HomeMy WebLinkAboutCity Council Item No. 9CITY OF "L
LAKE LSINOKE
DRGA
EXTREME
REPORT TO CITY COUNCIL
TO: HONORABLE MAYOR PRO TEM
AND MEMBERS OF THE CITY COUNCIL
FROM: ROBERT A. BRADY
CITY MANAGER
DATE: SEPTEMBER 13, 2011
SUBJECT: MONSTER MASSIVE SPECIAL EVENT
Background
On August 18, 2011, the City received an application for a Special Event permit for a
music festival, known as Monster Massive, to be held at and on land surrounding the
motocross track in the Back Basin. The proposed date of the event is Saturday,
October 29, 2011, and the hours of operation would be from 4:00 p.m. to 2:00 a.m. The
event promoter is Reza Gerami of GO Ventures, Inc. headquartered in West Hills
California.
Discussion
Monster Massive is an electronic dance music festival billed as "Americas Largest
Halloween Party". The proposed Monster Massive would be the 14th Annual event
which has regularly been held at the Los Angeles Sports Arena.
On September 1, 2011, City staff representatives from Police, Fire, Planning, Building
and Safety, Lake, Parks and Recreation and Public Works met with the promoter and
approximately 15 representatives of his team. The promoter and his team were very
professional, well organized and demonstrated their experience with sponsoring this
type of event. Staff was impressed with their professionalism, experience and the
information provided.
AGENDA ITEM NO. 9
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Monster Massive Special Event
September 13, 2011
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The special event application states that attendance at the event would be 35,000 and
during the September 1, 2011, meeting the promoter indicated that the expected
attendance would be between 30,000 and 40,000 people. The event would include
three stage areas, a food court, vendor/merchandise area and parking. The promoter
provided staff with a booklet as part of the special event application, and a copy of this
booklet has been attached for the City Council's information.
An event of this size could be very beneficial to the City and attract many visitors to our
community. Monster Massive is a tremendous event that has many opportunities.
However, there are a number of issues that will need to be addressed with an event of
this magnitude which include, but are not limited to, police and fire safety issues, traffic
and access issues (both on and off site) and environmental issues (noise, dust, habitat,
etc.). Staff is concerned about the short time frame and resources needed to properly
plan for this event. An event of this size and type would usually require a minimum of
six to eight months to properly plan.
The promoter has been invited to attend the September 13, 2011, Council meeting. If
the City Council directs staff to move forward with the event, staff will work with the
promoter and all other required agencies to prepare the necessary security, traffic and
related plans and conditions of approval.
Fiscal Impact
The extent of the fiscal impact is not known at this time. It is anticipated that the event
would generate revenues to local businesses and sales tax revenues to the City. All
costs associated with having the event in the City (police, fire, staff time, equipment,
materials, etc.) would need to be paid by the promoters of the event.
Recommendation
It is recommended that the City Council provide direction to the City Manager
concerning the processing of the Special Event Permit Application.
Prepared and
Approved by: Robert A. Brady
City Manager
Separate Attachment: Booklet from Promoter
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