development of Adjacent Parcels (Assessment or
In -Kind Contribution)
connecting to the lake 99
improvement projects - funding mechanisms cont'd
Improvement Project Funding Source
6. Complete Design and Construction of New RDA Tax Increment; City General Fund; Proceeds
City Park: Existing asset currently passive in from Disposition of Publicly Owned Lands; Exac-
nature will be enhanced and expanded to create tions from Development of Adjacent Parcels (As-
a new town square /park. This provides a civic sessment or In -Kind Contribution)
anchor prior to the construction of the new mixed -
use City Hall complex and a catalyst for the
redevelopment of adjacent sites with new mixed -
use development.
7. Business Incubator: Develop business RDA Funding; US Economic Development
incubator with retail on ground floor Administration ($2.6 million grant received)
8. Storefront Criteria Manual: Develop retail/ SCAG Funding; City General Fund
storefront criteria manual to set the quality and
articulation of storefronts to enhance pedestrian/
retail experience
9. Solicit Public/Private Partnership: Solicit a City General Fund; RDA
partnership with a developer through the RFP
process to implement the "Key Plan"
10. Restore Historic Facades: Provide earthquake RDA Funding; Low Income Housing Tax Credits;
retrofitting for existing retail shops on Main Street Historic Preservation Tax Credits; Contributions
from Library Street to Heald Avenue (salvage from developers of new uses; FEMA/OES
existing storefronts or restore to existing character Grants & New Markets Tax Credits
with the ability to develop over the air - rights of the
shops with affordable or low -mod housing)
11. Pedestrian Friendly Main Street: Restore Main RDA Tax Increment; City General Fund; Traffic
Street to its historic cross section ( Library Street Infrastructure Impact Fees; Proceeds from Dis-
to Heald Avenue); parallel parking rather than position of Publicly Owned Lands; Exactions from
angled to improve traffic management on Main Development of Adjacent Parcels (Assessment or
Street. In addition, extend the sidewalk width In -Kind Contribution); Business Improvement Dis-
to accommodate outdoor dining, seating areas, trict; SCAG funding
and other strategies to activate and enhance the
walking experience.
1 00 "h V UU1OR,F downtown master plan draft
improvement projects - funding mechanisms cont'd
Improvement Project Funding Source
12. Mixed -Use City Hall: Complete the design RDA Funding; City General Fund; City Hall Im-
and construction of a mixed -use city hall and pact Fee; Potential revenues from leasable space
council chambers. within building
13. The Circle: Purchase land and right -of -way RDA Tax Increment; City General Fund; Proceeds
to create a new public circle and terminus vista from Disposition of Publicly Owned Lands;
park on Main Street AND properties adjacent to Exactions from Development of Adjacent Parcels
The Circle for public /cultural uses, commercial (Assessment or In -Kind Contribution)
and housing.
14. The Cultural Center: Convert cultural center RDA Funding; City General Fund; Community
back to community playhouse Center Facilities Fees; Non - profit Organization
(e.g., "Friends of the Cultural Center Playhouse ");
grants for the arts; public /private partnership;
CDBG
15. Low -Mod Senior Housing and New Restaurant RDA Housing Set - Aside; Low Income Housing Tax
Pavilions: Design and construct 120 senior Credits; State Housing Bond funding; grants and
housing units east of the "circle park." In addition, loans receivable by non - profit housing builders;
Include the design and construction of one or Home Funds
both of the retail pavilions adjacent to the low -
mod senior housing development
16. Greening Vacant Parcels: All parcels on and RDA Funding; Association (Non- Profit); private
directly adjacent to Main Street, that are vacant, property owners
regardless of whether owned by the City or private
landowner and parking lots, should be converted to
"green spaces," nurseries to provide fruit - bearing
trees, trees for streetscape improvements, or
for the growing of rapidly renewable plants that
could be harvested for future public realm and
streetscape enhancements. This strategy should
be implemented for the whole of the Downtown
Main Street Overlay Zone as a methodology to
reducing costs of public realm enhancements.
connecting to the lake 101
improvement projects - funding mechanisms cont'd
Improvement Project Funding Source
17. Community Activism /Marketing Outreach: Volunteer organizations; City /RDA sponsorship of
Encourage community activism through events
community leaders, champions of the Downtown
Master Plan. Community Leaders shall encourage
participation in public gardening, street -tree
planting, supplemental maintenance of the
public realm, etc. Community leaders, through
a partnership with the City and Redevelopment
Agency, must take ownership of the downtown,
and volunteer time and formulate group efforts
to unite the community and expedite downtown
improvements and overall change. Including,
but not limited to: upgrading /fixing single family
homes in downtown neighborhoods, improving
reality and perception of public safety (using
CPTED principles), etc.
18. Create Downtown Parking District: Purchase RDA Funding; Traffic Infrastructure Impact Fee;
land for public parking structures within the Swap of publicly -owned land for desirable parking
Waterfront, Cultural, and Gateway Districts while sites
cost of land is low.
19. Cultural District Parking Structure: Design RDA Funding; Parking District Fee for new
and construct first public parking structure in development (in -lieu of providing on -site parking)
downtown, with retail activating the edge facing
the circle. Include 2 additional parking structures
that will be market driven and through public/
private partnerships
20. Main Street as New Civic Center: Additional RDA Funding; City General Fund; Community
civic /public uses such as a new library, museum(s), Center Facilities Impact Fees; County /State/
post office, and government offices shall be Federal departments' facilities funds; non - profit
design and constructed. organizations; CDBG; State Grants for Library
Development
7O2 [H V stnc. iZF downtown master plan draft
improvement projects - funding mechanisms cont'd
Improvement Project Funding Source
22. Create an Urban Garden Downtown RDA/City funding for solicitation process; private/
Association: Tied into the community activism non - profit developer funding for construction, with
within downtown, this group of volunteers should RDA assistance if required
oversee the operations and management of all
urban agriculture grown in downtown (starts in the
Garden District but ultimately growing their role to
include all other areas within the Downtown Main
Street Overlay Zone) to end product sold in a
local farmer's market. Educational programs and
other community organizations or non - profits can
tie into the educational and community building
aspects of sustainable living (food /work programs
for the homeless, programs with local schools,
etc.)
23. Purchase Land at Lakefront: Purchase land RDA Tax Increment; City General Fund; Proceeds
to accommodate the design and construction of a from Disposition of Publicly Owned Lands;
public waterfront park and future pier /hotel. Exactions from Development of Adjacent Parcels
(Assessment or In -Kind Contribution)
24. Environmental Process: Engage the City /RDA funding
environmental clearance process for park, pier,
and lake reconfiguration (EIR /SEQA, etc).
25. Dredge the Lake: Dredge the lake in order to RDA Funding; Proceeds from Disposition of
better control the water elevation of the lake and Publicly Owned Lands; Exactions from
allow for the design of waterfront park and future Development of Adjacent Parcels (Assessment
pier. or In -Kind Contribution); Regional Water Quality
Control Board
26. Riparian Edge: Design and construct an RDA Tax Increment; City General Fund; Proceeds
new riparian edge along the lake against the from Disposition of Publicly Owned Lands;
Waterfront Park to enhance water quality and Exactions from Development of Adjacent Parcels
control between Lake Elsinore and the Temescal (Assessment or In -Kind Contribution); Regional
Wash. Water Quality Control Board
27. Waterfront Park and Boardwalk: Design, RDA Tax Increment; City General Fund; Proceeds
develop, and construct a memorable waterfront from Disposition of Publicly Owned Lands;
park featuring public art, recreational uses, and a Exactions from Development of Adjacent Parcels
new public boardwalk. (Assessment or In -Kind Contribution)
28. Celebrate the Lake: Program water activities, General Fund; volunteer organizations
farmers market, events, etc. at lakefront park
connecting to the lake 103
improvement projects - funding mechanisms cont'd
Improvement Project Funding Source
29. Environmental Science and Nature Center: Non - profit organization; Science /education grants;
Celebrate the environment through lake and RDA Funding
creek improvements through the creation of an
Environmental Science and Nature Center
30. Creek/Trail Park System: Work with the RDA Funding; Municipal Water District; Local
Municipal Water District to extend the riparian Development Mitigation Fee
edge along the lake at the waterfront park to
create a park & trail system running the length
of downtown, linking the neighborhoods to the
west to downtown and the lake through a park
experience.
31. Connect Lakeshore Drive: Design and RDA Tax Increment; City General Fund; Proceeds
construct a vehicular bridge connect for Lake from Disposition of Publicly Owned Lands;
Shore Drive over the Temescal Wash and Traffic Infrastructure Impact Fee; Exactions from
construct new road reconnecting Lakeshore Drive Development of Adjacent Parcels (Assessment or
to the west. In -Kind Contribution)
32. Build a Pier as an Extension of Main Street: RDA Tax Increment; City General Fund;
Design and construct an active and vibrant Proceeds from Disposition of Publicly Owned
pier experience that could include retail shops/ Lands; Exactions from Development of Adjacent
pavilions, restaurant(s), Ferris wheel, and other Parcels (Assessment or In -Kind Contribution);
forms of entertainment. Potential Lease and Operating Revenues from
Pier Vendors
33. "Gateway" Icon /Portal: Design and construct RDA Funding
a "gateway" icon /portal to celebrate the entry into
downtown at Main Street and 1 -15.
34. Implement Public Realm Plan: Provide RDA Tax Increment; City General Fund; Proceeds
sidewalks, curbs, streetscape, and quality lighting from Disposition of Publicly Owned Lands;
in downtown. Exactions from Development of Adjacent Parcels
(Assessment or In -Kind Contribution); Business
Improvement District
35. Way- Finding & Signage Program: Develop a RDA Funding; Business Improvement District
way- finding and signage program that addresses
all access points into downtown.
36. Build a Pedestrian Bridge: Design and RDA Tax Increment; City General Fund; Proceeds
construct a bridge at Flint and /or Pottery from Disposition of Publicly Owned Lands;
Exactions from Development of Adjacent Parcels
(Assessment or In -Kind Contribution)
104 " Q downtown master plan draft
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'AP. a. TM DREAM EXTREME
• • ..
w is Contact: Matt Harris or Justin Carlson •
.. City of Lake Elsinore • O.
130 South Main Street *w• •
__ake Elsinore, CA 92530 •
• el: (951) 674 -3124 ext 279
4,100, f'
III ' mharris @Lake- Elsinore.org •
' jcarlson Lce- Elsinore.org
II
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